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Our Marketing Management BA (Hons) top-up course has been designed to give you a clear pathway into marketing and management careers and to develop you into a professional marketing manager ready for the future.
Year of entry
Location
Coventry University London (City of London)
Study mode
Full-time
Part-time
Duration
1 year full-time
2 years part-time (UK only)
Course code
N55A
Start date
September 2025
January 2026
Gain the knowledge and managerial skills to succeed in a global marketing environment that is currently undergoing a series of fundamental and far-reaching social and technological changes.
The hands-on nature of this course alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.
London is one of the world’s leading centres for marketing, media communications and public relations. Many of the world’s leading professional marketing communications agencies and strategic consultancies have a major base in London. You will also find a diverse range of exciting businesses, from innovative start-ups to huge multi-nationals. From our campus in the City of London, you will have opportunities to immerse yourself in this world and to network with marketers (subject to availability). You will also be encouraged to create your own learning opportunities.
You will be taught by experienced and inspirational tutors, many of whom come with industry experience in both academic and professional contexts. Many possess strong backgrounds in areas such as business, marketing, digital marketing, analytics, research and PR and have extensive networks of marketing contacts, many based nearby, which they can use to offer students opportunities to mix with professional marketers from a range of industries. Please note that staff are subject to change.
This course is considered from a world perspective, with the aim of preparing you for your career prospects upon successful completion and is designed to help you to understand international marketing management issues. It aims to reflect international business practices, cultures and legal frameworks, so you should develop confidence dealing with diverse people and organisations around the world.
You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.
Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work2.
The Marketing Management BA (Hons) top-up course relates academic studies to practical experience through a wide range of teaching and learning approaches, including work on real-life business challenges with business professionals, and via educational trips and experiential activities2.
This one-year course is designed to emphasise the latest marketing practices used by successful organisations as they compete in increasingly complex, digital and global markets. You will explore how to apply new marketing techniques and interpret knowledge, with the chance to assess what is best practice to help find solutions to a wide range of marketing management challenges.
Studying in the heart of the City of London, you should find major centres for internationally important organisations in close proximity. We help you build on opportunities with the aim of developing your knowledge, understanding and critical-thinking skills. You will focus on problem-solving solutions in areas required at the corporate and operational marketing levels that aim to help you with your career prospects with global organisations, upon successful completion. In addition, the course aims to help you to improve communication, interpersonal and life-long learning skills.
Please note that we regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
The Marketing Management BA (Hons) top-up course relates academic studies to practical experience through a wide range of teaching and learning approaches, including work on real-life business challenges with business professionals, and via educational trips and experiential activities2.
Although you will spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, simulation projects, simulations, business plans, reports, and online collaborations. There is an emphasis on group work, which aims to help you to build your teamwork skills.
As we are committed to providing an experience which aims to closely mirror real business life, you will be assessed purely through coursework relevant to the industry. All of your assessments aim to be career-relevant, reflecting the kind of work you would do within the workplace. This means that there are no exams, but your tutors will take an employer’s view of the way you perform your individual and group assignments. Being assessed in this way should help you to respond to the demands of future employers, such as the need for strong teamwork and inspiring leadership. This will also help provide you with the opportunity to enhance self-awareness when appraising your own performance.
This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact registry.london@coventry.ac.uk for more information about studying this course part-time.
As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.
Teaching hours vary each semester, year of study and due to module selection. During your top-up year you can expect 9-12 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.
Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.
As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.
This course will be assessed using a variety of methods which will vary depending upon the module. The assessment methods may include: individual assignments and group work elements.
Every assessment aims to encourage you to demonstrate theoretical understanding and an ability to apply this knowledge so that you should be able to develop practical marketing plans, write professional reports, structure logical arguments, collect and analyse data and make compelling presentations. This should help you to learn to face constructive challenges and to be open to feedback from your tutors and peers.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes. Assessments may include individual assignments and group work elements.
This course is set in a global context and you will explore marketing case studies from around the world. Your tutors may share practical experiences of their work or research in other countries. There may be opportunities for field trips with visits to businesses, institutions, exhibitions or other events2.
Throughout the course, you may study as part of a diverse cohort of students from around the world. This means you could benefit from the perspectives and insights other students may bring.
Coventry University Group aims to give you the global opportunities needed to become a truly global graduate, enhancing your employability on a global scale. Choose from language classes, studying or working abroad, international field trips, summer schools, leadership development or work experience2.
Please note that all international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements, and are therefore not guaranteed2.
Typical entry requirements:
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees - £9,250 per year |
Request fee information |
EU | 2025/26 fees TBC 2024/25 fees - £9,250 per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees - £16,800 per year without EU Support Bursary** |
Not available |
International | 2025/26 fees TBC 2024/25 fees - £16,800 per year |
Request fee information |
If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support throughout your placement year.
For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the university reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
We have a fully equipped Mac suite for digital and creative work. Here you’ll learn how to use the latest industry standard software such as Oribi, Mix Panel and Google Analytics, which will enable you to learn how to plan, design and analyse marketing campaigns.
Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.
For employability advice, our Talent Team are your go-to. They can assist you in applying for work placements, graduate level jobs and offer skills development workshops. The Talent Team also organise networking events to enable you to meet potential employers and industry contacts.
On successful completion, you will be able to:
Our one-year Marketing Management BA (Hons) top-up course is designed to be a future-forward, commercially relevant and digitally aware course. Upon successful completion, it can help to equip you for an exciting marketing management career, and one with a global platform. You will have the opportunity to develop your marketing knowledge, skills and practice to a high-level, suitable for making strategic decisions.
During the course, you will be encouraged to perfect the skills and knowledge that aim to help you gain employment upon graduation in a wide range of marketing jobs, and you will have access to career advice and support to help you apply for opportunities when you complete your studies.
Upon successful completion, you will have strong employer appeal thanks to the practical, international and London-based nature of your studies, as well as your ability to develop innovative solutions to real business problems. You will have a huge array of career options. Marketing careers can also develop into more general leadership roles, so our focus on strategy and evidence-based decision-making could serve you well in building a broader career upon graduation.
When you graduate, you might have the opportunity to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. You might choose to go into marketing or management or leadership, and the skills you should learn will also prepare you for self-employment, if that’s what you want.
Alternatively, you might decide to apply for a post in a marketing agency, working in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting or market research, amongst the many specialisms in the marketing field.
A wide range of options will be open to you when you graduate. You might choose to take up a role in marketing, or you could apply your skills to a different business function – such as sales, product development or the supply chain. You could also go into a linked field, such as journalism or consultancy, or you could start your own business or agency.
You might take up a role with a private company, or in the public sector or for a not-for-profit organisation such as a charity. You might join a specialist agency which provides particular services to businesses, perhaps as a strategist, a creative or an account handler. Types of agencies include branding, advertising, PR, market research, SEO, media buying, design, digital, video production and social media.
Upon successful completion of our Marketing Management top-up course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.