Global Events Management BSc (Hons) 2020/21 entry

Course code:

Study options:

3 years part-time
4 years sandwich
5 years part-time (UK/EU only)

How to Apply
Location:

Coventry University London

Starting:

September 2020
January 2021

Fees:

2020/21 fees TBC*
2019/20 fees - £9,250

Find out more


Get in touch

Coventry University London

+44 (0) 20 7247 3666


info.london@coventry.ac.uk

Overview

Explore the exhilarating world of global events management at Coventry University London.

The BSc (Hons) Global Events Management course gives students the chance to explore events management in an international context, which should allow them to gain a holistic understanding of the field while ensuring that, upon successful completion of the course, they leave the university as career-ready individuals.

The course seeks to provide a developmental framework that truly immerses students within events management – with the aim of enhancing their career-readiness and employability, and fostering their forward thinking, creativity and innovation.

Located in the number one EMEA city for events activities, the course considers a broad range of events, with particular focus on business events – including conferences, exhibitions, shows, meetings, product launches and awards events.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

What our tutors say...

This course aims to enable students be successful in their chosen career path in the global events industry. It will develop students’ knowledge, understanding and skills to prepare them for a career in all types of events functions, with particularly focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

Dr. Cynthia Zhuang, Senior Lecturer

Course information

The BSc (Hons) Global Events Management course aims to enable students who successfully complete the course to forge successful careers in the global events industry. It will give them the opportunity to gain the knowledge, skills and understanding that they will need to operate across the events industry in a broad range of roles.

At the heart of the course is the delivery of a real business experience. This is achieved through the use of operational case studies, guest speakers (subject to availability), field visits to witness events in action and behind the stage, producing live events projects, opportunities for a placement within an event or events related organisation, volunteering for events and related organisations, and business simulations.  

 *Please note that field trips, placement and volunteering opportunities may be subject to availability, competitive application

Course specification
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Modules

Overview

In year one, students study a mixture of business and events-related subjects, which aims to provide the requisite knowledge and understanding of the events industry and how to use appropriate tools and techniques to approach events theming and design.

Modules

Overview

In year two, students will focus on developing their knowledge and understanding of core events management subjects, building on what they learned in first year. At the end of this year, they will also have the chance to undertake an optional placement year.

Modules

Overview

In third year, students will pull all the knowledge and skills accumulated in the first two years and produce a global event, and explore the importance of events industry further field. They will also have the choice of conducting a research project, or gaining professional experience through internships.

Modules

15th

Coventry University is ranked 15th in the UK Guardian University Guide 2020

In more detail...

  • An innovative, career-focused curriculum, with a specific focus on business events. This course aims to provide a real business experience in which students receive the chance to design, and/or deliver and evaluate an event at the end of each academic year
  • Coventry University is ranked at No. 4 for Hospitality, Event Management and Tourism in the Guardian University Guide 2020
  • London is your classroom. You can live, study and maybe even work in London, giving you a chance to have the exposure to events of all shapes and sizes. It also offers a large number of employability opportunities, which are supported by our dedicated career and employability team on campus
  • The hands-on nature of this course aims to provide you with work-ready skills, which should help you transition more smoothly and effectively into your chosen professional career
  • A dedicated teaching team, all of whom have vast experience in the execution of business events across hospitality, tourism, fashion and marketing sectors
  • There may be opportunities to work with students and professionals globally to design, plan and deliver events, be it physical, digital or virtual
  • Industry experts will come in to share best practice, discuss and offer practical advice on your work (subject to availability)
  • Upon successful completion of the course, you’ll develop a set of knowledge and transferrable skills in planning and managing events, as well as emotional resilience to be career ready in the ever changing events industry, or branch out into the closely related industries such as hospitality, tourism, fashion and businesses in general
  • If you’re interested in starting your own business, you could get business start-up advice and support

Besides lecturers, seminars and our online learning platform ‘Moodle’, aims to give you continuous exposure to the world of work. The course has been designed to be as practical as possible, so that upon successful completion, you should graduate as an experienced, work-ready individual with great employer appeal.

Tutors organise trips to meet major brand-name companies, and arrange networking opportunities with business owners and managers. You may also have the opportunity to go on a field trip overseas, and have access to an active programme of guest speakers who may be high-profile figures from the industry. Please note that trips, networking, field trips overseas, work placements and internships UK and abroad may be subject to availability, competitive application, meeting visa requirements and additional fees.

It’s also important to learn from other members of your course, and you should see your fellow students as a source of new understanding. Our international students are encouraged to share experiences and perspectives from their home countries.

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include coursework, tests, essays, practical or project work, group work, presentations and formal examinations etc.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

Upon successful completion, students should be able to:

  • Develop knowledge and skills of events management theory and practice in a global context
  • Apply an enquiring, analytical and creative approach to understanding and producing events, including key issues in the global industry that have shaped, and continue to shape, events management and the consumer environment
  • Critically analyse how global cultures construct, influence and impact upon events management
  • Systematically utilise appropriate digital, financial, and economical solutions and techniques to analyse and present information to meet the requirements of different challenges involved in planning, implementing, delivering ande evaluating events
  • Critically evaluate the interconnectivity of events operations and wide business sectors within a contemporary setting
  • Apply practical understanding and experiences of the events industry into further employability, that have accumulated throughout the programme of study, and with placement opportunities, both in the UK and overseas, in an events or events-related organisation, which will increase a graduate’s career opportunities
  • Appraise research skills and ethical considerations that are necessary to understand, explore and evaluate a specific topic relevant to the event industries
  • Reflect upon learning, interpersonal skills as well as practical experiences accumulated throughout the course to identify areas for future development
  • Construct an appropriate level of emotional resilience, and a sense of commercial acumen and realism, to operate within often challenging and demanding organisational environments in the events industry

In a typical week you will have up to 12 contact hours, with a mix of lectures, seminars and workshops.

Every aspect of your learning on this course aims to be internationalised. You will explore events case studies from around the world, and your lecturers will share experiences of their work or research in other countries. There may be optional overseas filed trips with visits to different types of events, businesses, and institutions*.

As a part of this degree course, you’ll have the opportunity to apply for a work placement (internship) in the UK or abroad*, which could be for a term in your final year and/or a full year if you decide on a four-year sandwich course. Alternatively, you could use the sandwich year to study at another university overseas*. You are also encouraged to become autonomous learners by developing and practicing your knowledge and skills in events management.

Throughout the course, all of your learning is designed to be in a global context, and you’ll study alongside – and should learn from – students from all over the world. There may also be opportunities to engage in collaborative work with overseas university students/professionals. (subject to availability)

 

 

What our tutors say...

This course aims to enable students be successful in their chosen career path in the global events industry. It will develop students’ knowledge, understanding and skills to prepare them for a career in all types of events functions, with particularly focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

Dr. Cynthia Zhuang, Senior Lecturer

Entry Requirements

A Level BTEC IB Diploma GCSE requirement
BBB  DDM  27 points Minimum 5 GCSEs at A*-C including English Language and Mathematics 

 A-Levels

A-Level applicants are required to have three
 A2 Levels. Coventry University may include AS grades within an offer but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diploma

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements.

The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

Please visit our page on European entry requirements for more information about specific country information.

English as a Foreign Language: an IELTS of 6.0 overall is required for this course. Pre-Sessional English is available if required.

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Select your region to find detailed information about entry requirements:

Our International Student Hub offers information on entry requirements for your country, as well as contact details for agents and representatives should you need more advice.

More detail

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

No, the unconditional offer is only available to those who will take up their place in 2019.

What our tutors say...

This course aims to enable students be successful in their chosen career path in the global events industry. It will develop students’ knowledge, understanding and skills to prepare them for a career in all types of events functions, with particularly focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

Dr. Cynthia Zhuang, Senior Lecturer

Starts

Fee


September 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


January 2021

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2020

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


January 2021

2020/21 fees TBC*
2019/20 fees - £9,250 (per year)


Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee


September 2020

2020/21 fees TBC*
2019/20 fees - £12,924 (per year)


January 2021

2020/21 fees TBC*
2019/20 fees - £12,924 (per year)


Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

What our tutors say...

This course aims to enable students be successful in their chosen career path in the global events industry. It will develop students’ knowledge, understanding and skills to prepare them for a career in all types of events functions, with particularly focus on those associated with businesses operating in the hospitality, tourism and fashion industries.

Dr. Cynthia Zhuang, Senior Lecturer

Career prospects

Career options for students can include:

  • Junior Events Managers
  • Conference and Exhibition Managers and Organisers
  • Event Planners
  • Conference Producers
  • Marketing Associates
  • Venue Managers
  • Fashion Show Event Producers
  • Events Project Managers

What our tutors say...

The teaching, practice and assessments, built in this course, have a clear focus on assisting students in building foundations for a successful future career in events management, developing networking opportunities with a range of organisations and continuous practice of their skills.”

Dr. Cynthia Zhuang, Senior Lecturer
Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021