Global Events Management BSc (Hons)

Study level: Undergraduate
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Explore different aspects of contemporary events management from a global perspective, and develop your knowledge, understanding and skills. 

Course option

Year of entry


Coventry University London (City of London)

Study mode



3 years full-time
4 years sandwich
5 years part-time (UK only)

UCAS codes


Start date

September 2024
January 2025 - condensed

Course overview

Immerse yourself within events management to enhance your career-readiness and employability, and foster your forward thinking, creativity and innovation.

  • Consider a broad range of events, with a particular focus on business events, including conferences, exhibitions, shows, meetings, product launches and award events.
  • Analyse how global cultures construct, influence and impact upon events management.

The January start for this course is condensed in Year 1. Please see the ‘How you’ll learn’ section below for more details.

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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

  • London location
    Voted the number one city in Europe, the Middle East and Africa (EMEA) by CWT for business events activities in 2020, our campus is situated near some of the world’s most famous multinational corporations and businesses and a wide range of exhibition and events.
  • Practical application
    Design and/or deliver an event at the end of every academic year, designed to allow you to put your knowledge and understanding into practice.
  • Real world experience
    The hands-on nature of this course, alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.
  • Prepare for your future
    Immerse yourself in the events management sphere of subjects, enhancing your career-readiness and employability. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.

Accreditation and professional recognition

The degree is accredited1 and recognised by the following bodies:

Institute of Hospitality logo

This degree is accredited by the Institute of Hospitality (IOH) for the 2023/24 intake. Gaining IOH recognition for this course means that the quality of our teaching and student experience is recognised by the leading hospitality professional body. The IoH helps to connect our students with their colleagues in other institutions and with professionals around the world. If the recognition of this course or the modules on this course change, we would seek to notify applicants and students as soon as possible. Visit the IOH website for further information.


Coventry University London is currently an active member of the Institute of Hospitality, which is the professional body for managers and aspiring managers working and studying in hospitality, leisure and tourism.

There is currently no intention for this membership to lapse; however, if it was not to be renewed, we would notify applicants and students as soon as possible.

Immerse yourself in Coventry University London’s global community and emerge as a talented, career-ready graduate with an international outlook:

What you'll study

In year one, you will study a mixture of business and events-related subjects, which aims to provide you with the requisite knowledge and understanding of the events industry. You will explore how to use appropriate tools and techniques to approach events theming and design. All modules listed below are mandatory.


  • Aims to develop tools and skills needed to be a successful undergraduate learner, and explore how to better understand the richness of the business contexts where events, fashion, hospitality and tourism operate.


  • Money makes the world go round, so explore its role in business and how this relates to the wider world.


  • An introduction to the global events industry and the concepts of the events management system.


  • Explore marketing in digital age and how the techniques and skills have been applied in the contemporary industries, especially the global events industry.


  • Consider the impact of diverse global cultures on the giving/receiving of hospitality and on how best to conduct business.


  • Let your creativity flow. Explore and have the opportunity to practise the tools, frameworks and methods needed to plan, design and theming events, as well as exploring how to pitch them to clients.


In year two, students will have the opportunity to develop their knowledge and understanding of core events management subjects. You can deepen your understanding of event management principles learned in the first year through the examination of industry practice.


  • Explore how to accurately cost events and forecast revenues, take a practical approach to maximise sales, match the right event with the right time and space, with the opportunity to apply key revenue metrics.


  • Discover how these sectors are subject to a huge range of legislation – including licensing, employment, planning, contracts, food safety and consumer laws.


  • A chance to appreciate the breadth and complexity of the global MICE sector and identify the appropriate management strategies for these business events.


  • Every event is a project. Evaluate and explore project management techniques to initiate, plan, manage, execute, evaluate and reflect on a live event.


  • Explore this important, and constantly evolving, sector in the global events industry, as well as its key components.


  • Designed to provide you with the opportunity to develop a critical understanding of the concepts and nature of sustainable development within the contemporary events industry at different levels.


There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future.

If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee of £1,2503. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.


  • This module2 provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.


  • This module2 provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.


In your final year, you will be encouraged to draw on the knowledge and skills you have acquired in the first two years to help produce your own event. You will explore the importance of the events industry as a global market and have the choice of conducting a research project or gaining professional experience through an internship or simulation2.


  • It is time to produce a global event! Explore everything that is needed to produce a real event, be it physical or virtual/ digital.


  • Consider research methodologies in both an academic and professional manner, exploring how to conduct rigorous and meaningful research projects in events, fashion, and hospitality and tourism industries.


  • Explore the importance of balancing a destination’s promotion with the need to protect it from over-development, labour abuse and environmental threats.


  • Choose one of the following two:

    • Sponsorship and Brand Management for Hospitality and Events - 20 credits

    Explore the intertwined relationship between hospitality and events businesses through sponsorship, and how to utilise sponsorship to develop business brands for businesses in both sectors.

    • Innovation and Global Entrepreneurship - 20 credits

    Aims to develop your understanding of the importance of ‘the new’: anything from technologies and materials, to market opportunities.


  • Choose one from the following:

    • Dissertation - 40 credits
      You will conduct a comprehensive study on your chosen research topic in a logical, detailed way. You are responsible for framing a research problem guided by gaps in existing knowledge and by an organisational issue. Your aim is to independently research a question by using appropriate research strategies and apply specific knowledge and research methods to a relevant model.
    • Internship Project2 - 40 credits
      The aim of this module is to allow you to relate your university studies to practical situations in the workplace. You will do this by applying business research skills to a specific business issue or practice and producing a set of key findings and recommendations in a Project Report.
    • Simulation2 - 40 credits
      This module creates a platform for you to get real business experience. It introduces you to a learning environment where you anticipate outcomes and observe the effects of business decisions. The aim is to help you learn to reflect and refine your knowledge by actively engaging in a group business review facilitated by their supervisor.


We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

We designed the teaching and learning for this course to give you a strong academic knowledge of key theories and concepts to help you understand and appreciate current and relevant research in this subject area.

You also have the opportunity to apply the theories and concepts to current practice through real-life scenarios2, case studies and a variety of class activities. The course will also give you the opportunity to develop and demonstrate your essential analytical skills and respond to employer-related problems by making a set of clearly evaluated recommendations.

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Please contact for more information about studying this course part-time.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around three contact hours per week.

Additionally, you will be expected to undertake significant self-directed study of approximately nine hours each week, depending on the demands of individual modules.

The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.


This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Coursework
  • Tests
  • Essays
  • Practical or project work
  • Group work
  • Presentations
  • Formal examinations

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

This course takes a globalised approach to the curriculum, placing your learning in the context of international challenges, opportunities and regulatory frameworks. It will prepare you for working globally, whether overseas, or for a multi-national, or for a firm which trades internationally.

You may have the opportunity for an international field trip2, and you could also arrange to do an internship (as part of your final major project) overseas2. You may benefit from studying alongside a truly international cohort of students, learning from the perspectives they bring while developing your own ability to work cross-culturally.

The course is designed to incorporate subject specialism in the fields of events, hospitality, tourism, fashion and marketing, with a particular focus on the world of event management. Students will have the opportunity to design and/or deliver an event at the end of every year, which is designed to allow you to put your knowledge and understanding into practice. We look forward to welcoming you to London.

Cynthia Zhuang, Course Director, quoted in 2022
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"Stepping out of this university makes you feel like a true professional"

Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.

Entry requirements

Typical offer for 2024/25 entry.

Requirement What we're looking for
UCAS points 120
A level BBB 
GCSE 5 GCSEs at 4 / C or above including English and Mathematics 
IB Diploma 27 points
Access to HE The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Are you eligible for the Fair Access Scheme?

We believe every student should have the opportunity to dream big, reach their potential and succeed, regardless of their background. Find out more about our Fair Access Scheme.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • English as a Foreign Language - an IELTS of 6.0 overall, with no component lower than 5.5.

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

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Not got the required grades? We offer this degree with an integrated foundation year.

Fees and funding

2024/25 tuition fees.

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £9,250 per year Request fee information

EU £9,250 per year with EU support bursary**
£16,800 per year without EU support bursary**
Not available
International £16,800 per year Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees3 and student loans visit our Fees and Finance page.

We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.

The following are additional costs not included in the tuition fees:

  • Additional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Condensed course – January start date

If you choose to start this course in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.

If you start the course in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

  • We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

    If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.


Our Global Events Management BA (Hons) students have access to a wide range of facilities4; to help you prepare for a successful career in events management.

Take a virtual tour of our campus to explore all of the facilities available to you.

Enterprise Hub

Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.

The Talent Team

Need employability support? Our dedicated Talent Team are on hand to help. They can assist you in applying for work placements, graduate level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts.

Careers and opportunities

On successful completion of this course, you will be able to:

  • Develop knowledge and skills of events management theory and practice in a global context.
  • Apply an enquiring, analytical and creative approach to understanding and producing events.
  • Analyse how global cultures construct, influence and impact upon events management.
  • Use appropriate digital, financial, and economical solutions and techniques to analyse and present information.
  • Evaluate the interconnectivity of events operations within a contemporary setting.
  • Apply your practical understanding and experiences of the events industry to increase you advancing in your future career.
  • Understand research and ethical considerations to explore and evaluate a specific topic relevant to the event industries.
  • Reflect on your learning and interpersonal skills, along with practical experiences accumulated throughout the course to identify areas for future development.
  • Construct an appropriate level of emotional resilience, and a sense of commercial acumen and realism, for working in the events industry.

This course aims to develop your knowledge, understanding and skills to prepare you for a career in all types of events functions, with a particular focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

In addition, the course aims to provide you with in-depth understanding of different aspects of contemporary events management from a global perspective.

Upon successful completion, your career options could include:

  • Junior events manager
  • Conference and exhibition manager/organiser
  • Event planner
  • Conference producer
  • Marketing associate
  • Venue manager
  • Fashion show event producer
  • Events project manager

Further study

Upon successful completion of our Global Events Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Hospitality and Tourism Management MSc. You could continue to build on what you have learnt, further preparing you to build the managerial aptitudes needed to run operations and manage destinations sustainably.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options, including other locations within the Coventry University Group. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

Put your skills into practice

Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work.

How to apply

  • Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.

    How to apply

    For further support or more information about your course get in touch with us today.

  • International codes:

    Full-time students applying to start in September 2023 should apply directly to the university. 

    How to apply

    For further support for international applicants applying for an undergraduate degree view our International hub.

  • Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.


    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.


    Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2023/2024 contract is available on the website for information purposes however the 2024/25 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

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