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Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.
Course option
Year of entry
Location
Coventry University London (City of London)
Study mode
Full-time
Part-time
Sandwich
Duration
3 years full-time
4 years sandwich
Condensed first year available
Up to 5 years part-time (UK only)
UCAS codes
N55B
Start date
September 2025
January 2026 - condensed
Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.
The January start for this course is condensed in the first year. Please see the 'How you'll learn' section below for more details.
If you choose to start this course in January, you will study exactly the same course but over a slightly shorter timescale in the first year. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.
You will have two set of optional modules. If you go on placement year after Level 5, you will not need to complete the live project module. However, all Level 6 students in their final term need to choose one of the three: dissertation, simulation, and internship.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Although you’ll spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, consultancy projects, simulations, business plans, reports, and online collaborations2.
This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about the part-time study.
If you choose to start this course in January, it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of your first year, you will progress onto your second year in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.
As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20-credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.
Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.
Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.
As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.
This course will be assessed using a variety of methods which vary depending upon the module. The assessment methods may include: written reports, formal examinations, coursework, individual assignments, presentations, pitches, workplace simulations, group projects and portfolios.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Key aspects of your learning aims to be internationalised. You will explore marketing case studies from around the world, and your tutors will share experiences of their work or research in other countries. Throughout the course, you may study as part of a diverse cohort alongside other students from all over the world. You will benefit from their perspectives and insights and learn to adapt your approach in order to maximise the benefits of multicultural working2.
Coventry University Group aims to give you the global opportunities needed to become a truly global graduate, enhancing your employability on a global scale.
Please note that all UK and international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements, and are therefore not guaranteed².
Typical entry requirements
Not got the required grades? We offer this degree with an integrated foundation year.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC^ per year | Request fee information |
EU | 2025/26 fees TBC^ 2024/25 fees - £9,250 per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees - £16,800 per year without EU Support Bursary** |
Not available |
International | 2025/26 fees TBC 2024/25 fees - £16,800 per year |
Not available |
If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 to cover your academic support throughout your placement year. As an indication, students commencing their professional placement in the academic year 2025/26 will pay £1,300.
^On 4 November 2024, the UK Government announced that new regulations will be introduced to increase the maximum tuition fees for home students from 1 August 2025. In line with these changes and subject to Parliamentary approval, we will be changing our fees. On-campus tuition fees for students commencing their studies from 1 August 2025 are anticipated to be:
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.
The following are additional costs not included in the tuition fees:
If you choose to start this course in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.
If you start the course in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
We have a range of facilities available to support our Global Marketing students in putting the theories you are taught into practice. Take a virtual tour of our campus to explore all of the facilities available to you.
We have a fully equipped Mac suite for digital and creative work. Here you’ll learn how to use the latest industry-standard software such as Oribi, Mix Panel and Google Analytics, which will enable you to learn how to plan, design and analyse marketing campaigns.
Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.
Need employability support? Our dedicated Talent Team are on hand to help. They can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts.
Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
On successful completion of this course, you will be able to:
Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice.
The optional placement and internship2 could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills we offer can also prepare you for self-employment if that’s what you choose to do.
When you graduate, you might have the option to choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and professional services.
Alternatively, you might decide to apply for a marketing agency in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting, market research and more. Or you might want to start your own agency or work as a freelance consultant.
Upon successful completion of our Global Marketing BSc (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.