International Hospitality and Tourism Management MSc

Study level: Postgraduate
Four young people talking to each other over drinks in a busy bar

Gain a global management perspective and a strategic awareness of the tourism and hospitality sectors, to build the managerial aptitudes needed to run operations and manage destinations sustainably.

Year of entry

2023-24

Location

Coventry University London (City of London)

Study mode

Full-time
Part-time

Duration

1 year full-time
18 months Extended Professional Practice
2 years part-time (UK only)

Course code

LONT082
LONT083 (with Extended Professional Practice)
LONT084 (with Advanced Standing)

Start date

September 2023
January 2024

How to apply
Book an Open Day
Download a prospectus
Contact us

Course overview

Hospitality and tourism are vital parts of the economic activity in a world city like London. The sectors are important drivers of economic growth in countries with developing economies.

This course is designed to help meet the increasing demand worldwide for graduates with the competencies and knowledge to join tourism and hospitality.

  • Explore current trends and topical issues in hospitality and tourism, including sustainable practice, intercultural awareness, and digital operational technology.
  • Combine academic theory, critical judgment and practical experience2 to help build the self-confidence you will need as a graduate to demonstrate industry-ready aptitudes, and to be ready to undertake leadership roles.
  • Apply to study our International Hospitality and Tourism MSc with Extended Professional Practice route, an 18-month option aimed at individuals looking to attain a deeper understanding of business in a very practical way (additional fees apply).
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Global ready

An international outlook, with global opportunities
Icon of human figure in front of a whiteboard

Teaching excellence

Taught by lecturers who are experts in their field
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Employability

Career ready graduates, with the skills to succeed

Why you should study this course

  • Professional accreditation and recognition1
    Gain a professionally recognised Chartered Management Institute (CMI) Level 7 Certificate in Strategic Management and Leadership Practice, subject to the successful completion of the CMI accredited Professional Development module.
  • London location
    Our campus lies at the centre of London. One of the world’s most visited tourist destinations. While studying, you are surrounded by a large, competitive and dynamic tourism hub, which includes a mix of related hospitality services such as heritage, events and performing arts sectors. Studying here is likely to give you access to observe world-leading and innovative business practices relevant to your degree.
  • Real world experience2
    This course is designed to help you prepare for the fast-paced world of hospitality and tourism management. The course includes real-life scenarios that will test your creative and problem-solving abilities. You may decide to apply for our International Hospitality and Tourism Management MSc course with Extended Professional Practice. This is an 18-month option aimed at individuals looking to attain a deeper understanding of business in a very practical way. You are expected to spend 22 weeks at one (or more) host employer2 or campus-based setting(s) and will have the opportunity to apply theory to practice. Find out more about our Extended Professional Practice study option.
  • Prepare for your future2
    Your learning will be very much applied, ensuring that it relates directly to your chosen industries and to the workplace, and your tutors will work hard to create opportunities for experiential learning. Teaching and assessments are often work-based, including case studies, simulations, presentations, live projects for clients, work experience, field trips, company visits, and guest lectures from organisations such as tour operators and leading hotel chains (subject to availability). You will have opportunities to mix with employers and to build your CV. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub.

Accreditation and professional recognition:

This course is accredited1 by the following professional bodies:

CMI logo

Chartered Management Institute (CMI)1

This course has been accredited by the (CMI) for the 2023/24 intake. Students who successfully pass the integrated CMI module offered in this course on their way to achieving the full Coventry University qualification will be eligible for a CMI Level 7 Certificate in Strategic Management & Leadership award and assigned the Foundation Chartered Manager (fCMgr) status.

Tourism Management Institute (TMI)1

This course is recognised by the Tourism Management Institute (TMI) for the 2023/24 intake. Gaining the TMI recognition will likely assure our learners that their qualification has been ratified by the professional body for tourism management. Please visit the TMI website for further information.

Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London

Academic support and real world experience have helped Veronika gain the confidence and skills she needs to enter the world of work.

Read about her experience
Veronika Ishchuk

What you'll study

This course page outlines the following courses, to suit a range of students:

  • MSc International Hospitality and Tourism Management (LONT082)
  • Postgraduate Diploma in International Hospitality and Tourism Management (LONT082)
  • Postgraduate Certificate in International Hospitality and Tourism Management (LONT082)
  • MSc in International Hospitality and Tourism Management with Extended Professional Practice (LONT083)
  • MSc in International Hospitality and Tourism Management with Advanced Standing (LONT084)

Modules

  • The course curriculum combines strategic postgraduate level management study with specialist vocational modules. Core modules in Strategy and International Business, Financial Decision Making and Contemporary Issues in Human Resource Management combine with discipline specific modules, including Operations Management for Hospitality and Tourism, Marketing and Customer Experience Management, Events and Project Management, and Destination Management. This provides you with global management perspectives and a strategic awareness of the tourism and hospitality sectors. Along with helping you explore strategic options and operational challenges, the course builds the managerial aptitudes needed to run operations and manage destinations sustainably. This course can be carried out over one academic year (full-time), or over two academic years (part-time).

    • Strategy and International Business - 15 credits
      This module aims to help you in understanding the classic components of strategy and international business. It aims to develop your strategic and critical thinking and enables you to apply the knowledge and skills acquired within this module in different international business environments.
    • Financial Decision Making - 15 credits
      This module aims to help you understand the scope and nature of finance with respect to the financial management function. The module covers working capital management, common techniques and tools of measuring financial performance, financial projections based on a firm’s historical performance, sources of finance and investment appraisal methods used in decision making.
    • Operations Management in Hospitality and Tourism - 15 credits
      This module aims to help you gain a critical understanding of the nature of operations management in service industries, specifically travel, tourism and hospitality. A distinctive feature of this module is its focus on present-day local and global customer experience developments.
    • Contemporary Issues in Human Resource Management - 15 credits
      This module aims to assimilate emergent/nascent Human Resource strategies and practices impacting contemporary workplaces and to critically evaluate their applications in international organisations. It aims at providing you with a comprehensive knowledge of the principles, practices and processes of human resource management within contemporary organisations.
    • Destination Management - 15 credits
      This module aims to help you consider and critically evaluate the major challenges facing tourism development in the modern world. Moreover, you will look to address prospective solutions which have been developed to help the tourism industry achieve the goal of overall sustainability, with the major focus being on the application of strategic analysis to international tourism destinations.
    • Marketing and Customer Experience Management - 15 credits
      This engaging module is designed to build your academic skills in the subject area, along with the practical skills employers look for. Throughout this module, you will examine the relationship between marketing and customer experience management and will follow the customer journey from their initial research through to post purchase behaviours, with specific focus on international hospitality and tourism industries.
    • Events and Project Management - 15 credits
      On successful completion of this module you might be able to apply a variety of theoretical concepts and frameworks on which the project management knowledge system is based and apply effective methodologies, tools and techniques applicable to initiate, plan, implement and evaluate event projects.
    • Research Methods for the Creative and Service Industries - 15 credits
      This module provides exposure to a different range of research philosophies, techniques and methodologies.It aims to help you gain a thorough understanding of the requirements to complete an original postgraduate level research project and to provide you with a range of research skills, which are of contemporary relevance to the Global Creative Industries.
    • CMI Leading Diverse Workforces - 10 credits
      As a mandatory part of this CMI approved course, this module will equip you with a framework of knowledge and understanding of how to effectively lead and develop people in a strategically diverse and inclusive way. Therefore, upon successful completion of this module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice.
    • Final Semester Project Options
      Choose one from the following:
      • Internship Consulting Project, Creative and Service Industries2 - 50 credits
        Offered as an optional ‘project-based’ module, this module will enable you to gain in depth knowledge and understanding of the application of the theory and concept from your studies in a work-based practice.
      • MSc Dissertation for the Creative and Service Industries - 50 credits
        This module aims to provide you with the opportunity to undertake a substantive piece of independent research, integrating research skills development and extending your knowledge and experience to a specialist area in Marketing, Fashion, Hospitality and Tourism.
      • Industry Simulation4- 50 credits
        This module aims to provide you with a range of highly supportive experiential learning opportunities, via a simulated business environment as relevant to the marketing, or hospitality and events industries. Utilising a platform, which provides a real industry experience, it offers you the opportunity to actively engage in deep learning through anticipating outcomes and observing the effects of the decisions and the business choices you make, all within a secure environment.

    Compulsory

  • To achieve the Postgraduate Diploma International Hospitality and Tourism Management, you must pass 120 Level 7 credits. This course would take place over two semesters (full-time).

    • Strategy and International Business - 15 credits
      This module aims to help you understand the classic components of strategy and international business. It also aims to develop your strategic and critical thinking abilities and enables you to apply the knowledge and skills acquired within this module in different international business environments.
    • Financial Decision Making - 15 credits
      This module aims to help you understand the scope and nature of finance with respect to the financial management function. The module covers working capital management, common techniques, and tools of measuring financial performance, financial projections based on a firm’s historical performance, sources of finance and investment appraisal methods used in decision making.
    • Operations Management in Hospitality and Tourism - 15 credits
      This module aims to help you gain a critical understanding of the nature of operations management in service industries, specifically travel, tourism and hospitality. A distinctive feature of this module is its focus on present-day local and global customer experience developments.
    • Contemporary Issues in Human Resource Management - 15 credits
      This module aims to assimilate emergent/nascent human resource strategies and practices impacting contemporary workplaces and to critically evaluate their applications in international organisations. It aims at providing you with a comprehensive knowledge of the principles, practices and processes of human resource management  within contemporary organisations.
    • Destination Management - 15 credits
      This module aims to help you consider and critically evaluate the major challenges facing tourism development in the modern world. Moreover, you would address prospective solutions which have been developed to help the tourism industry achieve the goal of overall sustainability, with key focus on the application of strategic analysis to international tourism destinations.
    • Marketing and Customer Experience Management - 15 credits
      This module is designed to build your academic skills in the subject area, along with the practical skills employers look for. Throughout this module, you will examine the relationship between marketing and customer experience management and follow the customer journey from initial research through to post purchase behaviours, with specific focus on international hospitality and tourism industries.
    • Events and Project Management - 15 credits
      On successful completion of this module you might be able to apply a variety of theoretical concepts and frameworks on which the project management knowledge system is based and apply effective methodologies, tools and techniques applicable to initiate, plan, implement and evaluate event projects.
    • Research Methods for the Creative and Service Industries - 15 credits
      This module aims to provide exposure to a different range of research philosophies, techniques and methodologies. It also aims to ensure that you have a thorough understanding of the requirements to complete an original postgraduate level research project and to provide you with a range of research skills, which are of contemporary relevance to the global creative industries.

    Compulsory

    • Strategy and International Business - 15 credits
      This module aims to help you understand the classic components of strategy and international business. It also aims to develop your strategic and critical thinking abilities, and enables you to apply the knowledge and skills acquired within this module in different international business environments.
    • Financial Decision Making - 15 credits
      This module aims to help you understand the scope and nature of finance with respect to the financial management function. The module covers working capital management, common techniques, and tools of measuring financial performance, financial projections based on a firm’s historical performance, sources of finance and investment appraisal methods used in decision-making.
    • Operations Management in Hospitality and Tourism - 15 credits
      This module aims to help you gain a critical understanding of the nature of operations management in service industries, specifically travel, tourism and hospitality. A distinctive feature of this module is its focus on present-day local and global customer experience developments.
    • Contemporary Issues in Human Resource Management - 15 credits
      This module aims to assimilate emergent/nascent human resource strategies and practices impacting contemporary workplaces and to critically evaluate their applications in international organisations. It aims at providing you with a comprehensive knowledge of the principles, practices and processes of human resource management within contemporary organisations.

    Compulsory

  • This course includes the option to study for the MSc with Extended Professional Practice (EPP), with an extended period of internship. This full-time 18-month option is aimed at individuals looking to attain a deeper understanding of business in a very practical way. You are expected to spend 22 weeks at one (or more) host employer or campus-based setting(s) and will have the opportunity to apply theory to practice2. Find out more about our Extended Professional Practice study option.

    • Strategy and International Business - 15 credits
      This module aims to help you understand the classic components of strategy and international business. It also aims to develop your strategic and critical thinking abilities, and enables you to apply the knowledge and skills acquired within this module in different international business environments.
    • Financial Decision Making - 15 credits
      This module aims to help you understand the scope and nature of finance with respect to the financial management function. The module covers working capital management, common techniques, and tools of measuring financial performance, financial projections based on a firm’s historical performance, sources of finance and investment appraisal methods used in decision-making.
    • Operations Management in Hospitality and Tourism - 15 credits
      This module aims to help you gain a critical understanding of the nature of operations management in service industries, specifically travel, tourism and hospitality. A distinctive feature of this module is its focus on present-day local and global customer experience developments.
    • Contemporary Issues in Human Resource Management - 15 credits
      This module aims to assimilate emergent/nascent human resource strategies and practices impacting contemporary workplaces and to critically evaluate their applications in international organisations. It aims at providing you with a comprehensive knowledge of the principles, practices and processes of human resource management within contemporary organisations.
    • Destination Management - 15 credits
      This module aims to help you consider and critically evaluate the major challenges facing tourism development in the modern world. Moreover, you would address prospective solutions which have been developed to help the tourism industry achieve the goal of overall sustainability, with key focus on the application of strategic analysis to international tourism destinations.
    • Marketing and Customer Experience Management - 15 credits
      This module is designed to build your academic skills in the subject area, along with the practical skills employers look for. Throughout this module, you will examine the relationship between marketing and customer experience management, and follow the customer journey from initial research through to post purchase behaviours, with specific focus on international hospitality and tourism industries.
    • Events and Project Management - 15 credits
      On successful completion of this module, you might be able to apply a variety of theoretical concepts and frameworks on which the project management knowledge system is based and apply effective methodologies, tools and techniques applicable to initiate, plan, implement and evaluate event projects.
    • Research Methods for the Creative and Service Industries - 15 credits
      This module aims to provide exposure to a different range of research philosophies, techniques and methodologies. It also aims to ensure that you have a thorough understanding of the requirements to complete an original postgraduate level research project and to provide you with a range of research skills, which are of contemporary relevance to the global creative industries.
    • CMI Leading Diverse Workforces - 10 credits
      As a mandatory part of this CMI approved course, this module aims to equip you with a framework of knowledge and understanding of how to effectively lead and develop people in a strategically diverse and inclusive way. Therefore, upon successful completion of this module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice.

    Final Semester Project Options
    Choose one from the following:

    • Postgraduate Professional Practice 12 - 0 credits
      This non-credit bearing module, together with Extended Professional Practice 2, aims to provide students on Extended Professional Practice MSc courses with a substantive professional experience. This will take the form of either an internship with a host organisation2, or a campus-based professional experience. This experience will support the development of your personal and professional skills, such as communication, team-working, self-management, project management and critical reflection to enhance their future employability. You will be expected to augment your previous learning and experiences to develop your knowledge and skills of professional practice in your chosen subject area. This module will also provide you with the necessary experience and focus on completing the project report for Extended Professional Practice Project.
    • Postgraduate Professional Practice 22 - 0 credits
      This is a compulsory module on MSc courses with Extended Professional Practice. This non-credit bearing module is a continuation of Extended Professional Practice 1, providing students on an Extended Professional Practice MSc course with a substantive professional experience. This will take the form of either a continuation of the internship with a host organisation2, or the campus-based professional experience. This module aims to provide you with further professional experiences, building on knowledge and skills, previously gained, consolidating and refining your personal and professional skills, theory and practice and further enhance your future employability. You will be expected to augment your previous learning and experiences to develop additional knowledge and skills of professional practice in your chosen subject area. As with the Extended Professional Practice 1, this module will also provide you with the necessary experience and focus on completing the project report for Extended Professional Practice Project.
    • Postgraduate Professional Practice Project2 - 50 credits
      This is a compulsory module on MSc courses with Extended Professional Practice. This module aims to integrate theory and practice either through undertaking an Extended Professional Practice or campus-based project in an area relevant to the subject being studied. This will have involved you working on an organisational issue either within a host organisation or on campus addressing a project brief, as part of the Extended Professional Practice modules 1 and 2.

    Compulsory

  • For the MSc International Hospitality and Tourism Management Advanced Standing course, this is subject to you enrolling with 120 recognised Level 7 credits and completing the indicated 60 credits. Please note, the Advanced Standing course can be studied both on and off campus. The course would take place over one semester (full-time).

    • CMI Leading Diverse Workforces - 10 credits
      As a mandatory part of this CMI approved course, this module is designed to equip you with a framework of knowledge and understanding of how to effectively lead and develop people in a strategically diverse and inclusive way. Therefore, upon successful completion of this module, you will gain the CMI Level 7 Certificate in Strategic Management and Leadership Practice.

    Final Semester Project Options
    Choose one from the following:

    • Internship Consulting Project, Creative and Service Industries2 - 50 credits
      Offered as an optional ‘project-based’ module, this module will enable you to gain in depth knowledge and understanding of the application of the theory and concept from your studies in a work-based practice.
    • MSc Dissertation for the Creative and Service Industries - 50 credits
      This module aims to provide you with the opportunity to undertake a substantive piece of independent research, integrating research skills development and extending your knowledge and experience to a specialist area in Marketing, Fashion, Hospitality and Tourism.
    • Industry Simulation4- 50 credits
      This module aims to provide you with a range of highly supportive experiential learning opportunities, via a simulated business environment as relevant to the marketing, or hospitality and events industries. Utilising a platform, which provides a real industry experience, simulation offers you the opportunity to actively engage in deep learning through anticipating outcomes and observing the effects of the decisions and the business choices you make, all within a secure environment.

    Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Your learning shall be highly practical, taking place both within and beyond the classroom2, and your tutors will continually apply what you learn to the real world of work.

Classroom learning will involve practical tasks such as case studies, report-writing, business simulations, planning, presentations and debates.

  • Teaching methods include lectures, seminars, textbooks, workshops, debates, case studies, consultancy projects, simulations, business plans and online collaborations.
  • Our tutors are extremely well-qualified and experienced, with extensive backgrounds in the tourism and hospitality industries (please note staff may be subject to change).
  • You may have plenty of opportunities for experiences and observations, including tours, museums, exhibitions and conferences2.
  • Take part in extra-curricular activities such as student mentoring programmes and volunteering opportunities to develop your personal and professional skills2. You could also take part in our High Flyers programme (subject to availability), to help you develop the personal and professional skills necessary to thrive in a rapidly changing world, through a suite of extra-curricular, non-course specific workshops2.

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Request further information about part-time study. 

Teaching contact hours

The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 10 contact hours per week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

Additionally, you will be expected to undertake significant self-directed study of approximately 20 hours each week, depending on the demands of individual modules. 

As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.

In response to COVID-19, we are prepared for courses due to start in or after the 2023/24 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with government and public health guidance. Whether on campus or online, our key priority is staff and student safety.

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module.

Assessment methods include:

  • Business case studies
  • Software simulations4
  • Consultancy projects2
  • Group projects and debates
  • Presentations
  • Business reporting
  • Work-experience placements2

The Coventry University Group's assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International Experience Opportunities

This course looks at tourism and hospitality within a global context, so every aspect of your learning would be internationalised. You might have opportunities for a field trip, and in your final semester you could arrange to do an internship, or an industry research project, which could be in another country2.

You may have the chance to study alongside students from all over the world, including some leading travel destination countries. They will be encouraged to share their experiences and insights, informing your studies with perspectives on issues such as sustainability, globalism and workforce management. Group projects will also develop your skills in cross-cultural working.

Please note that all international experience opportunities may be subject to additional costs, competitive application, availability and meeting applicable visa and travel requirements are therefore not guaranteed2.

Our MSc International Hospitality and Tourism Management course has gone from strengths to strengths, year after year, both in terms of the increasing number of students and high student satisfaction. Located in Central London, our students are exposed to a wide range of opportunities to study this course with real business experience be it part-time or on internship/EPP route.

Cynthia Zhuang, International Hospitality and Tourism Management MSc Course Director, quoted in 2022
Two smartly dressed students talking across a table

Entry requirements

Typical offer for 2023/24 entry.

For entry onto:

  • MSc International Hospitality and Tourism Management (LONT082)
  • Postgraduate Diploma in International Hospitality and Tourism Management (LONT082)
  • Postgraduate Certificate in International Hospitality and Tourism Management (LONT082)
  • MSc in International Hospitality and Tourism Management with Extended Professional Practice (LONT083)

An honours undergraduate degree (minimum 2.2) or equivalent in a relevant subject. Applications from candidates with relevant experience will be considered on an individual basis and will be subject to an interview with the Course Director.

For entry onto MSc International Hospitality and Tourism Management with Advanced Standing (LONT084): evidence of prior learning at level 7, up to 120 credits at a merit profile or higher. Students may be asked to attend an interview with the Course Director to further assess their suitability to the course.

Chat with us

Select your region to find detailed information about entry requirements:

Europe

Americas

Middle East

South Asia

South East Asia

East Asia

Africa

Russia and Central Asia

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Typical entry requirements

For entry onto:

  • MSc International Hospitality and Tourism Management (LONT082)
  • Postgraduate Diploma in International Hospitality and Tourism Management (LONT082)
  • Postgraduate Certificate in International Hospitality and Tourism Management (LONT082)
  • MSc in International Hospitality and Tourism Management with Extended Professional Practice (LONT083)

An honours undergraduate degree (minimum 2.2) or equivalent in a relevant subject. Applications from candidates with relevant experience will be considered on an individual basis and will be subject to an interview with the Course Director.

For entry onto MSc International Hospitality and Tourism Management with Advanced Standing (LONT084): evidence of prior learning at level 7, up to 120 credits at a merit profile or higher. Students may be asked to attend an interview with the Course Director to further assess their suitability to the course.

English language requirements

  • IELTS: 6.5 overall, (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

For more information on our approved English language tests visit our English language requirements page.

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Fees and funding

2023/24 tuition fees.

Student Full-time Part-time
UK £15,400 | £21,250 (extended prof. practice)  
£5,133 (Advanced Standing route)  		 Request fee information
International £20,050 | £21,250 (extended prof. practice)  
£6,683 (Advanced Standing route)  		 Not available

For advice and guidance on tuition fees3 and student loans visit our Fees and Finance page.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

  • We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

    If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

As International Hospitality and Tourism Management MSc students, you would have access to a range of facilities4 to help you practice your skills and apply theoretical knowledge.

Take a virtual tour of our campus to explore all the facilities available to you.

Hospitality Suite

Our Hospitality Suite allows you to use a hotel setting to learn about management accounting, revenue management, services marketing and entrepreneurship. You can also learn how to market products and services, based on market demand.

Enterprise Hub

Our Enterprise Hub supports student entrepreneurs by providing extensive industry knowledge and guidance to help develop ideas into viable ventures. It is a dedicated space for enterprising students and professionals to solve problems, network professionally and collaborate on projects.

The Talent Team 

Need employability support? Our dedicated Talent Team is on hand to help. It can assist you in applying for work placements, graduate level jobs and offer skills development workshops. It also organises networking events to introduce you to potential employers and industry contacts.

Careers and opportunities

On successful completion, you will be able to:

  • Appraise the international dynamic contexts and environments in which hospitality and tourism industries operate, and assess the critical issues and challenges and their impact on organisations’ strategic planning.
  • apply the major business and management models, tools and theories in the context of theoretical and practical problems.
  • critically assess strategic plans for hospitality and tourism organisations and destinations to ensure competitive advantage and maximise the customer experience.
  • explore the concepts, processes and institutions in the production and marketing of hospitality and tourism services, including the management of resources and operations.
  • critically examine the policies, strategies and approaches used to lead and develop staff within diverse international and multinational organisations in the hospitality and tourism industries.
  • evaluate the strategic dimension of marketing in managing customer experience and developing the competitive advantage of hospitality businesses and tourist destinations.
  • develop problem-solving, decision-making and implementation skills, to establish criteria, and employ appropriate techniques.
  • critically evaluate the principles for leading and developing people and equality, diversity and inclusion at a strategic level (CMI).

The course aims to develop your existing independent study skills, enable you to use a range of techniques and research methods, and become well-equipped to meet the future leadership and managerial challenges.

On successful completion, you would emerge with well-developed powers of analysis, clear perspectives on strategy and strategic thinking. Furthermore, you will have honed your existing highly effective communication and transferrable skills; all of which are demanded by employers in the private, public, and third sectors.

Typical career routes for graduates from this course could include, but are not limited to:

  • Gaining experience of working with hospitality or tourism start-up companies and SMEs
  • joining a consulting firm that works with SMEs
  • creating your own hospitality or tourism business
  • applying transferable skills gained to scale up an existing family business
  • marketing and PR roles for hospitality or tourism businesses
  • roles in NGOs, the Civil Service and education. For example, writing policy, or working for a Destination Management Organisation
  • progressing to managerial roles within the hospitality and tourism industries e.g. Front Office Manager, Housekeeping Manager, and Hotel Manager
  • progress to further education, such as a PhD and/or developing a career in academia.

Where our graduates work

Previous graduates of our International Hospitality and Tourism Management MSc course have gone on to work at: Sheraton Hotel, Landmark Hotel, GLH, Clermont and Holiday Inn Windsor.

How to apply

  • Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University. 

    1Accreditations

    The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

    2UK and international opportunities

    Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.

    3Tuition fees

    The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home), if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

    For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

    4Facilities

    Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

    Student Contract

    By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. The 2023/24 Contract is currently being updated so please revisit this page before submitting your application. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

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