Marketing Management top up BA 2021/22 entry

Course code:

LONU044

Study options:

1 year full-time
2 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

September 2021
January 2022

Fees:

Get in touch

Coventry University London

+44 (0) 20 7247 3666


info.london@coventry.ac.uk

Course code:

LONU044

Study options:

1 year full-time
2 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

September 2021
January 2022

Fees:

Get in touch

Coventry University London

+44 (0) 20 7247 3666


info.london@coventry.ac.uk

Course code:

LONU044

Study options:

1 year full-time
2 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

September 2021
January 2022

Fees:

Get in touch

Coventry University London

+44 (0) 20 7247 3666


info.london@coventry.ac.uk

Overview

Our BA (Hons) Marketing Management top-up course, which is a one year intensive course, has been designed to give you a direct route into marketing and management careers, and to develop you into a professional marketing manager ready for the future, upon successful completion.

The global marketing environment is currently undergoing a series of fundamental and far-reaching social and technological changes. Hence, the course aims to equip you with the knowledge and managerial skills to succeed in these new market realities. It will also help provide you with the opportunity to stand out to potential employers upon successful completion; the specialist knowledge and innovative patterns of thinking you should gain aims to enhance your career prospects. Graduates of the course have the opportunity to develop critical knowledge and competencies in strategic marketing management, PR and communication and digital marketing.

While studying here in the heart of the City of London, you can benefit from your tutors’ extensive industry experience, and you will be able to make the most of numerous opportunities for learning which lie beyond the University’s doors.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

COVID-19

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Your course in pictures

Course information

The BA (Hons) Marketing Management top-up course relates academic studies to practical experience through a wide range of teaching and learning approaches, including the opportunities to work on real-life business challenges with business professionals, and via educational trips and experiential activities.

Please note that trips, activities, opportunities with business professionals are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply. This one-year course is designed to emphasise the latest marketing practices used by successful organisations as they compete in increasingly complex, digital and global markets. You will explore how to apply new marketing techniques and interpret knowledge, with the chance to assess what is best practice to help find solutions to a wide range of marketing management challenges.

Studying in the heart of the City of London, you should find major centres for internationally important organisations in close proximity. We help you build on opportunities with the aim of developing your knowledge, understanding and critical-thinking skills. You will focus on problem-solving solutions in areas required at the corporate and operational marketing levels that aim to help you with your career prospects with global organisations, upon successful completion. In addition, the course aims to help you to improve communication, interpersonal and life-long learning skills.

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact registry.london@coventry.ac.uk for more information about studying this course part-time.

Course Specification
Download PDF (553 KB)

Modules

Overview

This academic year should plunge you into a wide range of subjects designed to help you expand your understanding of and exposure to the professional world of marketing and strategic marketing management. You will also look at the international and cultural contexts of marketing, providing the opportunity to enhance your global perspective. At the same time, you will have opportunities to develop your business skills and practice management judgement.

At the start of the year, you will focus on management perspectives which will encourage you to develop intellectual and professional attributes needed for strategic analysis. This foundation should help you across the year as you explore how to make balanced choices between alternative strategies, including the opportunity to assess the challenges of developing strategic plans. You will also be introduced to the concepts of implementing marketing strategies using marketing programmes and campaign plans, and have the chance to consider the relevance of traditional and innovative marketing techniques using data analytics and digital marketing tools.

You should build understanding and skills during your course, which should consolidate this knowledge through an emphasis on application by creating solutions to real-life business problems. You will look into the wider context of marketing issues and have the opportunity to create comprehensive marketing strategies using a range of channels and market sectors. Additionally, you will undertake a Marketing Simulation; a mandatory project where you will have the chance to apply mainstream concepts and theories, and explore current developments.

These subjects are designed to assist and help you in becoming a marketing professional with a diverse range of skills and competencies, upon successful completion.

All modules listed below are mandatory:

Modules

  • Strategic Management

  • Marketing and Digital Strategy

  • Strategic Marketing Management

  • Contemporary Issues in Global Marketing

  • Strategic PR and Communication

  • Marketing Simulation

15th

Coventry University is ranked 15th in the UK Guardian University Guide 2020

In more detail...

  • The hands-on nature of this course aims to provide you with work-ready skills which should help you transition more quickly and easily into a professional career, upon successful completion.
  • The hands-on nature of this course aims to provide you with work-ready skills which should help you transition more quickly and easily into a professional career, upon successful completion.
  • Living, studying and even working in London should give you extraordinary exposure to marketing in all its shapes and forms.
  • Guest marketers from industry may come in to discuss their work and offer career advice virtually or on campus (subject to availability)
  • You should develop your confidence as an individual, as well as within a team, and you should become more skilled in researching, writing up and presenting your work to a wide range of audiences.
  • You will be encouraged to use observations, critical analysis and research skills to develop a habit of lifelong learning which should serve you throughout your potential career.
  • You will have the opportunity to enjoy a truly multi-cultural experience, since you may be studying alongside students drawn from many countries around the world.
  • Upon successful completion, you should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur.

Your main study themes are:

  • Strategy the goal of the course is to progress you into a marketing strategist and decision-maker, upon successful completion. You will explore how to engage and manage customer engagement and experience for long-term success.
  • Digital From electronic data to social media, apps and websites, you will explore in depth the opportunities and challenges of the digital world faced by marketers..
  • Internationalisation – the opportunity to deepen your understanding of the local-yet-global nature of marketing, and explore how to manage key marketing issues such as brand reputation, ethics and sustainability.
  • Creativity – Bright ideas and innovation are what create interest and disruption in the market, so we shall investigate the roles of innovation, creativity, changing and disruptive technologies affecting marketing management.
  • Commercial realism – You should develop real business acumen, something which employers often say is lacking among graduates.

This course is designed to be both professional and practical. It is taught by tutors with strong industry and marketing backgrounds, and the course is designed to draw on professional contacts from industry (subject to availability). Please note that staff are subject to change.

Although you will spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, simulation project, simulations, business plans, reports, and online collaborations. There is an emphasis on group work, which aims to help you to build your teamwork skills.

You may also be able to enjoy our excellent programme of guest lectures (subject to availability), thanks to our wide network of prestigious alumni, leading academics and industry leaders. Beyond the classroom, you will have opportunities to learn more about marketing management through having the chance to visit the numerous marketing and business fairs, conferences and marketing events held in London, as well by participating in local and international company visits (subject to application, availability, visa considerations and additional fees that may apply).

The course encourages you to develop your skills for self-directed learning, which means exploring for yourself rather than being taught in the classroom. This could mean anything from background reading to attending events and/or doing relevant part-time or voluntary work. For example, you could choose to try and enhance your personal and professional skills by engaging in extra-curricular activities through our Student Enterprise Business society. Please note that such opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Lectures, seminars, case studies, problem-based learning, workshops, live projects, guest lectures, group work, simulations and business plans, and company visits.

As we are committed to providing an experience which aims to closely mirror real business life, you will be assessed purely through coursework relevant to the industry. All of your assessments aim to be career-relevant, reflecting the kind of work you would do within the workplace.

This means that there are no exams, but your tutors will take an employer’s view of the way you perform your individual and group assignments. Being assessed in this way should help you to respond to the demands of future employers, such as the need for strong team work and inspiring leadership. This will also help provide you with the opportunity to enhance self-awareness when appraising your own performance

Every assessment aims to encourage you to demonstrate theoretical understanding and an ability to apply this knowledge so that you should be able to develop practical marketing plans, write professional reports, structure logical arguments, collect and analyse data and make compelling presentations. This should help you to learn to face constructive challenges and to be open to feedback from your tutors and peers.

On successful completion, you will be able to:

  • understand and apply marketing-related models, concepts and approaches, and articulate the dimensions of marketing management
  • understand the legal, ethical and multi-cultural dimensions of global marketing management
  • appreciate the opportunities and challenges presented by the digital arena
  • demonstrate a high level of numerical and digital literacy
  • critically evaluate evidence collected from a variety of sources
  • apply rational and analytical approaches to problem-solving, especially digital solutions
  • present information and pitches effectively to a variety of audiences
  • manage different stakeholder expectations within diverse organisations
  • apply ethical principles while demonstrating social, cultural and global awareness
  • work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.

Students will typically receive around 9 hours of contact teaching per week. The contact hours may be made up of a combination of face-to-face teaching, individual and group sessions, and online classes. Students will also be expected to spend a significant amount of time conducting independent study.

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

This course is set in a global context, so every aspect of your learning aims to be internationalised. You will explore marketing case studies from around the world, and your tutors will look to share practical experiences of their work or research in other countries. There may be opportunities overseas for field trips* with visits to businesses, institutions, exhibitions or other events.

Throughout the course, you may study as part of a diverse cohort of students from around the world. This means you can benefit from the perspectives and insights other students bring, and you will have the opportunity to learn to adapt your approaches in order to maximise the benefits of multicultural working.

What our course director says

This course offers an excellent path to advance your marketing and management knowledge for a great career start, and also emphasises the development of intellectual and practical skills.

Course Director Mahen Ramsurrun (quoted 2020) BA (Hons) Marketing Management top-up course

Entry Requirements

HND Foundation Degree GCSE requirement
Merit profile Merit profile Minimum 5 GCSEs at A*-C including English Language and Mathematics 

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: an IELTS of 6.5 overall is required for this course. Pre-Sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: an IELTS of 6.5 overall is required for this course. Pre-Sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2019.

Starts

Fee


September 2021

£9,250 (per year)


January 2022

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2021

TBC (per year)


January 2022

TBC (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2021

£15,000 (per year)


January 2022

£15,000 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

Graduates of this course are creative, courageous, innovative and globally aware individuals who are ready to advance their careers in marketing or a wider business context.

When you graduate, you’ll have well-developed powers of analysis, clear perspectives on strategic thinking, and highly effective communication and research skills. You will also be familiar with issues of ethics, sustainability and globalisation. These skills are in high demand by employers in the private, public and third sectors.

You will be self-motivated and confident, able to make organisational improvements by challenging existing practice. Your academic learning will be grounded in practical exposure to the world of work, within and beyond the classroom, so you’ll be ready to make a smooth transition to the workplace. And you’ll have developed an approach to lifelong personal and professional development.

97%

of students in work or further study six months after they left university

DLHE 2015/16

Where our graduates work

A wide range of options will be open to you when you graduate. You might choose to take up a role in marketing, or you could apply your skills to a different business function – such as sales, product development or the supply chain. You could also go into a linked field, such as journalism or consultancy, or you could start your own business or agency.

You might take up a role with a private company, or in the public sector or for a not-for-profit organisation such as a charity. You might join a specialist agency which provides particular services to businesses, perhaps as a strategist, a creative or an account handler. Types of agencies include branding, advertising, PR, market research, SEO, media-buying, design, digital, video production, social media, and more. 

Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2020/21 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.