International Fashion Management and Marketing BA (Hons)

Study level: Undergraduate
Two women looking at designs on laptops in a bright studio

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion label.

Course option

Year of entry

Location

Coventry University London (City of London)

Study mode

Full-time
Part-time
Sandwich

Duration

3 years full-time
4 years sandwich
Condensed first year available
6 years part-time

UCAS codes

WN2N

Start date

September 2025
January 2026 - condensed

The information on this page is for 2024-25 entry and should be used as guidance for 2025-26 entry. Please keep checking back on this course page to see our latest updates.


Course overview

London is one of the most important global fashion capitals of the world. Studying International Fashion Management and Marketing at Coventry University London, opens up many different paths to understanding this dynamic subject, as well as developing a career path tailored to your skills and passions.

  • Understand the different roles in the fashion industry from trend analysis and prediction through to the co-creation and management of innovation, design, manufacture and retail of products, as well as the role of communicating to a global consumer.
  • Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.
  • Develop fashion-specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems.

The January start for this course is condensed in Year One. Please see the ‘How you’ll learn’ section below for more details.

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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career-ready graduates, with the skills to succeed

Why you should study this course

London location

Fashion is part of London’s heartbeat, so where better to immerse yourself in this industry? Our campus is perched between uber-cool Shoreditch and London’s financial district. You should find that you are ideally placed to discover emerging independent labels and established global brands, as well as fashion consultancies and global trend laboratories. Soak up inspiration from the V&A, the Fashion and Textile Museum and London Fashion Week, and explore invention and reinvention in London’s amazing street markets – such as Camden, Spitalfields, Portobello Road and Brick Lane.

Industry insight

You’ll be taught by experienced and enthusiastic tutors, many of whom have a strong industry background in fashion, whether in PR, sustainability, production, consultancy, management, marketing, or research (please note that staff are subject to change). Your tutors will aim to use their personal contacts to develop internship opportunities and to bring in guest speakers and clients for live projects, and speed networking events (subject to availability). Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week.

Global learning experience

This course considers fashion from a world perspective, preparing you for a career which understands global issues and could be based anywhere in the world. Our London campus is home to students from around the world. We draw on this to provide additional perspectives that can enhance everyone’s learning on the course. We encourage you to share experiences and insights from your home countries. This can help you to explore different contexts, and compare and contrast fashion scenes across the world with fashion in the UK or the Western world. It also means our university community mirrors aspects of London as a truly global city, and as a home to people from across the world.

Real-world experience

While your studies will help to build a solid academic grounding, this is a very practical course designed to offer you excellent preparation for employment or self-employment in fashion management and marketing. With London on your doorstep, you may have many opportunities to get involved with names, brands, events and ideas, as part of the curriculum and respond to your own independent interests. Our campus has its own exclusive fashion studio, photography suite and Mac suite, offering a versatile space for lectures, group work, networking, technology and other resources.

Prepare for your future

You’ll be encouraged to source practical experience by working part-time in fashion, undertaking client projects and doing internships2. You’ll get valuable insights into career development from industry guest speakers (subject to availability). Your tutors will be happy to check job applications and CVs, and our Talent Team can help to support you in finding career openings, along with other support and services they provide. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub2.


If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year One. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.


What you'll study

Your main study themes are:

Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability.

Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumer trends, and how to keep a fashion brand relevant.

Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends.

Strategy – Learn to take a strategic and sustainable approach to business. Fashion concepts need the investment of time, skill and capital to transform them into enduring business successes. 

Your first year will introduce you to a wide range of subjects designed to help you expand your understanding of the professional world of fashion. Exploring the history of fashion should provide you with a solid foundation for your studies, and act as a lens through which you can view the contemporary fashion business. You’ll also be required to look at the international and cultural contexts of fashion and start to develop your business and management skills.

Modules

In year two, you will be required to look at the operational side of the industry. How does a garment or accessory make the leap from a creative concept to the consumer’s wardrobe? How does distribution work, and why are ethics and sustainability important along the way? You’ll have the opportunity to explore why consumers interact with fashion and why they favour certain styles and brands, and then consider how to engage with different audiences using a range of marketing tactics.

Modules

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or participating institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Modules

Your third year should draw together all you’ve learned about the fashion industry during year one and year two, and the course will aim to challenge you to be more independent and strategic in your approach to the fashion business. You’ll be asked to explore what’s new, whether that’s ideas for products/ brands or for starting your own business.

Modules

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.


How you'll learn

This course has been designed to be professional and practical. It is taught by tutors who have solid industry backgrounds, and we aim to engage you with the vibrant industry context in London.

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about the part-time study.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year One, you will progress onto Year Two in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.


Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 20 credit module requires a total of 200 hours study. This is made up of teaching contact hours, guided and independent study.

Teaching hours:

Teaching hours vary each semester, year of study and due to module selection. During your first year you can expect 15-18 teaching hours each week. You will also have the option to attend optional sessions including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study:

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You'll be digging deeper into topics, review what you've learnt and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you'll spend more time in independent study.

Online learning:

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.


Assessment

You are assessed through several non-examination methods throughout the course, including:

  • group and individual presentations or pitches (in-person, online or pre-recorded)
  • project-based work
  • business research reports about brands or issues within the industry
  • reflective reports on your performance or experience
  • portfolios of creative and academic work
  • and a final-term dissertation or business report.


The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.


International experience opportunities

This course is set in an international context, so global considerations underpin important aspects of your learning.

Firstly, this includes exploring key global issues such as cultural diversity, sustainability and ethics.

Secondly, you could have the opportunity to travel abroad to observe and engage with fashion businesses and events. Plus, there’s an opportunity to add in a ‘sandwich’ year, either for a work-experience internship (which could be in the UK or overseas) or to study at a university abroad. These could take you to Europe or to other parts of the world.

Thirdly, you may have the opportunity to work alongside an international cohort who can bring fascinating insights on fashion and business from their home countries.

Please note that we are unable to guarantee any placement or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an International student.


Entry requirements

Typical entry requirements:

Requirement What we're looking for
UCAS points 120
A level BBB 
GCSE Minimum 5 GCSEs at 4 / C or above including English and Mathematics 
BTEC DDM
IB Diploma 27 points
Access to HE The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Select your region to find detailed information about entry requirements:


You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion of our International Foundation Year - Business will provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

  • Applicants must possess a minimum IELTS of 6.0 overall (with no component part lower than 5.5)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Not got the required grades? We offer this degree with an integrated foundation year.


Fees and funding

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man 2025/26 fees TBC
2024/25 fees - £9,250 per year
Request fee information

EU 2025/26 fees TBC
2024/25 fees - £9,250 per year with EU Support Bursary**
2025/26 fees TBC
2024/25 fees - £16,800 per year without EU Support Bursary**
Not available
International 2025/26 fees TBC
2024/25 fees - £16,800 per year
Not available

If you choose to study this course with a professional placement2 or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support throughout your placement year.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the university reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

Condensed course – January start date

If you choose to start this course in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.

If you start the course in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.


Facilities

Our fashion students have access to great facilities which allow you to harness your creativity, experimentation and design skills.

Fashion studio with tables and chairs and four mannequins

Fashion studios

Our fashion studio has been designed to facilitate your creativity, experimentation and portfolio-building skills. This contemporary space contains a teaching area, as well as large cutting tables that are ideal for working on creative group projects.
 

 

female sat in front of a mac screen

Mac suite

Fashion students can make use of our Mac suite, which provides full access to Adobe Creative Cloud programmes to help you complete digital and creative work. Here, you could create assets to support digital marketing and social media campaigns, as well as complete video and design-led assignments.

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Photography and visual merchandising suite

Our combined Photography and Visual Merchandising Suite is designed for practical workshops and styling sessions. Here, you could learn to design global retail and visual merchandising strategies, and shoot photos for use in campaign-building projects.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.


Careers and opportunities

On successful completion, you should be able to:

  • explain the different roles in fashion, from trend analysis to design, manufacture, wholesale and retail.
  • contextualise the historical, cultural and commercial aspects of global fashion.
  • understand the role fashion plays in world economies, especially emerging markets.
  • identify key drivers of change and growth in fashion.
  • articulate the importance of ethics and sustainability.
  • understand the extremes of fashion, from local markets and pop-up shops to luxury global fashion brands and designers’ shows.
  • communicate with audiences in the fast-growing, consumer-centric global market.
  • compare and contrast the nature of fashion in online and offline businesses.
  • demonstrate your understanding of the complex nature of strategic decision-making across international fashion organisations.
  • interpret and apply business, marketing and management concepts, models and techniques to problems in an international fashion context.
  • communicate and conduct business using industry terminology and language relating to fashion, business and marketing across a range of global fashion cultures and contexts.

This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. When you graduate, you should be ideally placed to begin a career in junior marketing and management related roles. You might choose instead to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency-side or on the client-side. Areas such as PR, digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.

Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out. For example, among a range of posts, you could consider management or marketing positions in retail, cosmetics, hair fashion, events management, health and leisure.

Where our graduates work

  • ASOS
  • Burberry
  • Jigsaw
  • Positive Luxury

How to apply

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