Frederik Willems

Senior Lecturer and Course Director of MBA International Fashion Management


Frederik has a wealth of experience and knowledge working in the fashion industry for almost 20 years. He has been involved in product design and strategic planning, brand development and management, as well as being a consultant to international men’s and women’s wear brands. Frederik is currently in the process of launching a men’s wear life style brand. Examples of luxury fashion brands Frederik has worked for are Pringle of Scotland, Gieves and Hawkes, and Thomas Pink (LVMH). Currently Frederik is the Course Director of the MBA International Fashion Management course where he brings his industry insight and contacts to facilitate students’ learning and prepare them for the business world through live projects. Frederik currently teaches modules across both MSc and MBA fashion courses. 


  • MA Fashion Design (1998): Royal Academy of Fine Arts, Antwerp Belgium

Research and Consultancy

Frederik’s research interests include the following but are not limited to:

  • Fashion (as a practice and the industry)
  • The creative industries
  • Education
  • Business and economics
  • Fashion  Communications
  • The Arts
  • Consumer behaviour

Frederik Willems

Teaching Areas

  • Fashion Design and Product Development
  • Fashion and Brand Management
  • Retail Enterprise – Marketing and Management
  • Consumer Behaviour in the Luxury Market
Coventry University joint top modern university for career prospects
University of the year shortlisted
QS Five Star Rating 2020