International Fashion Management and Marketing BA (Hons) with foundation year

Undergraduate

Two women looking at designs on laptops in a bright studio

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion label.

Year of entry

2024-25 2025-26

Location

Coventry University London (City of London)

Study mode

Full-time
Part-time
Sandwich

Duration

4 years full-time
5 years sandwich

Course code

WN2N

Start date

How to apply

Book an Open Day

Download a prospectus

Course overview

Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.

Foundation year

The foundation year aims to provide you with a solid grounding for building a career in management. You’ll seek to learn all the key components of successful leadership, along with essential knowledge of general business operations domestically and globally.

Degree

London is one of the most important global fashion capitals of the world. Studying International Fashion Management and Marketing at Coventry University London, opens up many different paths to understanding this dynamic subject, as well as developing a career path tailored to your skills and passions.

Understand the different roles in the fashion industry from trend analysis and prediction through to the co-creation and management of innovation, design, manufacture and retail of products, as well as the role of communicating to a global consumer.
Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.
Develop fashion specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems.

Global ready

An international outlook, with global opportunities

Icon of human figure in front of whiteboard

Teaching excellence

Taught by lecturers who are experts in their field

Employability

Career ready graduates, with the skills to succeed

Why you should study this course

Foundation year

Supports you to gain the academic skills required for degree-level study.
Provides a grounding in key areas of business and management.

Degree

London location – Fashion is part of London’s heartbeat, so where better to immerse yourself in this industry? Our campus is perched between uber-cool Shoreditch and London’s financial district. You should find that you are ideally placed to discover emerging independent labels and established global brands, as well as fashion consultancies and global trend laboratories. Soak up inspiration from the V&A, the Fashion and Textile Museum and London Fashion Week, and explore invention and reinvention in London’s amazing street markets – such as Camden, Spitalfields, Portobello Road and Brick Lane.
Industry insight – You’ll be taught by experienced and enthusiastic tutors, some of whom have a strong industry background in fashion, whether in PR, sustainability, production, consultancy, management, marketing, or research (please note that staff are subject to change). Your tutors will aim to use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events (subject to availability). Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week.
Global learning experience – This course considers fashion from a world perspective, preparing you for a career which understands global issues and could be based anywhere in the world. Our London campus is home to students from around the world. We draw on this to provide additional perspectives that can enhance everyone’s learning on the course. We encourage you to share experiences and insights from your home countries. This can help you to explore different contexts, and compare and contrast fashion scenes across the world with fashion in the UK or the Western world. It also means our university community mirrors aspects of London as a truly global city, and as a home to people from across the world.
Real world experience – While your studies will help to build a solid academic grounding, this is a very practical course designed to offer you excellent preparation for employment or self-employment in fashion management and/or marketing. With London on your doorstep, you may have many opportunities to get involved with names, brands, events and ideas, as part of the curriculum and responding to your own independent interests. Our campus has its own exclusive fashion studio, photography suite and Mac suite, offering a versatile space for lectures, group work, networking, technology and other resources.
Prepare for your future – You’ll be encouraged to gain practical experience by working part-time in fashion, undertaking client projects and doing internships. You’ll get valuable insights into career development from guest speakers in industry (subject to availability). Soft skills are emphasised, so you’ll build your confidence, your entrepreneurial skills, and your ability to present yourself and your ideas.Your tutors will be happy to check job applications and CVs, and our Talent Team can help to support you to find career openings, along with other support and services they provide. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub.

Immerse yourself in Coventry University London’s global community and emerge as a talented, career-ready graduate with an international outlook.

What you'll study

Your main study themes are:

Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability.

Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumer trends, and how to keep a fashion brand relevant.

Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends.

Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes. 

Your first year will plunge you into a wide range of subjects designed to help you expand your understanding of, and exposure to, the professional world of fashion. Exploring the history of fashion should provide you with a solid foundation for your studies, and act as a lens through which you can view the contemporary fashion business. You’ll also be required to look at the international and cultural contexts of fashion and start to develop your business and management skills.

Modules

Professional and Academic Skills - 20 credits

This is an introduction to the skills you require to make a successful transition from previous education/employment into your degree course and future career. These include searching, sorting, analysing and presenting relevant information and data using Coventry University London systems, reading and writing critically, developing learning strategies, self-management, team working skills, communication, and basic data analysis and use of spreadsheets.

Compulsory

The History and the Future of Fashion - 20 credits

This is an introduction to the fundamental historical theories, frameworks and models relating to clothing, the fashion industry as it emerged in the 20th Century and how it might evolve in the future. The module aims to develop your contextual knowledge of fashion and how these key concepts are used to underpin and inform the structure and future developments of the fashion industry. The module looks at aspects such as product development, to media and communication and buyer behaviour.

Compulsory

Introduction to Contemporary Fashion Marketing - 20 credits

This module aims to introduce you to a broad range of contemporary issues in fashion marketing. It looks at core marketing theory and explores how this is applied in the fashion industry today. With the arrival of social media, the world of fashion consumers is ever more connected and instant, and fashion marketers have to be ready to meet consumers on their terms. This has led to companies needing to respond to constantly changing needs in a quickly evolving marketplace. This is true when dealing with other companies and customers, where consumer profiling and Segmentation, Targeting and Positioning (STP) are essential to effective omni-channel marketing strategies.

Compulsory

International Business Cultures - 20 credits

Intercultural awareness skills are generally recognised as valuable assets in the world of work. Employers value them because they provide students with useful transferable competencies to work more effectively in the current globalised economy. This module aims to introduce you to the concept of local cultures, highlighting the differences between Eastern and Western cultures and business practices. Particular attention will be paid to intra-cultural communication, and the expectations and challenges that are presented in business and social relationships.

Compulsory

Contemporary Digital Landscapes - 20 credits

This module aims to develop your understanding and insight into the world of digital engagement for organisations. You should gain an understanding of the digital marketing place, along with the strategies, resources and capabilities organisations need to participate in this space. This module explores these critical issues, together with key techniques through real-world case studies, live projects with external organisations, marketing and business simulations, and field trips so you can witness marketing in action².

Compulsory

Business and Management Essentials for Future Fashion Management - 20 credits

This module aims to introduce you to the fashion system by analysing the macro- and micro-business environment through which a fashion organisation operates. The module covers topics from a multidisciplinary approach and looks at the various types of management and leadership theories that have helped to construct the modern workplace. Alongside this, key management concepts, frameworks and theories such as the Value Chain, 5 Forces and corporate culture are examined and applied to the fashion world through a global lens.

Compulsory

In year two, you will be required to look at the operational side of the industry. How does a garment or accessory make the leap from a creative concept to the consumer’s wardrobe? How does distribution work, and why are ethics and sustainability important along the way? You’ll have the opportunity to explore why consumers interact with fashion and why they favour certain styles and brands, and then consider how to engage with different audiences using a range of marketing tactics.

Modules

Consumer Behaviour - 20 credits

This module aims to provide you with an insight into how consumers make buying decisions and how the world around us influences those decisions. You learn about how psychological and social factors influence an individual’s decision-making process. The module will also explore how consumers learn about different brands, are influenced by their attitudes, and how they persuade and motivate themselves to buy certain brands.

Compulsory

Personal Branding and Promotion in International Fashion - 20 credits

We designed this module so you can identify your interest in an area of the industry, guiding you into developing your skills and branding your professional image and portfolio. This should help you to engage with the industry more smoothly and make a good impression with potential employers before you attend job interviews. The aims are to give you the opportunity to research and identify methods for your creative personal promotion and branding, so you can develop your own professional image at an early stage of your fashion career and practise building a personal professional identity.

Compulsory

Introduction to Fashion Operations - 20 credits

The aim of this module is to show you how market segmentation will control an operations strategy, or how the capabilities of a company can frame the way a business will target its audience. This module looks at the importance of business structures and the market segment in which a fashion organisation operates and demonstrates how you can apply theory to activities that affect the performance of such companies.

Compulsory

Sustainable Fashion Supply Chain - 20 credits

The module aims to give you a strong understanding of the impact of design and supply chain choices on business structures and vice versa. You also study key industry production processes and the documentation required for effective supply chain management. These will help you to address the changing business landscape of the future and prepare you to respond effectively to global changes in the forthcoming decades.

Compulsory

Digital Communication and Marketing in Fashion - 20 credits

The aim of this module is to guide you to learn and practise marketing and communication online. You will become familiar with networking and digital campaign launches, as well as online marketing strategies which are commonly used by fashion brands. The aims are to provide an opportunity for you to research, develop creative thinking on contemporary promotion, become familiar with tools for digital communication, and learn to use social media channels effectively and professionally for promotional purposes.

Compulsory

Project Management for Events - 20 credits

This module aims to give you the appropriate knowledge and skills to initiate, plan, implement and evaluate an event. At the end of this module, you should be able to evaluate and apply project management techniques to scenarios faced by event managers when planning and delivering events in your future study and/or career paths.

Compulsory

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement² can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee³ of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Modules

UK Work Placement– 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

International Study/Work Placement – 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

Your third year should draw together all you’ve learned about the fashion industry during year one and year two, and the course will aim to challenge you to be more independent and strategic in your approach to the fashion business. You’ll be asked to explore what’s new, whether that’s ideas for products/ brands or for starting your own business.

Modules

Research Methods for the Creative and Services Industries - 20 credits

The aim of this module is to expose you to research methodologies in an academic and professional way, so you are prepared to conduct rigorous and meaningful research projects in your final term. It considers the research process from its inception and the need for you to understand research methodologies and critically review the literature. You will then develop an appropriate research design, qualitative and quantitative research methods, and understand the importance of ethics and risk in research delivery. The module covers techniques for collecting and analysing data and addresses issues in collecting data and interpreting and communicating these findings to interested parties.

Compulsory

Innovation and Global Entrepreneurship - 20 credits

The module is designed to inform you about entrepreneurship through identifying opportunities in the current marketplace, and to formulate a rational business plan that exploits those opportunities. The module will enable you to practise market research, networking, financial planning, project management and marketing strategies. The aims are to provide an opportunity for you to research, engage with the industry, develop creative thinking on entrepreneurship strategies, become familiar with tools for business planning, and use all available channels effectively and professionally for research and communication.

Compulsory

International Strategic Brand Marketing - 20 credits

This module aims to prepare you to plan a brand marketing strategy that will be beneficial to any future fashion-related employer, business or self-employment practice. Drawing on strategic marketing concepts and theories underlying the development of plans and controls for long-term strategic purposes, you will study the skills required to design, implement and administer an international brand marketing strategy.

Compulsory

Creativity and Innovation - 20 credits

The module challenges your cognitive thinking. It aims to unleash your creativity through engaging you into the debates of how innovation and creativity continue to transform business models in the 21st century. The module orientates you with the practical approaches to enhance creative thinking and develop new product ideas whilst working in team. You will develop a critical insight into the emerging themes in the domain of innovation namely disruptive innovation and dual transformation, and on experiential marketing and branding using the theories of neuroscience.

Compulsory

Plus one of the following two modules

You will choose one of the two following modules:

Internship Project² - 40 credits

The aim is to provide you with an opportunity to undertake a substantive piece of research. This will integrate your research skills development and extend your knowledge and experience to a specialist area of interest on a topic relevant to the context of the internship employer. This project will need to be approved by your supervisor.

You will do a piece of original research and use your exploration of analysis of particular experiences, field-specific problematics, events, practices and institutions relevant to your subject. You will continue to collect work and reflect on the relations, interpretations and context of your current academic and intellectual development and practice. You should reflect critically on your experience of working with an employer for your personal and professional development, similar to if you are a new manager entering the workplace.

or:

Dissertation - 40 credits

The aim is to provide you with an opportunity to undertake a substantive piece of research. This will integrate and develop your research skills and extend your knowledge and experience to a specialist area. You can choose a dissertation topic from what you are studying or a practical problem in marketing, fashion, hospitality, tourism and events and related fields. Alternatively, it may relate to your current/past work experience. You may be able to use the research topic that was developed in Research Skills module. You need to think carefully about the exact focus of the dissertation topic.

Compulsory

The foundation year offers an introduction to your chosen subject and supports you to develop the skills required for degree-level study.

Modules

Business Communications - 30 credits

This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays exploring different organisational and cultural settings and examine the relationship between management and workforce. You’ll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools.

Finally, you’ll identify your own personal learning style, and have an opportunity to develop these skills within a supportive and culturally sensitive environment.

Compulsory

Management Skills - 30 credits

This module aims to provide an overview of the skills required by managers and leaders in business. You’ll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying the successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decision-making and problem-solving. You’ll explore a range of management activities and learn the competencies required to manage a business effectively.

Compulsory

Marketing for Business - 30 credits

The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you should know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix.

You’ll also exercise your acquired analytical skills and evaluate key, contemporary techniques and understand how they are applied in a business setting.

Compulsory

Global Business - 30 credits

In today's highly competitive environment, there is an increasing number of small- and medium-sized firms that are involved internationally. This trend is expected to continue due to the globalisation of the world economy, markets, and intensified international competition.

You will explore the growing importance of global business in the 21st century and consider a range of operational activities and their interdependent roles and impact upon the wider strategy of the organisation wishing to trade internationally. The module will cover the principles of international trade and global business and the challenges faced by organisations, cultural differences, ethics and logistics from the viewpoint of achieving both operational and strategic objectives.

Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

Global business connections

Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work.

How you'll learn

Unlike traditional institutions, there are no end-of-year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of a working environment.

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Teaching contact hours

You can expect up to 20 hours of learning activities per week, made up of face-to-face teaching, individual and group tutorials, online classes and independent learning.

Additionally, you will be expected to undertake significant self-directed study of approximately 30 hours each week, depending on the demands of individual modules.

Assessment

Assessment methods vary and may include practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which generally take place at the end of each six-week block.

We’ve designed a course which aims to be professional and practical. It is taught by tutors who have solid industry backgrounds, and we aim to engage you with the vibrant industry context in London.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

You will have approximately nine hours of directed learning each week. However, we also expect you to complete a significant amount of self-guided study. Working independently or with your fellow students, you should learn to treat every exposure to fashion as an opportunity for critical analysis which can inform your work. Approximately 4-5 hours of self-guided study is required per module per week.

Your tutors will aim to use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events (subject to availability).

The university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/24 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Assessment

You are assessed through several non-examination methods throughout the course, including:

group and individual presentations or pitches (in-person, online or pre-recorded)
project-based work
business research reports about brands or issues within the industry
reflective reports on your performance or experience
portfolios of creative and academic work
and a final-term dissertation or business report.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

International experience opportunities

This course is set in an international context, so global considerations underpin important aspects of your learning.

Firstly, this includes exploring key global issues such as cultural diversity, sustainability and ethics.

Secondly, you could have the opportunity to travel abroad to observe and engage with fashion businesses and events. Plus, there’s an opportunity to add in a ‘sandwich’ year, either for a work-experience internship (which could be in the UK or overseas) or to study at a university abroad. These could take you to Europe or to other parts of the world.

Thirdly, you may have the opportunity to work alongside an international cohort who can bring fascinating insights on fashion and business from their home countries.

Please note that we are unable to guarantee any placement or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an International student.

Entry requirements

Typical offer for 2024/25 entry.

72 UCAS tariff points. All foundation courses require 5 GCSEs at A-C/4-9 including Maths and English, and at least one A2 level or a BTEC equivalent qualification.

If you don’t fulfil the entry criteria your application may be considered on an individual basis, taking into account any work experience, other qualifications and/or any training you have completed. Speak to one of our advisers today to find out how we can help you.

Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Fees and funding

2024/25 tuition fees.

Foundation year

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£7,950	Not available
International/EU	Not currently available***	Not available

Degree

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£9,250 per year	Request fee information
International/EU	Not currently available***	Not available

Please note: UK (home) tuition fees for the degree course years will be charged at the current Coventry University London UK (home) degree fee level. This was set at £9,250 for the 23/24 academic year.

If you choose to study this course with a professional placement or study abroad year, you will need to pay a tuition fee³ of £1,250 to cover your academic support.

For advice and guidance on tuition fees³ and student loans visit our Fees and Finance page.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad)

Foundation year funding

In order to receive funding for degree with foundation year courses, you will need to complete a four-year degree programme which includes the integrated foundation year, otherwise you may be responsible for your foundation year fees. For further information, please refer to the 'Tuition Fee Loan' details in the 'Funding your undergraduate course' section of our 'Fees and finance' page.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Our foundation years are taught at CU London’s Greenwich campus, which is located in the contemporary Mitre Passage building on the Greenwich Peninsula. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University London in the heart of the city.

Our CU London Greenwich site provides an outstanding learning environment and you will have access to our Library and Learning Services, fully equipped seminar rooms and IT suites⁴. You'll also receive full membership to Your Students' Union.

People sitting in an outdoor cafe area in Greenwich.

Greenwich Peninsula

Close to city-wide transport routes, CU London Greenwich is a contemporary campus on the vibrant and bustling riverside Greenwich Peninsula. You'll be within walking distance of The O2 which is home to a shopping centre, cinema and over 30 bars and restaurants. The area also hosts a thriving festival, arts and entertainment scene.

The 6 Mitre Passage building photographed against a blue sky.

CU London Greenwich campus

The CUL Greenwich campus is based in 6 Mitre Passage – a modern 11 storey building just a three-minute walk from North Greenwich tube station and the Jubilee line. You'll have access to our Library and Learning Services with study areas and laptops, classrooms with interactive teaching capabilities, fully equipped open-access IT suites and breakout spaces.

A smiling student graduating from CUL Greenwich at a graduation ceremony.

Student support

Our aim is to see you succeed, so we offer support from day one. You'll benefit from a Customer Service Desk with staff on hand to help with any queries you have, an academic writing service, and a dedicated wellbeing team with a Welfare and Disability Adviser and Student Counsellor. You also have the opportunity to access a Success Coach for one-to-one guidance.

Our fashion students have access to great facilities which allow you to harness your creativity, experimentation and design skills⁴.

Fashion studio with tables and chairs and four mannequins

Fashion studios

Our fashion studio has been designed to facilitate your creativity, experimentation and portfolio-building skills. This contemporary space contains a teaching area, as well as large cutting tables that are ideal for working on creative group projects.

Mac suite

Fashion students can make use of our Mac suite, which provides full access to Adobe Creative Cloud programmes to help you complete digital and creative work. Here, you could create assets to support digital marketing and social media campaigns, as well as complete video and design-led assignments.

Photography and visual merchandising suite

Our combined Photography and Visual Merchandising Suite is designed for practical workshops and styling sessions. Here, you could learn to design global retail and visual merchandising strategies, and shoot photos for use in campaign-building projects.

Careers and opportunities

On successful completion, you should be able to:

explain the different roles in fashion, from trend analysis to design, manufacture, wholesale and retail
contextualise the historical, cultural and commercial aspects of global fashion
understand the role fashion plays in world economies, especially emerging markets
identify key drivers of change and growth in fashion
articulate the importance of ethics and sustainability
understand the extremes of fashion, from local markets and pop-up shops to luxury global fashion brands and designers’ shows
communicate with audiences in the fast-growing, consumer-centric global market
compare and contrast the nature of fashion in online and offline businesses
demonstrate your understanding of the complex nature of strategic decision-making across international fashion organisations
interpret and apply business, marketing and management concepts, models and techniques to problems in an international fashion context
communicate and conduct business using industry terminology and language relating to fashion, business and marketing across a range of global fashion cultures and contexts.

This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. When you graduate, you should be ideally placed to begin a career in junior marketing and management related roles. You might choose instead to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency-side or on the client-side. Areas such as PR, digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.

Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out. For example, among a range of posts, you could consider management or marketing positions in retail, cosmetics, hair fashion, events management, health and leisure.

Where our graduates work

ASOS
Burberry
Jigsaw
Positive Luxury

"Stepping out of this university makes you feel like a true professional"

Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.

How to apply

BA (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

Visit UCAS

UK students

Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.

How to apply

For further support or more information about your course get in touch with us today.

(+44) 024 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form.

International students

International codes:
CLONU048I

Full-time students applying to start in September 2023 should apply directly to the university.

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

Disclaimers

Study location

The Foundation Year study route will be delivered by CU, part of the Coventry University Group, for and on behalf of Coventry University.

If you choose to study at CU London (Greenwich) for your Foundation Year, then your learning will be based at CU London (Greenwich) at Mitre Passage, North Greenwich. Subject to meeting requirements you will then transition to Coventry University London for your progression degree.

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

⁴Facilities

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.