Tourism and Hospitality Management BA (Hons)

Undergraduate
HNC/HND courses

Learn how to create experiences and develop your future in tourism and hospitality.

Course option

Degree with foundation year

Year of entry

2026-27 2027-28

Location

CU Coventry (Coventry)

Study mode

Full-time
Sandwich

Duration

3 years full-time
4 years sandwich

UCAS codes

N890

Start date

September 2027

How to apply

Book an Open Event

Download a prospectus

Course overview

Develop business, service and leadership skills for a fast-moving international industry shaped by travel, customer experience and memorable moments.

This course can help you turn your interest in tourism, hospitality and events into practical management knowledge that would be useful in building your confidence to work across organisations that serve visitors, guests and destinations.

You will study how tourism and hospitality organisations operate, how destinations and services are marketed, and how businesses respond to customer expectations, sustainability challenges and external pressures. The course is designed to help you develop knowledge in areas such as operations, finance, marketing, events, destination management, crisis management and strategic business impact.

Why study this course

Build skills across tourism and hospitality
Study both tourism and hospitality management to develop knowledge across operations, marketing, customer experience, strategy and business decision-making in a fast-moving global industry.
Explore sustainability, destinations and global challenges
Examine issues shaping the sector, including sustainable tourism, destination management, crisis management and the wider social, economic and environmental factors affecting tourism and hospitality businesses.
Develop practical, career-focused skills
Take part in varied, industry-focused assessments designed to help you apply your learning to realistic tourism and hospitality scenarios.
Boost your leadership and management confidence
Develop knowledge of people management, operations, customer experience and business decision-making, helping you develop knowledge and confidence relevant to management-focused roles in tourism and hospitality settings.
Study one module at a time
Focus on one 30-credit module over a six-week block with no end-of-year exams. This approach uses practical, exam-free assessments to build your knowledge step by step with regular feedback.

Professional recognition

Confederation of Tourism and Hospitality (CTH)

The Confederation of Tourism and Hospitality (CTH) is the UK’s leading specialist professional awarding body for vocational qualifications in the hospitality and tourism sector. Graduates of our degree course will be awarded a CTH Level 6 Professional Diploma in Tourism and Hospitality Management at no additional cost.¹

Find out more about Jonathan Harris, the Associate Head of School for Business at CU Coventry.

What you'll study

Modules

Understanding the Global Hospitality and Tourism Industry – 30 credits

This module introduces the principles and practices that shape the global hospitality and tourism sector.

You will explore the economic and social impact of tourism, the changing nature of the industry, and the skills needed to manage hospitality and tourism businesses effectively. Module content will also consider global trends, cultural exchange, business strategy and the role of tourism in domestic and international economies.

Compulsory

Hospitality Operations – 30 credits

This module examines key operational management principles within the hospitality sector.

You will explore daily business planning and operations with a focus on accommodation services, front office functions, and food and beverage management. Module content will also consider quality standards, Standard Operating Procedures, effective communication, supplier relationships and the challenges of training and developing employees.

Compulsory

Tourism Geographies – 30 credits

This module explores major global tourism attractions from social, geographical and cultural perspectives.

You will study a range of destinations, attractions, tourist types and travel motivations. You will also examine the economic value of domestic and international tourism, as well as the social, cultural, geological and geographical features of tourist destinations.

Compulsory

Marketing and Financial Management in Hospitality – 30 credits

This module introduces key concepts in marketing and financial management within hospitality and tourism.

You will explore the marketing mix, branding, customer engagement, loyalty and the relationship between organisations and their customers. This module also introduces financial management principles such as revenue, profit and loss, pricing and capital investment, using real-world examples from the hospitality and tourism industries.

Compulsory

Modules

Strategic Marketing in Hospitality and Tourism – 30 credits

This module aims to develop your understanding of strategic marketing in hospitality, travel and tourism.

You will engage with marketing theories and principles, with attention to both domestic and international contexts. You will also explore market analysis, external business factors, service marketing, branding, relationship marketing, experiential marketing and e-marketing, while developing skills in creating marketing plans for tourism and hospitality organisations.

Compulsory

Human Resource Management in Tourism and Hospitality – 30 credits

This module explores how people are supported and managed within tourism and hospitality organisations.

You should develop knowledge of human resource management and the skills needed to manage people in the sector. You will examine HR planning, personnel practices, strategic human resource management and how effective people management can improve operations and support future business success.

Compulsory

Tourism Destination Management – 30 credits

This module examines tourism and tourist behaviour from a destination management perspective.

You will explore how different forms of tourism are planned, managed and regulated within destinations. You will consider the impacts of tourism on environments, communities and resources, and evaluate sustainable tourism, ethical tourism practices, destination governance, stakeholder roles and alternatives to traditional mass tourism.

Compulsory

Crisis Management in Global Hospitality and Tourism – 30 credits

This module examines crisis management in tourism and hospitality, focusing on the impact of natural and human-made disasters and disruptive events.

You will consider how crises can affect travel demand, consumer confidence, local businesses, destinations and regional economies. Module content covers the importance of communication, media management, coordinated response strategies and proactive and reactive approaches to managing crises and recovery in the global tourism and hospitality sector.

Compulsory

To help you explore a potential career path and apply your learning in a professional setting, you may be able to undertake a work placement² between your second and final years of study. Work placements can help you gain practical experience, develop transferable skills and gain insight into the type of work you may want to do in the future.

Placements are optional and are not guaranteed. You will need to apply for opportunities, and each placement must be approved before it can count towards your placement year. Employers or host organisations make the final selection decisions, and you may need to meet academic, conduct, right-to-work, visa or other eligibility requirements.

Key opportunities

Complete an approved work placement: apply for practical experience related to your course and career ambitions, typically lasting at least 26 weeks.
Reflect on professional development: recognise and document the skills, knowledge and experience you gain during your time in industry.
Broaden your global perspective: where available, you may be able to apply for an international work or study opportunity. These opportunities may depend on availability, academic approval, eligibility, visa and travel requirements, and additional costs.

This optional year is non-credit-bearing. If you successfully complete it, your experience will be formally recognised on your final degree certificate.

If you are sponsored by the University and choose to apply for an international work placement, you must comply with UKVI immigration regulations. You can contact us for guidance before making arrangements.

Modules

Emerging Issues in the Tourism and Hospitality Industry – 30 credits

This module explores current research, policy and strategic issues affecting tourism and hospitality.

Develop a critical awareness of contemporary theoretical and policy-relevant issues, including tourism’s contribution to the economy, regulation, governance and visitor experience. Case studies from different economic, social and political systems will help you to understand how tourism policy and strategy are developed, implemented and evaluated.

Compulsory

Strategic Business Impact – 30 credits

This module examines how the external business environment affects hospitality and tourism organisations.

You will explore economic, social, political, technological and ethical forces, considering how they influence organisational functions, strategy and decision-making. This module also covers ethically sensitive areas such as dark tourism, including stakeholder expectations, cultural perceptions, reputation and governance.

Compulsory

Tourism and Hospitality Project – 30 credits

This module allows you to bring together your knowledge of tourism and hospitality management through an applied project.

Responding to a business scenario, you will be tasked with applying relevant theory to strategic questions or issues facing a tourism or hospitality organisation. The project is designed to showcase your ability to investigate strategies, gather and analyse secondary data, make recommendations and demonstrate independent research linked to your interests or career aspirations.

Compulsory

Event Management for Tourism and Hospitality – 30 credits

This module combines theory and practice in the planning, management and evaluation of events within tourism and hospitality.

This module is designed to develop your skills in event marketing and promotion, financial planning and reporting, project management, event bidding, stakeholder engagement and consumer behaviour. A key part of the module is the planning, organisation and delivery of a live event2, helping you apply theory to practice and develop teamwork, leadership and problem-solving skills.

Compulsory

We regularly review our course content to keep it relevant and current for our students. Consequently, we may update modules to reflect the latest industry standards.

How you'll learn

Teaching and learning methods may include:

lectures: gain expert insights and a structured overview of key concepts, and current research and industry developments
seminars: engage in discussion and debate, deepening understanding and critical thinking
tutorials: receive guidance and support to solve complex problems and consolidate learning
presentations: develop communication skills and the ability to convey technical ideas
group projects: build teamwork and collaboration skills while tackling tourism and hospitality scenarios
workshops: apply knowledge hands-on, enhancing practical skills and problem-solving abilities
online learning: access flexible resources for self-paced study and reinforcement of key concepts.

Teaching contact hours

As a full-time undergraduate student, you will study modules totalling 120 credits each academic year. A typical 30-credit module requires 300 hours of study. Study hours are made up of teaching contact hours and guided and independent study.

Teaching hours

Teaching hours may vary, depending on where you are in your studies, but on average, you will have between 10 and 12 teaching and learning hours each week. You will also have the option to attend additional sessions, including time with a progress coach or to meet with staff for advice and feedback. As you progress through your studies, teaching hours may reduce.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.

Online learning

As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

Assessment methods vary by module and may include: 

reports
consultancy projects
case studies
vlogs
literature reviews
presentations
feasibility studies
live event management
time-constrained assessments.

The Coventry University Group assessment strategy ensures fair assessment and supports student progression towards achieving the intended learning outcomes.  

Entry requirements

Typical entry requirements:

UCAS points: 104 UCAS tariff points
A Level: Minimum two A2 levels
BTEC: BTEC equivalent qualification
GCSE: GCSE maths and English at grade 4 / C, or Functional Skills Level 2, or other equivalent Level 2 awards.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Contextual/Fair Access Offers

If you meet the criteria for our Fair Access Offer, you could automatically receive a contextual offer which is 16 UCAS points lower than our standard entry requirements. View the criteria for our Fair Access Offer.

UCAS points: 104 UCAS tariff points
A Level: Minimum two A2 levels
BTEC: BTEC equivalent qualification
GCSE: GCSE maths and English at grade 4 / C, or Functional Skills Level 2, or other equivalent Level 2 awards.

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on how to apply and travelling to and living in the UK.

English language requirements

IELTS of 6.0 overall, with no component part lower than 5.5)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Not got the required grades? We offer this degree with an integrated foundation year.

Fees and funding

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	2027/28 fees TBC 2026/27 fees: £9,790 per year	Not available
EU	2027/28 fees TBC 2026/27 fees: £9,790 per year with EU Support Bursary 2027/28 fees TBC 2026/27 fees: £15,500 per year without EU Support Bursary	Not available
International	2027/28 fees TBC 2026/27 fees: £15,500 per year	Not available

If you choose to study this course with a professional placement² or study abroad year, you will need to pay a tuition fee³ to cover your academic support throughout your placement year. Students commencing their professional placement in the academic year 2028/29 will pay £1,575 if they are paying UK fees, or £1,900 if they are paying international fees.

For advice and guidance on tuition fees and student loans visit our Fees and Funding page and see The University’s Tuition Fee and Refund Terms and Conditions.

The University will charge the tuition fees that are stated in the table above for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permits an increase in tuition fees, the university may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with the Retail Price Index (RPI), a UK measure of inflation that tracks changes in the cost of living.

If you choose to study this course with a professional placement or study abroad year, the University will charge the tuition fees stated above for those on a placement during Academic Year 2028/29. The University will review professional placement tuition fees each year. For UK (home) students, the University may increase fees for each subsequent year of study, but such that it will be no more than 5% above RPI.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) you may be charged the tuition fees in force at the time you take that additional period of study, and/or in line with any legislative changes that apply at that time.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them. Find out what's included in your tuition costs.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad) which may include costs of travel, accommodation, equipment or uniform required for the placement and any visa-related costs.

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We assess your fee status using the information in your application. This status determines your tuition fees and the scholarships or financial support you can get. The Department for Education sets the rules for who pays UK (home) or international (overseas) fees in England.

The regulations list which students can pay the home fee rate. Because these rules are complex, the UK Council for International Student Affairs (UKCISA) provides fee status guidance to help you find the right category. If you meet all the criteria for one category, your institution must charge you the home rate.

Facilities

All our facilities are located at Mile Lane, where the building has been designed to support collaboration, creativity and independent study. You can use the library, open-access IT suites and laptop loan scheme to help you study on campus or around your own schedule. 

The library offers a silent study area and access to an extensive collection of eBooks and online learning resources. Teaching spaces feature large screens to support interactive learning. Between classes, you can relax in indoor and outdoor social spaces, grab a coffee in the café, or speak to our student support and careers advice teams.

When available, you can also make the most of the facilities at the main Coventry University campus.

You’ll use facilities through timetabled teaching, practical activities and relevant independent study. Access may vary by module, activity, capacity, supervision or safety requirements. Access may change or be limited where the University needs to follow public authority guidance, decisions or orders.

Careers and opportunities

This course is designed to help you build business, management and customer experience skills relevant to careers across tourism, hospitality and events. Through your studies, you can develop skills in communication, leadership, teamwork, problem-solving and strategic thinking, which may be useful across a wide range of service-led industries.

You could go on to work in areas such as hotels, visitor attractions, airports, events, travel and destination management.

Potential career paths include:

hotel manager
events manager
tourism operations manager
destination manager
hospitality marketing executive
customer experience manager.

These are examples of possible career paths. Some roles may require further training, professional qualifications, accreditation or experience.

Where our graduates work:

Graduates have gone on to further study in areas including business, advertising, public relations, enterprise and branding. Others have progressed into roles with organisations such as Whitbread, Birmingham Airport, Leonardo Hotels, No Ordinary Hospitality Management and Premier Inn.

How to apply

BA (Hons) with foundation year

Apply via UCAS

C85

Institution code

View our courses on UCAS

Visit UCAS

UK students

Full-time UK undergraduate students apply through UCAS. Read our application pages to find out your next steps to apply.

How to apply

Apply via UCAS

If you'd like further support or more information about your course get in touch with us today.

+44 (0)24 7765 6565

cuc@coventry.ac.uk

Complete our contact form

International students

International codes:
CUGU013

International students should apply to CU Coventry directly. Read our application pages to find out your next steps to apply.

How to apply

For further support for international applicants applying for an undergraduate degree view our International pages or Coventry University Group's International hub.

If you'd like further support or more information about your course get in touch with us today.

+44 (0)24 7765 6565

internationalenquiries.io@coventry.ac.uk

Complete our contact form

Disclaimers

Coventry University, Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations, partnerships and memberships

Some of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the University maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will notify applicants and students as soon as possible.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. Before seeking an overseas placement, read our visa advice page.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first academic year of study. The University will review tuition fees each year.

For UK (home) students, if the Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees annually but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (for example to repeat a year or resit examinations) you may be charged the tuition fees in force at the time you take that additional period of study, and/or in line with any legislative changes that apply at that time.

⁴Facilities

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised. Availability and access may be reduced or restricted when the University is following public authority guidance, decisions or orders or internal health and safety requirements.

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the University. A copy of the current 2026/2027 contract is available for information purposes only. The 2027/28 contract will apply to the 2027/28 intakes and may differ from the current version. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the University will owe to you. You should read the applicable Student Contract carefully before you accept an offer of a place and before you enrol at the University.