Global Marketing BSc (Hons)

Study level: Undergraduate
Three students walking through the City of London with the Gherkin Building in the background

Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.

Course option

Year of entry

Location

Coventry University London (City of London)

Study mode

Full-time
Part-time
Sandwich

Duration

3 years full-time
4 years sandwich
Condensed first year available
Up to 5 years part-time (UK only)

UCAS codes

N55B

Start date

September 2025
January 2026 - condensed


Course overview

Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.

  • Examine successful marketing strategies and good management practices using an evidence-based approach.
  • Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.
  • Understand how the global business environment works and how to manage business data, information and people.

The January start for this course is condensed in the first year. Please see the 'How you'll learn' section below for more details.

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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career-ready graduates, with the skills to succeed

Why you should study this course

  • Real-world experience
    The hands-on nature of this course alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.
  • London location
    Living, studying and even working in London can give you extraordinary exposure to marketing in many shapes and forms.
  • Industry exposure
    Guest marketers from industry discuss their work and offer career advice (subject to availability).
  • Multicultural learning experience
    You’ll have the opportunity to enjoy a truly multicultural experience, since you may be studying alongside a typically diverse make-up of students from many countries around the world.
  • Prepare for your future
    You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

If you choose to start this course in January, you will study exactly the same course but over a slightly shorter timescale in the first year. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.


What you'll study

Here at our central London campus, you’ll be surrounded by some of the world’s most famous businesses and creative agencies – and we aim to offer plenty of opportunities for mixing with them. This is the ideal place to start preparing for a successful career in global marketing.

The course title tells you the key things you need to know. Aspects of your study may be set in an international and multi-cultural context. You’ll have the opportunity to learn how to apply a set of very practical skills which are highly valued by employers. You should become well-versed in the theory and practice of contemporary marketing, and how marketing informs, and is informed by, other business functions.

We aim to cover essential aspects of modern marketing, including the value of information, performance measurement, and customer and competitor insights. You’ll explore the ways in which creativity and innovation help to shape marketing – whether in developing new products and services or new ways to communicate with highly targeted and even niche audiences.

The first year lays the foundations for understanding business practice. You will cover how organisations and the global business environment work and what marketing can do to make an organisation viable.  You also examine how to manage business data, information and people, and become familiar with the theory and practice of marketing. The course also examines how internationalisation can mean more competitors and new opportunities – these are crucial issues which affect us all as the world becomes an increasingly global economy. You’ll also begin to explore the significance of the digital world, and the way this is redefining marketing practice. 

Modules

In your second year, you will have the chance to specialise in marketing, within a practical and globalised context, particularly the crucial relationship with the consumer and what this means for brands. You’ll explore how to communicate with audiences in a way which is welcomed, engaging and legal, both online and offline. You’ll see how businesses use the internet and logistics to make possible what would have been unthinkable only a decade ago.

Modules

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Modules

Your final year will begin with either a review of your placement year or, if you didn’t have a placement, a live project for a real client. You’ll move on to look at some of the more strategic and detailed aspects of marketing, honing your ability to make a difference through evidence-based, engaging and innovative marketing planning and delivery. You should complete the year with your choice of dissertation, software-based simulation or internship2.

Modules

You will have two set of optional modules. If you go on placement year after Level 5, you will not need to complete the live project module. However, all Level 6 students in their final term need to choose one of the three: dissertation, simulation, and internship.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

Although you’ll spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, consultancy projects, simulations, business plans, reports, and online collaborations2

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about the part-time study.

If you choose to start this course in January, it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of your first year, you will progress onto your second year in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.


Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20-credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.


Assessment

This course will be assessed using a variety of methods which vary depending upon the module. The assessment methods may include: written reports, formal examinations, coursework, individual assignments, presentations, pitches, workplace simulations, group projects and portfolios.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.


International experience opportunities

Key aspects of your learning aims to be internationalised. You will explore marketing case studies from around the world, and your tutors will share experiences of their work or research in other countries. Throughout the course, you may study as part of a diverse cohort alongside other students from all over the world. You will benefit from their perspectives and insights and learn to adapt your approach in order to maximise the benefits of multicultural working2.

Coventry University Group aims to give you the global opportunities needed to become a truly global graduate, enhancing your employability on a global scale. 

Please note that all UK and international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements, and are therefore not guaranteed².


Entry requirements

Typical entry requirements

Requirement What we're looking for
UCAS points 120
A level BBB 
GCSE Minimum 5 GCSEs at 4 / C or above including English and Mathematics 
BTEC DDM
IB Diploma 27 points
Access to HE The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

Not got the required grades? We offer this degree with an integrated foundation year.


Fees and funding

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC^ per year Request fee information

EU 2025/26 fees TBC^
2024/25 fees - £9,250 per year with EU Support Bursary**
2025/26 fees TBC
2024/25 fees - £16,800 per year without EU Support Bursary**
Not available
International 2025/26 fees TBC
2024/25 fees - £16,800 per year
Not available

If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 to cover your academic support throughout your placement year. As an indication, students commencing their professional placement in the academic year 2025/26 will pay £1,300.

^On 4 November 2024, the UK Government announced that new regulations will be introduced to increase the maximum tuition fees for home students from 1 August 2025. In line with these changes and subject to Parliamentary approval, we will be changing our fees. On-campus tuition fees for students commencing their studies from 1 August 2025 are anticipated to be:

  • £9,535 for degree full-time courses
  • £7,145 for part-time courses.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Condensed course – January start date

If you choose to start this course in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.

If you start the course in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

We have a range of facilities available to support our Global Marketing students in putting the theories you are taught into practice. Take a virtual tour of our campus to explore all of the facilities available to you.

woman looking at a screen

Mac suite

We have a fully equipped Mac suite for digital and creative work. Here you’ll learn how to use the latest industry-standard software such as Oribi, Mix Panel and Google Analytics, which will enable you to learn how to plan, design and analyse marketing campaigns.

young ladies having a chat

Enterprise Hub

Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.

recruitment session two ladies and one man

The Talent Team

Need employability support? Our dedicated Talent Team are on hand to help. They can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.


Careers and opportunities

On successful completion of this course, you will be able to:

  • understand and apply marketing-related models, concepts and approaches, and articulate the strategic dimensions of marketing
  • understand the legal, ethical and multi-cultural dimensions of global marketing
  • appreciate the opportunities and challenges presented by the digital arena
  • demonstrate a high level of numerical and digital literacy
  • critically evaluate evidence collected from a variety of sources
  • apply rational and analytical approaches to problem-solving, especially digital solutions
  • present information and pitches effectively to a variety of audiences
  • manage different stakeholder expectations within diverse organisations
  • apply ethical principles while demonstrating social, cultural and global awareness
  • work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.

Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice.

The optional placement and internship2 could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills we offer can also prepare you for self-employment if that’s what you choose to do.

Where our graduates work

When you graduate, you might have the option to choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and professional services.

Alternatively, you might decide to apply for a marketing agency in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting, market research and more. Or you might want to start your own agency or work as a freelance consultant.

Further study

Upon successful completion of our Global Marketing BSc (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.


How to apply

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