International Fashion Management MBA
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International Fashion Management MBA 2018/19 entry

Course code:

LONT026

Study options:

1 year full-time
2 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

January 2019

 

Fees:
Faculty:

Coventry University London


Get in touch

Coventry University London

+44 (0) 20 7247 3666


Overview

This is a challenging, fast-paced and stimulating MBA course, designed to offer the industry-specific business and management skills you need to build a successful career in international fashion management.

This course offers a comprehensive understanding of the business of fashion, rather than teaching you to be a designer or producer, so that you can build a career in management or leadership. It focuses on the global and technological shifts which have characterised the industry in recent years; the management of fashion design and product development; and international fashion manufacturing and retailing strategies.

You may have recently completed your undergraduate degree, in fashion or any other discipline. Alternatively, you may have been working for some time and want to accelerate your career progression in fashion, or to make a move into fashion for the first time.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Course information

This course is helping to develop the next generation of fashion industry leaders, combining the highest-quality teaching and academic support with significant opportunities for exposure to people, brands and experiences in the fashion industries.

Studying in the centre of London offers countless opportunities to immerse yourself in everything from street markets and pop-up stores to luxury brands, surrounded by world-famous designer brands as well as names to watch.

You’ll have many opportunities for experiences, from visiting iconic museums like the V&A to thrilling shows like London Fashion Week and even overseas visits to Paris or Copenhagen, for example. London offers exciting trade events such as Pure London, Scoop and No Jacket Required. You’ll be surrounded by evidence of every aspect of the fashion industry, including ateliers, photographers, model agencies, stylists and glossy magazines.

Students who pass two specific modules can be awarded the CMI Level 7 Certificate in Strategic Management and Leadership, providing they register as a CMI member and pay the membership fees. With over 100,000 members, the CMI is internationally recognised as the professional body which sets the standards in management.

Course Specification
Download PDF (392 KB)

Modules

Overview

You will study a range of mandatory and optional modules, the latter including your final major project. Finals projects in prior years have included researching the use of digital platforms for fashion marketing; organising a fashion industry conference; curating an exhibition or an event; working with fashion brands to develop marketing and branding strategies; and internships or consultancy projects which engage with the fashion industry.

Modules

  • Strategic Management*

    Structure and resource the organisation, set business goals, and implement effective strategies. Includes a business simulation.

    * You will need to pass this module to be eligible for the CMI Certificate in Strategic Management and Leadership.

  • Managerial Finance for Fashion Business

    Learn to better interpret financial reports, balance risk & investment, and use financial data to inform strategic decision-making.

  • Leading in a Changing World

    Organisations that stand still don’t survive. How do you decide on a new direction and motivate people to be positive about change?

  • Fashion Marketing and Communication in a Global Context

    An exciting business simulation will help you identify, engage with and respond to B2B and B2C audiences around the world.

  • Fashion Buying and Merchandise Management in a Changing Global Industry

    Investigate the fashion buying cycle and the supply chain, and how to make strategic buying decisions on a global scale.

  • Trend Prediction and Fashion Forecasting

    Understand brands and consumer preferences for different markets (high street, independent designer and luxury brands).

  • Fashion Design and Product Development

    Learn the steps necessary for the organisation of a product range and how to develop the construction of a garment.

  • Retail Enterprise – Marketing and Management

    Explore the role of the fashion store (bricks or clicks), and how stores can be managed to meet business and customer goals.

  • Option modules

    One from the following:

    Business and Management Research Methods

    This module is essential preparation for your final major project (see below), and also provides an essential lifelong skill.

    Entrepreneurship: Creating a Business Idea

    Vital preparation for the ‘entrepreneurship’ final project, and likely to be invaluable regardless of your future career.

     

    One from the following:

    Dissertation

    Take a more academic approach by researching a fashion topic of your choice, building on existing understanding of the issue.

    Internship

    We offer highly sought-after fashion internship opportunities, enabling you to gain invaluable work experience and references.

    Individual or Group Consulting project

    Working on you own or together as a consulting team, develop a solution or approach to a real fashion client’s business problem.

    Entrepreneurship – Developing a Business Plan

    Identify, create and develop a unique business opportunity; write up a business plan based on research and a feasibility study.

    London Fashion Live Project

    Participate in a real project as you work closely with a UK-based fashion organisation: practice your skills and build your CV!

In more detail...

  • Study in the heart of London, close to vibrant street markets as well as the West End and Oxford Street, where you’ll find the flagship stores of major global brands
  • Take the opportunity to obtain the Chartered Management Institute (CMI) Level 7 Certificate in Strategic Management and Leadership
  • Make the most of a range of work experience and networking possibilities
  • Study in our new fashion studio, equipped with Apple Macs with the latest design software
  • There are opportunities for field trips within the UK (for example, to factories, ateliers, museums, stores and exhibitions) as well as overseas, such as Copenhagen or the Première Vision trade show in Paris
  • Be taught by superb tutors with fascinating business and professional experience
  • Enjoy a truly multi-cultural experience, studying alongside people from over 50 countries
  • Access business start-up advice and support if you’re interested in starting your own business when you graduate

Your main study themes are:

  • Identifying trends – Leaders must respond to the change which is inherent in fashion. The ability to identify and react to rapid shifts in consumer appetites and designer tastes is critical to sustainable success.
  • Change – Those shifting micro trends, coupled with rapidly changing macro issues (global economics, resource availability, environmental concerns and geo-politics), require fashion leaders to accept and manage the inevitability of change and to be agile in their approach.
  • Profiling consumers – Fashion spans every possible socio-demographic and every culture. Leaders must identify, understand and communicate with the right customers for their brands in a two-way conversation involving both listening and informing.
  • Sustainability – Fashion is the second biggest industrial polluter, after oil. Leaders in fashion must therefore find solutions to protect the environment, resources, people and even the industry itself.

You can expect to benefit from excellent tuition here at our London campus, since Coventry University was awarded ‘Gold’ in the UK’s recent Teaching Excellence Framework. Your tutors have superb fashion management experience across a range of disciplines, and use their ‘little black books’ of contacts to create maximum learning opportunities for students.

 

Although your studies will be underpinned by solid academic theory, this course provides every possible opportunity to apply what you’ve learned to the real business context, both on and off campus. You will learn by doing, undertaking a range of business-oriented projects in the classroom. You’ll also have the option to do work experience, an internship or a live consultancy project for a real client, plus a realistic business simulation using software.

You’ll learn through exposure to industry through opportunities for field trips, tours, guest lectures and visits to businesses and ateliers in the UK and overseas. Your final major project will challenge your skills in international fashion management, asking you to apply them to contemporary fashion industry issues.

You’ll also be expected to become a highly motivated independent learner. You’ll be encouraged to make the most of all the opportunities afforded by the streets of London. You could take advantage of tours, store visits, museums, exhibitions and conferences. Since this is an intensive programme, a significant proportion of your time should be dedicated to personal study, a lifelong skill which will serve you well throughout your career.

Teaching methods may include lectures, seminars, textbooks, workshops, debates, case studies, consultancy projects, simulations, business plans, online collaborations.

You will be assessed regularly so that both you and your tutors can identify your strengths as well as any areas where you may need additional support. Assessments reflect workplace activities, and will therefore focus on team work, business simulations and real-world projects. You’ll be expected to work under pressure to produce work which is fit for purpose in the contemporary business environment.

Through a blend of seminars, workshops, debates, presentations and written assignments, you might be assessed on your research journal, trend book and range book, and the development and presentation of board papers, executive summaries, and creative pitches 

As examples, you might be asked to develop a brand-new independent fashion boutique or concept store, or to develop a fashion brand’s marketing audit report or a strategic, operational and financial plan. You might create a trend prediction portfolio, a fashion design and product development portfolio, a buying and merchandising portfolio, or a feasibility report for assessing an opportunity. You might do a financial analysis of a business, coming up with a cash budget or cash flow analysis.

On completion, you’ll be able to:

  • Articulate the complex dynamics of factors impacting on fashion organisations, including legal systems; ethical, economic, environmental, social and technological change issues; international fashion developments; and corporate governance
  • Describe the markets for fashion resources, goods and services, and profile different consumer groups within those markets
  • Understand the concepts, processes and institutions in the production and marketing of fashion goods and services, and the management of resources and operations
  • Recognise the key financing mechanisms for fashion businesses and understand accounting for managerial and financial reporting
  • Understand organisation theory, workplace behaviour, industrial relations, human resource management and change management
  • Competently use information systems and technologies relevant to fashion
  • Develop effective business policies and strategies within a changing fashion context in order to meet stakeholder interests.

As reflected in the course title, this programme explores the world of fashion management from a truly global perspective. Every aspect of your learning will be set within an international context, whether you’re exploring ethics and sustainability, accounting standards, logistics and the supply chain, or the globalisation of fashion. 

You’ll have the opportunity for an overseas field trip, and you could arrange to do your internship or consultancy project outside of the UK. You will also study as part of an international cohort of students from all over the world. Such students always offer rich perspectives on fashion and management in their home countries, and team projects with them will significantly enhance your skills in cross-cultural working.

What our students say...

The new fashion studio at Coventry University London offers Apple Macs, workstations, spotlights, mirrors and mannequins.

Sofie Gill, graduate

Entry Requirements

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

English as a Foreign Language: This course requires IELTS of 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

English as a Foreign Language: This course requires IELTS of 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Starts

Fee


January 2019

£16,184 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


January 2019

£16,184 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


January 2019

£16,184 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Flying Start

Included in the fees:

  • Specified core textbooks
  • Any mandatory UK residential field trips
  • Any mandatory UK site visits and trips
  • 1,000 sides of black and white laser prints

Additional costs not included in the fees:

You may have the opportunity to participate in non-mandatory field trips in the UK and abroad. These visits are not included in the programme fee and prices will vary depending on the location of the field trip.

Career prospects

The global fashion market is valued at $2.4 trillion, accounting for around 2% of the world's GDP. The industry is growing at 5.5% a year – and if it were a country, it would be the seventh-largest in the world.

Fashion is a huge, highly competitive and growing industry, which means that strong business leaders are always in high demand. This MBA programme is exactly that – a degree in business administration rather than in fashion design and development. That means that you’ll learn to take your place among a new generation of business leaders, able to respond effectively to the demands of an unknowable future.

You will understand in-depth how the international fashion business operates and where its opportunities and challenges lie. Your global perspective will deliver a strong foundation in cross-cultural communication and international business. The course offers a springboard to a career culminating in senior management roles and should accelerate your promotion to rewarding leadership positions.

Where our graduates work

Graduates from this course have well-developed powers of analysis, strategic thinking and communication, and are well-equipped to meet the leadership challenges of today and tomorrow.

The internships on this course are of a very high standard, and quite a few lead to permanent positions on graduation. Past students have gone on to exciting careers for leading brands in Europe, Japan and China. 

You could develop a successful career in a range of disciplines within fashion, including garment production, the supply chain, buying, advertising, fashion retailing, retail estates, finance, brand management, visual merchandising, marketing, PR, publishing, journalism, IT, event production or consultancy. You might choose to be employed or to start your own business.

What our students say...

I currently work as a Product Manager Assistant for C&A. As an assistant buyer I work alongside different departments including trend, design, sourcing, quality assurance, visual merchandising and marketing. Coventry University London gave me the perfect base to start my career as a buyer.

Sofie Gill, Belgium