Global Marketing BSc (Hons) with foundation year

Undergraduate

Three students walking through the City of London with the Gherkin Building in the background

Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.

Course option

Degree with foundation year

Year of entry

2025-26 2026-27

Location

CU London (Greenwich, London) and
Coventry University London (City of London)

Study mode

Full-time
Part-time
Sandwich

Duration

4 years full-time
5 years sandwich

UCAS codes

N5DF

Start date

September 2025
November 2025

How to apply

Book an Open Day

Download a prospectus

Course overview

Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.

Foundation year

The foundation year aims to provide you with a solid grounding for building a career in management. You’ll seek to learn all the key components of successful leadership, along with essential knowledge of general business operations domestically and globally.

Degree

Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.

Examine successful marketing strategies and good management practices using an evidence-based approach.
Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.
Understand how the global business environment works and how to manage business data, information and people.

Global ready

An international outlook, with global opportunities

Icon of human figure in front of whiteboard

Teaching excellence

Taught by lecturers who are experts in their field

Employability

Career-ready graduates, with the skills to succeed

Why you should study this course

Foundation year

Supports you to gain the academic skills required for degree-level study.
Provides a grounding in key areas of business and management.

Degree

Real-world experience
The hands-on nature of this course alongside the opportunity to undertake a work placement or internship*, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.
London location
Living, studying and even working in London can give you extraordinary exposure to marketing in many shapes and forms.
Industry exposure
Guest marketers from industry discuss their work and offer career advice (subject to availability).
Multi-cultural learning experience
You’ll have the opportunity to enjoy a truly multi-cultural experience, since you may be studying alongside students drawn from many countries around the world.
Prepare for your future
You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

What you'll study

Here at our central London campus, you’ll be surrounded by some of the world’s most famous businesses and creative agencies – and we aim to offer plenty of opportunities for mixing with them. This is the ideal place to start preparing for a successful career in global marketing.

The course title tells you the key things you need to know. Aspects of your study may be set in an international and multi-cultural context. You’ll have the opportunity to learn how to apply a set of very practical skills which are highly valued by employers. You should become well-versed in the theory and practice of contemporary marketing, and how marketing informs, and is informed by, other business functions.

We aim to cover essential aspects of modern marketing, including the value of information, performance measurement, and customer and competitor insights. You’ll explore the ways in which creativity and innovation help to shape marketing – whether in developing new products and services or new ways to communicate with highly targeted and even niche audiences.

The first year lays the foundations for understanding business practice. You will cover how organisations and the global business environment work and what marketing can do to make an organisation viable. You also examine how to manage business data, information and people, and become familiar with the theory and practice of marketing. The course also examines how internationalisation can mean more competitors and new opportunities – these are crucial issues which affect us all as the world becomes an increasingly global economy. You’ll also begin to explore the significance of the digital world, and the way this is redefining marketing practice.

Modules

Professional and Academic Skills - 20 credits

The module aims to give you an introduction to the skills that you will need for success on your degree course and in your subsequent professional career. Skills introduced will include some of the essential underlying personal and information-handling skills, numerical techniques and basic mathematical and statistical foundations required by accounting, finance and marketing students. The module aims to develop a critical awareness of your own developmental needs and develop and enhance skills related to academic and professional environments.

Compulsory

Managing People in Professional Marketing Roles - 20 credits

This module looks at managing people within the context of the changing nature of a manager’s role within a marketing organisational setting. It explores various cultural perspectives on the behaviour of both individuals and teams within different marketing-related business contexts. This approach aims to equip you with the management skills to operate within culturally diverse teams. This module will give you the chance to take a problem-based approach to the exploration of people issues within organisations through the use of case studies and simulations. This gives you the opportunity to examine different theories and concepts to provide practical solutions.

Compulsory

Principles of Marketing - 20 credits

This module aims to introduce you to theoretical concepts that underpin the marketing function. You will understand the importance of marketing as a cross-functional activity in an organisational context. The module will also help you to gain understanding of the role of marketing within society. An integral part of this module will be demonstrating an understanding of how macro and micro environmental factors affect organisations’ abilities to fulfil customers’ needs, wants and demands in a sustainable and profitable manner.

Compulsory

Using Business Data - 20 credits

Marketers are increasingly relying on complex sets of data that they have to decipher to make strategic and tactical decisions. It is only through the quality of these decisions that enable businesses to stay competitive in this global marketplace. The aim of this module is to enable you to understand how business data can be utilised and interpreted in making effective business decisions. The module will allow you to explore many different forms of data, statistical as well as financial. You will have the chance to develop skills in generating and understanding information that will help you to be a better marketing professional in future.

Compulsory

Global Business Environment - 20 credits

In today's global marketplace, organisations often operate in complex and sometimes volatile environments. This module aims to equip you with relevant tools and techniques and utilise real-life case studies, so you can make business-related decisions. It aims to provide a blend of theoretical and practical approaches, while familiarising you with the latest challenges faced by marketers.

Compulsory

Contemporary Digital Landscapes - 20 credits

This module aims to develop your understanding and insight into the world of digital engagement both internally and externally to businesses and approaches used by companies. An understanding of the digital marketing place, the resources and capabilities required by organisations to participate in this space, and strategies of how to do this, has become critical for organisations today.

Compulsory

In your second year, you will have the chance to specialise in marketing, within a practical and globalised context, particularly the crucial relationship with the consumer and what this means for brands. You’ll explore how to communicate with audiences in a way which is welcomed, engaging and legal, both online and offline. You’ll see how businesses use the internet and logistics to make possible what would have been unthinkable only a decade ago.

Modules

Consumer Behaviour - 20 credits

This module aims to provide you with an insight into how consumers make buying decisions and the various factors, both psychological and social factors that influence the decision-making process. It provides you with a sound basis for further study in marketing, advertising and communication psychology in particular.

Compulsory

Strategic Leadership - 20 credits

This module examines the knowledge, skills, behaviours and techniques of effective leadership and explores the role of leadership in relation to business themes such as globalisation, strategy, innovation and organisational development. You should gain a critical understanding of the impact of such issues in practice drawn from case studies from a range of sectors and organisations to explore and contrast ‘best practice’.

Compulsory

Marketing Research - 20 credits

The aims of this module are to introduce you to the concept of primary marketing research and to develop your research skills for your final-year project. You will investigate a range of different research methods and evaluate the advantages and disadvantages of quantitative and qualitative research. You will also apply analysis techniques to quantitative and qualitative data.

Compulsory

Integrated Marketing Communications - 20 credits

This module introduces and evaluates different promotional tools: advertising, public relations, sales promotion, personal selling, sponsorship and direct marketing. The module considers communications theory and the complexity of accomplishing marketing goals in a fast-paced digital age.

Compulsory

Marketing Operations and Logistics - 20 credits

This module will explore marketing operations and logistics not only in terms of organisations that have a physical global presence (such as Nestlé) but smaller companies who – through technology – can also have international reach. To accomplish this, you will examine different types of case studies throughout the module.

Compulsory

Strategic Brand Management - 20 credits

This module explores how brands develop, communicate and create value. It develops an understanding of different strategic brand management models and methodologies to create and assess the success of different branding campaigns. The module also explores and appraises how brands transform customer experience via developing brand equity from the perspective of consumers.

Compulsory

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement² can often be beneficial. Work placements usually occur between your second and final years of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Modules

UK Work Placement - 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

International Study/Work Placement - 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

Your final year will begin with either a review of your placement year or, if you didn’t have a placement, a live project for a real client. You’ll move on to look at some of the more strategic and detailed aspects of marketing, honing your ability to make a difference through evidence-based, engaging and innovative marketing planning and delivery. You should complete the year with your choice of dissertation, software-based simulation or internship².

Modules

Contemporary Issues in Global Marketing Strategy - 20 credits

Digital Marketing Disruptions - 20 credits

This module provides you with a solid foundation in social media and digital marketing, enabling you to make informed decisions about the right platforms, tools and techniques to use in organisations. The core skills and knowledge that you can learn will assist you in navigating your way through the ever-changing world of digital marketing. It will also provide a focus on factors that will make a positive impact on organisational results.

Compulsory

Creativity and Innovation - 20 credits

The module challenges your cognitive thinking and will unleash your creativity by engaging you in the debates of how innovation and creativity continue to transform business models in the 21st century. The module orientates you with the practical approaches to enhance creative thinking and develop new product ideas whilst working in a team.

Compulsory

Placement Review and Report (for students undertaking a placement year) - 20 credits

This module builds on the placement² and provides a review and insights into work undertaken during the placement year. The placement year is a valuable component within this undergraduate degree for several reasons:

It provides the opportunity to relate the theories, models, concepts and ideas studied and debated within the previous two years to a real-world organisation and its operations.
It provides a platform to challenge the various theories, models, concepts and ideas studied in previous years. This is particularly valuable in the final year of study in both the taught and capstone modules.
It provides invaluable work experience inside an organisation that is engaged in marketing operations. Upon successful completion, you will be able to add your work experience to your CV.
You will be able to explore potential career options through networking.

Optional

Marketing-Related Live Project (for students not undertaking a placement year) - 20 credits

This project provides you with an excellent opportunity to engage with marketing professionals from UK-based organisations. Working in teams you will have the opportunity to work on a challenging ‘live’ marketing case examining and analysing particular marketing issues and the micro/macro factors that affect these issues. By analysing such a case you will apply strategic thinking, problem-solving, and your underpinning knowledge of marketing and business.

Optional

Dissertation - 40 credits

The aim of this module is to provide you with the opportunity to undertake a significant piece of written work in a topic appropriate to the field of study. You will have the opportunity to undertake a substantive piece of research, integrating research skills development and extending your knowledge and experience to a specialist area. The dissertation topic may arise from literature relating to your course of study or a practical problem in global marketing. Alternatively, it may relate to current/past work experience. You may be able to use the research topic that was developed in the Research Skills module.

You will need to think carefully about the exact focus of the dissertation topic. The chosen topic needs to be initiated by you and needs to be of interest, as you will need to spend around 400 hours of work on it. The topic can be further developed through discussion with your dissertation supervisor. The topic selected will need to be appropriate to the course of study, logistically feasible, adequately resourced and will adequately address ethics, safety and any required permissions. Throughout the entire process, you will be supported by a supervisor who will guide you through the process. Supervisors will normally meet with you once every two weeks to review the progress of the work and to advise on changes and improvements. The meetings will normally take place face-to-face and are intended to give you support and provide formative feedback. You will be able to develop a meaningful study demonstrating and applying skills obtained during the course of your university studies.

Optional

Internship - 40 credits

The aim of this Internship² module is to give you the opportunity to undertake a significant piece of written work on a topic appropriate to the field of marketing. The aim is to provide you with an opportunity to undertake a substantive piece of research, integrating research skills development and extending your knowledge and experience to a specialist area of interest on a topic relevant to the internship employer context and approved by your supervisor. The project will comprise a piece of original research supported by a theoretical exploration of the debates, themes and issues raised by the research in question and may draw upon the analysis of particular experiences, field-specific problematics, events, practices and institutions in professional contexts through focused research, to place their career aims in a professional context/ marketplace(s).

You will be required to reflect critically on the experience of working with an employer to inform their ongoing personal and professional development akin to that of a new manager entering the workplace. You will draw on feedback sought from key stakeholders from this module. This will normally include the employer, colleagues at the employer organisation, and supervisor. The critical reflection will enable you to produce a tailored Personal Development Plan for your future career. Throughout the entire internship project, you will be supported by a supervisor who will guide you through the module and the assessment process. Supervisors will normally meet you once every two weeks to review the progress of your work and to advise on changes and improvements. The meetings will normally take place face-to-face and are intended to give you support and provide formative feedback. You will be able to develop a meaningful study demonstrating and applying skills obtained during the course of your studies at Coventry University London.

Optional

Marketing Simulation - 40 credits

This is an action-based learning module in which you have opportunities to act as a business manager in a simulated business environment; making business decisions and seeing the results in a highly competitive environment over several rounds of play representing business years. The Marketing Simulation module creates a platform that affords you the real business experience on your learning journey by introducing you to an environment where you actively engage in deep learning through anticipating outcomes and observing the effects of the decisions and business choices you make. The module helps you learn to reflect and refine your knowledge by actively engaging in a group business review facilitated by your supervisor. This review process helps to reinforce learning derived from application of theoretical frameworks/models /concepts taught in earlier terms. Simulation generates high energy among students through business interactions and processes, thus providing new perspectives of the business environment.

Optional

The foundation year offers an introduction to your chosen subject and supports you to develop the skills required for degree-level study.

Modules

Business Communications - 30 credits

This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays exploring different organisational and cultural settings and examine the relationship between management and the workforce. You’ll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools.

Finally, you’ll identify your own personal learning style, and have an opportunity to develop these skills within a supportive and culturally sensitive environment.

Compulsory

Management Skills - 30 credits

This module aims to provide an overview of the skills required by managers and leaders in business. You’ll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying the successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decision-making and problem-solving. You’ll explore a range of management activities and learn the competencies required to manage a business effectively.

You will explore a range of management activities. Also, you will learn the competencies required to manage a business effectively.

Compulsory

Marketing for Business - 30 credits

The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you should know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix.

You’ll also exercise your acquired analytical skills and evaluate key, contemporary techniques and understand how they are applied in a business setting.

Compulsory

Global Business - 30 credits

In today's highly competitive environment, there is an increasing number of small- and medium-sized firms that are involved internationally. This trend is expected to continue due to the globalisation of the world economy, markets, and intensified international competition.

You will explore the growing importance of global business in the 21st century and consider a range of operational activities and their interdependent roles and impact upon the wider strategy of the organisation wishing to trade internationally. The module will cover the principles of international trade and global business and the challenges faced by organisations, cultural differences, ethics and logistics from the viewpoint of achieving both operational and strategic objectives.

Compulsory

You will have two set of optional modules. If you go on placement year after Level 5, you will not need to complete the live project module. However, all Level 6 students in their final term need to choose one of the three: dissertation, simulation, and internship.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Unlike traditional institutions, there are no end-of-year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of a working environment.

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours:

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study:

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning:

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

Assessment methods vary and may include practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which generally take place at the end of each six-week block.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Although you’ll spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, consultancy projects, simulations, business plans, reports, and online collaborations².

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about the part-time study.

If you choose to start this course in January, it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of your first year, you will progress onto your second year in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20-credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which vary depending upon the module. The assessment methods may include: written reports, formal examinations, coursework, individual assignments, presentations, pitches, workplace simulations, group projects and portfolios.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

Key aspects of your learning aims to be internationalised. You will explore marketing case studies from around the world, and your tutors will share experiences of their work or research in other countries. Throughout the course, you may study as part of a diverse cohort alongside other students from all over the world. You will benefit from their perspectives and insights and learn to adapt your approach in order to maximise the benefits of multicultural working².

Coventry University Group aims to give you the global opportunities needed to become a truly global graduate, enhancing your employability on a global scale.

Please note that all UK and international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements, and are therefore not guaranteed².

Entry requirements

Typical entry requirements

72 UCAS tariff points. All foundation courses require GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards, and at least one A2 level or a BTEC equivalent qualification.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Got higher grades? Have you considered direct entry to the degree without foundation year?

Fees and funding

Foundation year

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£5,760	Not available
International/EU	Not currently available***	Not available

Degree

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£9,535 per year	Request fee information
International/EU	Not currently available***	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

Applies to degree only:

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Foundation year funding

In order to receive funding for degree with foundation year courses, you will need to complete a four-year degree programme which includes the integrated foundation year, otherwise you may be responsible for your foundation year fees. For further information, please refer to the 'Tuition Fee Loan' details in the 'Funding your undergraduate course' section of our 'Fees and finance' page.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Our foundation years are taught at CU London’s Greenwich campus, which is located in the contemporary Mitre Passage building on the Greenwich Peninsula. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University London in the heart of the city.

Our CU London Greenwich site provides an outstanding learning environment and you will have access to our Library and Learning Services, fully equipped seminar rooms and IT suites⁴. You'll also receive full membership to Your Students' Union.

People sitting in an outdoor cafe area in Greenwich.

Greenwich Peninsula

Close to city-wide transport routes, CU London Greenwich is a contemporary campus on the vibrant and bustling riverside Greenwich Peninsula. You'll be within walking distance of The O2 which is home to a shopping centre, cinema and over 30 bars and restaurants. The area also hosts a thriving festival, arts and entertainment scene.

The 6 Mitre Passage building photographed against a blue sky.

CU London Greenwich campus

The CUL Greenwich campus is based in 6 Mitre Passage – a modern 11 storey building just a three-minute walk from North Greenwich tube station and the Jubilee line. You'll have access to our Library and Learning Services with study areas and laptops, classrooms with interactive teaching capabilities, fully equipped open-access IT suites and breakout spaces.

A smiling student graduating from CUL Greenwich at a graduation ceremony.

Student support

Our aim is to see you succeed, so we offer support from day one. You'll benefit from a Customer Service Desk with staff on hand to help with any queries you have, an academic writing service, and a dedicated wellbeing team with a Welfare and Disability Adviser and Student Counsellor. You also have the opportunity to access a Success Coach for one-to-one guidance.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

We have a range of facilities⁴ available to support our Global Marketing students in putting the theories you are taught into practice. Take a virtual tour of our campus to explore all of the facilities available to you.

Mac suite

We have a fully equipped Mac suite for digital and creative work. Here you’ll learn how to use the latest industry-standard software such as Oribi, Mix Panel and Google Analytics, which will enable you to learn how to plan, design and analyse marketing campaigns.

Enterprise Hub

Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.

recruitment session two ladies and one man

The Talent Team

Need employability support? Our dedicated Talent Team are on hand to help. They can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts.

Careers and opportunities

On successful completion of this course, you will be able to:

understand and apply marketing-related models, concepts and approaches, and articulate the strategic dimensions of marketing
understand the legal, ethical and multi-cultural dimensions of global marketing
appreciate the opportunities and challenges presented by the digital arena
demonstrate a high level of numerical and digital literacy
critically evaluate evidence collected from a variety of sources
apply rational and analytical approaches to problem-solving, especially digital solutions
present information and pitches effectively to a variety of audiences
manage different stakeholder expectations within diverse organisations
apply ethical principles while demonstrating social, cultural and global awareness
work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.

Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice.

The optional placement and internship² could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills we offer can also prepare you for self-employment if that’s what you choose to do.

Where our graduates work

When you graduate, you might have the option to choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and professional services.

Alternatively, you might decide to apply for a marketing agency in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting, market research and more. Or you might want to start your own agency or work as a freelance consultant.

Further study

Upon successful completion of our Global Marketing BSc (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

How to apply

BSc (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

Visit UCAS

UK students

Full-time UK students should apply for this course through UCAS.

If this course has a part-time option you will need to apply directly to the university. Read our application pages to find out your next steps to apply.

How to apply

For further support or more information about your course get in touch with us today.

(+44) 024 7765 2222

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International students

International codes:
CLONU054I

Full-time students applying to start in 2025/26 should apply directly to the university.

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

Disclaimers

Study location

The Foundation Year study route will be delivered by CU, part of the Coventry University Group, for and on behalf of Coventry University.

If you choose to study at CU London (Greenwich) for your Foundation Year, then your learning will be based at CU London (Greenwich) at Mitre Passage, North Greenwich. Subject to meeting progression requirements you will then transition to Coventry University London for your progression degree.

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2025/26. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

⁴Facilities

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website for information purposes however the 2025/2026 contract will apply for the 2025/2026 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

Your next steps

Student life

Accommodation

Fees and funding

Global Marketing BSc (Hons) with foundation year

Course overview

Foundation year

Degree

Global ready

Teaching excellence

Employability

Why you should study this course

Foundation year

Degree

What you'll study

Modules

Modules

Modules

Modules

Modules

How you'll learn

Teaching contact hours

Teaching hours:

Guided and independent study:

Online learning:

Assessment

Teaching contact hours

Teaching hours

Guided and independent study

Online learning

Assessment

International experience opportunities

Entry requirements

Other qualifications and experience

Contextual offers and Fair Access Scheme

Fees and funding

Foundation year

Degree

Foundation year funding

*Irish student fees

**This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.

Facilities

Greenwich Peninsula

CU London Greenwich campus

Student support

Mac suite

Enterprise Hub

The Talent Team

Careers and opportunities

Where our graduates work

Further study

How to apply

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Your next steps

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