Overview
This is a bachelor of science course, reflecting its highly practical, evidence-based approach to preparing for a career managing marketing strategy in a globalised context.
This exciting and contemporary course is focused on data and analytics, offering a set of career-ready practical skills which are very much in demand from employers around the world. You’ll become confident at gathering, interpreting and presenting data to support strategic planning and decision-making, using research, statistics and modelling to help you.
Studying here in the heart of the City of London, you’ll cover essential marketing theory before quickly moving on to its application in the global marketplace. You’ll be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients. (subject to availability).*
*Please note that we are unable to guarantee any placement, internships or field trip opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements.
Why Coventry University London?
We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.
COVID-19
The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Global ready
An international outlook, with global opportunitiesEmployability
Career-ready graduates, with the skills to succeedStudent experience
All the support you need, in a top student cityHeart of the City
Minutes from the Bank of England and Stock Exchange
What our tutors say...
This course is ideal if you want to develop work-based skills, and if you think you’ll enjoy a contemporary approach to learning. We also place a lot of emphasis on contact with the professional community in London.
Course information
Here at our central London campus, you’ll be surrounded by some of the world’s most famous businesses and creative agencies – and we aim to offer plenty of opportunities for mixing with them. This is the ideal place to start preparing for a successful career in global marketing.
The course title tells you the key things you need to know. Firstly, every aspect of your study shall be set in an international and multi-cultural context. Secondly, you’ll have the opportunity to learn how to apply a set of very practical skills which are highly valued by employers. Thirdly, you should become well-versed in the theory and practice of contemporary marketing, and how marketing informs, and is informed by, other business functions.
We aim to cover essential aspects of modern marketing, including the value of information, performance measurement, and customer and competitor insights. You’ll explore the ways in which creativity and innovation help to shape marketing – whether in developing new products and services or new ways to communicate with highly targeted and even niche audiences.
This full-time course can be completed in three years, or in four years if you choose to do a work placement. A five year part-time option is also available. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact registry.london@coventry.ac.uk for more information about studying this course part-time.
This course also allows students to join directly to year 2, subject to the completion of a level 4 qualification, or directly to year 3, subject to the completion of a level 5 qualification. Please note that students joining directly to year 2 or 3 within the 2021/22 academic year will study a slightly different BSc Global Marketing course specification. Find out more information by contacting registry.london@coventry.ac.uk.
Course Specification
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Modules
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Coventry University is ranked 15th in the UK Guardian University Guide 2020
In more detail...
Choose this course and you’ll develop the applied expertise you need to build a career in global marketing, be able to work strategically and make well-informed decisions and plans. You’ll also add to a wide range of transferrable skills such as teamwork, communication, presentation and handling client relationships.
Applied
This course has been approved as career-relevant by employers, because we’ve ensured that it delivers the practical skills they’re looking for. You’ll have many opportunities to visit, hear from, work for or consult to real businesses, and there are options for field trips and visits to museums and exhibitions. Your learning will be based around workplace tasks such as market research, report-writing and presentations. You’ll also use industry-standard business software, such as Excel and IBM’s SPSS Statistics.
London
London is a world-leading centre for marketing, media communications and public relations. Many of the world’s leading agencies and consultancies are headquartered here, as are diverse businesses from innovative start-ups to huge multi-nationals. From our campus in Central London, you’ll have plenty of opportunities to immerse yourself in this world and to network with marketers – and you’ll also be expected to go out and create your own learning opportunities from what’s available on your doorstep.
Tutors
Coventry University has been award ‘Gold’ in the government’s Teaching Excellence Framework. You’ll have the opportunity to be taught by inspirational tutors with broad experience in both academic and professional contexts, who come from – or have worked – all over the world, including the USA, the Middle East, Europe, South Africa and Asia. Each brings with them their own marketing insights and stories from those places as well as a range of industries including pharmaceuticals, manufacturing, banking, management consultancy, travel, private equity, fintech, energy, the military, publishing, foods, retail, logistics and more. Please note staff may be subject to change.
Global
Every aspect of this course has been designed to reflect international business practices, cultures and legal frameworks, so you’ll develop confidence dealing with diverse people and organisations around the world. You’ll have the chance to study alongside students from many different countries, who may bring an invaluable multi-cultural dimension to your learning. You’ll explore international case studies, hear from global businesses, have the option to go on overseas field trips*, and much more (subject to availability, visa consideration and additional fees may apply).
Support
You can access a significant amount of support when it comes to numeracy, technology, communication, problem-solving and group work. For example, you’ll be able to submit your assignments for pre-marking feedback, and you’ll have a personal tutor plus support with computing, our library facilities, and employability. If you choose to do the placement year, you’ll also have both academic and workplace mentors.
- Coventry University is ranked 15th in the UK (and rising), according to the Guardian University League Tables 2020.
- The hands-on nature of this course aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.
- Living, studying and even working in London will give you extraordinary exposure to marketing in all its shapes and forms.
- Guest marketers from industry may discuss their work and offer career advice (subject to availability).
- You should develop your confidence as an individual, as well as within a team, and you’ll become more skilled in researching, writing up and presenting your work to a wide range of audiences.
- You’ll be encouraged to use your observations, critical analysis and research skills to develop a habit of lifelong learning which will serve you throughout your career.
- You’ll have the opportunity to enjoy a truly multi-cultural experience, since you’ll may be studying alongside students drawn from many countries around the world.
- You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur.
- If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.
Your main study themes are:
Commercial realism – You’ll develop real business acumen, something which employers often say is lacking among graduates
Strategy – Although we’ll cover marketing tactics, the goal of the course is to develop you into a marketing strategist and decision-maker
Digital – From electronic data to social media, apps and websites, you’ll explore in depth the opportunities and challenges of the digital world
Creativity – Bright ideas and innovation are what create interest and disruption in the market, so we’ll investigate the roles of creativity and creative agencies
Reputation – Marketing has a responsibility for a reputation management, so we’ll cover ethical business behaviour.
Although you’ll spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, consultancy projects, simulations, business plans, reports, and online collaborations. There is an emphasis on group work, helping you to build your teamwork skills.
You may also be able to enjoy our excellent programme of guest lectures, thanks to our wide network of prestigious alumni, leading academics and industry leaders. Beyond the classroom, there are opportunities for internship* and work experience* with a large network of employers. You could also learn more about global business by participating in local and international company visits. (Subject to availability, visa considerations and additional fees may apply).
It is strongly recommended that you develop your skills in self-directed learning, which means exploring for yourself rather than being taught in the classroom. This could mean anything from background reading to attending events and/or doing relevant part-time or voluntary work.
You could choose to enhance your personal and professional skills by engaging in extra-curricular activities such as our Student Enterprise Business society.
All of your assessments will be career-relevant, reflecting the kind of work you would do in industry. This means that there are no exams, but your tutors will take an employer’s view of the way you perform your individual and group assignments. Being assessed in this way will help you to respond to the demands of future employers and to become increasingly self-aware when appraising your own performance.
Every assessment will encourage you to prove your theoretical knowledge while demonstrating your ability to develop marketing plans, write professional reports, structure logical arguments, collect and analyse data, and make compelling presentations. This will help you to learn to face constructive challenges and to be open to feedback from your tutors, peers and even employers.
Most modules include two opportunities for assessment, the first normally scheduled mid-term and the second towards the end of the module.
On completion, you will be able to:
- understand and apply marketing-related models, concepts and approaches, and articulate the strategic dimensions of marketing
- understand the legal, ethical and multi-cultural dimensions of global marketing
- appreciate the opportunities and challenges presented by the digital arena
- demonstrate a high level of numerical and digital literacy
- critically evaluate evidence collected from a variety of sources
- apply rational and analytical approaches to problem-solving, especially digital solutions
- present information and pitches effectively to a variety of audiences
- manage different stakeholder expectations within diverse organisations
- apply ethical principles while demonstrating social, cultural and global awareness
- work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.
Students will typically receive around 6 hours of contact teaching per week. The contact hours may be made up of a combination of face-to-face teaching, individual and group sessions, and online classes. Students will also be expected to spend a significant amount of time conducting independent study.
The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Every aspect of your learning will be internationalised. You will explore marketing case studies from around the world, and your tutors will share experiences of their work or research in other countries. There may be overseas field trips* with visits to businesses, institutions, exhibitions or other events.
You could choose to do a placement year between your second and final year, and/or an 11-week internship* in your final year, and you are free to arrange your own opportunities in other countries if you prefer not to pursue them in the UK.
Throughout the course, you’ll study as part of a diverse cohort alongside other students from all over the world. You will benefit from their perspectives and insights, and learn to adapt your approach in order to maximise the benefits of multicultural working.
* Please note that we are unable to guarantee any placement, internships or international experience opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
What our tutors say...
This course is ideal if you want to develop work-based skills, and if you think you’ll enjoy a contemporary approach to learning. We also place a lot of emphasis on contact with the professional community in London.
Entry Requirements
We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).
An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.
We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.
No, the unconditional offer is only available to those who will take up their place in 2019.
What our tutors say...
This course is ideal if you want to develop work-based skills, and if you think you’ll enjoy a contemporary approach to learning. We also place a lot of emphasis on contact with the professional community in London.
This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.
This course may incur additional costs associated with any equipment, materials, bench fees, studio or facilities hire.
What our tutors say...
This course is ideal if you want to develop work-based skills, and if you think you’ll enjoy a contemporary approach to learning. We also place a lot of emphasis on contact with the professional community in London.
Career prospects
Graduate Immigration Route visa
Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.
This commercially astute and digitally aware course could propel you into an exciting marketing management career anywhere in the world.
Marketing careers can also develop into more general leadership roles, so our focus on strategy and evidence-based decision-making could serve you well in building a broader career.
Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations; you’ll be equipped to contribute to the work of global brands; and you’ll have a strong grasp of the importance of ethical behaviour in globalised marketing practice.
The optional placement* and internship* could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills you’ll learn will also prepare you for self-employment, if that’s what you choose to do.
* Please note that we are unable to guarantee any placement, internships or international experience opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
97%
of students in work or further study six months after they left university
DLHE 2015/16
Where our graduates work
When you graduate, you might choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and the professional services.
Alternatively, you might decide to work for a marketing agency in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting, market research and more. Or you might also start your own agency, or work as a freelance consultant.
What our tutors say...
This course is ideal if you want to develop work-based skills, and if you think you’ll enjoy a contemporary approach to learning. We also place a lot of emphasis on contact with the professional community in London.
Disclaimer
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.
For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
