Dr Sabrina Vieth

Principal Lecturer & Subject Group Leader

Email: sabrina.vieth@coventry.ac.uk

Sabrina is a Principal Lecturer in Entrepreneurship and Innovation, and she also leads the subject group in Entrepreneurship. Previously, she was the Course Director for BA (Hons) Global Business Top-up and the Erasmus Coordinator for Coventry University London. She was also the Campus Research Ethics Leader, and in this capacity she successfully led the introduction of a campus-based online research ethics approval system. Over the course of her career, she has taught subjects such as Entrepreneurship, Innovation Management, Leadership, Organisational Behaviour and Strategic Management.  

Sabrina received her PhD from the University of Passau, focussing on open innovation and crowdsourcing. Her research interests revolve around the analysis of problem solving and knowledge exchange, both in professional and educational contexts. She is also interested in the study of higher education as a sector and how knowledge exchange can advance institutional and individual performances. Previous work experience in the executive search industry (with focus on higher education) have also given her a good understanding of professional career development, candidate assessment and interview skills.


  • PGCertHE, Coventry University, 2017
  • PhD in Management, University of Passau, 2016
  • Diploma in Intercultural Management, Friedrich-Schiller-University Jena, 2011

Research and Consultancy

  • Problem-solving behaviour at individual and organisational levels
  • Knowledge exchange in digital environments 
  • Crowd-based problem solving and open innovation
  • Higher education as a sector, e.g. knowledge transfer partnerships

Publications and Scholarship Activities


  • Vieth, S. (2019) Problem-solving in entrepreneurship education – Understanding how to pitch with the help of Lego prototypes. In Teaching and Learning Excellence – The Coventry Way ed. by Simmons, C. [online] Coventry: Coventry University, pp. 62-64. Available from <https://doi.org/10.18552/2019CUGCW1>

Working papers

  • Haeussler, C., Vieth, S. ‘A question worth a million: Me, the crowd or the expert? An investigation of problem solving when crowds are involved’
  • Vieth, S. ‘Value creation through knowledge transfer partnerships – a comparison of UK Higher Education institutions’
  • Vieth, S., Jiang, J. ‘Entrepreneurial Learning during Covid 19’
  • Vieth, S., Rake, B. ‘A network analysis of collaborations in Business Management Education’

Conference Presentations

  • ‘The impact of university status and business size on technology intensity in UK Knowledge Transfer Partnerships’, presented at Open and User Innovation Conference,  Utrecht University, The Netherlands
  • ‘Thanks for the advice. But should I really follow it? Linking advice taking and open innovation’ (with Carolin Haeussler), presented at Academy of Management Discoveries Paper Development Workshop (led by Editor-in-Chief Peter Bamberger), University of Amsterdam, Netherlands
  • Exploring drivers of advice discounting from crowds and individuals: A quantitative and qualitative analysis, presented at the 13th International Open and User Innovation Conference, Católica-Lisbon School of Business and Economics, Lisbon, Portugal, 2015
  • Taking advice from crowds or experts: An empirical analysis, presented at a joint research seminar at the University of Passau, Passau, Germany, 2014
  • Selecting the crowd or an expert? An empirical analysis through a problem-based view,  presented at the 12th International Open and User Innovation Conference, Harvard Business School, Boston, USA, 2014
  • Selecting an expert or being selected by one? A theory of information seeking of individuals in the firm, presented at the 23rd European Doctoral Summer School on Technology Management, European Institute of Advanced Studies in Management (EIASM), Potsdam, Germany, 2013
  • Do-it-yourself or seek help? A theory of problem solving behaviour of individuals in the firm, presented at the International Paper Development Workshop (IDPW), Passau, Germany, 2013
  • Problem solving in science, presented at a joint research seminar, University of Passau and the Munich Institute for Innovation Research, Technology Management and Entrepreneurship (Prof. Dr. Dietmar Harhoff), Passau, Germany, 2011

Sabrina Vieth

Teaching Areas

  • Innovation and technology management
  • Entrepreneurship
  • Leadership
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