Marketing Management BA (Hons) top-up

Study level: Undergraduate
Top-up courses
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Our Marketing Management BA (Hons) top-up course has been designed to give you a clear pathway into marketing and management careers and to develop you into a professional marketing manager ready for the future.

Year of entry

Location

Coventry University London (City of London)

Study mode

Full-time
Part-time

Duration

1 year full-time
2 years part-time (UK only)

Course code

N55A

Start date

September 2025
January 2026


Course overview

Gain the knowledge and managerial skills to succeed in a global marketing environment that is currently undergoing a series of fundamental and far-reaching social and technological changes.

  • Develop the specialist knowledge and innovative patterns of thinking needed to enhance your career prospects.
  • Develop critical knowledge and competencies in strategic marketing management, PR and communications and digital marketing.
  • Benefit from our teaching staff’s extensive industry experience (staff may be subject to change).
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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career-ready graduates, with the skills to succeed

Why you should study this course

Real-world experience

The hands-on nature of this course alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.

London location

London is one of the world’s leading centres for marketing, media communications and public relations. Many of the world’s leading professional marketing communications agencies and strategic consultancies have a major base in London. You will also find a diverse range of exciting businesses, from innovative start-ups to huge multi-nationals. From our campus in the City of London, you will have opportunities to immerse yourself in this world and to network with marketers (subject to availability). You will also be encouraged to create your own learning opportunities.

Industry insight

You will be taught by experienced and inspirational tutors, many of whom come with industry experience in both academic and professional contexts. Many possess strong backgrounds in areas such as business, marketing, digital marketing, analytics, research and PR and have extensive networks of marketing contacts, many based nearby, which they can use to offer students opportunities to mix with professional marketers from a range of industries. Please note that staff are subject to change.

International learning experience

This course is considered from a world perspective, with the aim of preparing you for your career prospects upon successful completion and is designed to help you to understand international marketing management issues. It aims to reflect international business practices, cultures and legal frameworks, so you should develop confidence dealing with diverse people and organisations around the world.

Prepare for your future

You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work2.


What you'll study

The Marketing Management BA (Hons) top-up course relates academic studies to practical experience through a wide range of teaching and learning approaches, including work on real-life business challenges with business professionals, and via educational trips and experiential activities2.

This one-year course is designed to emphasise the latest marketing practices used by successful organisations as they compete in increasingly complex, digital and global markets. You will explore how to apply new marketing techniques and interpret knowledge, with the chance to assess what is best practice to help find solutions to a wide range of marketing management challenges.

Studying in the heart of the City of London, you should find major centres for internationally important organisations in close proximity. We help you build on opportunities with the aim of developing your knowledge, understanding and critical-thinking skills. You will focus on problem-solving solutions in areas required at the corporate and operational marketing levels that aim to help you with your career prospects with global organisations, upon successful completion. In addition, the course aims to help you to improve communication, interpersonal and life-long learning skills.

This academic year is designed to help you expand your understanding of, and exposure to, the professional world of marketing and strategic marketing management. You will also look at the international and cultural contexts of marketing, providing the opportunity to enhance your global perspective. At the same time, you will have opportunities to develop your business skills and practice management judgement.

At the start of the year, you will focus on management perspectives which will encourage you to develop the intellectual and professional attributes needed for strategic analysis. This foundation should help you across the year as you explore how to make balanced choices between alternative strategies, including the opportunity to assess the challenges of developing strategic plans. You will also be introduced to the concepts of implementing marketing strategies using marketing programmes and campaign plans, and have the chance to consider the relevance of traditional and innovative marketing techniques using data analytics and digital marketing tools.

You should build understanding and skills during your course, which should consolidate this knowledge through an emphasis on application by creating solutions to real-life business problems. You will look into the wider context of marketing issues and have the opportunity to create comprehensive marketing strategies using a range of channels and market sectors. Additionally, you will undertake a Marketing Simulation; a mandatory project where you will have the chance to apply mainstream concepts and theories, and explore current developments.

These subjects are designed to assist and help you in becoming a marketing professional with a diverse range of skills and competencies, upon successful completion.

All modules listed below are mandatory:

Modules

Please note that we regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

The Marketing Management BA (Hons) top-up course relates academic studies to practical experience through a wide range of teaching and learning approaches, including work on real-life business challenges with business professionals, and via educational trips and experiential activities2.

 Although you will spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, simulation projects, simulations, business plans, reports, and online collaborations. There is an emphasis on group work, which aims to help you to build your teamwork skills.

As we are committed to providing an experience which aims to closely mirror real business life, you will be assessed purely through coursework relevant to the industry. All of your assessments aim to be career-relevant, reflecting the kind of work you would do within the workplace. This means that there are no exams, but your tutors will take an employer’s view of the way you perform your individual and group assignments. Being assessed in this way should help you to respond to the demands of future employers, such as the need for strong teamwork and inspiring leadership. This will also help provide you with the opportunity to enhance self-awareness when appraising your own performance.

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact registry.london@coventry.ac.uk for more information about studying this course part-time.


Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours:

Teaching hours vary each semester, year of study and due to module selection. During your top-up year you can expect 9-12 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study:

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning:

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.


Assessment

This course will be assessed using a variety of methods which will vary depending upon the module. The assessment methods may include: individual assignments and group work elements.

Every assessment aims to encourage you to demonstrate theoretical understanding and an ability to apply this knowledge so that you should be able to develop practical marketing plans, write professional reports, structure logical arguments, collect and analyse data and make compelling presentations. This should help you to learn to face constructive challenges and to be open to feedback from your tutors and peers.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes. Assessments may include individual assignments and group work elements.


International experience opportunities

This course is set in a global context and you will explore marketing case studies from around the world. Your tutors may share practical experiences of their work or research in other countries. There may be opportunities for field trips with visits to businesses, institutions, exhibitions or other events2.

Throughout the course, you may study as part of a diverse cohort of students from around the world. This means you could benefit from the perspectives and insights other students may bring.

Coventry University Group aims to give you the global opportunities needed to become a truly global graduate, enhancing your employability on a global scale. Choose from language classes, studying or working abroad, international field trips, summer schools, leadership development or work experience2.

Please note that all international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements, and are therefore not guaranteed2.


Entry requirements

Typical entry requirements:

 

Requirement What we're looking for
High National Diploma (HND) HND or successful completion of 2 years appropriate academic study in Higher Education.
GCSE requirement Minimum 5 GCSEs at 9-4 (A*-C or equivalent) including English Language and Mathematics

For guidance please contact registry.london@coventry.ac.uk.

Careful monitoring of applications to ensure that applicants are suited to the course takes place. Relevant work experience may also be taken into account. Where necessary, applicants are interviewed (remotely if applicable), especially those who do not appear to meet standard admissions criteria. Where deemed appropriate, a written exercise is administered to establish suitability.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Please note: the part-time option is only available to international applicants who already have permission to live and study in the UK.

English language requirements

  •  Applicants must possess a minimum IELTS of 6.0 overall (with at least 5.5 in each component).
  • If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

Fees and funding

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC
2024/25 fees - £9,250 per year
Request fee information

EU 2025/26 fees TBC
2024/25 fees - £9,250 per year with EU Support Bursary**
2025/26 fees TBC
2024/25 fees - £16,800 per year without EU Support Bursary**
Not available
International 2025/26 fees TBC
2024/25 fees - £16,800 per year
Request fee information

If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the university reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

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Mac Suite

We have a fully equipped Mac suite for digital and creative work. Here you’ll learn how to use the latest industry standard software such as Oribi, Mix Panel and Google Analytics, which will enable you to learn how to plan, design and analyse marketing campaigns.

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Enterprise Hub

Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.

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Talent Team

For employability advice, our Talent Team are your go-to. They can assist you in applying for work placements, graduate level jobs and offer skills development workshops. The Talent Team also organise networking events to enable you to meet potential employers and industry contacts.


Careers and opportunities

On successful completion, you will be able to:

  • understand and apply marketing-related models, concepts and approaches, and articulate the dimensions of marketing management
  • understand the legal, ethical and multi-cultural dimensions of global marketing management
  • appreciate the opportunities and challenges presented by the digital arena
  • demonstrate a high level of numerical and digital literacy
  • critically evaluate evidence collected from a variety of sources
  • apply rational and analytical approaches to problem-solving, especially digital solutions
  • present information and pitches effectively to a variety of audiences
  • manage different stakeholder expectations within diverse organisations
  • apply ethical principles while demonstrating social, cultural and global awareness
  • work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.

Our one-year Marketing Management BA (Hons) top-up course is designed to be a future-forward, commercially relevant and digitally aware course. Upon successful completion, it can help to equip you for an exciting marketing management career, and one with a global platform. You will have the opportunity to develop your marketing knowledge, skills and practice to a high-level, suitable for making strategic decisions.

During the course, you will be encouraged to perfect the skills and knowledge that aim to help you gain employment upon graduation in a wide range of marketing jobs, and you will have access to career advice and support to help you apply for opportunities when you complete your studies.

Upon successful completion, you will have strong employer appeal thanks to the practical, international and London-based nature of your studies, as well as your ability to develop innovative solutions to real business problems. You will have a huge array of career options. Marketing careers can also develop into more general leadership roles, so our focus on strategy and evidence-based decision-making could serve you well in building a broader career upon graduation.

When you graduate, you might have the opportunity to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. You might choose to go into marketing or management or leadership, and the skills you should learn will also prepare you for self-employment, if that’s what you want.

Alternatively, you might decide to apply for a post in a marketing agency, working in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting or market research, amongst the many specialisms in the marketing field.

Where our graduates work

A wide range of options will be open to you when you graduate. You might choose to take up a role in marketing, or you could apply your skills to a different business function – such as sales, product development or the supply chain. You could also go into a linked field, such as journalism or consultancy, or you could start your own business or agency.

You might take up a role with a private company, or in the public sector or for a not-for-profit organisation such as a charity. You might join a specialist agency which provides particular services to businesses, perhaps as a strategist, a creative or an account handler. Types of agencies include branding, advertising, PR, market research, SEO, media buying, design, digital, video production and social media. 

Further study

Upon successful completion of our Marketing Management top-up course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

Hear from our students

Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.


How to apply

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