Global Marketing BSc (Hons)
Study level: Undergraduate
Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.
Year of entry
Location
Coventry University London (City of London)
Study mode
Full-time
Part-time
Sandwich
Duration
3 years full-time
4 years sandwich
Up to 5 years part-time (UK only)
Course code
N55B
Start date
September 2023
January 2024
Course overview
Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.
- Examine successful marketing strategies and good management practice using an evidence-based approach.
- Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.
- Understand how the global business environment works and how to manage business data, information and people.

Global ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
- Real-world experience
The hands-on nature of this course alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career. - London location
Living, studying and even working in London can give you extraordinary exposure to marketing in many shapes and forms. - Industry exposure
Guest marketers from industry discuss their work and offer career advice (subject to availability). - Multicultural learning experience
You’ll have the opportunity to enjoy a truly multicultural experience, since you may be studying alongside students drawn from many countries around the world. - Prepare for your future
You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.
Immerse yourself in Coventry University London’s global community and emerge as a talented, career-ready graduate with an international outlook.
What you'll study
Here at our central London campus, you’ll be surrounded by some of the world’s most famous businesses and creative agencies – and we aim to offer plenty of opportunities for mixing with them. This is the ideal place to start preparing for a successful career in global marketing.
The course title tells you the key things you need to know. Firstly, every aspect of your study shall be set in an international and multi-cultural context. Secondly, you’ll have the opportunity to learn how to apply a set of very practical skills which are highly valued by employers. Thirdly, you should become well-versed in the theory and practice of contemporary marketing, and how marketing informs, and is informed by, other business functions.
We aim to cover essential aspects of modern marketing, including the value of information, performance measurement, and customer and competitor insights. You’ll explore the ways in which creativity and innovation help to shape marketing – whether in developing new products and services or new ways to communicate with highly targeted and even niche audiences.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
What I enjoyed most about my internship placement with Pulse Social is that they really encouraged me to get creative and learn how to express myself. I’ve also met a lot of people who have the same passions as me and I’m really thankful for that.

Put your skills into practice
Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work.
How you'll learn
Although you’ll spend time in lectures and seminars, this course takes a workplace-oriented, contemporary and practical approach to learning. You could be involved in workshops, debates, case studies, consultancy projects, simulations, business plans, reports, and online collaborations2. There is an emphasis on group work, helping you to build your teamwork skills.
- You may also be able to enjoy our excellent programme of guest lectures, thanks to our wide network of prestigious alumni, leading academics and industry leaders (subject to availability). Beyond the classroom, there are opportunities for internship and work experience with a large network of employers2. You could also learn more about global business by participating in local and international company visits2.
- It is strongly recommended that you develop your skills in self-directed learning, which means exploring for yourself rather than being taught in the classroom. This could mean anything from background reading to attending events and/or doing relevant part-time or voluntary work.
- You could choose to enhance your personal and professional skills by engaging in extra-curricular activities such as our Student Enterprise Business Society.
You will typically receive around 9 hours of contact teaching per week for the three modules taken each semester. The contact hours may be made up of a combination of face-to-face teaching, individual and group sessions, and online classes. You will also be expected to spend a significant amount of time conducting independent study - at least 12 hours per week for each of the modules.
This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact registry.london@coventry.ac.uk for more information about studying this course part-time.
As an innovative and enterprising institution, the University may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the University may deliver certain contact hours and assessments via online technologies and methods.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/2024 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Assessment
This course will be assessed using a variety of methods which vary depending upon the module. Assessment methods may include written reports, formal examinations, coursework, individual assignments, presentations, pitches, workplace simulations, group projects and portfolios.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.
International experience opportunities
Key aspects of your learning aims to be internationalised. You will explore marketing case studies from around the world, and your tutors will share experiences of their work or research in other countries. There may be overseas field trips with visits to businesses, institutions, exhibitions or other events2. You could choose to do a placement year between your second and final year, and/or an 11-week internship2 in your final year, and you are free to arrange your own opportunities in other countries if you prefer not to pursue them in the UK. Throughout the course, you may study as part of a diverse cohort alongside other students from all over the world. You will benefit from their perspectives and insights and learn to adapt your approach in order to maximise the benefits of multicultural working.
Coventry University Group aims to give you the global opportunities needed to become a truly global graduate, enhancing your employability on a global scale. Choose from language classes, studying or working abroad, international field trips, summer schools, leadership development or work experience. Opportunities such as these in the past have enabled some of our previous students to obtain higher starting salaries and develop the global skills employers require and achieve better career progression.
Entry requirements
Typical offer for 2023/24 entry.
Fees and funding
2023/24 Tuition fees
Student | Full-time | Part-time |
---|---|---|
UK | £9,250 per year | Request fee information |
International | £16,800 per year | Not available |
If you choose to study this course with a professional placement or study abroad year, you will need to pay a tuition fee of £1,250 to cover your academic support.
For advice and guidance on tuition fees3 and student loans visit our Fees and Finance page.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
The following are additional costs not included in the tuition fees:
- Additional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad)
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Facilities
We have a range of facilities4 available to support our Global Marketing students in putting the theories you are taught into practice. Take a virtual tour of our campus to explore all of the facilities available to you.

Mac suite
We have a fully equipped Mac suite for digital and creative work. Here you’ll learn how to use the latest industry-standard software such as Oribi, Mix Panel and Google Analytics, which will enable you to learn how to plan, design and analyse marketing campaigns.

Enterprise Hub
Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.

The Talent Team
Need employability support? Our dedicated Talent Team are on hand to help. They can assist you in applying for work placements, graduate-level jobs and offer skills development workshops. They also aim to organise networking events to introduce you to potential employers and industry contacts.
Careers and opportunities
On successful completion of this course, you will be able to:
- Understand and apply marketing-related models, concepts and approaches, and articulate the strategic dimensions of marketing.
- Understand the legal, ethical and multi-cultural dimensions of global marketing.
- Appreciate the opportunities and challenges presented by the digital arena.
- Demonstrate a high level of numerical and digital literacy.
- Critically evaluate evidence collected from a variety of sources.
- Apply rational and analytical approaches to problem-solving, especially digital solutions.
- Present information and pitches effectively to a variety of audiences.
- Manage different stakeholder expectations within diverse organisations.
- Apply ethical principles while demonstrating social, cultural and global awareness.
- Work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.
Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice.
The optional placement and internship2 could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills we offer can also prepare you for self-employment if that’s what you choose to do.
Where our graduates work
When you graduate, you might have the option to choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and professional services.
Alternatively, you might decide to apply for a marketing agency in branding, advertising, public relations, graphic design, digital, media-buying, trend forecasting, market research and more. Or you might want to start your own agency or work as a freelance consultant.
Further study
Upon successful completion of our Global Marketing BSc course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Marketing MBA. You could continue to build on what you have learnt, further exploring the current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.
We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options using our postgraduate course search tool. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.
What our students say
Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.
How to apply
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UK students
Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.
How to apply
For further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
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International students
International codes:
LONU054Full-time students applying to start in September 2023 should apply directly to the university.
How to applyFor further support for international applicants applying for an undergraduate degree view our International hub.
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Disclaimers
Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2023/24 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
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