Kalliopi Konsolaki

Senior Lecturer

Email: kalliopi.konsolaki@culc.coventry.ac.uk 

A multi-lingual marketing lecturer and researcher, Kalliopi is Programme Leader for the BA (Hons) top up in Global Marketing at CULC.  She brings her marketing research into undergraduate and postgraduate Marketing and Consumer Behaviour modules at CULC and also supervises student marketing dissertations.

Her strong research background via her PhD thesis on Comparative Advertising Effectiveness – a Cross Cultural Study from the University of Kent, has enabled Kalliopi to participate in a number of conferences to present her work and to initiate and lead on the Research Seminar Series at CULC.

Kalliopi is a Senior Fellow of the Higher Education Academy (SFHEA), and a winner of the British Academy of Management and Emerald Advanced Authorship Scheme (2012). A qualified tutor, Kalliopi holds an MA in Higher Education and a Certificate of Professional Recognition of Teaching & Supporting Learning in Higher Education, in addition to her PGCHE and her MSc in Marketing Management.

Qualifications

  • PhD in Marketing (University of Kent, present)
  • MA in Higher Education (University of Kent/HEA, 2014)
  • MSc in Marketing Management (University of Kent, 2009)
  • BSc in Financial and Business Economics (Athens University of Economics and Business, 2007)
  • PG Diploma in Higher Education (University of Kent/HEA, 2013)
  • PG Certificate in Higher Education (University of Kent/HEA, 2012)

Professional and Industry Memberships

  • Senior Fellow of the Higher Education Academy (SFHEA)
  • Member of the British Academy of Management (regular conference reviewer)
  • Member of the Academy of Marketing (regular conference reviewer)

Research and Consultancy

Projects:

  • Research Seminar Series (Shortlisted for a Coventry University 2015 Excellence Staff Award)
  • Student-led Seminars
  • Live Project

Research Interests:

Marketing research interests:

  • Advertising (effectiveness, types, practices, regulations)
  • Consumer Behaviour (psychologically driven attitudes, perceptions, cognitive and emotional influences)
  • International & Cross-Cultural Marketing (cultural differences, ethics, legislation)
  • Marketing Communications

Higher Education research interests

  • Teaching & Learning in Higher Education (pedagogy, teaching methods, learning styles)
  • Supporting Student Learning – Pastoral Support
  • Gender Differences and Gender Equality in Academia (research collaborations, emotional labour)
  • Academic Development (promotions, rewards, implications)

Publications and Scholarship Activities

  • Konsolaki, K., Two Negative Effects of Comparative Advertising, in the 2016 Academy of Marketing (AM) Conference, Consumer Behaviour Track, Newcastle, UK, July 4-7, 2016.
  • Konsolaki, K., A Study on the Factors which Negatively Affect Comparative Advertising, in the 29th Annual Conference of the British Academy of Management (BAM), Marketing & Retail Track, Portsmouth University, Portsmouth, September 8-10, 2015.
  • Konsolaki, K., How Can Cultural Values Influence The Effectiveness of a Comparative Advertisement?, in the 2014 Annual Conference of the Australian and New Zealand Marketing Academy (ANZMAC), International Marketing Track, Griffith University, Brisbane Queensland, Australia, December1-3, 2014.
  • Konsolaki, K., Comparative Advertising: Ad Familiarity and Negative Perceptions, in the 28th Annual Conference of the British Academy of Management (BAM), Marketing & Retail Track, Belfast Waterfront, Northern Ireland, September 9-11, 2014.
  • Konsolaki, K., Comparative Advertising Effectiveness: The Role of Gender, in the 28th Annual Conference of the British Academy of Management (BAM), Marketing & Retail Track, Belfast Waterfront, Northern Ireland, September 9-11, 2014.
  • Konsolaki, K., Comparative Advertising: Can it be Effective in Greece?, in the 2013 Academy of Marketing (AM) Conference, International Marketing Track, Cardiff, UK, July 8-11, 2013.
  • Konsolaki, K., Comparative Advertising: The Ethical Concerns of the Unfamiliar Consumer, in the 2013 Academy of Marketing (AM) Conference, Ethics & Marketing Track, Cardiff, UK, July 8-11, 2013.
  • Konsolaki, K., Comparative Advertising Effectiveness: A Study on the Negative Perceptions, in the 26th Annual Conference of the British Academy of Management (BAM), Marketing & Retail Track, Cardiff, UK, September 11-13, 2012. Recipient of Best Developmental Paper Award
  • Konsolaki, K., Comparative Advertising Effectiveness: A Cross-Cultural Study, in the 26th Annual Conference of the British Academy of Management (BAM), Marketing & Retail Track, Cardiff, UK, September 11-13, 2012.
  • Konsolaki, K., Philosophical and Methodological Aspects of a Research being Conducted in the Field of Marketing and Advertising, in the 2012 Doctoral EDAMBA Summer Academy, Soréze, France, July 24-30, 2012.
  • Konsolaki, K., Investigation of Factors that Influence the Effectiveness of Comparative Advertising: a Cross-Cultural Study, in the Doctoral Colloquium of the 2012 Academy of International Business (AIB) Conference, Liverpool, UK, March 29-31, 2012.

Teaching Areas

  • Buyer Behaviour Analysis, The Psychology of Buying
  • Marketing in a Global Age
  • Entrepreneurship, Developing and Business Plan
  • Employability and Consulting Skills
  • International Marketing Strategy
  • Extended Work-based Project
  • Business Research Project
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