Marketing and Public Relations BA (Hons)
Course Code
UCAS Code: N520 - Degree
UCAS Code: 025N - HND
Location
CU London (Dagenham
London)
Study mode
Full-time
Sandwich
Duration
3 year - Degree
2 year - HND
Start date
September 2022
January 2023
February 2023
Course overview
Study level: Undergraduate
HNC/HND courses
This exciting honours degree in Marketing & Public Relations (PR) aims to equip students with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by the Chartered Institute of Public Relations (CIPR) students will become members of this professional association for the duration of their degree.
In recent years Marketing and PR has gained increasing significance as organisations look to face local, national and international challenges.
Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.
Why CU London
We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.
Accreditation and Professional Recognition

The Chartered Institute of Public Relations
The Chartered Institute of Public Relations (CIPR) is the leading representative body for the PR profession and industry in Europe. Students achieve both academic and vocational awards (including HNC/HND and Coventry University Honours Degree) and professional recognition from the CIPR.

Chartered Institute of Marketing
Students who complete the HNC Marketing & Public Relations will be exempt on an Accredited Prior Learning (APL) basis from the CIM Level 4 Certificate in Professional Marketing modules ‘Marketing’ & ‘Integrated Communications’. They will be required to pass one elective module to obtain the CIM Level 4 Certificate in Professional Marketing qualification. On completion of the BA (Hons) Marketing & Public Relations students will also be exempted on an APL basis from the CIM Level 6 Diploma in Professional Marketing module ‘Marketing & Digital Strategy’. They will be required to pass two modules, Innovation in Marketing (mandatory), plus one elective module to obtain the CIM Level 6 Diploma in Professional Marketing.
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What you'll study
This course aims to provide a thorough understanding of the marketing industry and PR best practice.
Alongside extensive knowledge of significant marketing functions within core business strategies, you will be equipped with skills essential for successful entry into the marketing sector. Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts.
Furthermore, you’ll learn to develop creativity with an entrepreneurial flair and successfully combine innovative ideas with strategic thinking.
How you'll learn
This course is available as a full-time three year or optional four-year sandwich course, the latter incorporating a work placement or study year in a related field.
Our teaching methods are varied, offering a number of teaching styles to suit the needs of all our students, so in addition to lectures, we also utilise a blended learning approach, including online aspects, workshops and group work. Additional support is available via email and our online learning platform, Aula.
Progression through the modules develops knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation and career development. We will also encourage you to consider your employability and/or entrepreneurial development.
Unlike traditional institutions, there are no end of year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of our learning model.
You can expect up to 20 hours of learning activities per week, made up of face-to-face teaching, individual and group tutorials, online classes and independent learning.
The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.
Assessment
The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.
Assessment methods vary and include, practical class and project performance, written practical reports, project thesis, laboratory experiments, tutorial tasks and assessments, which take place at the end of each six-week block.
Course Breakdown:
- Coursework
- Interactive Assessments
Job ready
On completion, you should be able to:
- Demonstrate understanding and knowledge of the theoretical, analytical and practical aspects of marketing and PR.
- Understand environmental factors that influence sales and marketing strategies, policies and processes which includes the competitive marketplace, supply chain, technology, legislation, regulation and social factors.
- Sources of market information, analysis and research techniques. You will be introduced to the fundamental tools and techniques to undertake reliable market research activities, including an exploration of the role of an external marketing agency. You will also look at the most readily available sources of market information, as well as a consideration of the theories related to assessing the quality of market research information.
- Critically appraise theories related to the development of an international marketing strategy and the risk factors that need to be considered in the development of a successful strategy, including country, currency, cultural and competitor risk.
- Strategic leadership and management. You will examine the resources and operations in respect of sales and marketing operations within an international business context. You will also put together a critical analysis of strategic leadership theory related to the context of a marketing and PR function, including issues related to ethics and governance. You will also explore methods for workforce management and control, including managerial principles as well as tools and techniques.
Entry requirements
Tuition Fees
We pride ourselves on offering competitive tuition fees which we review on an annual basis. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.
Student | Full time | Part time |
---|---|---|
UK | £6,800 per year | Not available |
International | £15,300 per year | Not available |
Careers and opportunities
With an ever-growing demand for marketing professionals in all industries, graduates of a marketing course have an expansive list of career pathways to explore.
Possible career routes include Digital Marketing, Events Management, Account Management and more. With many students CU progressing directly into careers in marketing, PR and sales, this course can lead also to a master’s degree and professional qualifications.
Where our graduates work
Graduates from the Marketing & PR Degree have progressed onto positions including Marketing Co-ordinator, Account Executive and Graduate Manager.
How to apply
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UK Students
Full-time UK undergraduate students apply through UCAS. Otherwise, you will need to apply to CU directly. Read our application pages to find out your next steps to apply.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form
-
International Students
International students should apply directly to CU directly. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for an undergraduate degree view our International pages or Coventry University Group's International hub.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form
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Disclaimer
The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s planned exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance at that time.