Marketing & Public Relations
HNC/HND/BA (Hons)
2020/21 entry

Clearing 2020

Clearing places available on this course

Limited places are available on our courses* with the following tariffs: HNC= 32pts, HND= 40pts, degree= 48pts (*excludes Nursing degrees). Contact us to discuss your options:
Course code:

N520 - Degree
025N - HND
095N - HNC

Study options:

3 year - Degree
2 year - HND
1 year - HNC

Location:

CU Coventry

Starting:

September 2020
November 2020
January 2021
February 2021
April 2021
June 2021

Fees:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 8787


Enquire online

Course code:

N520 - Degree
025N - HND
095N - HNC

Study options:

3 year - Degree
2 year - HND
1 year - HNC

Location:

CU Coventry

Starting:

September 2020
November 2020
January 2021
February 2021
April 2021
June 2021

Fees:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 8787


Enquire online

Course code:

N520 - Degree
025N - HND
095N - HNC

Study options:

3 year - Degree
2 year - HND
1 year - HNC

Location:

CU Coventry

Starting:

September 2020
November 2020
January 2021
February 2021
April 2021
June 2021

Fees:

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 8787


Enquire online

Overview

This exciting honours degree in Marketing & Public Relations (PR) aims to equip you with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by and containing content from the Chartered Institute of Public Relations (CIPR), you will become a member of this professional association for the duration of your course.

In recent years marketing and PR has gained increasing significance as organisations look to face local, national and international challenges. 

Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.

Why CU Coventry

We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.

To ensure an optimised and continual student experience, CU may deliver certain contact hours and assessments via emerging online technologies and methods across all courses.

Employability

Dedicated Careers & Employability department who will assist you in finding employment

Top Quality Courses

Taught by industry professionals, awarded by Coventry University

No End of Year Exams

Our modern teaching techniques mean no last-minute cramming and less stress

Professional Recognition

Specific courses contain additional industry recognised qualifications from awarding bodies

Your course in pictures

Accreditation and Professional Recognition

The Chartered Institute of Public Relations

The Chartered Institute of Public Relations

The Chartered Institute of Public Relations (CIPR) is the leading representative body for the PR profession and industry in Europe. Students achieve both academic and vocational awards (including HNC/HND and Coventry University Honours Degree) and professional recognition from the CIPR. As members of the CIPR, students will have access to benefits offered by the professional body such as networking opportunities, extensive learning resources and improved employment opportunities.


Chartered Institute of Marketing

Chartered Institute of Marketing

Students who complete the Marketing & Public Relations HNC will be exempt on an Accredited Prior Learning (APL) basis from the CIM Level 4 Certificate in Professional Marketing modules ‘Marketing’ and ‘Integrated Communications’. They will be required to pass one elective module to obtain the CIM Level 4 Certificate in Professional Marketing qualification. On completion of the BA (Hons) Marketing & Public Relations, students will also be exempted on an APL basis from the CIM Level 6 Diploma in Professional Marketing module ‘Strategic Marketing’. They will be required to pass two modules, ‘Mastering Metrics’ (mandatory), plus one elective module to obtain the CIM Level 6 Diploma in Professional Marketing.

What our students say

My course has helped me to become more attuned to marketing practises everywhere. Because of the modern-day focus, I can notice and apply aspects of what I learn in class to current operating businesses – which is great for what I want to do.

Andrei Iordan – Marketing & Public Relations

Course information

This course aims to provide an understanding of best practices in the marketing and PR industry.

Alongside extensive knowledge of significant marketing functions within core business strategies, you will be equipped with skills essential for successful entry into the marketing sector. Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts.

Furthermore, you’ll learn to develop creativity with an entrepreneurial flair and successfully combine innovative ideas with strategic thinking.

Course Specification
Download PDF (465kb)

Modules

Overview

This first year is designed to introduce the field of marketing and public relations, focusing on the macro environment, core principles and the role of PR in marketing practices. Throughout the year, the course aims to introduce skills in decision making and information management, along with the fundamentals of marketing communications, providing you with a solid foundation for further exploration in years Students who complete year one are eligible for a Higher National Certificate (HNC) in Marketing & Public Relations.

Modules

  • Marketing Principles

    In this introductory module, you’ll discover the importance of the marketing function in organisational success. You’ll look at popular tools, techniques and marketing strategies commonly used and identify the key points of value creation for diverse customers.

  • Marketing Communications

    Developing key analytical skills, you’ll learn the quintessential tools for marketing communications. Gaining invaluable insight, you will learn to understand integrated marketing activities and assess the importance of consistency with social and ethical principles, while fulfilling legal and regulatory requirements.

  • Public Relations in Context

    This module focuses on the fundamental context of public relations. You’ll be introduced to core topics including definitions, history, ethics, corporate social responsibility and importantly, how PR integrates with other marketing functions. You’ll also discuss the pros and cons of working for an agency or working in-house, and study good and bad PR practices.

  • Contemporary Skills for Public Relations

    As the world moves further towards instant global communication, the skills needed for successful strategy have evolved. In this module, you’ll learn contemporary PR skills such as copywriting, internal communication and crisis communications for international companies. You will also cover media management, where you’ll identify and discuss successful strategies in digital media.

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year, subject to course and availability. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Marketing & Public Relations also runs at CU London. 

Overview

As the course progresses, you'll build on the knowledge gained in year one to cement a solid foundation of core principles. This year, with a focus on the online sphere, you will learn about technology systems to successfully develop and implement innovative marketing strategies. Relationship management and innovative strategy is introduced, alongside enhanced digital marketing practice and effective market segmentation. Students who complete year two are eligible for a Higher National Diploma (HND) in Marketing & Public Relations.

Modules

  • Digital Marketing

    By using real examples of advertising and marketing you’ll explore the essential tools to operate in the digital environment. You will learn how to monitor the effectiveness of a campaign and formulate unique strategies to enhance customer experience, while developing your knowledge of current trends, threats and opportunities in digital marketing.

  • Entrepreneurial Marketing

    An entrepreneurial mindset is essential for the creation of innovative ideas for products and services. In this module you will learn about the concept of entrepreneurial marketing which is the process of creating new, monetisable ideas by adopting the notion of effectuation. You also have the opportunity to practice the use of modern techniques such as targeting, segmentation and positioning.

  • Innovation in PR

    Having the ability to integrate innovation into strategic creation is a skill sought-after by many. We aim to develop your skills in idea creation, innovation and enterprise in PR. Working with your peers, you’ll develop creative approaches for successful public relations practice, studying famous companies for contemporary and relevant assessments.

  • Media Relationship Management

    Focusing on characteristics of key media relationships, you’ll learn how to attract and maintain a mutually beneficial relationship with media sources. You’ll cover the importance of trust and use case studies of famous companies to critically assess positive and negative media coverage.

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year, subject to course and availability. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Marketing & Public Relations also runs at CU London. 

Overview

An optional placement or sandwich year gives you the chance to gain further insight into the industry or career you are seeking to follow, enabling you to apply your theoretical knowledge to the workplace. You can also choose to take an optional year abroad between years two and three. If you decide to take advantage of a placement year this version of the degree will help you acquire valuable work experience and gain an understanding of what employers seek in graduates. It is your responsibility to find a placement with an employer within your chosen sector. The careers and employability department, alongside the course team, will support you throughout your placement year.

Overview

In your final year of study, you will consolidate your expertise through professional placements and your own, self-defined marketing and PR research project. By the end of the course, you will have gained the skills and proficiency necessary for successful integration into the marketing industry. Students who complete year three are awarded a BA (Hons) degree in Marketing & Public Relations.

Modules

  • International Marketing and PR

    Refining knowledge of successful marketing and PR practices, this module focuses on international trade and the distinctions between multilateral marketing, international marketing and pure exporting. Familiarising yourself with key models and theories, economic and non-economic factors is highly important, therefore you’ll also explore topics such as globalisation.

  • Advanced PR Planning

    Drawing on the knowledge of the previous years, tutor insight and independent research, you’ll explore the advanced practice of PR planning in modern organisations. Our tutors will take you through the disciplines of planning and strategy with key considerations, such as behaviour change, target planning, management and structuring of PR teams.

  • Strategic Marketing Management

    Your tutors will teach you core subjects of marketing management, including the building of profitable relationships, creating and delivering brand value and global marketing. Most importantly, you’ll develop the skills and techniques required to create successful marketing strategies and learn how to sustain competitive advantage for contemporary organisations.

  • Marketing and PR Research Project

    You will take charge of delivering a relevant and innovative research project to industry standard. This offers the opportunity to consolidate and showcase the skills and knowledge accumulated throughout the course on a topic of your choosing, incorporating contemporary marketing and PR issues, recommendations and critical reflection on outcomes.

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year, subject to course and availability. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Marketing & Public Relations also runs at CU London. 

15th

Coventry University is ranked 15th in the UK in the Guardian University Guide 2020. CU Coventry is part of the Coventry University Group.

In more detail...

  • Upon completion of this course, you will receive a qualification awarded by Coventry University.
  • You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability Department.
  • You will have the opportunity for multi-campus learning in Coventry, London and Scarborough.
  • In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.
  • Small tutorial group sessions ensure that you receive the mentoring help and support you need.
  • We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.
  • Hands-on experience of marketing and PR practices, with entry into international competitions against other universities.
  • Leadership and Management: Sales and management resources, ethics and governance, managerial principles, management tools and techniques, development, management and exploitation of information and communication systems.
  • International Marketing: Critical appraisal of the theories related to the development of an international marketing and sales strategy, including risk factors, country, cultures and competitors.
  • Industry Adaptation: Environmental factors that influence sales and marketing strategies, policies and processes which includes the competitive marketplace, supply chain, technology, legislation, regulation and social factors.
  • Research Methods: Critical analysis, reflection, information searching and experimental design in the biological sciences. Data collection, analysis and presentation.

Additional study themes include:

  • Innovation and creativity
  • Entrepreneurism
  • Marketing and PR strategy development
  • Marketing and PR practice

There are two main taught options for this course. It is available as a full-time three year programme or an optional four-year sandwich course where you undertake a work placement or study year in a related field. 

Our teaching methods are varied, offering a number of teaching styles to suit the needs of all our students, so in addition to lectures, we also utilise a blended learning approach, including online aspects, workshops and group work. We also operate an open-door policy, with additional availability via email and our online learning platform, Moodle.

Progression through the modules develops knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation and career development. We will also encourage you to consider your employability and/or entrepreneurial development.

Unlike traditional institutions, there are no end of year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of our learning model.

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Breakdown of final grade assessment approximately:

  • 65% Coursework
  • 35% Interactive Assessments

On completion, you will be able to:

  • Demonstrate understanding and knowledge of the theoretical, analytical and practical aspects of marketing and PR.
  • Understand environmental factors that influence sales and marketing strategies, policies and processes which includes the competitive marketplace, supply chain, technology, legislation, regulation and social factors.
  • Sources of market information, analysis and research techniques. You will be introduced to the fundamental tools and techniques to undertake reliable market research activities, including an exploration of the role of an external marketing agency. You will also look at the most readily available sources of market information, as well as a consideration of the theories related to assessing the quality of market research information.
  • Critically appraise theories related to the development of an international marketing strategy and the risk factors that need to be considered in the development of a successful strategy, including country, currency, cultural and competitor risk.
  • Strategic leadership and management. You will examine the resources and operations in respect of sales and marketing operations within an international business context. You will also put together a critical analysis of strategic leadership theory related to the context of a marketing and PR function, including issues related to ethics and governance. You will also explore methods for workforce management and control, including managerial principles as well as tools and techniques.

Full-time

Full-time students can expect up to 20 hours of learning activities per week. The majority of this will be face-to-face teaching, with the addition of individual and group tutorials and independent/online learning.

Classes usually run Monday to Friday at a fixed time each day, either in the morning (9am-1pm) or afternoon (2pm-6pm). On Wednesdays we offer a choice of enhancement activities between 9.30am-1.30pm to support your studies, providing time in the afternoon to engage in clubs and societies.

Groups are kept at an average of 25-50 students per class. This way, students can take advantage of small numbers to increase contact time with lecturers.

Previous students have had the opportunity to participate in international field trips to Barcelona, Amsterdam and Geneva, as well as getting involved in collaborative online learning projects with international universities, most recently Aalborg University in Denmark. 

What our students say

My course has helped me to become more attuned to marketing practises everywhere. Because of the modern-day focus, I can notice and apply aspects of what I learn in class to current operating businesses – which is great for what I want to do.

Andrei Iordan – Marketing & Public Relations

Clearing places available on this course

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What our students say

My course has helped me to become more attuned to marketing practises everywhere. Because of the modern-day focus, I can notice and apply aspects of what I learn in class to current operating businesses – which is great for what I want to do.

Andrei Iordan – Marketing & Public Relations

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2020

£6,500 (per year)


November 2020

£6,500 (per year)


January 2021

£6,500 (per year)


February 2021

£6,500 (per year)


April 2021

£6,500 (per year)


June 2021

£6,500 (per year)


Starts

Fee


September 2020

£6,500 (per year)


November 2020

£6,500 (per year)


January 2021

£6,500 (per year)


February 2021

£6,500 (per year)


April 2021

£6,500 (per year)


June 2021

£6,500 (per year)


Starts

Fee


September 2020

£13,900 (per year)


November 2020

£13,900 (per year)


January 2021

£13,900 (per year)


February 2021

£13,900 (per year)


April 2021

£13,900 (per year)


June 2021

£13,900 (per year)


Fees & Funding

We price our courses competitively in an attempt to make higher education accessible for a wide range of people. Your tuition fees will cover all of your classes, online tutorials, some of the learning materials and access to our Library & Learning Services. 

Funding

As a full-time or part-time student resident in the UK or EU, you can apply for a loan to cover the cost of your tuition fees at CU Coventry from Student Finance England.

What our students say

My course has helped me to become more attuned to marketing practises everywhere. Because of the modern-day focus, I can notice and apply aspects of what I learn in class to current operating businesses – which is great for what I want to do.

Andrei Iordan – Marketing & Public Relations

Career prospects

With an ever-growing demand for marketing professionals in all industries, graduates of a marketing course have an expansive list of career pathways to explore.

Possible career routes include digital marketing, events management, account management and more. While many graduates progress directly into careers in marketing, PR and sales, this course could also lead to a master’s degree and professional qualifications.

Where our graduates work

Graduates from our marketing degree have progressed on to positions including Marketing Coordinator, Account Executive and Graduate Manager.

What our students say

My course has helped me to become more attuned to marketing practises everywhere. Because of the modern-day focus, I can notice and apply aspects of what I learn in class to current operating businesses – which is great for what I want to do.

Andrei Iordan – Marketing & Public Relations
Disclaimer

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s planned exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance at that time. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.