International Fashion Management and Marketing BA ...

Campus Map

Working with Coventry University

Working with Coventry University London 

To support Coventry University London's next exciting phase of development, we are seeking to appoint enthusiastic and passionate professionals who will help us to become a key university of choice in London.

This is an exciting time to join Coventry University London's rich and dynamic working environment, offering the opportunity to grow and develop your career in a modern, forward-thinking educational institution with a passion for creating, supporting and developing the next generation of business leaders.

View our latest vacancies.

Recruitment Information


Staff portal

Access the central point of information for CULC staff.


Student Portal

Check your assessments, access Solar and get course information.


International Fashion Management and Marketing BA (Hons) 2018/19 entry

Course code:

(2.5 years)

Study options:

2.5 years full-time (accelerated option) - January


Coventry University London


January 2019



Get in touch

Coventry University London

+44 (0) 20 7247 3666


There’s nowhere like London for learning fashion management and marketing, and no course more professionally focused than this one.

London is one of the world’s biggest fashion capitals. From Mary Quant’s iconic 1960s mini skirts to Vivienne Westwood’s dramatic punk frock, from Carnaby Street to Brick Lane, London has always been where avant-garde fashion bounces off the zeitgeist. So where better to study than here in the heart of London?

This is a very practical course, but don’t expect to learn pattern-making! Instead, you’ll gain hands-on exposure to business operations which will be invaluable in building a global career in fashion management and marketing. You’ll benefit from your tutors’ extensive industry experience and contacts, and you’ll be able to make the most of the countless opportunities for learning which lie beyond the university’s doors. 

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities


Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Your course in pictures

Course information

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for any type of fashion label.

Are you interested in creating, marketing and managing sustainably successful brands? Then this very practical course is for you. You’ll learn from a team of experienced tutors who have outstanding fashion experience, many of whom remain active in the industry and in research.

You’ll be encouraged to explore all that London has to offer – everything from its fabulous street markets to high-street retailers and exclusive luxury brands. However, we’ll also bring the industry to you: you’ll hear from guest lecturers like fashion stylists, photographers and fabric researchers, and you’ll be taken to visit designer ateliers, trend forecasting agencies, trade shows and museums. You’ll network with figures from industry, and could even work on a live project for a client. You’ll also enjoy field trips in the UK and Europe, organised by your tutors. 

Course Specification
Download PDF (401 KB)



Your first year will plunge you into a wide range of subjects designed to help you expand your understanding of, and exposure to, the professional world of fashion. Exploring the history of fashion provides a solid foundation for your studies as well as a lens through which to view the contemporary fashion business. You’ll also look at the international and cultural contexts of fashion, and start to develop your business and management skills.



This year, you’ll start to look at the operational side of the industry. How does a garment or accessory make the leap from a creative concept to the consumer’s wardrobe? How does distribution work, and why are ethics and sustainability important along the way? You’ll explore why consumers interact with fashion and why they favour certain styles and brands, and then learn how to engage with different audiences using a range of marketing tactics.



After you’ve successfully completed your second year, you could add an extra year to your degree, either for work experience or study overseas. This is a fantastic opportunity to explore new situations, contexts and challenges, and to put what you’ve learned to date into practice. You’ll develop your independence, confidence and resilience, and have more achievements – both personal and professional – with which to impress future employers. This option is only available to UK and EU students.



Your third year draws together all you’ve learned about the fashion industry, and challenges you to be more strategic in your approach to business. You’ll explore what’s new, whether that’s ideas for products/ brands or starting your own business. You’ll collate the best of your academic and practical work to date, tailored to your emerging interests and featuring a short video you’ve made, to create a portfolio which you can present to an industry panel for feedback.



Coventry University has climbed the rankings again to 12th in the UK Guardian University Guide 2018

In more detail...

  • Coventry University is ranked 12th in the UK (and rising), according to the Guardian University League Tables 2018
  • The hands-on nature of this course means it’s designed to help you transition more quickly and easily into the world of paid professional work when you graduate
  • Living, studying and even working in London will give you extraordinary exposure to one of the world’s biggest and best fashion capitals
  • You’ll be encouraged to use your observations, critical analysis and research skills to develop a habit of lifelong learning which will serve you throughout your fashion career
  • You’ll develop your confidence as an individual, as well as within a team, and you’ll become more skilled in researching, writing up and presenting your work to a wide range of audiences
  • You’ll complete your course with a clear idea of the career options open to you in fashion management and marketing – and even in related and unrelated industries.

Your main study themes are:

  • Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability.
  • Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumers trends, and how to keep a fashion brand relevant.
  • Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends.
  • Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes. 

We’ve designed a course which is as professional and practical as possible, taught by tutors with solid industry backgrounds and engaging as much as possible with the industry itself.

Fashion is ‘out there’, not ‘in here’. That’s why, in addition to your time in seminars and lectures, you’ll do a lot of learning beyond the classroom. Working independently or with your fellow students, you’ll learn to treat every exposure to fashion as an opportunity for critical analysis which can inform your work.

You’ll be encouraged to pursue self-directed learning by exploring the streets, markets and stores around you, conducting store observations to develop your research and critical-thinking skills. You’ll be encouraged to go out and examine how fashion is marketed according to its context; for example, in urban and rural settings.

With so much on offer around you, you’ll make the most of London’s museums, exhibitions and special collections, both contemporary and historical. You could visits events such as London Fashion Week; Pure London (Britain’s leading fashion-buying event for businesses), and/ or Première Vision Paris (the global event for fashion professionals). We’ll also organise visits to designer ateliers and marketing/ trend forecasting agencies, and beyond London to places like the Fashion and Style Gallery, Brighton.

Your tutors will use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events. You’ll work with employers on buying and merchandising projects, and develop your expertise in digital media to research global trends and create brand campaigns. Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week.

Teaching methods may include: Lectures, seminars, textbooks, workshops, debates, case studies, consultancy projects, simulations, business plans and online collaborations.

Because we’re committed to providing an experience which closely mirrors real business life, you’ll be assessed purely through coursework relevant to the fashion industry. That’s why there are no exams and no essays (other than your final-year dissertation or report). Instead, you’ll produce a range of individual and group-based project work, just as you would in industry.

This will include developing digital media from brand strategies, creative projects, experiential and digital campaigns, blogs, apps and website designs. You’ll have the opportunity to work on client-briefed projects, and you’ll produce business reports and presentations including standard management reports and pitches to industry professionals. 


On completion, you’ll be able to:

  • explain the different roles in fashion, from trend analysis to design, manufacture, wholesale  and retail
  • contextualise the historical, cultural and commercial aspects of global fashion
  • understand the role fashion plays in world economies, especially emerging markets
  • identify key drivers of change and growth in fashion
  • articulate the importance of ethics and sustainability
  • understand the polar extremes of fashion, from local markets and pop-up shops to luxury global fashion brands and designers’ shows
  • communicate with audiences in the fast-growing, consumer-centric global market
  • compare and contrast the nature of fashion in online and offline businesses
  • demonstrate your understanding of the complex nature of strategic decision-making across international fashion organisations
  • interpret and apply business, marketing and management concepts, models and techniques to problems in an international fashion context
  • communicate and conduct business using industry terminology and language relating to fashion, business and marketing across a range of global fashion cultures and contexts.

In a typical week you will have up to 12 contact hours of teaching and this will break down as:

Personal tutorial/small group teaching: 2 hours of tutorials each week

Large group teaching: 4 hours of lectures each week

Personal study: 24 hours each week reading, studying and revising in your own time

This entire course is set in an international context, so global considerations will underpin every aspect of your learning. Firstly, you’ll explore key global issues such as cultural diversity, sustainability and ethics.

Secondly, you could travel abroad to observe and engage with fashion businesses and events. Plus, there’s an opportunity to add in a ‘sandwich’ year, either for a work-experience internship (which could be in the UK or overseas) or to study at a university abroad. Either of these could take you to Europe or anywhere else in the world.

Thirdly, you’ll work alongside an international cohort who will bring fascinating insights on fashion and business from their home countries. 

Entry Requirements

A Level BTEC IB Diploma GCSE requirement
BBB  DDM  27 points Minimum 5 GCSEs at A*-C including English Language and Mathematics 


A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diploma

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements.

The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: an IELTS of 6.0 overall is required for this course. Pre-Sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

English as a Foreign Language: an IELTS of 6.0 overall is required for this course. Pre-Sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2017.



January 2019

£9,250 (per year)


If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.



January 2019

£9,250 (per year)


If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.



January 2019

£12,329 (per year)


If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Career prospects

This future-forward, globally astute course is intended to propel you into an exciting professional fashion management career anywhere in the world.

When you graduate, you’ll have a huge array of career options. You might choose to go into marketing, management or leadership, and the entrepreneurial skills you’ll learn will also prepare you for self-employment, if that’s what you want. You’ll have strong employer appeal thanks to the practical, international and London-based nature of your studies, as well as your ability to develop innovative solutions to real business problems.

Our focus on world issues means that international opportunities will be open to you on graduation. You’ll be equipped to contribute to the work of global brands; understand the role fashion brands play in diverse economies; and have a strong grasp of why ethics and sustainability must increasingly connect fashion to global society.


of students in work or further study six months after they left university

DLHE 2015/16

Where our graduates work

This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. So when you graduate, you’ll be ideally placed to begin a career as a buyer or product developer, or you might choose to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could work agency- or client-side in PR, digital marketing, advertising, creative direction, account management or trend forecasting.

Your skills will be transferable across a wide range of industries, so you won’t be limited to fashion if you’d like to branch out. You could easily go into management or marketing positions in retail, cosmetics, hair fashion, health & leisure, events, or indeed any other sector.