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Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.
Year of entry
Location
Coventry University London (City of London)
Study mode
Full-time
Part-time
Sandwich
Duration
3 years full-time
4 years sandwich
Up to 5 years part-time (UK only)
Course code
N55B
Start date
January 2025 - condensed
Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.
The January start for this course is condensed in Year 1. Please see the ‘How you’ll learn’ section below for more details.
If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.
Immerse yourself in Coventry University London’s global community and emerge as a talented, career-ready graduate with an international outlook.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
What I enjoyed most about my internship placement with Pulse Social is that they really encouraged me to get creative and learn how to express myself. I’ve also met a lot of people who have the same passions as me and I’m really thankful for that.
Carla López Bazaga, Global Marketing BSc (Hons) student, quoted in 2021
Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work.
Although you’ll spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, consultancy projects, simulations, business plans, reports, and online collaborations2. There is an emphasis on group work, helping you to build your teamwork skills.
If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.
You will typically receive around 9 hours of contact teaching per week for the three modules taken each semester. The contact hours may be made up of a combination of face-to-face teaching, individual and group sessions, and online classes. You will also be expected to spend a significant amount of time conducting independent study - at least 12 hours per week for each of the modules.
This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact registry.london@coventry.ac.uk for more information about studying this course part-time.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
This course will be assessed using a variety of methods which vary depending upon the module. Assessment methods may include written reports, formal examinations, coursework, individual assignments, presentations, pitches, workplace simulations, group projects and portfolios.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.
Key aspects of your learning aims to be internationalised. You will explore marketing case studies from around the world, and your tutors will share experiences of their work or research in other countries. There may be overseas field trips with visits to businesses, institutions, exhibitions or other events2. You could choose to do a placement year between your second and final year, and/or an 11-week internship2 in your final year, and you are free to arrange your own opportunities in other countries if you prefer not to pursue them in the UK. Throughout the course, you may study as part of a diverse cohort alongside other students from all over the world. You will benefit from their perspectives and insights and learn to adapt your approach in order to maximise the benefits of multicultural working.
Coventry University Group aims to give you the global opportunities needed to become a truly global graduate, enhancing your employability on a global scale. Choose from language classes, studying or working abroad, international field trips, summer schools, leadership development or work experience. Opportunities such as these in the past have enabled some of our previous students to obtain higher starting salaries and develop the global skills employers require and achieve better career progression.
Typical offer for 2024/25 entry.
2024/25 tuition fees.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £9,250 per year | Request fee information |
EU | £9,250 per year with EU Support Bursary** £16,800 per year without EU Support Bursary** |
Not available |
International | £16,800 per year | Not available |
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.
For advice and guidance on tuition fees3 and student loans visit our Fees and Finance page.
We offer a range of international scholarships to students all over the world. For more information, visit our international scholarships page.
The following are additional costs not included in the tuition fees:
If you choose to start this course in January please make sure you check the Fees and Finance page for more information. Although starting this course in January does not prohibit you from being eligible for student finance, the way it is paid in your first year differs from those who start their course in September.
If you start the course in January, your tuition fees will be paid in accordance with the university’s Tuition Fees, Refund and Withdrawal Terms and Conditions for January starters and for any further years of study, your fees will be paid in accordance with the terms for September starters.
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
We have a range of facilities4 available to support our Global Marketing students in putting the theories you are taught into practice. Take a virtual tour of our campus to explore all of the facilities available to you.
We have a fully equipped Mac suite for digital and creative work. Here you’ll learn how to use the latest industry-standard software such as Oribi, Mix Panel and Google Analytics, which will enable you to learn how to plan, design and analyse marketing campaigns.
Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.
Need employability support? Our dedicated Talent Team are on hand to help. They can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts.
On successful completion of this course, you will be able to:
Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice.
The optional placement and internship2 could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills we offer can also prepare you for self-employment if that’s what you choose to do.
When you graduate, you might have the option to choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and professional services.
Alternatively, you might decide to apply for a marketing agency in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting, market research and more. Or you might want to start your own agency or work as a freelance consultant.
Upon successful completion of our Global Marketing BSc course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.