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Dr Rami Tawil

Senior Lecturer and Course Director (BA (Hons) International Hospitality and Tourism Management)


Rami is a Senior Lecturer and a Course Director in Hospitality and Tourism Management at Coventry University London who has extensive teaching, research, and administration experience in the field of tourism, hospitality, as well as in marketing.

His PhD in Tourism and Hospitality Management received an award from Manchester Metropolitan University (2008). Rami also holds an MA in Tourism and Hospitality Management from Bournemouth University (2001). Prior to joining Coventry University London, Rami held a wide range of positions within the hospitality industry, including 5* hotels and restaurants. Furthermore, as an academic and manager, Dr Tawil was head of hospitality and marketing departments at International Institutions and was also responsible for supervising department and faculty-level collaboration with international universities as part of the Erasmus+ exchange.

Dr. Tawil also has experience in course management and in quality assurance and accreditation at faculty and department levels, including pursuing AACSB, and TEDQUAL accreditations.


  • PhD, Tourism and Hospitality Management - Manchester Metropolitan University 2008
  • MA, Tourism and Hospitality Management - Bournemouth University 2001
  • BA, Hotel Management - ASU, Jordan - 1999

Professional and Industry Memberships

  • Fellow of The Higher Education Academy FHEA
  • International Moderator for PSB – Singapore and RenaSup – France
  • Manuscript Reviewer – International Journal of Contemporary Hospitality Management, Emerald Journals
  • Member of the International Tourism Research Information Network (TRINET) – Hawaii University, US

Research and Consultancy

  • Tourism Marketing
  • Tourist Behaviour
  • Tourist Choice and Destination Choice Process
  • Health and Spa Tourism
  • Restaurant Management
  • Travel Intermediaries

Publications and Scholarship Activities

  • Tawil, R. and Hammieri, M. (2016). Investigating the Relationship between Job Satisfaction and Employees' Productivity: An Exploratory Study in Amman's Five-Star Hotels, European Journal of Business and Management, Vol. 8, No. 3, pp.143-148.
  • Tawil, R. and Tamimi, A. (2013). Understanding Chinese Tourists' Travel Motivations: Investigating the Perceptions of Jordan Held by Chinese Tourists, International Journal of Business and Social Sciences, Vol. 4, No. 17, pp. 164-171. Special Issue.
  • Tawil, R. (2011). Classifying the Hotel Spa Tourist: A Multidimensional Qualitative Approach, International Journal of Humanities and Social Sciences, Vol. 1, No. 20, pp. 155-169.
  • Trainer/Instructor – Facilitation of Workshops relating Team Building and Leadership skills, USAID, for Petra Development & Tourism Region Authority (PDTRA), 2012.

Teaching areas

  • Introduction to Hospitality Operations (Level 4)
  • Services Marketing for Hospitality and Tourism (level 4)
  • Professional and Academic Skills (Level 4)
  • Business Management and Decision Making Process (Level 5)
  • International Business Strategy (Level 6)
  • Dissertation and Internship Projects Supervision (Level 6)
  • Research Methods for the Creative and Service Industries (Level 7)
  • Marketing and Customer Experience Management (Level 7)
  • Marketing in a Global Age (Level 7)
  • Postgraduate Professional Practice (Level 7)
  • Dissertation and Internship Projects Supervision (Level 7)
The Queen's Award for Enterprise
University of the year shortlisted
QS Five Star Rating 2023