Global Events Management BSc (Hons) 2021/22 entry

Clearing 2021

Clearing places available on this course

We have limited places available on this course through Clearing. Contact us now to discuss your options:
Course code:

N822

Study options:

3 years full-time
4 years sandwich
5 years part-time (UK/EU only)

How to Apply
Location:

Coventry University London

Starting:

September 2021
January 2022

Fees:

Get in touch

Coventry University London

+44 (0) 20 7247 3666


info.london@coventry.ac.uk

Course code:

LONU041

Study options:

3 years full-time
4 years sandwich
5 years part-time (UK/EU only)

Location:

Coventry University London

Starting:

September 2021
January 2022

Fees:

Get in touch

Coventry University London

+44 (0) 20 7247 3666


info.london@coventry.ac.uk

Overview

Explore the exhilarating world of global events management at Coventry University London.

The BSc (Hons) Global Events Management course gives students the chance to explore events management in an international context, which should allow them to gain a holistic understanding of the field while ensuring that, upon successful completion of the course, they leave the university as career-ready individuals.

The course seeks to provide a developmental framework that truly immerses students within events management – with the aim of enhancing their career-readiness and employability, and fostering their forward thinking, creativity and innovation.

Located in the number one EMEA city for events activities, the course considers a broad range of events, with particular focus on business events – including conferences, exhibitions, shows, meetings, product launches and awards events.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

COVID-19

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

What our tutors say...

This course aims to enable students be successful in their chosen career path in the global events industry. It will develop students’ knowledge, understanding and skills to prepare them for a career in all types of events functions, with particularly focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

Dr. Cynthia Zhuang, Senior Lecturer

Course information

The BSc (Hons) Global Events Management course aims to enable students who successfully complete the course to forge successful careers in the global events industry. It will provide students with the opportunity to gain the knowledge, skills and understanding that they will need upon graduation to operate across the events industry in a broad range of roles.

At the heart of the course is the delivery of a real business experience. This is achieved through the use of operational case studies, guest speakers (subject to availability), field visits to witness events in action and behind the stage, producing live events projects, opportunities for a placement within an event or events related organisation, volunteering for events and related organisations, and business simulations.

Please note that we are unable to guarantee any placement, study abroad, field trips, live event productions, business simulations or volunteering opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

This course also allows students to join directly to year 2, subject to the completion of a level 4 qualification, or directly to year 3, subject to the completion of a level 5 qualification. Please note that students joining directly to year 2 or 3 within the 2021/22 academic year will study a slightly different BSc Global Events Management course specification. Find out more information by contacting registry.london@coventry.ac.uk.

Course specification
Download PDF (168)

Modules

Overview

In year one, students study a mixture of business and events-related subjects, which aims to provide the requisite knowledge and understanding of the events industry and explore how to use appropriate tools and techniques to approach events theming and design. All modules listed below are mandatory.

Modules

  • The Global Events Industry

    An introduction to the global events industry and the concepts of the events management system.

  • Events Theming and Design

    Let your creativity flow. Explore and practise the tools, frameworks and methods needed to plan, design and theme events, as well as how to pitch them to clients.

  • Contemporary Digital Landscape

    Explore marketing in digital age and how the techniques and skills have been applied in the contemporary industries including the global events industry.

  • Professional and Academic Skills

    Aims to develop tools and skills needed to be a successful undergraduate learner and explore how to better understand the richness of the business contexts where events, fashion, hospitality and tourism operate.

  • The Economic Environment of Business

    Money makes the world go round, so explore its role in business and how this relates to the wider world.

  • International Business Cultures

    Consider the impact of diverse global cultures on the giving/receiving of hospitality and on how best to conduct business.

Overview

In year two, students will have the opportunity to develop their knowledge and understanding of core events management subjects, and the chance to build on what they learned in first year. All modules listed below are mandatory.

Modules

Overview

In third year, students will be encouraged to pull any of the knowledge and skills accumulated in the first two years and produce a global event, and explore the importance of events industry further field. They will also have the choice of conducting a research project, or gaining professional experience through internships. Please note that professional/work experience, and internships are subject to availability, competitive application, meeting any applicable visa requirements and additional fees may apply. Modules listed below are mandatory except there is the option to choose either Sponsorship & Brand Management for Hospitality & Events or Innovation and Global Entrepreneurship.

Modules

  • Global Events Production

    It is time to produce a global event! Explore everything that is needed to produce a real event, be it physical or virtual/digital.

  • Research Skills for the Services & Creatives Industries

    Consider research methodologies in both an academic and professional manner, exploring how to conduct rigorous and meaningful research projects in events, fashion, and hospitality and tourism industries.

  • *Choose one option out of these two below.

  • Sponsorship & Brand Management for Hospitality & Events (Option)

    Explore the intertwined relationship between hospitality and events businesses through sponsorship, and how to utilise sponsorship to develop business brands for businesses in both sectors.

  • Innovation and Global Entrepreneurship (Option)

    Aims to develop your understanding of the importance of ‘the new’: anything from technologies and materials, to market opportunities.

  • Tourism Destinations Management

    Explore the importance of balancing a destination’s promotion with the need to protect it from over-development, labour abuse and environmental threats. 

  • Dissertation, Internship Project OR Simulation

    For your final major project, choose an academic dissertation, a software-based simulation or a work-experience placement. Please note that work experience placements and internships are subject to availability, competitive application, meeting any applicable visa requirements and additional costs may apply.

  • Professional Experience

    Optional work placement opportunities providing the opportunity to gain work experience at an event or events-related organisation.

15th

Coventry University is ranked 15th in the UK Guardian University Guide 2020

In more detail...

  • Designed to be an innovative, career-focused curriculum, with a specific focus on business events. This course aims to provide a real business experience in which students receive the chance to design, and/or deliver and evaluate an event at the end of each academic year. Please note that such opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.
  • Coventry University is ranked at No.5 for Hospitality, Event Management and Tourism in the Guardian University Guide 2021
  • London is your classroom. You can live, study and maybe even work in London, giving you a chance to have the exposure to events of all shapes and sizes. It also offers a large number of employability opportunities, which are supported by our dedicated career and employability team on campus
  • The hands-on nature of this course aims to provide you with work-ready skills, which should help you transition more smoothly and effectively into your chosen professional career
  • A dedicated teaching team, all of whom have vast experience in the execution of business events across hospitality, tourism, fashion and marketing sectors. Please note that staff are subject to change.
  • There may be opportunities to work with students and professionals globally to design, plan and deliver events, be it physical, digital or virtual
  • Industry experts will come in to share best practice, discuss and offer practical advice on your work (subject to availability)
  • Upon successful completion of the course, you’ll develop a set of knowledge and transferrable skills in planning and managing events, as well as emotional resilience to be career ready in the ever changing events industry, or branch out into the closely related industries such as hospitality, tourism, fashion and businesses in general
  • If you’re interested in starting your own business, you could get business start-up advice and support from our Talent Team.

Your main study themes are:

  • Global – many businesses are multi-national; they employ globally diverse teams; and upon successful completion you might work anywhere in the world.
  • Professionalism – everything you have the chance to learn should be embedded in the latest management practice, and you’ll even explore consulting skills.
  • Operations – explore how to organise a huge range of complex resources (from people to places) while delivering a profit.
  • Marketing – explore how to identify, service and communicate with a range of consumers at every level of the market.

This course can be offered on a full-time basis over 3 years, a sandwich route over 4 years, or on a part-time basis over 5 years.

Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. You can make an enquiry about part-time study and for more information about studying this course part-time using our online forms, for UK students and for International students.

As part of this course lecturers, seminars and our online learning platform Aula (the online Learning Platform provider may be subject to change), aims to give you continuous exposure to the world of work. The course has been designed to be as practical as possible, so that upon successful completion, you should graduate as an experienced, work-ready individual with great employer appeal.

Tutors organise trips to meet major brand-name companies, and arrange networking opportunities with business owners and managers. You may also have the opportunity to go on a field trip overseas, and have access to an active programme of guest speakers (subject to availability) who may be high-profile figures from the industry. Please note that trips, networking, field trips overseas, work placements and internships UK and abroad may be subject to availability, competitive application, meeting visa requirements and additional fees.
It’s also important to try to learn from other members of your course, and you should see your fellow students as a source of new understanding. Our international students are encouraged to share experiences and perspectives from their home countries.

 

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include coursework, tests, essays, practical or project work, group work, presentations and formal examinations etc.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

On successful completion of this course, you will be able to;

  • Develop knowledge and skills of events management theory and practice in a global context
  • Apply an enquiring, analytical and creative approach to understanding and producing events, including key issues in the global industry that have shaped, and continue to shape, events management and the consumer environment
  • Critically analyse how global cultures construct, influence and impact upon events management
  • Systematically utilise appropriate digital, financial, and economical solutions and techniques to analyse and present information to meet the requirements of different challenges involved in planning, implementing, delivering ande evaluating events
  • Critically evaluate the interconnectivity of events operations and wide business sectors within a contemporary setting
  • Apply practical understanding and experiences of the events industry into further employability, that have accumulated throughout the programme of study, and with placement opportunities, both in the UK and overseas, in an events or events-related organisation, which will increase a graduate’s career opportunities
  • Appraise research skills and ethical considerations that are necessary to understand, explore and evaluate a specific topic relevant to the event industries
  • Reflect upon learning, interpersonal skills as well as practical experiences accumulated throughout the course to identify areas for future development
  • Construct an appropriate level of emotional resilience, and a sense of commercial acumen and realism, to operate within often challenging and demanding organisational environments in the events industry

Students will typically receive around 6 hours of contact teaching per week. The contact hours may be made up of a combination of face-to-face teaching, individual and group sessions, and online classes. Students will also be expected to spend a significant amount of time conducting independent study.

The University may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the Covid-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with Government and Public Health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to Covid-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Every aspect of your learning on this course aims to be internationalised. You will explore events case studies from around the world, and your lecturers will share experiences of their work or research in other countries. There may be optional overseas filed trips with visits to different types of events, businesses, and institutions.

As a part of this degree course, you’ll have the opportunity to apply for a work placement (internship) in the UK or abroad, which could be for a term in your final year and/or a full year if you decide on a four-year sandwich course. Alternatively, you could use the sandwich year to study at another university overseas. You are also encouraged to become autonomous learners by developing and practicing your knowledge and skills in events management.

Throughout the course, all of your learning is designed to be in a global context, and you’ll study alongside – and should learn from – students from all over the world. There may also be opportunities to engage in collaborative work with overseas university students/professionals. (subject to availability)

Please note that we are unable to guarantee any field trips, placement, and internship or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

 

What our tutors say...

This course aims to enable students be successful in their chosen career path in the global events industry. It will develop students’ knowledge, understanding and skills to prepare them for a career in all types of events functions, with particularly focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

Dr. Cynthia Zhuang, Senior Lecturer

Clearing places available on this course

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Additional requirements may apply

Haven't met the entry requirements or don’t have the right qualifications? You may still be able to progress onto a degree you’d love by studying a foundation or access course.

View our full list of country specific entry requirements on our Entry requirements page. You can also explore our International foundation year courses.

What our tutors say...

This course aims to enable students be successful in their chosen career path in the global events industry. It will develop students’ knowledge, understanding and skills to prepare them for a career in all types of events functions, with particularly focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

Dr. Cynthia Zhuang, Senior Lecturer

Starts

Fee


September 2021

£9,250 (per year)


January 2022

£9,250 (per year)


Scholarships and bursaries

We offer a variety of scholarships and bursaries to students at Coventry University to help fund the cost of your study. Eligibility may depend on your circumstances and academic achievement.

Starts

Fee


September 2021

£15,000 (per year)


January 2022

£15,000 (per year)


Scholarships and bursaries

There are a number of scholarships available to international students at Coventry University. EU students may be eligible for a transition bursary.

This course may incur additional costs associated with any field trips, placements or work experience, study abroad opportunities or any other opportunity (whether required or optional), which could include (but is not limited to) travel, accommodation, activities and visas.

This course may incur additional costs associated with any equipment, materials, bench fees, studio or facilities hire.

Reduced course fees for EU students

The UK Government has confirmed that EU students who are starting their course in September 2021 and onwards will be classified as an international student. To support our EU community who are affected by this change, Coventry University are providing an EU Member State Transition Bursary.

Students ordinarily domiciled in an EU Member State who prior to the 2021/22 academic intake qualified for UK fees (home fee status), are eligible for the EU Member State Transition Bursary. This will bring fee levels for those students across the Group into line with those of UK students for courses starting in the 2021/22 academic year.

Review more details on our EU Member State Transition Award/Bursary page.

What our tutors say...

This course aims to enable students be successful in their chosen career path in the global events industry. It will develop students’ knowledge, understanding and skills to prepare them for a career in all types of events functions, with particularly focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

Dr. Cynthia Zhuang, Senior Lecturer

Career prospects

Graduate Immigration Route visa

Based on current information from the UK Government, international students whose study extends beyond summer 2021 may be eligible for a visa under the UK Government’s Graduate Immigration Route, which will enable students to stay and work, or look for work, in the UK at any skill level for up to two (2) years. Check the most up to date guidance available to check your eligibility and any updates from the UK Government before making an application or enrolment decision.

Career options for students can include:

  • Junior Events Managers
  • Conference and Exhibition Managers and Organisers
  • Event Planners
  • Conference Producers
  • Marketing Associates
  • Venue Managers
  • Fashion Show Event Producers
  • Events Project Managers

What our tutors say...

This course aims to enable students be successful in their chosen career path in the global events industry. It will develop students’ knowledge, understanding and skills to prepare them for a career in all types of events functions, with particularly focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

Dr. Cynthia Zhuang, Senior Lecturer
Disclaimer

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2021/22 Contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance from time to time.

For International students the tuition fee that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review our tuition fees each year. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.