International Fashion Marketing MSc 2019/20 entry

Course code:

LONT025
LONT044 (with Professional Practice)

Study options:

1 year full-time
18 months Extended Professional Practice
2 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

September 2019

 

Fees:

£11,867
£12,450 (with professional practice)

Find out more

Faculty:

Coventry University London


Get in touch

Coventry University London

+44 (0) 20 7247 3666


info.london@coventry.ac.uk

Overview

Are you looking to move into fashion, accelerate your fashion career, set up your own business, or extend a family enterprise? This fast-paced, practical course is ideal for a wide range of ambitious, highly motivated students seeking a springboard to a career in global fashion marketing.

You’ll study in one of the world’s most thrilling fashion capitals, surrounded by iconic and emerging brands as well as linked occupations such as photography, styling, events and publishing. You’ll have endless opportunities for exposure to the world of fashion, from up-and-coming designers and their pop-up shops to global trend laboratories, exhibitions and museums, street markets, high-street stores and luxury fashion brands. 

You’ll have the flexibility of being able to study part-time or full-time. In Term 2, you’ll choose a specialist pathway: either Digital Fashion Marketing or Luxury Fashion Branding. There are opportunities for field trips (including overseas), internships and real consultancy projects.


Extended Professional Practice

This MSc course is now available with Extended Professional Practice. This 18-month option is aimed at students who are looking to develop a deeper understanding of business in a very practical way. You will undertake two Professional Practice modules which will take the form of either an internship with a host organisation, or a campus-based professional experience. Students are expected to spend twenty-two weeks at one (or more) work setting(s) and will have the opportunity to apply theory to practice. After completing the extended professional practice students are required to produce a substantial problem-based piece of individual written work.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Course information

Analyse the global markets for fashion and retail, and learn to manage fashion brands. Examine global trends in business systems, standards and practices. Explore product development and consumer behaviour, and choose to specialise in digital fashion marketing, luxury fashion marketing or beauty and fragrances marketing.

This exciting course covers a huge amount of ground, and in your second term you’ll be able to choose between three major project options:

  • International Digital Innovation Fashion Marketing Project* – The effective use of communication technology enables fashion brands to ‘punch above their weight’ and have a global impact. You’ll learn to create digital marketing and social media campaigns, engaging with consumers in more meaningful and interactive ways. You’ll explore online fashion retail and branding, and learn tools to analyse the behaviour of digital consumers.
  • International Luxury Fashion Marketing Project* – The global luxury sector continues to grow and generate profit. This pathway addresses the challenges and opportunities of the luxury fashion sector, so it’s ideal if you see your future career with premium fashion brands. You’ll learn to design global retailing and visual merchandising strategies, and how luxury goods and services are branded.
  • International Beauty and Fragrances Marketing Project* – The international beauty and fragrance sector is increasingly dynamic; featuring a mix of global conglomerates and innovative niche brands. Many fashion brands now seek to capitalise on this and you’ll learn about integrating beauty and fragrances into a fashion brand’s strategy, creating promotional campaigns, analysing consumer behaviour and trends and producing creative retail and branding concepts.

*Second term major project options are subject to student numbers

Course Specification
Download PDF (726KB)

Modules

Overview

You’ll study two core modules in your first term and two core modules in your second term with the choice of one of three major project options from either Digital Innovation Fashion Marketing, Luxury Fashion Marketing or Beauty and Fragrances Marketing (second term major project options are subject to student numbers). In your final term you’ll also choose one of several optional modules for your major project.

Modules

In more detail...

  • Explore your interests and talents in order to find the fashion marketing career that’s right for you
  • Pass two modules to qualify for the CMI Level 7 Certificate in Strategic Management and Leadership
  • Enjoy working in our on-campus fashion studio, featuring a suite of Apple Macs equipped with the latest software
  • Access business start-up advice and support if you’re interested in starting your own business when you graduate
  • Walk just a few blocks from our campus to Spitalfields and Brick Lane – two well-known hubs for fashion professionals and entrepreneurs
  • Hear guest lectures from a diverse range of fascinating individuals in fashion, such as photographers, stylists, designers and founders of ethical brands
  • Build your hands-on experience (and your CV) with real experiences such as event management, work placements, internships and consultancy projects.
  • Participate in field trips within the UK (for example, to factories, ateliers, museums, stores and exhibitions) as well as overseas, such as Copenhagen or the Première Vision trade show in Paris

Your main study themes are:

  • Ethics & sustainability – You’ll explore a range of ethical issues faced by the fashion industry, such as working conditions, exploitation, fair trade, sustainable production, environmental concern and animal welfare.
  • Problem-solving – Throughout your studies you’ll develop a strategic approach to identifying, analysing and solving business problems, learning to source reliable information on which to base your decisions.
  • Consumer behaviour – The key to marketing is understanding your consumer and meeting their needs, so you’ll learn to identify, profile, reach and engage with a wide range of global fashion consumers.
  • Innovation – The fashion industry is fuelled by change, but this presents particular problems for business. Learn to become an agile leader, capable of responding to constant change through developing your skills and thought processes to become proactively responsive to the fashion industry’s new markets and opportunities for growth.

Coventry University was awarded ‘Gold’ in the UK’s recent Teaching Excellence Framework, so you’ll benefit from superb tuition here at our London campus. Your tutors have considerable experience across a range of fashion disciplines, and use their ‘little black books’ of contacts to create maximum learning opportunities for students.

Although your studies will be underpinned by solid academic theory, this course provides every possible opportunity to apply what you’ve learned to the real business context, both on and off campus. You will learn by doing, undertaking a range of business-oriented projects in the classroom. You’ll also have the option to do work experience, an internship or a live consultancy project for a real client.

You’ll learn through exposure to industry through opportunities for field trips, tours, guest lectures and visits to businesses and ateliers in the UK and overseas. Your final major project will challenge your skills in international fashion marketing, asking you to apply them to contemporary fashion issues.

You’ll also be expected to become a highly motivated independent learner. You’ll be encouraged to make the most of all the opportunities available to you in London – such as store visits, museums, exhibitions, conferences and simply observing stores, streets and markets. A significant proportion of

your time should be dedicated to personal study, a lifelong skill which will benefit you throughout your career.

Teaching methods may include lectures, seminars, textbooks, workshops, debates, case studies, consultancy projects, simulations, business plans, online collaborations.

You will be assessed regularly so that both you and your tutors can identify your strengths as well as any areas where you may need additional support. Assessments reflect workplace activities, and will therefore focus on team work, hands-on activities and real-world projects. You’ll be expected to work under pressure to deliver work which is fit for purpose in the contemporary fashion business environment.

You’ll be assessed through seminars, workshops, debates, presentations and written assignments, which might include marketing report, a research journal, trend or range book, and creative pitches. You might be asked to develop brand strategies, social media campaigns, consumer profiles, plans for a brand-new independent fashion boutique or concept store, a trend prediction portfolio, a fashion design and product development portfolio, or a digital fashion portfolio.

On successful completion, you should be able to:

  • Understand the markets and customers for the fashion and luxury industries, including the needs of stakeholders such as employees, sponsors, collaborators and competitors
  • Carry out the branding and marketing of fashion and luxury goods and/or services
  • Articulate the impact of external factors which affect fashion marketing, including ethical, environmental, economic, social and technological change issues; international developments and corporate governance
  • Understand the management of resources and operations in fashion marketing, using appropriate communication and information technologies
  • Describe the international market structures and strategies which affect global marketing in this context, and how to develop and apply effective business policies and strategies
  • Apply and commission creative and/or digital skills for the fashion industry
  • Employ critical thinking and creativity, and manage it in others, using well-informed logic and your skilled research
  • Identify and solve fashion business problems, having evaluated a comprehensive range of options.

This course takes a global perspective on the entire curriculum. Not only will you explore fashion in its international context, but you’ll also learn how it is resourced, manufactured, marketed and sold around the world. You’ll have opportunities for overseas trips (for example, Paris or Copenhagen) and you could arrange to do an internship or consultancy project overseas.

Studying alongside an international cohort of students from around 50 countries means you’ll be able to learn from their insights and experiences, develop your cross-cultural skills, and build an invaluable network of international contacts.

Entry Requirements

A second class honours degree (2:2) or equivalent.

Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

A second class honours degree (2:2) or equivalent.

Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

English as a Foreign Language: This course requires IELTS of 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

A second class honours degree (2:2) or equivalent.

Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

English as a Foreign Language: This course requires IELTS of 6.5 or equivalent. Pre-sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Starts

Fee


September 2019

£11,867
£12,450 (with professional practice)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2019

£11,867
£12,450 (with professional practice)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2019

£14,509
£16,700 (with professional practice)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Flying Start

Included in the fees:

  • Specified core textbooks
  • Any mandatory UK residential field trips
  • Any mandatory UK site visits and trips
  • 1,000 sides of black and white laser prints

 

Additional costs not included in the fees:

Students have the opportunity to attend field trips abroad such as Paris, Copenhagen or Berlin for which there are additional costs. In addition, students will be expected to cover expenditure on an individual and/or shared basis with other students for creative and digital outputs, which may include trend books, magazines, look books, photography, film making and digital portfolio.

Career prospects

This course is intended to equip you with the skills you need to become an effective leader in fashion marketing, addressing the intellectual, financial and cultural demands of an ever-changing society and global fashion audience.

In addition to your fashion-specific skills, you’ll develop a range of broader, transferable skills in management, communication, teamwork, decision-making and strategic thinking. You’ll also learn to devise entrepreneurial and innovative solutions to problems which arise in fashion businesses. All of these skills are in high demand among employers in the global fashion industry.

The global perspective afforded by this programme will prepare you to work internationally, or based in one country but trading with others, or based anywhere but responding to a global market for your fashion goods and/or services.

Where our graduates work

Your master’s degree in International Fashion Marketing will open up a whole world of career opportunities. When you graduate, you might look for a role in social-media management, fashion content management, editorial, PR, buying, advertising, brand management or visual merchandising, for example. You might go into consultancy or journalism, or start your own business.

Recent graduates are now working in diverse businesses including small independent luxury brands or in the marketing teams of larger international companies. Others have gone on to collaborate with young creatives or to launch their own companies, while still others have helped to advance a family fashion business or led the diversification of a family business into fashion.

Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
Coventry University UK top new University 2018
Coventry City of Culture 2021