International Hospitality and Tourism Management BA (Hons)

Undergraduate

Three people standing at a tall table having coffee

Develop key skills for a career in hospitality and tourism management, while also exploring broader business themes to deepen your understanding of the industry's role in the wider business environment.

Course option

Degree with foundation year

Year of entry

2025-26 2026-27

Location

Coventry University London (City of London)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

UCAS codes

N832

Start date

September 2026

How to apply

Book an Open Day

Download a prospectus

Course overview

This International Hospitality and Tourism Management BA (Hons) course aims to prepare you for global careers in hospitality and tourism, combining practical learning, industry insights and international perspectives. It supports roles in hotels, events, destination management and marketing, and many other positions within the hospitality and tourism sector worldwide.

Gain in-depth knowledge of international hospitality and tourism, preparing for diverse roles in a fast-growing sector.
Build crucial management and decision-making skills to excel in hospitality and tourism operations worldwide.
Develop a strong theoretical foundation and strategic thinking to thrive in global hospitality and tourism industries.

Global ready

An international outlook, with global opportunities

Icon of human figure in front of whiteboard

Teaching excellence

Taught by lecturers who are experts in their field

Employability

Career-ready graduates, with the skills to succeed

Why you should study this course

Develop into future professionals in the international hospitality and tourism industry through comprehensive theoretical and practical learning, taught by industry expert academics, enhancing your analytical and research skills.
Opportunities to apply for an internship with the aim of developing real-world skills and industry experience.²
Opportunities to attend industry events and guest lectures where you may be able to meet professionals and enhance career prospects, improving your networking and communication skills.²
Develop transferable skills like strategic thinking, problem-solving and financial acumen to succeed in diverse hospitality and tourism roles, equipping you with critical thinking, adaptability and innovation skills.
Learn to work well with people from different cultures and succeed in global hospitality and tourism by building cultural understanding and global awareness.

What you'll study

Modules

Business Economics – 30 credits

Learn about the economic environment in which businesses operate, providing a fundamental understanding of economic systems and principles. Explore how resources are allocated in a market economy, and examine different market structures and their impact on businesses and consumers, and assess the role of government in economic decision-making. Learn about key economic issues, including inflation, unemployment and economic growth, as well as the influence of the international economy.

Compulsory

International Business Environment – 30 credits

Gain a comprehensive understanding of the global business environment, including the economic, political, cultural and legal factors that influence international business operations. Learn the skills and knowledge needed to understand and manage the challenges of doing business in different countries.

Compulsory

Marketing Essentials – 30 credits

Learn about fundamental marketing concepts, including consumer behaviour, the marketing mix and branding. Explore the role of digital media channels and technologies in developing effective communication strategies. Gain essential market research skills to analyse consumer needs and inform marketing decision-making in a competitive business environment.

Compulsory

Global Insights in Tourism and Hospitality – 30 credits

This module introduces you to the global tourism and hospitality industries, examining their structure, key sectors and economic impact. Develop analytical and communication skills by exploring market dynamics, global trends and the strategic implications of different business models and industry structures.

Compulsory

Modules

Research Methods and Applications – 30 credits

Engage in the principles of academic research within your chosen field and identify key research topics, develop research aims and present a research strategy. Develop skills such as data analysis, problem-solving and decision-making, while also reflecting on the research process, and communicate key findings to your audience.

Compulsory

Accounting and Finance for Business – 30 credits

Gain the accounting and finance knowledge to support effective management decision-making. Explore key financial concepts, tools and techniques used in planning, performance evaluation and reporting. Apply management accounting and financial techniques to real-world business scenarios, gaining insight into their role in budgeting, control and strategic decisions. Examine the benefits and limitations of various financial models to develop a critical understanding of how financial information can shape management decisions.

Compulsory

Dynamic Tourism Environment– 30 credits

This module introduces you to the principles of tourism management, providing an overview of the tourism industry. Key topics covered include the definition of tourism, the dynamics of supply and demand, the role of intermediaries, the impacts of tourism, the involvement of the public sector, and emerging trends. Gain the essential knowledge and skills needed to navigate the complexities of the tourism sector effectively.

Compulsory

Sustainable Hospitality Operations and Management – 30 credits

This module explores sustainable hospitality operations, focusing on resource management, environmental responsibility and innovation. Develop your problem-solving skills by evaluating sustainable strategies, applying management techniques and examining how global standards and technologies influence operational practices across the hospitality sector.

Compulsory

There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement² can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Modules

UK Work Placement– 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

International Study/Work Placement – 0 credits

This module² provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Optional

Modules

Applied Business Project – 30 credits

Apply discipline-specific knowledge gained from previous studies to a structured project that tackles real-world business challenges. Through applied or business-focused research, you will develop a professional report that demonstrates analytical depth and practical insight. This module aims to enhance your critical thinking, strategic decision-making and professional communication skills and help you prepare for your career.

Compulsory

Sustainable Destination Management – 30 credits

This module explores the strategic planning and management of tourism destinations, focusing on sustainability and stakeholder engagement. It examines socio-cultural, economic and environmental impacts, alongside policy challenges and best practices. You will analyse destination development strategies, considering global trends and technological advancements. Gain the skills to address challenges in sustainable destination management.

Compulsory

Brand Management and Memorable Experiences – 30 credits

This module explores the influence of the experience economy on hospitality and tourism, focusing on how businesses move beyond service delivery to curate long-lasting and emotionally memorable experiences. It highlights the role of brand management in shaping customer perceptions and building loyalty through strategic segmentation, storytelling and immersive engagement. You will evaluate how brands create and sustain memorable experiences across diverse markets ensuring a seamless and memorable customer journey.

Compulsory

Business Strategy in Hospitality and Tourism– 30 credits

This module explores strategic management within the hospitality and tourism industry. It focuses on key areas such as revenue management, pricing strategies, human resource management, sustainability and marketing, showing their collective impact on business performance and growth. You will evaluate the evolving nature of the industry and apply decision-making frameworks to solve contemporary challenges. The module also analyses how innovation, digital transformation and sustainable practices shape the sector's future.

Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

We designed the teaching and learning for this course to give you a strong academic knowledge of key theories and concepts to help you understand and appreciate current and relevant research in this subject area.

You also have the opportunity to apply the theories and concepts to current practice through real-life scenarios, case studies and a variety of class activities. The course will also give you the opportunity to develop and demonstrate your essential analytical skills and respond to employer-related problems by making a set of clearly evaluated recommendations.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. You will normally study one 30-credit module at a time. A typical 30-credit module requires a total of 300 hours of study made up of teaching contact hours, guided and independent study.

Teaching hours

Teaching hours may vary depending on your year of study and selected modules. During your first year, you can expect 12-15 teaching hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You’ll be digging deeper into topics, review what you’ve learned and complete assignments. This can be completed around your personal commitments. As you progress through your studies, you’ll spend more time in independent study.

Online learning

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

coursework
tests
essays
practical or project work
group work
presentations
formal examinations.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

"Stepping out of this university makes you feel like a true professional"

Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London

Entry requirements

Typical entry requirements:

Requirement	What we're looking for
UCAS points	120
A level	BBB
GCSE	GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.
BTEC	DDM
IB Diploma	27 points
Access to HE	The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual offers and Fair Access Scheme

If you meet the criteria for our Fair Access Scheme, you could automatically receive a contextual offer that may be up to 24 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Scheme.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international foundation year. Upon successful completion this should provide you with the knowledge and skills you need to progress onto this undergraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

IELTS 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Not got the required grades? We offer this degree with an integrated foundation year.

Fees and funding

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	2026/27 fees TBC 2025/26 fees: £9,535 per year	Not available
EU	2026/27 fees TBC 2025/26 fees: £9,535 per year with EU Support Bursary 2026/27 fees TBC 2025/26 fees: £16,800 per year without EU Support Bursary	Not available
International	2026/27 fees TBC 2025/26 fees: £16,800 per year	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2027/28 will pay £1,500 if they are paying UK fees, or £1,800 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

If you choose to study this course with a professional placement, the University will charge the tuition fees stated above for those on a placement during Academic Year 2027/28. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Our International Hospitality and Tourism Management BA (Hons) students have access to a wide range of facilities⁴ to help you prepare for a successful career in hospitality and tourism management.

Take a virtual tour of our campus to explore all of the facilities available to you.

Talent Team

The Talent Team is our dedicated employability support team. They can assist you in applying for work placements and graduate level jobs and offer skills development workshops. They also organise networking events to enable you to meet potential employers and industry contacts.

Find out what support you can get

Two ladies smiling and sitting on purple armchairs and one man typing on a laptop

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

On successful completion of this course, you will be able to:

Demonstrate an understanding of the theory and practice of hospitality and tourism management in the international arena.
Apply an enquiring, analytical and innovative approach to understanding of organisations in international hospitality and tourism industries, including key issues that have shaped, and continue to shape, hospitality and tourism management and the consumer environment.
Systematically utilise appropriate digital, financial, legal and economical solutions and techniques to analyse and present information to meet the requirements of different challenges involved in the management of hospitality and/or tourism operations.
Analyse and evaluate the business environment and its impacts on the international hospitality and tourism industry.
Apply appropriate hospitality and tourism concepts, models or techniques to identify, analyse and critically assess contemporary business issues within hospitality and tourism organisations in both local and international contexts.
Communicate effectively using appropriate written, verbal, visual or electronic format output in a national, international and intercultural context.
Critically evaluate and synthesise a range of views on a variety of business focussed issues within the international hospitality and tourism arena.
Appraise research skills and ethical considerations that are necessary to understand, explore and evaluate a specific topic relevant to the hospitality and tourism industries.
Demonstrate an awareness of the ethical and sustainability issues likely to arise in the conduct of business and professional practice and an ability to formulate solutions through dialogue with peers, clients, mentors and the wider community in a professional manner.

When you graduate, you could choose a career pathway in tourism or hospitality, or work for a large organisation which spans both.

You might join an independent hotel or a chain (either in the UK or overseas), on a graduate programme or in a permanent named role. You could work for a tour operator, a travel agency, an airline or a cruise company, or work in incentive or corporate travel. Roles will also be open to you in publishing, PR, journalism, IT or consultancy, for example, where they relate to hospitality and tourism.

Alternatively, you will have a wide range of skills which will appeal to employers in other industries, so you would be free to branch out beyond hospitality and tourism.

Where our graduates work

Our previous graduates have gone on to work at:

Mandarin Oriental
The Ritz
The Savoy
Red Carnation Hotels
Marriott Hotels
Corinthia Hotels

The graduate destinations listed above illustrate potential career paths. You may need to gain additional qualifications or practical experience, pass professional examinations, complete training, cover associated costs and meet specific visa or immigration requirements to secure employment in these fields.

Further Study

Upon successful completion of our International Hospitality and Tourism Management BA (Hons) course, you may wish to continue to further your studies at postgraduate level. You can do that right here at Coventry University London, with our International Hospitality and Tourism Management MSc. You could continue to build on what you have learnt, further preparing you to build the managerial aptitudes needed to run operations and manage destinations sustainably.

We also offer alternative postgraduate degrees if you decide to take a slightly different route. You can explore all of your options, including other locations within the Coventry University Group. You may be entitled to an alumni discount on your fees if you decide to extend your time with us by progressing from undergraduate to postgraduate study.

Global business connections at Coventry University London

Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work

How to apply

BA (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

Visit UCAS

UK students

Full-time UK students should apply for this course through UCAS.

If this course has a part-time option you will need to apply directly to the university. Read our application pages to find out your next steps to apply.

How to apply

For further support or more information about your course get in touch with us today.

(+44) 024 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form.

International students

International codes:
LONU065

Full-time students applying to start in 2026/27 should apply directly to the university.

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations, partnerships and membershipsons

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will seek to notify applicants and students as soon as possible.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

⁴Facilities

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2025/2026 contract is available on the website for information purposes however the 2026/2027 contract will apply for the 2026/2027 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.