International Fashion Management and Marketing BA (Hons)
Study level: Undergraduate
On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion label.
Course option
Year of entry
Location
Coventry University London (City of London)
Study mode
Full-time
Part-time
Sandwich
Duration
3 years full-time
4 years sandwich
6 years part-time
UCAS codes
WN2N
Start date
September 2023
January 2024
Course overview
London is one of the most important global fashion capitals of the world. Studying International Fashion Management and Marketing at Coventry University London, opens up many different paths to understanding this dynamic subject, as well as developing a career path tailored to your skills and passions.
- Understand the different roles in the fashion industry from trend analysis and prediction through to the co-creation and management of innovation, design, manufacture and retail of products, as well as the role of communicating to a global consumer.
- Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.
- Develop fashion-specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems.

Global ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
London location
Fashion is part of London’s heartbeat, so where better to immerse yourself in this industry? Our campus is perched between uber-cool Shoreditch and London’s financial district. You should find that you are ideally placed to discover emerging independent labels and established global brands, as well as fashion consultancies and global trend laboratories. Soak up inspiration from the V&A, the Fashion and Textile Museum and London Fashion Week, and explore invention and reinvention in London’s amazing street markets – such as Camden, Spitalfields, Portobello Road and Brick Lane.
Industry insight
You’ll be taught by experienced and enthusiastic tutors, many of whom have a strong industry background in fashion, whether in PR, sustainability, production, consultancy, management, marketing, or research (please note that staff are subject to change). Your tutors will aim to use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events (subject to availability). Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week.
Global learning experience
This course considers fashion from a world perspective, preparing you for a career which understands global issues and could be based anywhere in the world. Our London campus is home to students from around the world. We draw on this to provide additional perspectives that can enhance everyone’s learning on the course. We encourage you to share experiences and insights from your home countries. This can help you to explore different contexts, and compare and contrast fashion scenes across the world with fashion in the UK or the Western world. It also means our university community mirrors aspects of London as a truly global city, and as a home to people from across the world.
Real-world experience
While your studies will help to build a solid academic grounding, this is a very practical course designed to offer you excellent preparation for employment or self-employment in fashion management and/or marketing. With London on your doorstep, you may have many opportunities to get involved with names, brands, events and ideas, as part of the curriculum and respond to your own independent interests. Our campus has its own exclusive fashion studio, photography suite and Mac suite, offering a versatile space for lectures, group work, networking, technology and other resources.
Prepare for your future
You’ll be encouraged to gain practical experience by working part-time in fashion, undertaking client projects and doing internships2. You’ll get valuable insights into career development from industry guest speakers2 (subject to availability). Soft skills are emphasised, so you’ll build your confidence, your entrepreneurial skills, and your ability to present yourself and your ideas. Your tutors will be happy to check job applications and CVs, and our Talent Team can help to support you to find career openings, along with other support and services they provide. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub.
Immerse yourself in Coventry University London’s global community and emerge as a talented, career-ready graduate with an international outlook.
What you'll study
Your main study themes are:
Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability.
Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumer trends, and how to keep a fashion brand relevant.
Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends.
Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Global business connections
Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work.
How you'll learn
We’ve designed a course which aims to be professional and practical. It is taught by tutors who have solid industry backgrounds, and we aim to engage you with the vibrant industry context in London.
You will have approximately nine hours of directed learning each week. However, we also expect you to complete a significant amount of self-guided study. Working independently or with your fellow students, you should learn to treat every exposure to fashion as an opportunity for critical analysis which can inform your work. Approximately 4-5 hours of self-guided study is required per module per week.
Your tutors will aim to use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events (subject to availability).
The university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses.
In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2023/24 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.
Assessment
You are assessed through several non-examination methods throughout the course, including:
- group and individual presentations or pitches (in-person, online or pre-recorded)
- project-based work
- business research reports about brands or issues within the industry
- reflective reports on your performance or experience
- portfolios of creative and academic work
- and a final-term dissertation or business report.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.
International experience opportunities
This course is set in an international context, so global considerations underpin important aspects of your learning.
Firstly, this includes exploring key global issues such as cultural diversity, sustainability and ethics.
Secondly, you could have the opportunity to travel abroad to observe and engage with fashion businesses and events. Plus, there’s an opportunity to add in a ‘sandwich’ year, either for a work-experience internship (which could be in the UK or overseas) or to study at a university abroad. These could take you to Europe or to other parts of the world.
Thirdly, you may have the opportunity to work alongside an international cohort who can bring fascinating insights on fashion and business from their home countries.
Please note that we are unable to guarantee any placement or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an International student.
Entry requirements
Typical offer for 2023/24 entry.
Not got the required grades? We offer this degree with an integrated foundation year.
Fees and funding
2023/24 tuition fees.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £9,250 per year | Request fee information |
EU | £9,250 per year with EU support bursary** £16,800 per year without EU support bursary** |
Not available |
International | £16,800 per year | Not available |
If you choose to study this course with a professional placement or study abroad year, you will need to pay a tuition fee of £1,250 to cover your academic support.
For advice and guidance on tuition fees3 and student loans visit our Fees and Finance page.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
The following are additional costs not included in the tuition fees:
- Additional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad)
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU support bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in-line with that of UK students. Students studying a Degree with a Foundation Year with us are not eligible for the bursary.
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Facilities
Our fashion students have access to great facilities which allow you to harness your creativity, experimentation and design skills4.

Fashion studios
Our Fashion Studio has been designed to facilitate your creativity, experimentation and portfolio-building skills. This contemporary space contains a teaching area, as well as large cutting tables that are ideal for working on creative group projects.

Mac suite
Fashion students can make use of our Mac Suite, which provides full access to Adobe Creative Cloud programmes to help you complete digital and creative work. Here, you could create assets to support digital marketing and social media campaigns, as well as complete video and design-led assignments.

Photography and visual merchandising suite
Our combined Photography and Visual Merchandising Suite is designed for practical workshops and styling sessions. Here, you could learn to design global retail and visual merchandising strategies, and shoot photos for use in campaign-building projects.
Careers and opportunities
On successful completion, you should be able to:
- explain the different roles in fashion, from trend analysis to design, manufacture, wholesale and retail
- contextualise the historical, cultural and commercial aspects of global fashion
- understand the role fashion plays in world economies, especially emerging markets
- identify key drivers of change and growth in fashion
- articulate the importance of ethics and sustainability
- understand the extremes of fashion, from local markets and pop-up shops to luxury global fashion brands and designers’ shows
- communicate with audiences in the fast-growing, consumer-centric global market
- compare and contrast the nature of fashion in online and offline businesses
- demonstrate your understanding of the complex nature of strategic decision-making across international fashion organisations
- interpret and apply business, marketing and management concepts, models and techniques to problems in an international fashion context
- communicate and conduct business using industry terminology and language relating to fashion, business and marketing across a range of global fashion cultures and contexts.
This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. When you graduate, you should be ideally placed to begin a career in junior marketing and management related roles. You might choose instead to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency-side or on the client-side. Areas such as PR, digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.
Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out. For example, among a range of posts, you could consider management or marketing positions in retail, cosmetics, hair fashion, events management, health and leisure.
Where our graduates work
- ASOS
- Burberry
- Jigsaw
- Positive Luxury
"Stepping out of this university makes you feel like a true professional"
Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.
How to apply
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UK students
Full-time students applying to start in September should apply for this course through UCAS. Part-time students should apply directly to the university. Read our application pages to find out your next steps to apply.
How to apply
For further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form.
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International students
International codes:
LONU048Full-time students applying to start in September 2023 should apply directly to the university.
How to applyFor further support for international applicants applying for an undergraduate degree view our International hub.
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Disclaimers
Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Due to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2023/24 contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.
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