Dr Johanna Jiang

Senior Lecturer in Entrepreneurship

Email: johanna.jiang@coventry.ac.uk

Dr Johanna Jiang is a senior Lecturer in Entrepreneurship in the Department of Management and Human Resources at Coventry University London. Her responsibilities include contributing to the teaching and development of entrepreneurship modules and research activities. She is managing the partnership programmes with PSB Academy Singapore.

Johanna joined the University in 2018, after graduating with her PhD from Westminster Business School. She has profound experience of enterprise activities across UK and China. In 2009-2011, Johanna worked as a coordinator for Manager Exchange and Training Programs between the EU and the Chinese government. In 2011 to 2017, she consulted for a range of Chinese universities to set up global networks of visiting lecturers for MBA programmes.

Johanna specialises in creating academic programmes and professional trainings by using team coaching and experiential learning. She supports young aspiring entrepreneurs in their venture creation process to make social impacts in the United Kingdom, Finland and Switzerland, as well as China. Johanna works closely with accelerators, entrepreneurs, and industry partners in Europe to deliver the best learning experience to students.

Her research is in the areas of transgenerational entrepreneurship, entrepreneurship education, entrepreneurial identity construction strategy and female entrepreneurship. This adds value to her teaching, professional training, and enterprise activities.


  • PhD in Entrepreneurship and Family Businesses, Westminster Business School
  • Master of Research, Manchester Metropolitan University
  • MSc in Financial Management and Information Systems, University of Central Lancashire

Professional and Industry Memberships

  • Fellowship of the High Education Academy, Coventry University
  • Coaching Entrepreneurship and Leadership Training Program, UK Team Academy

Research and Consultancy

Dr. Johanna Jiang publishes in the leading academic journals and haspresented her research at leading world-wide academic conferences, such as the European Academy of Management Conferences in Paris and Reykjavik, the Babson College Entrepreneurship Research Conference in the USA, and the Institute for Small Business and Entrepreneurship in the UK. She received the best paper award from the British Council and the Centre for Entrepreneurship at the University of Cambridge Woman Entrepreneurship Conference.

Publications and Scholarship Activities

  • Jiang, N., 2021, Chapter on Exploring a Hybrid Approach of Team Academy Model in the Conventional Entrepreneurship Master Programme. In the Book Series of Business Unusual: The Team Academy Approach to Entrepreneurial Learning, Routledge
  • Xian, H., Jiang, N., & McAdam, M. (2020), Negotiating the Female Successor–Leader Role within Family Business Succession in China. International Small Business Journal. (3*) Publication Link: https://doi.org/10.1177/0266242620960711
  • Xian, H.P. and Jiang, N. (2020), Chapter on Women Involvement in Chinese Entrepreneurship and Family businesses, McAdam, M., and Cunningham, J.A. (Eds) Women and Global Entrepreneurship: Contextualising Everyday Experience, Routledge
  • Jiang, N., Rieple, A. and Chang, J. (2018) Are Second Generation Family Business Owners In Mainland China Entrepreneurial?, Babson Entrepreneurship Research Conference, Ireland 2018
  • Jiang, N. (2015) Constructing Identities of Second-Generation Business Family Members in Mainland China, European Academy of Management Conference, Paris 2015
  • Jiang, N. (2014) Creating the Typology of New Generation Chinese Entrepreneurs. Developing Paper Workshop, Academy of Management, Vancouver 2014
  • Jiang, N. (2013) Applying the Practice-Orientated Approach to Enhance the Learning Experience in the Entrepreneurship Education. Teaching and Learning Conference, University of Westminster, UK 2013
  • Jiang, N. (2010) Exploring the Role of Human Capital and Social Capital in the Breakout Strategy: Cases of Chinese Firms in the United Kingdom. Institution for Small Business Enterprise Conference, London 2010

Teaching Areas

  • Introduction to Entrepreneurship (121 LON)
  • Entrepreneurship in the Global Context (207LON)
  • Entrepreneurship – Creating Business Opportunity (M059)
  • Entrepreneurship – Developing Business Plan (M060LON)
Coventry University joint top modern university for career prospects
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021