This is a challenging and fast-paced course covering a huge amount of content, based right in the heart of London – one of the world’s most exciting fashion capitals. You’ll be taught by experienced, helpful tutors who will ensure you have plenty of exposure to London’s many varied fashion scenes.
Studying in London means you’ll soak up a world of fashion – from vibrant street markets to iconic brands and edgy designer studios. We’re a stone’s throw from Brick Lane, and you’re in easy reach of the luxury stores of Bond Street and Knightsbridge or the department stores and flagship stores of Oxford Street. There are opportunities to visit trade fairs (such as Texfusion, Jacket Required and Pure London), major events such as London Fashion Week, and world-famous museums like the V&A and the Fashion & Textile Museum. You’ll also be surrounded by leading magazine publishers, trend laboratories, designers, photographers, stylists and retailers.
During your second term, you’ll choose a specialist pathway according to your particular interests or ambitions – either Digital Fashion Marketing or Luxury Fashion Branding. Each pathway includes three modules which enable you to focus on developing very specific practical skills in communicating with consumers, buyer behaviour, and fashion retail marketing.
Students who pass two specific modules can be awarded the CMI Level 7 Certificate in Strategic Management and Leadership, providing they register as a CMI member and pay the membership fees. With over 100,000 members, the CMI is internationally recognised as the professional body which sets the standards in management.
You’ll be taught by tutors with exceptional career experience in disciplines such as high-end luxury fashion, publishing, styling, retail and PR. Several are research-active and speak at international conferences, and the course leader founded the Fashion Research Network. Your tutors are keen to enthuse and guide you, and work hard to apply their extensive networks of contacts to create opportunities for their students.
There are lots of opportunities to apply your learning, within and beyond the classroom. You could do a short engagement assisting with a photoshoot or helping a business with branding and marketing. Guests speakers from across the fashion industry will come in for talks and workshops. You could go on extended field trips to European and/or international destinations, and your final major project could involve an internship, a consultancy with a client, or a real project with a UK fashion business.