Global Events Management BSc (Hons)

Undergraduate

Couple walking on London streets, through a market.

Explore different aspects of contemporary events management from a global perspective and develop your knowledge and skills.

Course option

Degree with foundation year

Year of entry

2025-26 2026-27

Location

Coventry University London (City of London)

Study mode

Full-time
Part-time

Duration

3 years full-time
4 years sandwich
Condensed first year available
5 years part-time (UK only)

UCAS codes

N822

Start date

September 2025
January 2026 - condensed

How to apply

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Course overview

Immerse yourself within events management to enhance your career opportunities and employability, and foster your forward thinking, creativity and innovation.

This course considers a broad range of events, with a particular focus on business events, including conferences, exhibitions, shows, meetings, product launches and award events.
You will analyse how global cultures construct, influence and impact upon events management.

The January start for this course is condensed in Year One. Please see the ‘How you’ll learn’ section below for more details.

Global ready

An international outlook, with global opportunities

Icon of human figure in front of whiteboard

Teaching excellence

Taught by lecturers who are experts in their field

Employability

Career-ready graduates, with the skills to succeed

Why you should study this course

London location
Our campus is situated near the world famous exhibition and event space as well as multinational corporations.
Practical application
Design and deliver an event at the end of every academic year, designed to allow you to put your knowledge and understanding into practice.
Real-world experience
The hands-on nature of this course, alongside the opportunity to source a work placement or internship, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career².
Prepare for your future
Immerse yourself in the events management sphere of subjects, enhancing your career-readiness and employability. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year One. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.

Accreditation and professional recognition

The degree is accredited¹ and recognised by the following bodies:

This degree is accredited by the Institute of Hospitality (IOH) for the 2025/26 intake. Gaining IOH recognition for this course means that the quality of our teaching and student experience is recognised by the leading hospitality professional body. The IoH helps to connect our students with their colleagues in other institutions and with professionals around the world. If the accreditation of this course or the modules on this course change, we will seek to notify applicants and students as soon as possible. Visit the IOH website for further information.

Memberships

Coventry University London is currently an active member of the Institute of Hospitality, which is the professional body for managers and aspiring managers working and studying in hospitality, leisure and tourism.

There is currently no intention for this membership to lapse; however, if it was not to be renewed, we would notify applicants and students as soon as possible.

What you'll study

In year one, you will study a mixture of business and events-related subjects, which aims to provide you with the requisite knowledge and understanding of the events industry. You will explore how to use appropriate tools and techniques to approach event theming and design. All modules listed below are mandatory.

Modules

Professional and Academic Skills - 20 credits

The Economic Environment of Business - 20 credits

The Global Events Industry - 20 credits

Contemporary Digital Landscape - 20 credits

International Business Cultures - 20 credits

Events Theming and Design - 20 credits

In year two, students will have the opportunity to develop their knowledge and understanding of core events management subjects. You can deepen your understanding of event management principles learned in the first year through the examination of industry practice.

Modules

Revenue & Procurement Planning for Hospitality, Tourism and Events - 20 credits

Business Law for Hospitality, Tourism and Events - 20 credits

Meetings, Incentives, Conferences & Exhibitions (MICE) - 20 credits

Project Management for Events - 20 credits

Digital and Virtual Events - 20 credits

Sustainable Events Management - 20 credits

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future².

Modules

UK Work Placement - 0 credits

This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes².

Optional

International Study/Work Placement - 0 credits

This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes².

Optional

In your final year, you will be encouraged to draw on the knowledge and skills you have acquired in the first two years to help produce your own event. You will explore the importance of the events industry as a global market and have the choice of conducting a research project or gaining professional experience through an internship or simulation².

Modules

Global Events Production - 20 credits

Research Skills for the Services & Creatives Industries - 20 credits

Tourism Destinations Management - 20 credits

Optional Modules

Choose one of the following two:

Sponsorship and Brand Management for Hospitality and Events - 20 credits

Explore the intertwined relationship between hospitality and events businesses through sponsorship, and how to utilise sponsorship to develop business brands for businesses in both sectors.

Innovation and Global Entrepreneurship - 20 credits

Designed to develop your understanding of the importance of ‘the new’: anything from technologies and materials, to market opportunities.

Optional

Final term project options

Choose one from the following:

Dissertation - 40 credits
You will conduct a comprehensive study on your chosen research topic in a logical, detailed way. You are responsible for framing a research problem guided by gaps in existing knowledge and by an organisational issue. Your aim is to independently research a question by using appropriate research strategies and applying specific knowledge and research methods to a relevant model.
Internship Project - 40 credits
The aim of this module is to allow you to relate your university studies to practical situations in the workplace. You will do this by applying business research skills to a specific business issue or practice and producing a set of key findings and recommendations in a Project Report.
Simulation - 40 credits
This module creates a platform for you to get a feel similar to a real business experience. It introduces you to a learning environment where you anticipate outcomes and observe the effects of business decisions. The aim is to help you learn to reflect and refine your knowledge by actively engaging in a group business review facilitated by your supervisor.

Optional

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

We designed the teaching and learning for this course to give you a strong academic knowledge of key theories and concepts to help you understand and appreciate current and relevant research in this subject area.

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about the part-time study.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year One, you will progress onto Year Two in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods may include:

coursework
tests
essays
practical or project work
group work
presentations
formal examinations.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

This course takes a globalised approach to the curriculum, placing your learning in the context of international challenges, opportunities and regulatory frameworks. It will prepare you for working globally, whether overseas, for a multinational, or for a firm which trades internationally.

You may have the opportunity for an international field trip, and you could also arrange to do an internship (as part of your final major project) overseas. You may benefit from studying alongside a truly international cohort of students, learning from the perspectives they bring while developing your own ability to work cross-culturally².

Please note that all international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements, and are therefore not guaranteed².

The course is designed to incorporate subject specialism in the fields of events, hospitality, tourism, fashion and marketing, with a particular focus on the world of event management. You will have the opportunity to design and/or deliver an event at the end of every year, which is designed to allow you to put your knowledge and understanding into practice. We look forward to welcoming you to Coventry University London.
Cynthia Zhuang, Course Director, quoted in 2022

Lots of people walking across a pedestrian area in central London with lots of billboards behind them

Entry requirements

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UCAS details

1

Course name: Global Events Management BSc (Hons)

2

Course code: N822

3

Course location: Coventry University London (City of London)

Typical entry requirements:

Not got the required grades? We offer this degree with an integrated foundation year.

Fees and funding

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£9,535 per year	Request fee information
EU	£9,535 per year with EU Support Bursary £16,800 per year without EU Support Bursary	Not available
International	£16,800 per year	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Condensed course – January start date

If you choose to start this course in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.

If you start the course in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Our Global Events Management BA (Hons) students have access to a wide range of facilities; to help you prepare for a successful career in events management.

Take a virtual tour of our campus to explore all of the facilities available to you.

Enterprise Hub

Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.

The Talent Team

Need employability support? Our dedicated Talent Team are on hand to help. They can assist you in applying for work placements, graduate level jobs and offer skills development workshops. They also organise networking events to introduce you to potential employers and industry contacts.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

On successful completion of this course, you will be able to:

Develop knowledge and skills of events management theory and practice in a global context.
Apply an enquiring, analytical and creative approach to understanding and producing events.
Analyse how global cultures construct, influence and impact upon events management.
Use appropriate digital, financial, and economical solutions and techniques to analyse and present information.
Evaluate the interconnectivity of events operations within a contemporary setting.
Apply your practical understanding and experiences of the events industry to increase your advancement in your future career.
Understand research and ethical considerations to explore and evaluate a specific topic relevant to the event industries.
Reflect on your learning and interpersonal skills, along with practical experiences accumulated throughout the course to identify areas for future development.
Construct an appropriate level of emotional resilience, and a sense of commercial acumen and realism, for working in the events industry.

This course aims to develop your knowledge, understanding and skills to prepare you for a career in all types of event functions, with a particular focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

In addition, the course aims to provide you with an in-depth understanding of different aspects of contemporary events management from a global perspective.

Upon successful completion, your career options could include:

Junior events manager
Conference and exhibition manager/organiser
Event planner
Conference producer
Marketing associate
Venue manager
Fashion show event producer
Events project manager

Further study

Upon successful completion of our Global Events Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Hospitality and Tourism Management MSc. You could continue to build on what you have learnt, further preparing you to build the managerial aptitudes needed to run operations and manage destinations sustainably.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options, including other locations within the Coventry University Group. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

How to apply

BSc (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

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UK students

Full-time UK students should apply for this course through UCAS.

If this course has a part-time option you will need to apply directly to the university. Read our application pages to find out your next steps to apply.

How to apply

For further support or more information about your course get in touch with us today.

(+44) 024 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form.

International students

International codes:
LONU050

Full-time students applying to start in 2025/26 should apply directly to the university.

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2025/26. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

⁴Facilities

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website for information purposes however the 2025/2026 contract will apply for the 2025/2026 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.