Global Marketing BSc (Hons) with foundation year
Study level: UndergraduateOur Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.
Course option
Year of entry
Location
CU London (Greenwich, London) and
Coventry University London (City of London)
Study mode
Full-time
Part-time
Sandwich
Duration
4 years full-time
5 years sandwich
UCAS codes
N5DF
Start date
September 2024
November 2024
Course overview
Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.
Foundation year
The foundation year aims to provide you with a solid grounding for building a career in management. You’ll seek to learn all the key components of successful leadership, along with essential knowledge of general business operations domestically and globally.
Degree
Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.
- Examine successful marketing strategies and good management practice using an evidence-based approach.
- Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.
- Understand how the global business environment works and how to manage business data, information and people.
Global ready
An international outlook, with global opportunitiesTeaching excellence
Taught by lecturers who are experts in their fieldEmployability
Career ready graduates, with the skills to succeedWhy you should study this course
Foundation year
- Supports you to gain the academic skills required for degree-level study.
- Provides a grounding in key areas of business and management.
Degree
- Real-world experience
The hands-on nature of this course alongside the opportunity to undertake a work placement or internship*, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career. - London location
Living, studying and even working in London can give you extraordinary exposure to marketing in many shapes and forms. - Industry exposure
Guest marketers from industry discuss their work and offer career advice (subject to availability). - Multi-cultural learning experience
You’ll have the opportunity to enjoy a truly multi-cultural experience, since you may be studying alongside students drawn from many countries around the world. - Prepare for your future
You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.
Immerse yourself in Coventry University London’s global community and emerge as a talented, career-ready graduate with an international outlook.
What you'll study
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
What I enjoyed most about my internship placement with Pulse Social is that they really encouraged me to get creative and learn how to express myself. I’ve also met a lot of people who have the same passions as me and I’m really thankful for that.
Carla López Bazaga, Global Marketing BSc (Hons) student, quoted in 2021
Put your skills into practice
Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work.
How you'll learn
Entry requirements
Typical offer for 2024/25 entry.
Got higher grades? Have you considered direct entry to the degree without foundation year?
Fees and funding
2024/25 tuition fees.
Foundation year
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £7,950 | Not available |
International/EU | Not currently available*** | Not available |
Degree
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £9,250 per year | Request fee information |
International/EU | Not currently available*** | Not available |
Please note: UK (home) tuition fees for the degree course years will be charged at the current Coventry University London UK (home) degree fee level. This was set at £9,250 for the 23/24 academic year.
If you choose to study this course with a professional placement or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support.
For advice and guidance on tuition fees3 and student loans visit our Fees and Finance page.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad)
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Facilities
Our foundation years are taught at CU London’s Greenwich campus, which is located in the contemporary Mitre Passage building on the Greenwich Peninsula. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University London in the heart of the city.
Careers and opportunities
On successful completion of this course, you will be able to:
- Understand and apply marketing-related models, concepts and approaches, and articulate the strategic dimensions of marketing.
- Understand the legal, ethical and multi-cultural dimensions of global marketing.
- Appreciate the opportunities and challenges presented by the digital arena.
- Demonstrate a high level of numerical and digital literacy.
- Critically evaluate evidence collected from a variety of sources.
- Apply rational and analytical approaches to problem-solving, especially digital solutions.
- Present information and pitches effectively to a variety of audiences.
- Manage different stakeholder expectations within diverse organisations.
- Apply ethical principles while demonstrating social, cultural and global awareness.
- Work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.
Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice.
The optional placement and internship2 could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills we offer can also prepare you for self-employment if that’s what you choose to do.
Where our graduates work
When you graduate, you might have the option to choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and professional services.
Alternatively, you might decide to apply for a marketing agency in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting, market research and more. Or you might want to start your own agency or work as a freelance consultant.
Further study
Upon successful completion of our Global Marketing BSc course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
What our students say
Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.
How to apply
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UK students
Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.
How to apply
For further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
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International students
International codes:
CLONU054IFull-time students applying to start in September 2023 should apply directly to the university.
How to applyFor further support for international applicants applying for an undergraduate degree view our International hub.
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Disclaimers
Study location
The Foundation Year study route will be delivered by CU, part of the Coventry University Group, for and on behalf of Coventry University.
If you choose to study at CU London (Greenwich) for your Foundation Year, then your learning will be based at CU London (Greenwich) at Mitre Passage, North Greenwich. Subject to meeting requirements you will then transition to Coventry University London for your progression degree.
Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.