International Fashion Management and Marketing BA (Hons) with foundation year

Study level: Undergraduate
Two women looking at designs on laptops in a bright studio

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion label.

Course option

Year of entry


CU London (Greenwich, London) and
Coventry University London (City of London)

Study mode



4 years full-time
5 years sandwich

UCAS codes


Start date

September 2024
November 2024

Available through Clearing

Check out our guide to Clearing, discover clearing tips, information and advice.

Course overview

Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.

Foundation year

The foundation year aims to provide you with a solid grounding for building a career in management. You’ll seek to learn all the key components of successful leadership, along with essential knowledge of general business operations domestically and globally.


London is one of the most important global fashion capitals of the world. Studying International Fashion Management and Marketing at Coventry University London, opens up many different paths to understanding this dynamic subject, as well as developing a career path tailored to your skills and passions.

  • Understand the different roles in the fashion industry from trend analysis and prediction through to the co-creation and management of innovation, design, manufacture and retail of products, as well as the role of communicating to a global consumer.
  • Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.
  • Develop fashion specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems.
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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Career ready graduates, with the skills to succeed

Why you should study this course

Foundation year

  • Supports you to gain the academic skills required for degree-level study.
  • Provides a grounding in key areas of business and management.


  • London location – Fashion is part of London’s heartbeat, so where better to immerse yourself in this industry? Our campus is perched between uber-cool Shoreditch and London’s financial district. You should find that you are ideally placed to discover emerging independent labels and established global brands, as well as fashion consultancies and global trend laboratories. Soak up inspiration from the V&A, the Fashion and Textile Museum and London Fashion Week, and explore invention and reinvention in London’s amazing street markets – such as Camden, Spitalfields, Portobello Road and Brick Lane.
  • Industry insight – You’ll be taught by experienced and enthusiastic tutors, some of whom have a strong industry background in fashion, whether in PR, sustainability, production, consultancy, management, marketing, or research (please note that staff are subject to change). Your tutors will aim to use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events (subject to availability). Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week.
  • Global learning experience – This course considers fashion from a world perspective, preparing you for a career which understands global issues and could be based anywhere in the world. Our London campus is home to students from around the world. We draw on this to provide additional perspectives that can enhance everyone’s learning on the course. We encourage you to share experiences and insights from your home countries. This can help you to explore different contexts, and compare and contrast fashion scenes across the world with fashion in the UK or the Western world. It also means our university community mirrors aspects of London as a truly global city, and as a home to people from across the world.
  • Real world experience – While your studies will help to build a solid academic grounding, this is a very practical course designed to offer you excellent preparation for employment or self-employment in fashion management and/or marketing. With London on your doorstep, you may have many opportunities to get involved with names, brands, events and ideas, as part of the curriculum and responding to your own independent interests. Our campus has its own exclusive fashion studio, photography suite and Mac suite, offering a versatile space for lectures, group work, networking, technology and other resources.
  • Prepare for your future – You’ll be encouraged to gain practical experience by working part-time in fashion, undertaking client projects and doing internships. You’ll get valuable insights into career development from guest speakers in industry (subject to availability). Soft skills are emphasised, so you’ll build your confidence, your entrepreneurial skills, and your ability to present yourself and your ideas.Your tutors will be happy to check job applications and CVs, and our Talent Team can help to support you to find career openings, along with other support and services they provide. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub.

Immerse yourself in Coventry University London’s global community and emerge as a talented, career-ready graduate with an international outlook.

What you'll study

Your main study themes are:

Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability.

Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumer trends, and how to keep a fashion brand relevant.

Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends.

Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes. 

Your first year will plunge you into a wide range of subjects designed to help you expand your understanding of, and exposure to, the professional world of fashion. Exploring the history of fashion should provide you with a solid foundation for your studies, and act as a lens through which you can view the contemporary fashion business. You’ll also be required to look at the international and cultural contexts of fashion and start to develop your business and management skills.


In year two, you will be required to look at the operational side of the industry. How does a garment or accessory make the leap from a creative concept to the consumer’s wardrobe? How does distribution work, and why are ethics and sustainability important along the way? You’ll have the opportunity to explore why consumers interact with fashion and why they favour certain styles and brands, and then consider how to engage with different audiences using a range of marketing tactics.


There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.


Your third year should draw together all you’ve learned about the fashion industry during year one and year two, and the course will aim to challenge you to be more independent and strategic in your approach to the fashion business. You’ll be asked to explore what’s new, whether that’s ideas for products/ brands or for starting your own business.


The foundation year offers an introduction to your chosen subject and supports you to develop the skills required for degree-level study.


We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

Global business connections

Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work.

How you'll learn

Unlike traditional institutions, there are no end-of-year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of a working environment.

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Teaching contact hours

You can expect up to 20 hours of learning activities per week, made up of face-to-face teaching, individual and group tutorials, online classes and independent learning.

Additionally, you will be expected to undertake significant self-directed study of approximately 30 hours each week, depending on the demands of individual modules.


Assessment methods vary and may include practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which generally take place at the end of each six-week block.

We’ve designed a course which aims to be professional and practical. It is taught by tutors who have solid industry backgrounds, and we aim to engage you with the vibrant industry context in London.

If you choose to start this course in January it will be run as a condensed programme. You’ll start your course in January and finish your first year in August. Upon successful completion of Year 1, you will progress onto Year 2 in September and then continue to start subsequent years of your course in September, completing your degree at the same time as the September starters unless you opt to do a placement year.

Teaching contact hours

You will have approximately nine hours of directed learning each week. However, we also expect you to complete a significant amount of self-guided study. Working independently or with your fellow students, you should learn to treat every exposure to fashion as an opportunity for critical analysis which can inform your work. Approximately 4-5 hours of self-guided study is required per module per week.

Your tutors will aim to use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events (subject to availability).

The university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses.

In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/24 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.


You are assessed through several non-examination methods throughout the course, including:

  • group and individual presentations or pitches (in-person, online or pre-recorded)
  • project-based work
  • business research reports about brands or issues within the industry
  • reflective reports on your performance or experience
  • portfolios of creative and academic work
  • and a final-term dissertation or business report.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.

International experience opportunities

This course is set in an international context, so global considerations underpin important aspects of your learning.

Firstly, this includes exploring key global issues such as cultural diversity, sustainability and ethics.

Secondly, you could have the opportunity to travel abroad to observe and engage with fashion businesses and events. Plus, there’s an opportunity to add in a ‘sandwich’ year, either for a work-experience internship (which could be in the UK or overseas) or to study at a university abroad. These could take you to Europe or to other parts of the world.

Thirdly, you may have the opportunity to work alongside an international cohort who can bring fascinating insights on fashion and business from their home countries.

Please note that we are unable to guarantee any placement or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an International student.

Entry requirements

Clearing places available on this course

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Additional requirements may apply

Typical offer for 2024/25 entry.

Got higher grades? Have you considered direct entry to the degree without foundation year?

Fees and funding

2024/25 tuition fees.

Foundation year

Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £7,950 Not available
International/EU Not currently available*** Not available


Student Full-time Part-time
UK, Ireland*, Channel Islands or Isle of Man £9,250 per year Request fee information

International/EU Not currently available*** Not available

Please note: UK (home) tuition fees for the degree course years will be charged at the current Coventry University London UK (home) degree fee level. This was set at £9,250 for the 23/24 academic year.

If you choose to study this course with a professional placement or study abroad year, you will need to pay a tuition fee3 of £1,250 to cover your academic support.

For advice and guidance on tuition fees3 and student loans visit our Fees and Finance page.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

The following are additional costs not included in the tuition fees:

  • Any optional overseas field trips or visits: £400+ per trip.
  • Any costs associated with securing, attending or completing a placement (whether in the UK or abroad)

Foundation year funding

In order to receive funding for degree with foundation year courses, you will need to complete a four-year degree programme which includes the integrated foundation year, otherwise you may be responsible for your foundation year fees. For further information, please refer to the 'Tuition Fee Loan' details in the 'Funding your undergraduate course' section of our 'Fees and finance' page.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.


Our foundation years are taught at CU London’s Greenwich campus, which is located in the contemporary Mitre Passage building on the Greenwich Peninsula. Once you successfully complete your foundation year, you'll transfer over to studying your chosen degree at Coventry University London in the heart of the city.

Our CU London Greenwich site provides an outstanding learning environment and you will have access to our Library and Learning Services, fully equipped seminar rooms and IT suites4. You'll also receive full membership to Your Students' Union.

People sitting in an outdoor cafe area in Greenwich.

Greenwich Peninsula

Close to city-wide transport routes, CUL Greenwich is a contemporary campus on the vibrant and bustling riverside Greenwich Peninsula. You'll be within walking distance of The O2 which is home to a shopping centre, cinema and over 30 bars and restaurants. The area also hosts a thriving festival, arts and entertainment scene.

The 6 Mitre Passage building photographed against a blue sky.

CUL Greenwich campus

The CUL Greenwich campus is based in 6 Mitre Passage – a modern 11 storey building just a 3-minute walk from North Greenwich tube station and the Jubilee line. You'll have access to our Library and Learning Services with study areas and laptops, classrooms with interactive teaching capabilities, fully equipped open-access IT suites and breakout spaces.

A smiling student graduating from CUL Greenwich at a graduation ceremony.

Student support

Our aim is to see you succeed, so we offer support from day one. You'll benefit from a Customer Service Desk with staff on hand to help with any queries you have, an academic writing service, and a dedicated wellbeing team with a Welfare and Disability Adviser and Student Counsellor. You also have the opportunity to access a Success Coach for 1-2-1 guidance.

Our fashion students have access to great facilities which allow you to harness your creativity, experimentation and design skills4.

Fashion studio with tables and chairs and four mannequins

Fashion studios

Our Fashion Studio has been designed to facilitate your creativity, experimentation and portfolio-building skills. This contemporary space contains a teaching area, as well as large cutting tables that are ideal for working on creative group projects.


female sat in front of a mac screen

Mac suite

Fashion students can make use of our Mac Suite, which provides full access to Adobe Creative Cloud programmes to help you complete digital and creative work. Here, you could create assets to support digital marketing and social media campaigns, as well as complete video and design-led assignments.

male standing in front of a white wall

Photography and visual merchandising suite

Our combined Photography and Visual Merchandising Suite is designed for practical workshops and styling sessions. Here, you could learn to design global retail and visual merchandising strategies, and shoot photos for use in campaign-building projects.

Careers and opportunities

On successful completion, you should be able to:

  • explain the different roles in fashion, from trend analysis to design, manufacture, wholesale and retail
  • contextualise the historical, cultural and commercial aspects of global fashion
  • understand the role fashion plays in world economies, especially emerging markets
  • identify key drivers of change and growth in fashion
  • articulate the importance of ethics and sustainability
  • understand the extremes of fashion, from local markets and pop-up shops to luxury global fashion brands and designers’ shows
  • communicate with audiences in the fast-growing, consumer-centric global market
  • compare and contrast the nature of fashion in online and offline businesses
  • demonstrate your understanding of the complex nature of strategic decision-making across international fashion organisations
  • interpret and apply business, marketing and management concepts, models and techniques to problems in an international fashion context
  • communicate and conduct business using industry terminology and language relating to fashion, business and marketing across a range of global fashion cultures and contexts.

This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. When you graduate, you should be ideally placed to begin a career in junior marketing and management related roles. You might choose instead to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency-side or on the client-side. Areas such as PR, digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.

Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out. For example, among a range of posts, you could consider management or marketing positions in retail, cosmetics, hair fashion, events management, health and leisure.

Where our graduates work

  • ASOS
  • Burberry
  • Jigsaw
  • Positive Luxury

"Stepping out of this university makes you feel like a true professional"

Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.

How to apply

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