Xiao Peng Wu

Xiao Peng says:

"Having developed a feasible business idea throughout my time at Coventry University London, I selected to complete the Entrepreneurship project option as part of my fourth term module, as I was keen to implement my business idea. My idea involved creating a smartphone App to improve the customer experience when purcahsing cosmetic products.

One of the greatest benefits of this project was the one to one sessions with my personal supervisor who played the role of "venture capitalist" helping to critique and shape almost every part of my business plan. This helped to reveal some issues that exsisted in my business model that I had not yet considered, allowing me to make necessary improvements to my business plan.

Such practice provides me a comprehensive training on my problem solving capability, communication skills and knowledge integration ability. I believe the training I had throughout the project will definitley lift the altitude of my career as a business owner as well as an employee".

MBA Global Business Management


The Queen's Award for Enterprise
University of the year shortlisted
QS Five Star Rating 2023