Overview
Tourism and hospitality is a large and ever-expanding industry, benefiting from consistent year-on-year growth in the UK. It supports millions of jobs in England and is worth billions to the UK economy.
This industry is fast paced and challenging, requiring flexible, hardworking and determined individuals to head the evolving industry. Working in this industry opens up the possibility of exciting working conditions, meeting people from all cultures and using creativity to solve problems in your day to day activities.
As a broad and widely-respected degree, students who study this course benefit from varied career prospects. This course incorporates business and management as well, so you could progress into the hotel industry, events management, travel operations and many more.
Why CU Coventry
We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.
Employability
Dedicated Careers & Employability department who will assist you in finding employmentTop Quality Courses
Taught by industry professionals, awarded by Coventry UniversityNo End of Year Exams
Our modern teaching techniques mean no last-minute cramming and less stressProfessional Recognition
Specific courses contain additional industry recognised qualifications from awarding bodies
Accreditation and Professional Recognition
The Confederation of Tourism and Hospitality (CTH) is the UK’s leading specialist professional awarding body for qualifications in the growing hospitality and tourism sector. Graduates of our degree course are awarded a Level 6 Advanced Diploma in Tourism Management, a professionally recognised qualification.
What our students say...
This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.
Course information
Tourism is a key area of both the domestic and global economy. As such, there is a real demand for talented individuals who understand the management of tourism and hospitality businesses and who can think about business development.
This course is designed to ensure that our graduates are the talented and knowledgeable individuals needed for the tourism and hospitality industry, providing you with the skillset to be successful in this growing market.
3rd
Coventry University has been rated 3rd for Hospitality, Event Management and Tourism in 2020.
Guardian University Guide 2020
Course Specification
Download PDF (228kb)
Modules
Coventry University is ranked 15th in the UK in the Guardian University Guide 2020. CU Coventry is part of the Coventry University Group.
In more detail...
Facilities
Located on our Mile Lane campus, you will have access to our Library & Learning Services (LLS), fully equipped seminar rooms and impressive IT suites. Plus, you can take advantage of reading rights in Coventry University’s Lanchester Library, make use of sport centre facilities and receive full membership to Coventry University Students’ Union (CUSU).
Staff
This course has been developed and is taught by practising professionals and industry experts. Our academics bring a wealth of expertise to the classroom with many continuing to undertake research and other projects alongside teaching, meaning our students gain a well-rounded and relevant teaching experience.
Practical Experience
Throughout your studies, you will find that the course is underpinned with practical elements. Assessing case studies will help to develop the practical skills needed for a career in a variety tourism and hospitality roles. You will learn key management techniques and develop essential data handling, reporting and broader leadership skills.
Placements
At CU Coventry, we put a strong focus on getting our graduates ready to enter the job market. This can be done in a variety of ways—one key element is work placements. With this degree, you are given the opportunity to undertake short and long-term placements in between your second and third year.
- Upon completion of this course, you will receive a qualification awarded by Coventry University.
- Coventry University have been rated 3rd in The Guardian University Guide for Hospitality, Event Management and Tourism in 2020.
- You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability department.
- An opportunity to study at our different locations across the UK, in Coventry, London and Scarborough.
- In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.
- Small tutorial group sessions ensure that you receive the mentoring help and support you need, whenever you need it.
- We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.
- Hands-on experience of organising your own event in your final year, which is supported by the University.
- Free student membership of The Confederation of Tourism and Hospitality for final year students.
- People - people are such a critical success factor within both sectors, it is essential you develop an appreciation of Human Resource Management (HRM) and the theories related to planning, recruitment, motivation and training. You will also look at performance management and employment legislation and regulations.
- Tourism - you will critically evaluate the emerging theme of sustainable tourism by examining real-world examples. You will gain a critical insight into the operating systems of the tourism industry from the perspective of the tour operator and will explore issues such as marketing, product development, subcontractor relations, the role of non-governmental organisations (NGOs), consumer relations and ethical consumerism.
- Finance - you will look at the sources, uses and management of finance, the use of accounting and other information systems for the management of hospitality and tourism. You will learn the financial data which can inform managerial decision making within both sectors. You will consider the methods used to analyse and interrogate also, along with accounting principles.
- Marketing - you will look at the theories related to marketing strategy, planning and implementation within the hospitality and tourism industries. You will deepen your understanding of the operational requirements of both sectors with a critical consideration of marketing strategy, including the emerging principles of relationship based marketing and how this can be applied in the hospitality and travel and tourism sectors.
- Entrepreneurship - you will be required to consider all aspects of hospitality, travel and tourism management from the perspective of the business owner. You will particularly focus on the skills and competencies required to be a successful entrepreneur in these sectors.
This course is available as a full-time three year or optional four-year sandwich course, the latter incorporating a work placement or study year in a related field. Our teaching methods are varied, offering a number of teaching styles to suit the needs of all our students, so in addition to lectures, we also utilise a blended learning approach, including online aspects, workshops and group work.
We also operate an open-door policy, with additional availability via email and our online learning platform, Moodle.
Progression through the modules develops knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation and career development. We will also encourage you to consider your employability and/or entrepreneurial development.
Unlike traditional institutions, there are no end of year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of our learning model.
The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.
Assessment methods vary and include, practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which take place at the end of each six-week block.
Breakdown of final grade assessment (approximate):
- 80% Coursework
- 20% Interactive Assessments
On completion, you will be able to:
- Demonstrate understanding and knowledge of the theoretical, analytical and practical aspects of policies, strategies and processes within a changing environment.
- Critically appraise theories related to the development of a tourism management strategy including, the risk factors that need to be considered in the development of a successful strategy, such as, country, currency, cultural and competitor risk.
- Develop appropriate research, alongside the ability to undertake reliable market research activities.
- Operate, lead and collaborate in a team to solve problems of a practical (experimental) nature and to provide appropriate solutions.
- Apply appropriate presentation and evaluation tools to establish the significance of research data produced.
Full-time students are expected to attend CU Coventry every day of the week.
The majority of this will be face to face teaching, with the addition of individual and group tutorials and independent/online learning, as well as enhancement activities on Wednesdays.
Classes run daily and students are allocated to either:
Morning - 9am-1pm or
Afternoon - 2pm-6pm
Both morning and afternoon sessions have the addition of Enhancement Wednesdays when students can choose individualised learning activities between 9.30am-1.30pm to support their study, providing time in the afternoon to engage in clubs and societies.
We hold tutorials in small groups every week. These sessions are mandatory and ensure you receive detailed feedback about your work, go into depth on specific topics and have any of your burning questions answered.
Groups are kept at an average of 25-50 students per class. This way, students can take advantage of small numbers to increase contact time with lecturers.
Previous students have had the opportunity to participate in international field trips to Barcelona, Munich, Paris, Prague, Amsterdam, Madrid and Dublin.
Students who have chosen to take placement years have secured global internships in New York, Florida, Dubai and a variety of European destinations.
What our students say...
This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.
Entry Requirements
Unconditional offers
We want to recruit the best students to CU Coventry. We assess an applicants' past, current and predicted performance and commitment to the course, and we may feel that it is appropriate to reward consistently high-achieving students with an unconditional offer to CU Coventry. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join CU Coventry.
Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. Requirements for specific courses differ and not all degree courses will be taking part in the scheme. The unconditional offer will be confirmed once a selected applicant has made CU Coventry their firm choice.
CU Coventry has assessed that you can achieve the required grades and we have demonstrated this belief by making you an offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your offer.
We will consider other qualifications for a pre-result unconditional offer if you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: The International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).
An unconditional offer is what it says it is. So, if you don’t meet your predictions then your place is still guaranteed. However, we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.
No, the unconditional offer is only available to those who will take up their place in the year for which they applied.
If you don’t meet the entry requirements for this course, we have a number of programmes which upon successful completion and meeting any additional entry criteria, qualifies you onto a place on this degree course, such as Foundation Years or Access to Higher Education Diplomas.
What our students say...
This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.
Tuition Fees
We pride ourselves on offering competitive tuition fees which we review on an annual basis. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.
Fees & Funding
We price our courses competitively in an attempt to make higher education accessible for a wide range of people. Your tuition fees will cover all of your classes, online tutorials, some of the learning materials and access to our Library & Learning Services.
Funding
As a full-time or part-time student resident in the UK or EU, you can apply for a loan to cover the cost of your tuition fees at CU Coventry from Student Finance England.
What our students say...
This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.
Career prospects
As one of the strongest sectors in terms of growth and employment opportunities, the tourism industry brings £106 billion to the UK economy.
With a degree in tourism you have the opportunity to move into a wealth of careers, such as management, marketing, business and even crisis management.
Where our graduates work
Some graduates have gone onto further study in business, advertising, public relations, enterprise and branding at institutions across the UK and internationally, while others have gone on to work successfully in leading global companies such as the Marriott Hotel, Whitbread and Birmingham Airport.
What our students say...
This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.
Disclaimer
The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.
