Dr Johanna Jiang

Lecturer in Entrepreneurship

Email: johanna.jiang@coventry.ac.uk 

Dr Johanna Jiang is a Lecturer in Entrepreneurship in the Department of Management and Human Resources at Coventry University London. Her responsibilities include contributing to the teaching and development of entrepreneurship modules and research activities.

Johanna joined the University in 2018, after graduating with her PhD from Westminster Business School. She has profound experience of enterprise activities across UK and China. In 2009-2011, Johanna worked as a coordinator for Manager Exchange and Training Programs between the EU and the Chinese government. In 2011 to 2017, she consulted for a range of Chinese universities to set up global networks of visiting lecturers for MBA programmes. She is currently training to be an entrepreneurship and leadership coach.


  • PhD in Family Businesses and Entrepreneurship, Westminster Business School, UK - 2011-2017
  • Master of Research, Manchester Metropolitan University (MMU), UK - 2007-2010
  • MSc in Financial Management and Information Systems, University of Central Lancashire, UK - 2004-2006
  • BA (Hons) Distinction in Accounting and BSc (Minor) in Finance, Jiangxi University of Finance and Economics (JUFE), China - 2001-2004

Professional and Industry Memberships

  • Coaching Entrepreneurship and Leadership Training Program, Team Academy in the UK - 2017-2019
  • Student Membership in Association of Chartered Certified Accountants (ACCA), Kaplan FTC, UK - 2006-2007

Research and Consultancy

Dr. Johanna Jiang has been researching transnational entrepreneurship, family business succession and ethnic minority business break-out strategies. She presented her research at leading world-wide academic conferences, such as the European Academy of Management Conferences in Paris and Reykjavik, the Babson College Entrepreneurship Research Conference in the USA, and the Institute for Small Business and Entrepreneurship in the UK. She received the best paper award from the British Council and the Centre for Entrepreneurship at the University of Cambridge Woman Entrepreneurship Conference. She is currently working with scholars from different countries on the following research projects:

Project 1: The impact of Tier 1 graduate entrepreneur visa on the transnational entrepreneurs in the UK university career coaching programme

Project 2: The negotiation of successor’s identities: developing taxonomy of role adjustment in the PRC family business

Project 3: Negotiating the female leader role within family business succession in Mainland China

Publications and Scholarship Activities

  • Jiang, N., Rieple, A. and Chang, J. (2018) Are Second Generation Family Business Owners In Mainland China Entrepreneurial?. Babson Entrepreneurship Research Conference, Ireland 2018
  • Jiang, N., and Xian, H.P. (2016) Negotiating the Female Leader Role in the Family Business in Mainland China. Woman Entrepreneurship Conference, Bangkok 216, sponsored by British Council and Centre for Entrepreneurship in the University of Cambridge
  • Jiang, N. (2015) Constructing Identities of Second-Generation Business Family Members in Mainland China, European Academy of Management Conference, Paris 2015
  • Jiang, N. (2014) Creating the Typology of New Generation Chinese Entrepreneurs. Developing Paper, Professional Development Workshop, Academy of Management, Vancouver 2014
  • Jiang, N. (2013) Applying the Practice-Orientated Approach to Enhance the Learning Experience in the Entrepreneurship Education. Teaching and Learning Conference, University of Westminster, UK 2013
  • Jiang, N. (2010) Exploring the Role of Human Capital and Social Capital in the Breakout Strategy: Cases of Chinese Firms in the United Kingdom. Institution for Small Business Enterprise Conference, London 2010

Teaching Areas

  • Introduction to Entrepreneurship (121 LON)
  • Entrepreneurship in the Global Context (207LON)
  • Entrepreneurship – Creating Business Opportunity (M059)
  • Entrepreneurship – Developing Business Plan (M060LON)
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