Leslie Whittaker

Leslie is a Senior Lecturer and the Course Director for our International Fashion Management and Marketing Top-Up BA (Hons).

Leslie has been a PR and marketing professional in the fashion industry for over 25 years. She began her career as an independent retailer and streetwear designer in Toronto, Canada, where she founded the store Uncle Otis. The store featured pioneering brands such as Cross Colours, and became the exclusive retailer for Stussy. Leslie then moved to the UK to focus on PR and Communications, specialising in luxury accessories. She has worked in senior PR and Communications roles for brands such as Manolo Blahnik and Bally, at international PR agencies, and has also run her own PR and brand consulting agency since 2011.

Qualifications

  • BA (Hons) History and Anthropology, York University Canada (1991)
  • Postgraduate Certificate in Teaching and Learning in Higher Education, Coventry University (2021)

Research and Consultancy

Leslie continues to consult on PR and marketing strategies for fashion brands, start-ups, PR agencies, editors and stylists. Her research interests include the changing role of PR within the fashion industry and the evolution of fashion retail and heritage vs. new trends, including the role of creativity within the business of fashion.

Teaching Areas

Undergraduate (Level 4)

  • Introduction to Contemporary Fashion Marketing
  • International Fashion Industry and Cultural Studies

Undergraduate (Level 6)

  • International Strategic Brand Marketing
  • Fashion Management and Operations
  • Internship Supervision

Leslie Whittaker

Coventry University joint top modern university for career prospects
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021