Global Marketing BSc (Hons)

Study level: Undergraduate
Three students walking through the City of London with the Gherkin Building in the background

Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.

Course option

Year of entry


Coventry University London (City of London)

Study mode



3 years full-time
4 years sandwich
Up to 5 years part-time (UK only)

UCAS codes


Start date

September 2024
January 2025 - condensed

Available through Clearing

Check out our guide to Clearing, discover clearing tips, information and advice.

Course overview

Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.

  • Examine successful marketing strategies and good management practice using an evidence-based approach.
  • Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.
  • Understand how the global business environment works and how to manage business data, information and people.

The January start for this course is condensed in Year 1. Please see the ‘How you’ll learn’ section below for more details.

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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

  • Real-world experience
    The hands-on nature of this course alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.
  • London location
    Living, studying and even working in London can give you extraordinary exposure to marketing in many shapes and forms.
  • Industry exposure
    Guest marketers from industry discuss their work and offer career advice (subject to availability).
  • Multicultural learning experience
    You’ll have the opportunity to enjoy a truly multicultural experience, since you may be studying alongside students drawn from many countries around the world.
  • Prepare for your future
    You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.

Immerse yourself in Coventry University London’s global community and emerge as a talented, career-ready graduate with an international outlook.

What you'll study

Here at our central London campus, you’ll be surrounded by some of the world’s most famous businesses and creative agencies – and we aim to offer plenty of opportunities for mixing with them. This is the ideal place to start preparing for a successful career in global marketing.

The course title tells you the key things you need to know. Firstly, every aspect of your study shall be set in an international and multi-cultural context. Secondly, you’ll have the opportunity to learn how to apply a set of very practical skills which are highly valued by employers. Thirdly, you should become well-versed in the theory and practice of contemporary marketing, and how marketing informs, and is informed by, other business functions.

We aim to cover essential aspects of modern marketing, including the value of information, performance measurement, and customer and competitor insights. You’ll explore the ways in which creativity and innovation help to shape marketing – whether in developing new products and services or new ways to communicate with highly targeted and even niche audiences.

The first year lays the foundations for understanding business practice. You will cover how organisations and the global business environment work and what marketing can do to make an organisation viable.  You also examine how to manage business data, information and people, and become familiar with the theory and practice of marketing. The course also examines how internationalisation can mean more competitors and new opportunities – these are crucial issues which affect us all as the world becomes an increasingly global economy. You’ll also begin to explore the significance of the digital world, and the way this is redefining marketing practice. 


In your second year, you’ll have the chance to specialise in marketing, within a practical and globalised context – particularly the crucial relationship with the consumer and what this means for brands. You’ll explore how to communicate with audiences in a way which is welcomed, engaging and legal, both online and offline. You’ll see how businesses use the internet and logistics to make possible what would have been unthinkable only a decade ago.


After your second year, you have the opportunity to take a sandwich year, studying abroad or on professional placement2. Our employability experts in the Talent Team can provide you with a wide range of support services in order to help you apply for a placement opportunity2, including mock interviews and CV-writing workshops.

If you choose to study this course with a professional placement or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support.


Your final year will begin with either a review of your placement year or, if you didn’t have a placement, a live project for a real client. You’ll move on to look at some of the more strategic and detailed aspects of marketing, honing your ability to make a difference through evidence-based, engaging and innovative marketing planning and delivery. You should complete the year with your choice of dissertation, software-based simulation or internship2.


We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

What I enjoyed most about my internship placement with Pulse Social is that they really encouraged me to get creative and learn how to express myself. I’ve also met a lot of people who have the same passions as me and I’m really thankful for that.

Carla López Bazaga, Global Marketing BSc (Hons) student, quoted in 2021
Two students walking through campus

Put your skills into practice

Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work.

How you'll learn

Although you’ll spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, consultancy projects, simulations, business plans, reports, and online collaborations2. There is an emphasis on group work, helping you to build your teamwork skills.

  • You may also be able to enjoy our excellent programme of guest lectures, thanks to our wide network of prestigious alumni, leading academics and industry leaders (subject to availability). Beyond the classroom, there are opportunities for internship and work experience with a large network of employers2. You could also learn more about global business by participating in local and international company visits2.
  • It is strongly recommended that you develop your skills in self-directed learning, which means exploring for yourself rather than being taught in the classroom. This could mean anything from background reading to attending events and/or doing relevant part-time or voluntary work.
  • You could choose to enhance your personal and professional skills by engaging in extra-curricular activities such as our Student Enterprise Business Society.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

You will typically receive around 9 hours of contact teaching per week for the three modules taken each semester. The contact hours may be made up of a combination of face-to-face teaching, individual and group sessions, and online classes. You will also be expected to spend a significant amount of time conducting independent study - at least 12 hours per week for each of the modules.

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact for more information about studying this course part-time.

As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.


This course will be assessed using a variety of methods which vary depending upon the module. Assessment methods may include written reports, formal examinations, coursework, individual assignments, presentations, pitches, workplace simulations, group projects and portfolios.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

International experience opportunities

Key aspects of your learning aims to be internationalised. You will explore marketing case studies from around the world, and your tutors will share experiences of their work or research in other countries. There may be overseas field trips with visits to businesses, institutions, exhibitions or other events2. You could choose to do a placement year between your second and final year, and/or an 11-week internship2 in your final year, and you are free to arrange your own opportunities in other countries if you prefer not to pursue them in the UK. Throughout the course, you may study as part of a diverse cohort alongside other students from all over the world. You will benefit from their perspectives and insights and learn to adapt your approach in order to maximise the benefits of multicultural working.

Coventry University Group aims to give you the global opportunities needed to become a truly global graduate, enhancing your employability on a global scale. Choose from language classes, studying or working abroad, international field trips, summer schools, leadership development or work experience. Opportunities such as these in the past have enabled some of our previous students to obtain higher starting salaries and develop the global skills employers require and achieve better career progression.

Entry requirements

Clearing places available on this course

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Additional requirements may apply

Typical offer for 2024/25 entry.

Not got the required grades? We offer this degree with an integrated foundation year.

Fees and funding

2024/25 tuition fees.

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £9,250 per year Request fee information

EU £9,250 per year with EU Support Bursary**
£16,800 per year without EU Support Bursary**
Not available
International £16,800 per year Not available

If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.

For advice and guidance on tuition fees3 and student loans visit our Fees and Finance page.

We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.

The following are additional costs not included in the tuition fees:

  • Additional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Condensed course – January start date

If you choose to start this course in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.

If you start the course in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


We have a range of facilities4 available to support our Global Marketing students in putting the theories you are taught into practice. Take a virtual tour of our campus to explore all of the facilities available to you.

woman looking at a screen

Mac suite

We have a fully equipped Mac suite for digital and creative work. Here you’ll learn how to use the latest industry-standard software such as Oribi, Mix Panel and Google Analytics, which will enable you to learn how to plan, design and analyse marketing campaigns.

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Enterprise Hub

Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.

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The Talent Team

Need employability support? Our dedicated Talent Team are on hand to help. They can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts.

Careers and opportunities

On successful completion of this course, you will be able to:

  • Understand and apply marketing-related models, concepts and approaches, and articulate the strategic dimensions of marketing.
  • Understand the legal, ethical and multi-cultural dimensions of global marketing.
  • Appreciate the opportunities and challenges presented by the digital arena.
  • Demonstrate a high level of numerical and digital literacy.
  • Critically evaluate evidence collected from a variety of sources.
  • Apply rational and analytical approaches to problem-solving, especially digital solutions.
  • Present information and pitches effectively to a variety of audiences.
  • Manage different stakeholder expectations within diverse organisations.
  • Apply ethical principles while demonstrating social, cultural and global awareness.
  • Work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.

Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice.

The optional placement and internship2 could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills we offer can also prepare you for self-employment if that’s what you choose to do.

Where our graduates work

When you graduate, you might have the option to choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and professional services.

Alternatively, you might decide to apply for a marketing agency in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting, market research and more. Or you might want to start your own agency or work as a freelance consultant.

Further study

Upon successful completion of our Global Marketing BSc course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

What our students say

Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.

How to apply

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