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Explore the global context of fashion and the core features of the roles that marketing, management, branding, trends and digital content creation play within different and diverse fashion industry contexts.
Year of entry
Location
Coventry University London (City of London)
Study mode
Full-time
Part-time
Duration
1 year full-time
2 years part-time
18 months Extended Professional Practice
Course code
LONT064
LONT065 (with Extended Professional Practice)
Start date
September 2025
January 2026
At Coventry University, we continuously review the courses we offer to ensure we reflect industry-relevant emerging best practice and technology. As a result, this course is undergoing continuous improvement assessment and will be launched with a renewed curriculum starting in September 2025. Module content and titles will be updated. Course title, learning outcomes and assessments may also change. We expect our new curriculum to be fully updated by January 2025. Please return to this page to see the final course details.
Our International Fashion Marketing MSc reflects global trends in fashion marketing and business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.
This course is accredited1 and recognised by the following bodies:
This course has been accredited by the Chartered Management Institute for the 2024-25 intake. Students who successfully pass the integrated CMI module offered in this course on their way to achieving the full Coventry University qualification will be eligible for a CMI Level 7 Certificate in Strategic Management and Leadership Practice and assigned the Foundation Chartered Manager (fCMgr) status.
A real insight into Tishya Gupta’s time studying for an MSc in International Fashion Marketing at Coventry University London. Find out how our helpful and efficient staff supported Tishya throughout her studies, and why studying at Coventry University London was the best decision she has ever made.
Your main study themes are:
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Analyse global fashion retail markets, whilst learning to create and manage a fashion brand’s marketing strategy. The first semester modules act as a foundation in developing core academic and creative skills as well as a critical understanding of key fashion business and marketing concepts. In semester two opportunity is provided to build on this foundation with application of concepts, theories and research in fashion industry linked scenarios. In the final semester you can choose one of several optional modules for your final major project.
As part of my Extended Professional Practice, I did an internship for six months with a fashion agency called B&C. I worked with Vivienne Westwood, one of the most iconic fashion houses, and got to go on a trip to Belgium to meet a designer to help finalise plans for their next collection. I also planned a two-day shoot in London and Margate for Ben Sherman’s upcoming collections. The collection will be launching later this year and I feel so proud to know that all the posters and billboards I see - that I was a part of that.
Read more about CamilaAlthough your studies will be underpinned by solid academic theory, this course provides every possible opportunity to apply what you’ve learned to the real business context, both on and off campus.
The International Fashion Marketing MSc course (without Extended Professional Practice) can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact registry.london@coventry.ac.uk for more information about studying this course part-time.
The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 10 contact hours per week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials. Additionally, you will be expected to undertake significant self-directed study of approximately 10 hours each week, depending on the demands of individual modules.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
This course will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods may include:
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
This course takes a global perspective on the entire curriculum. Not only will you explore fashion in its international context, but you’ll also learn how it is resourced, manufactured, marketed and sold around the world. You’ll have opportunities for overseas trips2. You may study alongside an international cohort of students, meaning you may be able to learn from their insights and experiences, develop your cross-cultural skills, and build an invaluable network of international contacts.
Fashion marketing is an essential component of any fashion business success. What is changing, and is exciting, is the multiple new ways and innovations in which fashion brands can ‘tell their story’. These stories need to be engaging and diverse, and through this course you will have the opportunity to develop a portfolio of projects that will help you showcase your research and creative skills. Helping you on your career path to develop marketing strategies and campaigns which are relevant and compelling in a globalised fashion context.
Nathaniel Dafydd Beard, International Fashion Marketing MSc course director, quoted in 2022
Typical offer for 2024/25 entry.
A real insight into Mei Guan Lee’s time studying for an MSc in International Fashion Marketing at Coventry University London. Find out how studying with us prepared her for life after university, and a career in the fashion industry.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | 2025/26 fees TBC 2024/25 fees - £11,200 | £21,250 (with prof. experience) |
Request fee information |
EU | 2025/26 fees TBC 2024/25 fees - £11,200 | £21,250 (with prof. experience) per year with EU Support Bursary** 2025/26 fees TBC 2024/25 fees - £20,050 | £21,250 (with extended prof. experience) per year without EU Support Bursary** |
Not available |
International | 2025/26 fees TBC 2024/25 fees - £20,050 | £21,250 (with extended prof. experience) |
Not available |
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
Our International Fashion Marketing MSc students have access to a wide range of facilities,4 to help you practice your skills and apply theoretical knowledge in business settings.
Take a virtual tour of our campus to explore all of the facilities available to you.
Our fashion studio has been designed to facilitate your creativity, experimentation and portfolio-building skills. This contemporary space contains a teaching area, as well as large cutting tables that are ideal for working on creative group projects.
Fashion students can make use of our Mac suite, which provides full access to Adobe Creative Cloud programmes to help you complete digital and creative work. Here, you could create assets to support digital marketing and social media campaigns, as well as complete video and design-led assignments.
Our combined Photography and Visual Merchandising Suite is designed for practical workshops and styling sessions. Here, you could learn to design global retail and visual merchandising strategies, and shoot photos for use in campaign-building projects.
On successful completion of the course, you should be able to:
Recent graduates are now working in a diverse range of industries such as small independent luxury brands or in larger international companies in their marketing teams. Some graduates have gone on to collaborate with ‘young creatives’ or launch their own companies whilst others have led the diversification of their family business into fashion. Graduates from this course have also found roles working in many international companies in the fashion sector including All Saints, Beyman, BoboSnap, Boden, Chanel, Comme Des Garçons, Michael Kors, The Shirt Company, Van Cleef & Arpels, and Uniqlo amongst others.