International Hospitality and Tourism Management BA (Hons)

 

Course Code

UCAS Code: N832
International Code: LONU046

Location

Coventry University London (City of London)

 

Study mode

Full-time
Part-time
Sandwich

Duration

3 years full-time
4 years sandwich
5 years part-time

Start date

September 2022
January 2023

How to apply
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Course overview

Study level: Undergraduate

Our International Hospitality and Tourism Management BA (Hons) course aims to prepare you for a range of career opportunities in hospitality and tourism.

It aims to:

  • build your professional competencies
  • reflect the major trends considered as transforming the industry today: from a greater emphasis on sustainability and technological advances, to changing customer expectations to new concepts of luxury.
  • give you an opportunity to gain relevant business insights through the classroom delivery of real-world case studies live projects and business simulations, field trips*, work-placement opportunities and study abroad*.
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Global ready

An international outlook, with global opportunities
Human silhouette infront of a blackboard

Teaching excellence

Taught by lecturers who are experts in their field
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Employability

Career ready graduates, with the skills to succeed

Why you should study this course

The course aims to:

  • be truly international
  • be grounded in an ethos of sustainability
  • develop graduates work who are recognised as professionals in their field
  • reflect current industry practice and research themes
  • provide a professional, creative, dynamic and supportive learning environment
  • help produce graduates who will be professional and knowledgeable of current industry practices.

You will have the opportunity to develop a sense of professional community, culture and identity through a range of applied learning experiences. Through such experiences, you will explore the value of effective leadership through partnerships and collaboration.

We encourage you to be adaptive and forward-thinking, and to draw on your understanding of existing and emergent industry trends. You are encouraged to be creative and innovative, to have self-confidence and be a constructive risk-taker with an ambitious and enthusiastic outlook to grasp business opportunities.

You will have the opportunities to develop and refine your applied thinking skills. This may be through the chance to work in collaboration with a series of industry partners where you apply theory to practice. You may also have opportunities such as: guest lectures (subject to availability), seminars, case studies, research dissertation, collaborative module provision with industry partners, simulations (subject to availability), internships, and professional training.

Memberships

Coventry University London Marketing, Fashion, Hospitality and Tourism School is currently an active member of the Institute of Hospitality, which is the professional body for managers and aspiring managers working and studying in hospitality, leisure and tourism.

There is currently no intention for this membership to lapse; however, if it was not to be renewed we would notify applicants and students as soon as possible.

To anyone who is considering the same course – come here. Just come here. Someone told me this is one of the best places in London to do this course and it's true. If you want to study hospitality and tourism, it’s important to study it in a place where you can put what you’ve learned into practice.

Laura Lielbarde, International Hospitality and Tourism Management student, 2019
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What you'll study

The first year focuses on introducing you to key concepts and fundamental principles, to build your understanding of the hospitality and tourism industries, and you will be exploring key skills in management practices, and the basics of good business.

Modules

  • This module seeks to give you an introductory understanding of the nature of operations management in service industries like travel, tourism and hospitality. It emphasises business awareness, proactive and logical thinking, research and critical analysis to help managers make sound tactical and strategical customer-based decisions.

    Compulsory

    Assessment: presentation and coursework

  • This module aims to provide a key foundation for the rest of your course of study, by introducing you to the core principles of tourism management and the tourism industry. It will offer you a clear introduction to the many different aspects of tourism, including: defining tourism, supply and demand, tourism impacts, public sector involvement in tourism and tourism futures.

    Compulsory

    Assessment: coursework

  • This module aims to develop your understanding and insight into the world of digital engagement both internally and externally to businesses and approaches used by companies. It is designed to equip you with the relevant skills required for marketing in the 21st century through practical applications, and will look at a hands-on approach as opposed to academic theories.

    Compulsory

    Assessment: coursework

  • The module aims to develop and give you an introduction to the skills you will need for success on your degree course and in your subsequent professional career. Skills introduced will include some of the essential underlying personal and information handling skills, numerical techniques and basic mathematical and statistical foundations.

    Compulsory

    Assessment: coursework

  • This module aims to introduce you to the external environment in which a business organisation operates. It focuses on the theoretical concepts in both the microeconomic and macroeconomic environment and uses real-world examples to focus on other factors such as legal identity. This module looks at the basic principles of Economics, to explore the main ways in which economists think about problems and to the important current world economic issues.

    Compulsory

    Assessment: coursework and exam

  • This module aims to introduce you to the differences between Asian/Western European cultural and business practices. Particular attention will be given to contrasting elements of Western and Eastern cultures that are most likely to cause problems in the first stages of working and business relationships.

    Compulsory

    Assessment: coursework

In the second year, you will study core modules that explore practical applications of different aspects of hospitality and tourism management.

Modules

  • This module emphasises the role of food and beverage in the hospitality, tourism and events industries. It may be key to the destination itself, or sometimes an essential service or part of the guest experience. You’ll be invited to hoe operators make decisions around facilities, service styles and menu options, to meet guest needs and profitability targets. You also consider key current issues such as food security, food safety and provenance in a pressured environment.

    Compulsory

    Assessment: coursework and portfolio

  • You explore how the global tourism industry contributes to the world’s economy, how it is regulated, and how it fits into contemporary policy and governance frameworks. You should develop knowledge of how local, national and international stakeholders understand and value tourists and the tourism industry. You will apply theory and concepts to your develop practical, policy-relevant knowledge.

    Compulsory

    Assessment: coursework

  • The module aims to give you the appropriate knowledge and skills to initiate, plan, implement and evaluate an event. At the end of this module, you should be able to evaluate and apply project management techniques to scenarios faced by event managers when planning and delivering events. These will help to prepare you for the Global Events Production module in Year 3.

    Compulsory

    Assessment: coursework

  • This module aims to develop your critical knowledge of the principles of procurement, financial and revenue management relating to events.

    It provides you with theories, tools, frameworks and methods to engage with financial management and financial statements. It offers you a practical approach, where you can create budgets and financial statements and investigate how costs are structured, to ensure that events are profitable.

    Compulsory

    Assessment: coursework

  • The aim of this module is to introduce you to the constraints and demands of laws on hospitality and tourism operators and events managers. This varies from nation to nation. The legal framework of England is the primary focus, and many countries around the world have legal structures based on the English legal system. You will also consider the legal situation internationally, especially where issues such as trade, investment and finance impact upon international economic law.

    Compulsory

    Assessment: coursework

  • This module aims to provide you with an insight into how consumers make buying decisions and psychological and social factors that influence the decision-making process. The module provides a sound basis for further study in marketing, advertising and communication psychology in particular.

    Compulsory

    Assessment: coursework and exam

UK Work Placement OR Study/ Work Placement Abroad

While we would like to give you all the information about our placement/study abroad* offering here, it is often tailored for each course every year and depending on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Please contact the Talent Team for more information about going on a placement or study abroad year.

Modules

  • Optional

In the third year, you will focus on more strategic-related management practices and concepts. You also have the choice of conducting a research project or gaining professional experience through an internship. Please note that internships are subject to availability, competitive application, meeting any applicable visa requirements and additional fees may apply.

Modules are mandatory, except where there is the option to choose either a Dissertation, Internship Project or Simulation.

Modules

  • This module aims to equip you with the knowledge, skills, and competencies to interpret and develop business strategy. You use these skills to assist an organisation in creating and capturing value. Through this process, you develop an understanding of the impact of contemporary issues on the development and implementation of international strategy.

    Compulsory

    Assessment: coursework

  • This module aims to expose you to research methodologies in an academic and professional way. You will learn to conduct rigorous and meaningful research projects in hospitality, tourism and events to support your research project/ work placement project. You will consider the research process from the start and learn about research methodologies to critically review the literature. Subsequently, you devise an appropriate research design and use qualitative and quantitative research methodologies.

    Compulsory

    Assessment: coursework

  • This module aims to develop your critical knowledge of sponsorship and brand management in both hospitality and events industries. It provides you with theories, tools, frameworks and methods to enable you to engage with sponsors and develop your own brand for competitive advantage.

    Compulsory

    Assessment: coursework

  • This module focuses on the application of strategic analysis to international tourism. It explores events and destination development from a variety of perspectives. It encourages you to consider an integrative and systematic approach to strategy development for the various sectors of the hospitality and tourism industry.

    Compulsory

    Assessment: coursework

  • You will conduct a comprehensive study on your chosen research topic in a logical, detailed way. You are responsible for framing a research problem guided by gaps in existing knowledge and by an organisational issue. Your aim is to independently research a question by using appropriate research strategies and apply specific knowledge and research methods to a relevant model.

    Optional

    Assessment: coursework

  • The aim of this module is to allow you to relate your university studies to practical situations in the workplace. You will do this by applying business research skills to a specific business issue or practice, and producing a set of key findings and recommendations in a Project Report.

    Optional

    Assessment: coursework

  • The Simulation module creates a platform for you to get real business experience. It introduces you to a learning environment where you anticipate outcomes and observe the effects of business decisions. The aim is to help you learn to reflect and refine your knowledge by actively engaging in a group business review facilitated by their supervisor.

    Optional

    Assessment: coursework

How you'll learn

You will receive up to nine hours of formal teaching in a typical week of study. These study hours may be made up of a combination of face-to-face teaching, individual and group sessions, and online classes. You will also be expected to spend a significant amount of time conducting independent study.

This course can be offered on a full-time over three years, a sandwich route over four years, or on a part-time basis over five years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. You can make an enquiry about part-time study and for more information about studying this course part-time using our online forms, for UK and for International students.

Assessment

As part of this course lecturers, seminars and our current online learning platform Aula (the online Learning Platform provider may be subject to change), aims to give you continuous exposure to the world of work. The course has been designed to have a strong practical element so that, upon successful completion, you should graduate as an experienced, work-ready individual with great employer appeal.

Job ready

This course aims to:

  • Provide you with the opportunity to develop industry-specific skills.
  • Develop your ‘softer’ skills – such as self-reliance; interpersonal, leadership and communication skills; logical approaches to work; creative problem-solving; and business acumen. These are highly transferable across all industries and would be useful if you decide to branch out into other sectors upon graduation.
  • Give you opportunities for study visits to leading businesses, events and exhibitions in the UK and overseas (subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply).
  • Give you opportunities for internships, and to network with employers during your course. (Subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.)

International experience

Many aspects of your opportunity to learn on this course are intended to be internationalized. You will explore case studies from around the world, and your lecturers may share experiences of their work or research in other countries. There may be optional overseas field trips with visits to different types of events, businesses, and institutions.

As a part of this degree-level course, you’ll have the opportunity to apply for a work placement (internship) in the UK or abroad, which could be for a term in your final year and/or a full year if you decide on a four-year sandwich course. Alternatively, you could use the sandwich year to study at another university overseas. You are also encouraged to become autonomous learners whereby you should be developing and practicing your knowledge and skills in management.

Entry requirements

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Additional requirements may apply

Haven't met the entry requirements or don’t have the right qualifications? You may still be able to progress onto a degree you’d love by studying a foundation or access course.

View our full list of country specific entry requirements on our Entry requirements page. You can also explore our International foundation year courses.

Explore our foundation courses

Fees and funding

2022/23 Tuition fees

Student Full time Part time
UK £9,250 per year Not available
International £15,300 per year Not available

If you choose to study this course with a professional placement or study abroad year, you will need to pay a tuition fee of £1,250 to cover your academic support.

For advice and guidance on tuition fees and student loans visit our Fees and Finance page.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Facilities

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Hospitality suite

Our Hospitality Suite allows you to use a hotel setting to learn about management accounting, revenue management, services marketing and entrepreneurship. You can also learn how to market products and services, based on market demand.

 

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Talent Team

The Talent Team is our dedicated employability support team. They can assist you in applying for work placements and graduate level jobs and offer skills development workshops. They also organise networking events to enable you to meet potential employers and industry contacts.

Careers and opportunities

When you graduate, you could choose a career pathway in tourism or hospitality, or work for a large organisation which spans both.

You might join an independent hotel or a chain (either in the UK or overseas), on a graduate programme or in a permanent named role. You could work for a tour operator, a travel agency, an airline or a cruise company, or work in incentive or corporate travel. Roles will also be open to you in publishing, PR, journalism, IT or consultancy, for example, where they relate to hospitality and tourism.

Alternatively, you will have a wide range of skills which will appeal to employers in other industries, so you would be free to branch out beyond hospitality and tourism.

Where our graduates work

When you graduate, you could choose a career pathway in tourism or hospitality, or work for a large organisation which spans both.

You might join an independent hotel or a chain (either in the UK or overseas), on a graduate programme or in a permanent named role. You could work for a tour operator, a travel agency, an airline or a cruise company, or work in incentive or corporate travel. Roles will also be open to you in publishing, PR, journalism, IT or consultancy, for example, where they relate to hospitality and tourism.

Alternatively, you will have a wide range of skills which will appeal to employers in other industries, so you would be free to branch out beyond hospitality and tourism.

How to apply

  • Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.

    How to apply

    For further support or more information about your course get in touch with us today.

     (+44) 024 7765 2222

     ukadmissions@coventry.ac.uk

     Chat with our admissions team

     Complete our contact form.

  • Full-time and part-time students applying to start in September should apply directly to the university. Read our application pages to find out your next steps to apply.

    How to apply

    For further support for international applicants applying for an undergraduate degree view our International hub.

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Your next steps

Student life
Accommodation
Fees and funding

  • Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

    Tuition fees

    The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

    For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

    Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. 

    Facilities

    Facilities mentioned on this page may not be relevant for every course. Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

    Placements and study abroad opportunities

    Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

    Additional costs

    This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to), equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas).