Dr Hanna Yakavenka

Head of Marketing, Fashion, Hospitality and Tourism

Email: hanna.yakavenka@coventry.ac.uk 

Dr Hanna Yakavenka has joined Coventry University London as a Head of Marketing, Fashion, Hospitality and Tourism Department in August 2017.  Previously she was managing International Partnerships and Dual degree provision at the University of Greenwich. Dr Yakavenka is Coventry University London representative on the Coventry University Quality in Learning and Teaching committee and Academic Board. She also chairs Coventry University London QuiLT committee. Dr Yakavenka holds CMI Coaching Qualification, is a Senior Fellow of the Higher Education Academy, an editorial member of two peer reviewed academic journals, an external examiner, and a local school governor.


  • 2015 Senior Fellowship of the Higher Education Academy (PR084568)
  • 2011 Professional Development Certificate Transforming Learning with Digital Technologies (University of Greenwich, UK)
  • 2006 PhD in International Business, sponsored by the ORS Award Body, Manchester Metropolitan University Business School (UK)
  • 2001 MA by Research in International Business Management, Manchester Metropolitan University (UK)

Professional and Industry Memberships

  • 2017 – CMI Coaching & Mentoring Qualification (level 7)
  • 2014 - present - External Examiner for MSc Entrepreneurship programme at Liverpool John Moores University
  • 2013 - 2015 External Examiner for UG Business and Management programme delivered in partnership between Russian British Institute (Chelyabinsk/Russia) and University of Wales (UK)
  • 2011 – 2015 External Examiner for UG and PG Management Programmes at University of Wales Trinity St David

Research and Consultancy

In her PhD Dr Yakavenka investigated the impact of international management knowledge transfer on business education programmes in a post-Soviet environment. She researched how knowledge transforms when it is transferred across cultures and whether local agents are capable of dealing with the complexities of the transfer to enable its’ effective utilisation of the outcomes in the host environment.  Her current research interests are in the field of knowledge management and cross-cultural communication, peer learning and professional development, internationalisation of the university curricula, and programme design. Dr Yakavenka is an experienced curriculum and textbooks reviewer, chair of institutional validation and review events and has extensive international recruitment experience.

Publications and Scholarship Activities 

Conference papers and presentations

Yakavenka, H and De Vita R (2012) Engagement in online learning: a case study on MBA students undertaking a professional internships. Compass: the Journal of Learning & Teaching at the University of Greenwich, 6th Edition

H.Yakavenka (2013) Trainers for Sustainable Global Education, Olbian Forum 2013: Strategies of the Black Sea Region Countires in Geopolitical Space. Yalta, Ukraine, June 5-9, Conference proceedings pp.41-43.

H.Yakavenka and R. De Vita (2012) Exploring Social Networks of PG students to Enhance University Learning Experience Society for Research into Higher Education Annual Research Conference 12-14 December, Newport, Wales, UK Available here

H. Yakavenka (2012) Redefining the Role of Higher Education Institutions In Knowledge Oriented Economies,

International Scientific and Practical Conference “Sustainable economic development: international and national aspects”. Polotsk, Belarus October 25-26, conference proceedings Vol 2 pp.123-127.

H. Yakavenka and R. De Vita (2012) Mastering Professional Competencies via Peer Networks, SUNBELT XXXII Conference. Redondo Beach, USA on 12-18 March 2012. 

Book chapters

Yakavenka, Hanna (2012) Developing professional competencies through international peer learning communities. In: Virtual Professional Development and Informal Learning via Social Networks. IGI Global, Hershey, PA, USA. pp. 134-154. ISBN 9781466618152 (print), 9781466618176 (eISBN)


Yakavenka, Hanna (2009) Transfer of international knowledge: the role of host educators. VDM Verlag Dr. Müller Aktiengesellschaft & Co. KG, Saarbrücken, Germany. ISBN 978-3639130447


Yakavenka, H and De Vita R (2012) Case study: International Business Programme, University of Greenwich Learning From International Practice project run by QAA in Scotland under Enhancement agenda Available here.

Hanna Yakavenka

Teaching Areas

  • International business and cross-cultural management
  • Personal professional skills development
  • Professional practice and business research methods