Marketing Management BA (Hons) top-up

Undergraduate
Top-up courses

Tall man walking in front of a tall building in London

Build your expertise in marketing theories and data-driven insights while developing practical skills to prepare for a career in the dynamic field of marketing.

Year of entry

2025-26 2026-27

Location

Coventry University London (City of London)

Study mode

Full-time

Duration

1 year full-time

Course code

N55A

Start date

September 2026
November 2026
January 2027
March 2027
May 2027
July 2027

How to apply

Book an Open Day

Download a prospectus

Course overview

Develop knowledge and skills in a global marketing environment shaped by rapid social and technological change.

This course aims to help you:

build marketing skills by using data to create new, effective and long-lasting solutions
enhance your ability to think strategically and lead marketing initiatives, supporting business growth and innovation
understand contemporary global marketing issues and apply data-driven insights to develop sustainable business solutions.

Global ready

An international outlook, with global opportunities

Icon of human figure in front of whiteboard

Teaching excellence

Taught by lecturers who are experts in their field

Employability

Career-ready graduates, with the skills to succeed

Why you should study this course

Real-world experience: The hands-on nature of this course, alongside opportunities to apply marketing knowledge to business challenges in a simulated environment, helps you develop work-ready skills and practical experience relevant to marketing roles.
London location: Studying in London, a global centre for marketing and brand innovation, gives you access to leading agencies, consultancies and major brands. The city campus offers opportunities to observe industry practices, network and develop your own marketing initiatives.
Industry insight: Learn from tutors with professional and academic experience in marketing, digital marketing, analytics, research, and PR. Their expertise informs teaching and offers insights into current industry practices.
International learning experience: This course explores marketing practices in different regions, helping you develop skills relevant to international roles. It reflects global business practices and cultures, supporting your ability to work with diverse people and organisations, and covers key international marketing management topics.
Prepare for your future: This course aims to develop your knowledge and practical skills in marketing, combining hands-on experience with industry insights. It aims to equip you with a strong foundation to progress into further study (subject to meeting progression criteria) and explore marketing roles across agencies, organisations or entrepreneurial ventures

Accreditation and professional recognition

Chartered Institute of Marketing (CIM)

This course is subject to Chartered Institute of Marketing (CIM) course accreditation approval for the 2026/27 intake. Subject to the accreditation being approved, upon successful completion of the course with a grade of 2:2 or above, students will be eligible for modular exemptions. For more information, please visit the CIM website. Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. Should accreditation approval not be received before your intake, we will write to inform you as soon as possible.

What you'll study

Modules

Digital Marketing and Analytics – 30 credits

This module explores the fast-paced and ever-evolving landscape of digital marketing, with a focus on data-driven decision-making and the strategic role of public relations in the digital era. Examine key elements of digital marketing, including social media strategy, content marketing, search engine optimisation (SEO), influencer engagement and paid advertising. Learn how to plan and manage effective online campaigns, measure their impact using analytics tools and apply insights to improve performance. Develop your understanding of how digital techniques support customer engagement, marketing communication and market growth in a variety of professional contexts.

Compulsory

Business Simulation and Practice – 30 credits

Get immersed in a simulated business environment, allowing you to apply theoretical knowledge to real-world strategic decision-making. Through a business simulation, explore key drivers of change, resource allocation and optimisation for organisational performance. Cover strategic management concepts, business situation analysis, and decision-making frameworks. Consider environmental, social and governance (ESG) factors, and learn to assess their impact on business perception and performance. Engage in iterative problem-solving, evaluate business scenarios and assess strategic choices to enhance organisational success.

Compulsory

Strategic Marketing and Leadership – 30 credits

Focus on the leadership aspects of marketing, learning how to guide strategic marketing efforts and drive business innovation. Explore how effective leadership shapes marketing decision-making, encourages team collaboration and influences organisational growth. Understand how to lead marketing teams, manage brand positioning and navigate market disruptions with strategic foresight and adaptability for long-term business resilience.

Compulsory

Contemporary Issues in Global Marketing – 30 credits

Please note that we regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

The Marketing Management BA (Hons) top-up course relates academic studies to practical experience through a wide range of teaching and learning approaches, including work on real-life business challenges with business professionals, and via educational trips and experiential activities².

Although you will spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, simulation projects, simulations, business plans, reports, and online collaborations. There is an emphasis on group work, which aims to help you to build your teamwork skills.

As we are committed to providing an experience which aims to closely mirror real business life, you will be assessed purely through coursework relevant to the industry. All of your assessments aim to be career-relevant, reflecting the kind of work you would do within the workplace. This means that there are no exams, but your tutors will take an employer’s view of the way you perform your individual and group assignments. Being assessed in this way should help you to respond to the demands of future employers, such as the need for strong teamwork and inspiring leadership. This will also help provide you with the opportunity to enhance self-awareness when appraising your own performance.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. You will normally study one 30-credit module at a time. A typical 30-credit module requires a total of 300 hours of study made up of teaching contact hours, guided and independent study.

Teaching hours

Teaching hours may vary depending on your year of study and selected modules. During your first year, you can expect 12-15 teaching hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module. The assessment methods may include: individual assignments and group work elements.

Every assessment aims to encourage you to demonstrate theoretical understanding and an ability to apply this knowledge so that you should be able to develop practical marketing plans, write professional reports, structure logical arguments, collect and analyse data and make compelling presentations. This should help you to learn to face constructive challenges and to be open to feedback from your tutors and peers.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes. Assessments may include individual assignments and group work elements.

Entry requirements

Typical entry requirements:

Requirement	What we're looking for
High National Diploma (HND)	HND or successful completion of 2 years appropriate academic study in Higher Education.
GCSE requirement	GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.

For guidance please contact registry.london@coventry.ac.uk.

Careful monitoring of applications to ensure that applicants are suited to the course takes place. Relevant work experience may also be taken into account. Where necessary, applicants are interviewed (remotely if applicable), especially those who do not appear to meet standard admissions criteria. Where deemed appropriate, a written exercise is administered to establish suitability.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual/Fair Access Offers

If you meet the criteria for our Fair Access Offer, you could automatically receive a contextual offer which is 16 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Offer.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Please note: the part-time option is only available to international applicants who already have permission to live and study in the UK.

English language requirements

Applicants must possess a minimum IELTS of 6.0 overall (with at least 5.5 in each component).
If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Fees and funding

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	2026/27 fees TBC 2025/26 fees: £9,535 per year	Not available
EU	2026/27 fees TBC 2025/26 fees: £9,535 per year with EU Support Bursary 2026/27 fees TBC 2025/26 fees: £16,800 per year without EU Support Bursary	Not available
International	2026/27 fees TBC 2025/26 fees: £16,800 per year	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Mac Suite

We have a fully equipped Mac suite for digital and creative work. Here you’ll learn how to use the latest industry standard software such as Oribi, Mix Panel and Google Analytics, which will enable you to learn how to plan, design and analyse marketing campaigns.

Enterprise Hub

Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.

recruitment session two ladies and one man

Talent Team

For employability advice, our Talent Team are your go-to. They can assist you in applying for work placements, graduate level jobs and offer skills development workshops. The Talent Team also organise networking events to enable you to meet potential employers and industry contacts.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

On successful completion, you will be able to:

understand and apply marketing-related models, concepts and approaches, and articulate the dimensions of marketing management
understand the legal, ethical and multi-cultural dimensions of global marketing management
appreciate the opportunities and challenges presented by the digital arena
demonstrate a high level of numerical and digital literacy
critically evaluate evidence collected from a variety of sources
apply rational and analytical approaches to problem-solving, especially digital solutions
present information and pitches effectively to a variety of audiences
manage different stakeholder expectations within diverse organisations
apply ethical principles while demonstrating social, cultural and global awareness
work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.

Our one-year Marketing Management BA (Hons) top-up course is designed to be a future-forward, commercially relevant and digitally aware course. Upon successful completion, it can help to equip you for an exciting marketing management career, and one with a global platform. You will have the opportunity to develop your marketing knowledge, skills and practice to a high-level, suitable for making strategic decisions.

During the course, you will be encouraged to perfect the skills and knowledge that aim to help you gain employment upon graduation in a wide range of marketing jobs, and you will have access to career advice and support to help you apply for opportunities when you complete your studies.

Upon successful completion, you will have strong employer appeal thanks to the practical, international and London-based nature of your studies, as well as your ability to develop innovative solutions to real business problems. You will have a huge array of career options. Marketing careers can also develop into more general leadership roles, so our focus on strategy and evidence-based decision-making could serve you well in building a broader career upon graduation.

When you graduate, you might have the opportunity to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. You might choose to go into marketing or management or leadership, and the skills you should learn will also prepare you for self-employment, if that’s what you want.

Alternatively, you might decide to apply for a post in a marketing agency, working in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting or market research, amongst the many specialisms in the marketing field.

Where our graduates work

A wide range of options will be open to you when you graduate. You might choose to take up a role in marketing, or you could apply your skills to a different business function – such as sales, product development or the supply chain. You could also go into a linked field, such as journalism or consultancy, or you could start your own business or agency.

You might take up a role with a private company, or in the public sector or for a not-for-profit organisation such as a charity. You might join a specialist agency which provides particular services to businesses, perhaps as a strategist, a creative or an account handler. Types of agencies include branding, advertising, PR, market research, SEO, media buying, design, digital, video production and social media.

The graduate destinations listed above illustrate potential career paths. You may need to gain additional qualifications or practical experience, pass professional examinations, complete training, cover associated costs and meet specific visa or immigration requirements to secure employment in these fields.

Further study

Upon successful completion of our Marketing Management top-up course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

How to apply

View our courses on UCAS

Visit UCAS

UK students

Full-time UK students should apply for this course through UCAS.

If this course has a part-time option you will need to apply directly to the university. Read our application pages to find out your next steps to apply.

How to apply

For further support or more information about your course get in touch with us today.

(+44) 024 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form.

International students

International codes:
LONU066

Full-time students applying to start in 2026/27 should apply directly to the university.

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations, partnerships and membershipsons

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will seek to notify applicants and students as soon as possible.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

⁴Facilities

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2025/2026 contract is available on the website for information purposes however the 2026/2027 contract will apply for the 2026/2027 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.