Alison Maton

Course Director, MSc International Hospitality and Tourism Management and Senior Lecturer Hospitality and Tourism Management


Alison is an experienced Senior Lecturer and Course Director for the MSc International Hospitality and Tourism programme. She has over ten years’ experience in the education sector, in both Further and Higher Education.

She is a dedicated and successful professional who has extensive experience in course management, design and validation, quality assurance processes, and enhancement of the teaching and learning experience from levels 1-7.

Alison brings to Coventry University London her working relationship with the Confederation of Tourism and Hospitality. This and her other industry links effectively inform her course design and delivery, to prepare her graduates effectively for employment within the hospitality and tourism industry.

Professionally, she has a wealth of event management experience gained from the Regional Office of the National Trust and the Aimhigher Project.

Moreover, Alison is the Link Tutor for the Study Group partnership, where she is able to utilise and build her knowledge of international partnerships. Furthermore, she is a Senior Fellow of the Higher Education Academy and is currently studying for her PhD, focussing on Overtourism prevention in urban areas from Coventry University.


  • PhD – Overtourism – Coventry University (expected completion date 2024)
  • PGCE Higher Education – Coventry University - 2017
  • MA Heritage Management – University of Birmingham – 2008
  • PGCE Post Compulsory Education – University of Wolverhampton – 2007
  • BA (Hons) Leisure and Tourism Management – University of Glamorgan - 2006

Professional and Industry Memberships

  • Senior Fellow Higher Education Academy (SFHEA)
  • Member of the Tourism Management Institute (MTMI)
  • Member of the Chartered Management Institute (CMI)
  • Member of the Tourism Society (MTS)
  • Member of the Confederation of Tourism and Hospitality (PMCTH)

Research and Consultancy

Due to her knowledge and experience of course design, development and approvals, as well as having sound knowledge of quality assurance processes, Alison has acted as an External Advisor for the approval of new degree programmes.

Alison’s research interests include Overtourism, Sustainable Destination Management, Heritage Tourism and Dark Tourism; on which she has presented her paper at a conference hosted by Heritage Malta.

She is an advocate for widening participation, improving the student experience and encouraging internationalisation of the curriculum in Higher Education.

Her current projects in this area include, delivering a Collaborative International Learning (COIL) Project with Laurea University of Applied Sciences in Finland. She has recently presented her work about her COIL project at Coventry University’s Global Together- International Staff Conference and their International Partnership Symposium.

Moreover, in collaboration with colleagues, she has conducted research on the adoption of innovative assessment methods in HE and effective design of assessment briefs.

Publications and Scholarship Activities

  • Dissertation: Attingham Rediscovered, or Attingham Lost? To conserve or not to conserve? The Case Study of the Attingham Rediscovered Project. (2008) Ironbridge Institute, University of Birmingham
  • Dark Tourism: Our Fascination with our bloody past. An investigation into the use of emotive interpretation at dark tourism sites. (2008) Presented at the Heritage Malta Conference: ‘Rethinking Cultural Heritage; Challenges and Dilemmas’, Vittoriosa, Malta
  • Mass Tourism: Theft of Our Heritage (2007) Ironbridge Institute, University of Birmingham

Teaching Areas

  • Destination Management
  • Sustainable Tourism
  • Event and Project Management
  • Hospitality and Tourism Operations Management
  • Services Marketing
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