International Fashion Management and Marketing BA (Hons)

Undergraduate

Two women looking at designs on laptops in a bright studio

Immerse yourself in the world of fashion on this course based in London. Learn from experienced professionals and explore how different types of fashion labels are created and developed.

Course option

Degree with foundation year

Year of entry

2026-27 2027-28

Location

Coventry University London (City of London)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

UCAS codes

WN2N

Start date

September 2027
November 2027
January 2028
March 2028
May 2028
July 2028

How to apply

Your UCAS Guide

Download a prospectus

Course overview

Designed for aspiring fashion managers and marketers, this course gives you the opportunity to develop practical skills, industry connections and international perspectives that could help you prepare for a career in fashion management and marketing.

Learn the role fashion brands play in global economies and understand the importance of ethics and sustainability in the global fashion industry.
Develop your strategic and entrepreneurial thinking through practical learning and opportunities to network with professionals. You will strengthen transferable skills that could help you adapt to change and excel in various roles in the fashion industry.
Learn to understand international business markets and fashion trends to support the design, promotion and management of fashion businesses in a diverse world.

Global ready

An international outlook, with global opportunities

Icon of human figure in front of whiteboard

Teaching excellence

Taught by lecturers who are experts in their field

Employability

Career-ready graduates, with the skills to succeed

Why you should study this course

Study in London: immerse yourself in one of the world’s fashion capitals, surrounded by creative hubs like East London and Shoreditch. Benefit from proximity to fashion businesses and opportunities to connect with like-minded professionals.
Hands-on learning: take part in practical modules such as experiential marketing and fashion campaigns. Apply your knowledge to real-world projects and build a portfolio of work.
International business environments and sustainable practices: explore how to manage and market fashion brands in international contexts. Learn about sustainable practices and the importance of ethical decision-making in a global industry.
Storytelling and brand development skills: develop skills in creating brand identities and building connections with customers while learning the importance of applying ethical practices and sustainability in the fashion industry.
Prepare for your career: graduate with an understanding of career paths in fashion management and marketing.

What you'll study

Your first year will introduce you to a wide range of subjects designed to help you expand your understanding of the professional world of fashion. Exploring the history of fashion should provide you with a solid foundation for your studies, and act as a lens through which you can view the contemporary fashion business. You’ll also be required to look at the international and cultural contexts of fashion and start to develop your business and management skills.

Modules

Business Economics – 30 credits

Learn about the economic environment in which businesses operate, providing a fundamental understanding of economic systems and principles. Explore how resources are allocated in a market economy, and examine different market structures and their impact on businesses and consumers, and assess the role of government in economic decision-making. Learn about key economic issues, including inflation, unemployment and economic growth, as well as the influence of the international economy.

Compulsory

International Business Environment – 30 credits

Gain a comprehensive understanding of the global business environment, including the economic, political, cultural and legal factors that influence international business operations. Learn the skills and knowledge needed to understand and manage the challenges of doing business in different countries.

Compulsory

Marketing Essentials – 30 credits

Learn about fundamental marketing concepts, including consumer behaviour, the marketing mix and branding. Explore the role of digital media channels and technologies in developing effective communication strategies. Gain essential market research skills to analyse consumer needs and inform marketing decision-making in a competitive business environment.

Compulsory

Evolution of Fashion Landscapes – 30 credits

Explore the foundations of the fashion industry, including market dynamics, fashion cycles and different business models. Examine key historical moments in fashion and their influence on today’s trends. You’ll also analyse consumer behaviour and take part in discussions on current debates shaping the future of fashion.

Compulsory

Modules

Research Methods and Applications – 30 credits

Engage in the principles of academic research within your chosen field and identify key research topics, develop research aims and present a research strategy. Develop skills such as data analysis, problem-solving and decision-making, while also reflecting on the research process, and communicate key findings to your audience.

Compulsory

Digital Consumer Insights and Big Data – 30 credits

Explore the psychology of digital consumer behaviour and the digital footprint of consumers, including how online decision-making differs from traditional consumer behaviour. Analyse digital touchpoints, customer journeys and the role of big data in consumer insights. Key areas include trend forecasting, ethical considerations and privacy challenges in digital marketing. You will have the opportunity to learn how to assess the implications of big data and ethical challenges in shaping marketing strategies.

Compulsory

Sustainable Fashion Supply Chain Management – 30 credits

Explore how sustainability shapes today’s fashion supply chains. This module looks at product development, ethical sourcing and supply chain strategies, linking them to the UN Sustainable Development Goals (SDGs). You’ll assess real-world sustainability practices and learn how to propose solutions to environmental, social and economic challenges in the industry. Topics include sustainable sourcing, product lifecycle management and global supply chain optimisation, supported by case studies and industry insight.

Compulsory

Creative Storytelling and Fashion Campaigns – 30 credits

Learn how to create compelling fashion campaigns that connect with audiences. This module focuses on storytelling techniques used to build brand identity and communicate messages in a clear, engaging and ethical way. You’ll explore campaign planning, creative direction and multimedia production, while also considering sustainability and inclusivity in fashion marketing. Practical tasks and industry examples help you apply what you’ve learned to real-world projects.

Compulsory

A placement year² provides optional first-hand industry experience and helps you discover where your skills and interests truly lie. Taken between your second and final years, it allows you to step into a professional environment, apply your learning and gain valuable insight into your chosen sector.

By spending an extended period in industry, you should develop confidence, build professional networks and strengthen the transferable skills that employers value most. This experience offers a powerful way to explore career paths and return to your final year with real-world expertise and a clearer sense of direction.

Key opportunities

Complete an approved work placement: gain practical experience aligned with your course and career ambitions, typically lasting at least 26 weeks.
Reflect on professional development: recognise and document the specific skills, knowledge and experience you gain during your time in industry.
Broaden your global perspective: optionally undertake an international work or study placement to experience a different professional or cultural context.

While this optional year is non-credit-bearing, successful completion ensures your experience is formally recognised on your final degree certificate to showcase your expertise to future employers.

Students sponsored by the University who opt for an international work placement must ensure they comply with the UKVI immigration regulations and should contact us for further guidance.

Modules

Applied Business Project – 30 credits

Apply discipline-specific knowledge gained from previous studies to a structured project that tackles real-world business challenges. Through applied or business-focused research, you will develop a professional report that demonstrates analytical depth and practical insight. This module aims to enhance your critical thinking, strategic decision-making and professional communication skills and help you prepare for your career.

Compulsory

Strategic Brand Management – 30 credits

Develop your understanding of how fashion brands are built, positioned and managed in competitive markets. This module explores brand strategy, consumer behaviour, and market trends, helping you analyse how brands communicate and grow. You’ll learn how to use data and insight to support brand development and understand concepts such as brand equity, storytelling and competitive positioning.

Compulsory

Fashion Futures and Entrepreneurship – 30 credits

Look ahead to the future of fashion and explore what it takes to launch or grow a fashion business. This module focuses on innovation and entrepreneurship, helping you evaluate new technologies, shifting consumer behaviours and emerging trends. Learn how to build strategic business models, apply creative problem-solving and develop sustainable growth strategies in a fast-changing industry.

Compulsory

Experiential Marketing for Fashion – 30 credits

Explore how fashion brands create memorable experiences to engage their audiences. This module introduces you to experiential marketing and how it can influence consumer behaviour, build loyalty and offer value beyond traditional advertising. You’ll study real-world campaigns, apply theory to practice, and learn how to design immersive brand experiences tailored to specific audiences and fashion markets.

Compulsory

We regularly review our course content to keep it relevant and current for our students. Consequently, we may update modules to reflect the latest industry standards.

How you'll learn

This course has been designed to be professional and practical. It is taught by tutors who have solid industry backgrounds, and we aim to engage you with the vibrant industry context in London.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 30-credit module requires 300 hours of study. Study hours are made up of teaching contact hours and guided and independent study.

Teaching hours

Teaching hours may vary, depending on where you are in your studies, but on average, you will have between 12 and 15 teaching and learning hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.

Online learning

As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

You are assessed through several non-examination methods throughout the course, including:

group and individual presentations or pitches (in-person, online or pre-recorded)
project-based work
business research reports about brands or issues within the industry
reflective reports on your performance or experience
portfolios of creative and academic work
and a final-term dissertation or business report.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

Entry requirements

Typical entry requirements:

Requirement	What we're looking for
UCAS points	120
A level	BBB
GCSE	GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.
BTEC	DDM
T level	Overall grade of Merit in the T level qualification in any subject.
IB Diploma	27 points
Access to HE	The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

Other qualifications and experience

Our students come from a variety of backgrounds, each with a unique story. We recognise a breadth of qualifications. If your qualifications differ from the above, contact our Admissions Team who will be happy to discuss your qualifications and routes into your chosen course.

Contextual/Fair Access Offers

If you meet the criteria for our Fair Access Offer, you could automatically receive a contextual offer which is 16 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Offer.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

Applicants must possess a minimum IELTS of 6.0 overall (with no component part lower than 5.5)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

Not got the required grades? We offer this degree with an integrated foundation year.

Fees and funding

Student	Full-time	Part-time
UK	2027/28 fees TBC 2026/27 fees: £9,790 per year	Not available
International	2027/28 fees TBC 2026/27 fees: £17,600 per year	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2028/29 will pay £1,575 if they are paying UK fees, or £1,900 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Undergraduate Finance page and see The University’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the table above for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with the Retail Price Index (RPI), a UK measure of inflation that tracks changes in the cost of living.

If you choose to study this course with a professional placement or study abroad year, the University will charge the tuition fees stated above for those on a placement during Academic Year 2028/29. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above RPI.

For international students, we may increase fees each year, but such increases will be no more than 5% above RPI. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) you may be charged the tuition fees in force at the time you take that additional period of study, and/or in line with any legislative changes that apply at that time.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad) which may include costs of travel, accommodation, equipment or uniform required for the placement and any visa-related costs.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

How do you know if you need to pay UK or international tuition fees?

We assess your fee status using the information in your application. This status determines your tuition fees and the scholarships or financial support you can get. The Department for Education sets the rules for who pays UK (home) or international (overseas) fees in England.

The regulations list which students can pay the home fee rate. Because these rules are complex, the UK Council for International Student Affairs (UKCISA) provides fee status guidance to help you find the right category. If you meet all the criteria for one category, your institution must charge you the home rate.

Facilities

Our fashion students have access to great facilities which allow you to harness your creativity, experimentation and design skills.

Fashion studio with tables and chairs and four mannequins

Fashion studios

Our fashion studio has been designed to facilitate your creativity, experimentation and portfolio-building skills. This contemporary space contains a teaching area, as well as large cutting tables that are ideal for working on creative group projects.

Mac suite

Fashion students can make use of our Mac suite, which provides full access to Adobe Creative Cloud programmes to help you complete digital and creative work. Here, you could create assets to support digital marketing and social media campaigns, as well as complete video and design-led assignments.

Photography and visual merchandising suite

Our combined Photography and Visual Merchandising Suite is designed for practical workshops and styling sessions. Here, you could learn to design global retail and visual merchandising strategies, and shoot photos for use in campaign-building projects.

Facilities are subject to availability⁴. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

On successful completion, you should be able to:

explain the different roles in fashion, from trend analysis to design, manufacture, wholesale and retail
contextualise the historical, cultural and commercial aspects of global fashion
understand the role fashion plays in world economies, especially emerging markets.
identify key drivers of change and growth in fashion
articulate the importance of ethics and sustainability
understand the extremes of fashion, from local markets and pop-up shops to luxury global fashion brands and designers’ shows
communicate with audiences in the fast-growing, consumer-centric global market.
compare and contrast the nature of fashion in online and offline businesses
demonstrate your understanding of the complex nature of strategic decision-making across international fashion organisations
interpret and apply business, marketing and management concepts, models and techniques to problems in an international fashion context
communicate and conduct business using industry terminology and language relating to fashion, business and marketing across a range of global fashion cultures and contexts.

This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. When you graduate, you should be ideally placed to begin a career in junior marketing and management related roles. You might choose instead to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency-side or on the client-side. Areas such as PR, digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.

Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out. For example, among a range of posts, you could consider management or marketing positions in retail, cosmetics, hair fashion, events management, health and leisure.

Where our graduates work

ASOS
Burberry
Jigsaw
Positive Luxury

The graduate destinations listed above illustrate potential career paths. You may need to gain additional qualifications or practical experience, pass professional examinations, complete training, cover associated costs and meet specific visa or immigration requirements to secure employment in these fields.

How to apply

BA (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

Visit UCAS

UK students

You can now register and start your application in your UCAS Hub. Read our application pages to find out your next steps to apply

How to apply

For further support or more information about your course get in touch with us today.

+44 (0)24 7765 6565

ukadmissions@coventry.ac.uk

Complete our contact form.

International students

International codes:
LONU064

Full-time students applying to start in 2027/28 should apply directly to the university.

How to apply

For further support for international applicants applying for an undergraduate degree view our International hub.

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations, partnerships and memberships

Some of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the University maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will notify applicants and students as soon as possible.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, guest speakers, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. Before seeking an overseas placement, read our visa advice page.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first academic year of study. The University will review tuition fees each year. For UK (home) students, if the Parliament permits an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. For international students, we may increase fees annually, but such increases will be no more than 5% above the inflation rate. If you defer your course start date or extend your studies beyond the normal duration of the course (for example, to repeat a year or resit examinations), you may be charged the tuition fees in force at the time you take that additional period of study, and/or in line with any legislative changes that apply at that time.

⁴Facilities

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised. Availability and access may be reduced or restricted when the University is following public authority guidance, decisions or orders or internal health and safety requirements.

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the current 2025/26 contract is available for information purposes only. The 2027/28 contract will apply to the 2027/28 intakes and may differ from the current version. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the applicable Student Contract carefully before you accept an offer of a place and before you enrol at the University.