International Hospitality and Tourism Management B...
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International Hospitality and Tourism Management BA (Hons) 2018/19 entry

Course code:

N832 (3 years)
832N (2.5 years)

Study options:

3 years full-time
2.5 years full-time (accelerated option) - January
4 years sandwich
5 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

October 2018
January 2019

Fees:

Get in touch

Coventry University London

+44 (0) 20 7247 3666


Overview

The course is the ideal springboard if you’re looking for a successful management career in one of the world’s fastest-growing industries.

Hospitality and tourism offer exciting career opportunities because, despite the broader economic outlook, these industries continue to thrive around the world – and employers are always looking for accomplished graduates. Our exciting, fast-paced and highly practical course will prepare you for a wide range of management and leadership positions, all with a global perspective and within a multi-cultural environment.

You’ll engage regularly with top employers and there are multiple opportunities to explore the industries in action. And where better to study than our London campus, surrounded by some of the world’s most iconic hotels and attractions, which are visited by over 32 million tourists a year? 

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Your course in pictures

Course information

This course is focused on career-building, so there’s a strong blend of practical content alongside your academic theory. We will connect you with industry and employers, bring the world of work into the classroom, and provide opportunities which will enrich your CV.

Your tutors on this course have close relationships with professional bodies, including the Chartered Management Institute and the major trade associations within hospitality and tourism. This means we’re always up to date with what employers are looking for in graduates.

You’ll enjoy many opportunities to mix with employers, such as The Ritz London and City Cruises. Guest speakers, such as travel or wine companies, will explain how their operations work, and you’ll hear career advice sessions led by employers. There are opportunities to get out and about within London, with visits to major employers, your own independent research, and trips to world-famous hotels. There are also opportunities to work on real-life projects for employers and to work or study overseas. And thanks to our lecturers’ personal connections worldwide, you might find yourself engaged in a live online debate with employers or students in other countries. 

92%

of students were satisfied with the quality of the course

UniStats

Course Specification
Download PDF (572 KB)

Modules

Overview

The first year of your course will lay the foundations for business in general, including global perspectives, but will also focus in on the specifics of the tourism and hospitality industries. You’ll learn how organisations are structured, how business economics work, and how hospitality and tourism operations function in particular. You’ll also explore the diverse skillsets needed to run a successful and profitable business.

Modules

Overview

This year, you’ll examine what management means in the context of tourism and hospitality. Both are busy, fast-paced sectors which demand skilful leaders who can think on their feet; make well-informed decisions; get the best from diverse teams; understand and serve their customers impeccably; and do all of this within tight budgets. You’ll explore the legal frameworks within which you’ll operate, and learn how to deliver a successful project.

Modules

Overview

Tourism and hospitality are fast-moving sectors demanding very hands-on expertise, and they could take you anywhere in the world. So this course offers the option to add in a year for work experience (whether in the UK or overseas) or to study at a university in Europe or beyond. Either choice is likely to have a hugely positive impact on your personal and professional development, and will add to your CV in a way which will be highly attractive to employers.

Modules

Overview

Your final year focuses on more strategic and professional skillsets, including learning to consult to clients and the importance of sustainability. As with the rest of this course, you’ll root all of your learning in the global context. You’ll also undertake a major piece of work, with the freedom to choose between a work placement, business research, or a global business simulation. To help you approach that project, you’ll also deepen your personal research skills.

Modules

97%

of students say staff are good at explaining things

UniStats

In more detail...

  • We are ranked number 2 out of 57 universities in the UK who teach this subject, so our graduates have high ‘employer appeal’.
  • Central London offers a fantastic place in which to study, with some of the world’s leading hotels, tour operators, airports and attractions right on your doorstep.
  • Your tutors have all come from industry, where they gained extensive international management experience. This enables them to contextualise the theory they teach.
  • You will benefit from a small student cohort, with lots of opportunities for individual contact and personalised learning. You and your tutors will get to know each other well.
  • You’ll have opportunities for study visits to leading businesses, events and exhibitions in the UK and overseas.
  • Internships, and the chance to network with employers during your course, could lead to employment offers when you graduate.
  • Besides your industry-specific skills, this course will also develop your ‘softer’ skills – such as self-reliance; interpersonal, leadership and communication skills; logical approaches to work; creative problem-solving; and business acumen. These are highly transferable across all industries, and would be useful if you decide to branch out into other sectors.
  • Career-oriented activities will help you learn to make effective job applications and to present yourself well in writing (on your CV) and in person (at interview or a networking event).

Your main study themes are:

  • Internationalisation – many businesses are multi-national; they employ globally diverse teams; and you might work anywhere in the world.
  • Professionalism – everything you learn will be embedded in the latest management practice, and you’ll even learn consulting skills.
  • Operations – learn to organise a huge range of complex resources (from people to places) while delivering a profit.
  • Marketing – explore how to identify, service and communicate with a range of consumers at every level of the market.

30% of your time will be spent in the ‘classroom’; in other words, in lectures and seminar groups, being taught by our experienced tutors and learning by working with your peers. Class sizes are small, so you’ll get to know your tutors and fellow students well, and you’ll get plenty of individualised attention. The remainder of your time will be split between personal research/study and off-campus experiences.

Even in the classroom, the emphasis is on the practical and on real business exposure. The options for learning in this way include discussion and debate, giving presentations, writing reports, analysing case studies, and undertaking business simulations. You’ll also benefit from guest lectures delivered by leading industry experts.

Outside of the classroom, you’ll take advantage of all that London has to offer. You’ll be encouraged to make independent observations of hotels and attractions, and you could also expand your learning on short field trips within the UK and to European destinations. Your tutors will organise trips to visit leading employers and global industry events – such as World Travel Market London, which shapes the travel industry.

You’ll have opportunities to put your theory into practice by applying to take part in an internship. You could do an extended work placement (or a year studying at a university overseas) by adding in an extra year between Years Two and Three of your degree. You could also elect to do an internship as part of your final major project in Year Three.

Teaching methods may include: Lectures, seminars, textbooks, workshops, debates, case studies, consultancy projects, simulations, business plans and online collaborations.

Some of your assessments will involve assignments and exams, but the greater emphasis is on business skills. This will help you to develop confidence with the very practical skills you’ll need as a member of the workplace, including the ability to communicate, debate, analyse data, present and persuade.

Alongside exams and coursework, your tutors will set essays, reports, presentations, simulations, workshop activities and other tasks to ensure you’re on track with the required progress. Some assessments are individual, and some involve group work, and your work will be expected to be logical and compelling.

An estimated percentage breakdown of your final grade assessment is as follows:

  • Formal examinations                                      40%
  • Coursework, tests and essays                        30%
  • Practical or project work                                 10%,
  • Group work and similar activities                    10%
  • Presentations, posters and other activities      10%

On completion, you’ll be able to:

  • discuss the ethical, social, economic and historical contexts of tourism and hospitality
  • demonstrate an ethical, sustainable approach to business, and conduct yourself as a global citizen with a strong sense of social responsibility
  • understand the economics of the industry, and how to manage turnover and profitability
  • describe the many operational roles which contribute to a successful tourism or hospitality business
  • collaborate successfully with, and lead, teams from diverse cultures and backgrounds
  • take a well-developed approach to critical thinking, situational analysis and problem-solving
  • use what you’ve learned, in theory and practice, to solve operational problems and make business improvements
  • understand strategic decision-making, including in the international arena
  • identify and respond appropriately to diversity among consumers, employees, organisations, governments and external agencies
  • identify and analyse business problems in both local and international arenas, and formulate potential solutions.

71%

of students graduate with a first or a 2:1

UniStats

In a typical week you will have up to 12 contact hours of teaching, including one-hour lectures and 2-hour seminars. You should also expect to spend 24 hours each week on personal study: doing online activities, reading, studying, preparing for tutorials and revising.

As a part of this degree course, you’ll have the opportunity to apply for a work placement (internship) in the UK or abroad, which could be for a term in your final year and/or a full year if you decide on a 4-year sandwich course. Alternatively, you could use the sandwich year to study at another university overseas. Your tutors will also arrange optional field trips overseas.

Throughout the course, all of your learning will be in a global context, and you’ll study alongside – and learn from – students from all over the world. 

Starts

Fee


October 2018

£9,250 (per year)


January 2019

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


October 2018

£9,250 (per year)


January 2019

£9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


October 2018

£12,329 (per year)


January 2019

£12,329 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Career prospects

Hospitality and tourism have outperformed the global economy for 6 consecutive years, offering excellent career prospects for graduates.

Worldwide tourism grew by 6% in early 2017. In 2016, tourism alone provided employment for 109 million people, contributing $2.3 trillion to the world economy. In 2017, the hospitality industry was the UK’s 4th biggest employer. Despite economic and political challenges across the world, people are travelling more than ever, for both business and leisure purposes – which means more opportunities in management and leadership, too.

You’ll graduate with a sound understanding of the hospitality and tourism industries, including how to run an operation successfully and profitably. You’ll also have a wide set of skills which will transfer across to any other sector, including principles of management and softer skills such as communication and teamwork. You might even start your own business.

97%

of students in work or further study six months after they left university

DLHE 2015/16

Where our graduates work

When you graduate, you could choose a career pathway in tourism or hospitality, or work for a large organisation which spans both.

You might join an independent hotel or a chain (either in the UK or overseas), on a graduate programme or in a permanent named role. You could work for a tour operator, a travel agency, an airline or a cruise company, or work in incentive or corporate travel. Roles will also be open to you in publishing, PR, journalism, IT or consultancy, for example, where they relate to hospitality and tourism.

Alternaitvely, you will have a wide range of skills which will appeal to employers in other industries, so you would be free to branch out beyond hospitality and tourism.

80%

of graduates are in professional/ managerial jobs within 6 months - UniStats