Tourism & Hospitality Management BA (Hons) 2020/21 entry

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Course code:

Degree - N890
HND - 09VN
HND - 098N

Study options:

3 year - Degree
2 year - HND
1 year - HNC

Location:

CU Coventry

Starting:

September 2020
January 2021
November 2020
February 2021
April 2021
June 2021

Fees:

£6,500

Find out more

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 8787


Enquire online

Course code:

Degree - N890
HND - 09VN
HND - 098N

Study options:

3 year - Degree
2 year - HND
1 year - HNC

Location:

CU Coventry

Starting:

September 2020
January 2021
November 2020
February 2021
April 2021
June 2021

Fees:

£6,500

Find out more

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 8787


Enquire online

Course code:

Degree - N890
HND - 09VN
HND - 098N

Study options:

3 year - Degree
2 year - HND
1 year - HNC

Location:

CU Coventry

Starting:

September 2020
January 2021
November 2020
February 2021
April 2021
June 2021

Fees:

£13,900

Find out more

Get in touch

For questions regarding study and admissions please contact us:

+44 (0) 24 7765 8787


Enquire online

Overview

Tourism and hospitality is a large and ever-expanding industry, benefiting from consistent year-on-year growth in the UK. It supports millions of jobs in England and is worth billions to the UK economy.

This industry is fast paced and challenging, requiring flexible, hardworking and determined individuals to head the evolving industry. Working in this industry opens up the possibility of exciting working conditions, meeting people from all cultures and using creativity to solve problems in your day to day activities.

As a broad and widely-respected degree, students who study this course benefit from varied career prospects. This course incorporates business and management as well, so you could progress into the hotel industry, events management, travel operations and many more.

Why CU Coventry

We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.

To ensure an optimised and continual student experience, CU may deliver certain contact hours and assessments via emerging online technologies and methods across all courses.

Employability

Dedicated Careers & Employability department who will assist you in finding employment

Top Quality Courses

Taught by industry professionals, awarded by Coventry University

No End of Year Exams

Our modern teaching techniques mean no last-minute cramming and less stress

Professional Recognition

Specific courses contain additional industry recognised qualifications from awarding bodies

Your course in pictures

Accreditation and Professional Recognition

The Confederation of Tourism and Hospitality (CTH) is the UK’s leading specialist professional awarding body for qualifications in the growing hospitality and tourism sector. Graduates of our degree course are awarded a Level 6 Advanced Diploma in Tourism Management, a professionally recognised qualification.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - Tourism & Hospitality Management

Course information

Tourism is a key area of both the domestic and global economy. As such, there is a real demand for talented individuals who understand the management of tourism and hospitality businesses and who can think about business development.

This course is designed to ensure that our graduates are the talented and knowledgeable individuals needed for the tourism and hospitality industry, providing you with the skillset to be successful in this growing market.

3rd

Coventry University has been rated 3rd for Hospitality, Event Management and Tourism in 2020.

Guardian University Guide 2020

Course Specification
Download PDF (228kb)

Modules

Overview

Students are introduced to the impact of globalisation on countries, cultures and the tourism and hospitality industry. This introductory year aims to provide a comprehensive understanding of the key issues and problems in the contemporary development of hospitality and tourism. You’ll explore management and marketing principles, the global environment and tourism basics, gaining a solid foundation for progression into years two and three. Students who complete year one are eligible for a Higher National Certificate (HNC) in Tourism & Hospitality Management.

Modules

  • Understanding the Global Hospitality and Tourism Industries

    Looking at internal and external factors you will consider tourism and hospitality globally. As an introduction to the course, you will look at cultural diversity with the interactions and practices of an international company coming to the UK. You will also understand the basics of how to analyse a business company.

  • Hospitality Operations

    In this module we examine day-to-day business planning and operations from a managerial perspective. You will cover a number of vital aspects that not only impact employees, customers and the business but also many of the important financial protocols. Considering all operations, you will also analyse the effectiveness of management practices, discussing approaches to achieve and monitor operational effectiveness.

  • Marketing and Financial Management in Hospitality and Tourism

    Aligning with the financial aspects covered in the operational modules, you will look at fully integrated marketing responses at all levels, with the importance of branding and customer loyalty. This is connected with the importance of fiscal management and the need for a thorough understanding of revenue, profit and loss and capital investment.

  • Tourism Geographies

    Developing general geographical knowledge, you will explore the importance of landmarks and tourist attractions. This will include a variety of destinations, tourist types and characteristics. This module also examines the impact of tourism on the country, including an examination of the social, cultural, geological and geographical features of tourist destinations.

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year, subject to course and availability. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Tourism & Hospitality Management also runs at CU London. 

CU London

Overview

Students will learn to identify key theoretical and sociological approaches and analyse the ways in which social factors and institutions are constructed and represented. Students who complete year two are eligible for a Higher National Diploma (HND) in Tourism & Hospitality Management.

Modules

  • Human Resource Management in Tourism and Hospitality

    Human resource management is a fundamental element of performance in the tourism and hospitality sector. You will gain the skills required for successful people management, and you will see how transferable skills are implemented to improve business operations.

  • Sustainable Tourism and Destination Management

    In this module, you can expect to develop knowledge on the emergence of alternative types of tourism and ethical practices as antidotes to traditional modes of mass tourism. The specific aims of this module are to investigate the multiple connections between different types of tourism, their uses and impacts on environments. The emergence of new more sensitive and apparently more sustainable forms of tourism.

  • Strategic Marketing for Hospitality and Tourism

    While focusing on contemporary management issues, you’ll discuss the changing nature of marketing from a strategic perspective. There’s a real focus on brand identification and the importance of customer service, so you’ll develop a planned and focused approach to long-term marketing campaigns including digital, social media and traditional marketing efforts.

  • Crisis Management and the Impact on the Global Hospitality and Tourism Industry

    This module will examine crisis management in tourism and hospitality from the consumer and stakeholder viewpoints, while highlighting the impact of pertinent media management. Crisis management critically engages you with relevant theories and principles, as they relate to contemporary events such as virus outbreaks, attacks and tsunamis which have shaken customer confidence.

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year, subject to course and availability. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Tourism & Hospitality Management also runs at CU London. 

CU London

Overview

An optional placement or sandwich year gives you the chance to gain further insight into the industry or career you are seeking to follow, enabling you to apply your theoretical knowledge to the workplace. You can also choose to take an optional year abroad between years two and three. If you decide to take advantage of a placement year this version of the degree will help you acquire valuable work experience and gain an understanding of what employers seek in graduates. It is your responsibility to find a placement with an employer within your chosen sector. The careers and employability department, alongside the course team, will support you throughout your placement year. Previous students of this course have gained internships domestically and internationally at global companies such as the Cosmopolitan Boutique Hotel in Spain. Sandwich or placement years are completely optional and do not count towards your final classification. However, they can be valuable experience and may help you to stand out from the crowd of graduates when applying for jobs.

Overview

This year you are working at a professional level, taking on a managerial perspective and clarifying your leadership skills. You’ll be building on the culmination of knowledge gained in previous years and focusing on transferable skills including project and time management. Centring on executive topics, you’ll cover events management, strategic business and present a professional-level consultancy project. You’ll become confident in your own development planning and demonstrate commitment to your continuous improvement as an aspiring manager of teams. Students who complete year three are awarded a BA (Hons) degree in Tourism & Hospitality Management.

Modules

  • Emerging Issues in the Tourism and Hospitality Industry

    Focusing on the current global market, this module explores recent research on the evolution of tourism policies, strategy making, implementation and measurement. You’ll develop a clear awareness of major, current, theoretical and policy issues. You’ll also cover tourism regulations and how they fit into contemporary policy and governance frameworks.

  • Strategic Business Impact

    As a manager within a hospitality or tourism organisation, decisions taken must consider the internal business and macro environment. You will put your skillset to the test, undertake an analysis of the wider business environment and consider how to utilise outcomes to shape decisions made as part of a leadership team.

  • Event Management for Tourism and Hospitality

    The module provides a theoretical and practical approach to planning, managing and evaluating events in the tourism and hospitality industry. It examines the skills necessary to become a successful events manager, such as marketing for events, financial reporting, project planning, event bidding and consumer behaviour. Excitingly, the practical application of learning includes arranging and hosting a real event for final year students.

  • Investigative Project in the Tourism and Hospitality Industry

    The independent project is a strategic endeavour, to demonstrate that business success in the industry is the product of efficient collaboration of key elements. 

Thought about a different campus?

CU Coventry, CU London and CU Scarborough come together to form CU, part of the Coventry University Group. Students who study at CU will graduate with a degree awarded and accredited by Coventry University.

All CU students have the opportunity to move between each campus after completing an academic year, subject to course and availability. This means you can study in the vibrant city of Coventry, the UK’s capital, or on the stunning Yorkshire coast. Tourism & Hospitality Management also runs at CU London. 

CU London
15th

Coventry University is ranked 15th in the UK in the Guardian University Guide 2020. CU Coventry is part of the Coventry University Group.

In more detail...

  • Upon completion of this course, you will receive a qualification awarded by Coventry University.
  • Coventry University have been rated 3rd in The Guardian University Guide for Hospitality, Event Management and Tourism in 2020.
  • You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability department.
  • An opportunity to study at our different locations across the UK, in Coventry, London and Scarborough.
  • In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.
  • Small tutorial group sessions ensure that you receive the mentoring help and support you need, whenever you need it.
  • We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.
  • Hands-on experience of organising your own event in your final year, which is supported by the University.
  • Free student membership of The Confederation of Tourism and Hospitality for final year students.
Study themes
  • People - people are such a critical success factor within both sectors, it is essential you develop an appreciation of Human Resource Management (HRM) and the theories related to planning, recruitment, motivation and training. You will also look at performance management and employment legislation and regulations.

  • Tourism - you will critically evaluate the emerging theme of sustainable tourism by examining real-world examples. You will gain a critical insight into the operating systems of the tourism industry from the perspective of the tour operator and will explore issues such as marketing, product development, subcontractor relations, the role of non-governmental organisations (NGOs), consumer relations and ethical consumerism.
  • Finance - you will look at the sources, uses and management of finance, the use of accounting and other information systems for the management of hospitality and tourism. You will learn the financial data which can inform managerial decision making within both sectors. You will consider the methods used to analyse and interrogate also, along with accounting principles.

  • Marketing - you will look at the theories related to marketing strategy, planning and implementation within the hospitality and tourism industries. You will deepen your understanding of the operational requirements of both sectors with a critical consideration of marketing strategy, including the emerging principles of relationship based marketing and how this can be applied in the hospitality and travel and tourism sectors.

  • Entrepreneurship - you will be required to consider all aspects of hospitality, travel and tourism management from the perspective of the business owner. You will particularly focus on the skills and competencies required to be a successful entrepreneur in these sectors.
How you'll be taught

This course is available as a full-time three year or optional four-year sandwich course, the latter incorporating a work placement or study year in a related field.

Our teaching methods are varied, offering a number of teaching styles to suit the needs of all our students, so in addition to lectures, we also utilise a blended learning approach, including online aspects, workshops and group work. We also operate an open-door policy, with additional availability via email and our online learning platform, Moodle.

Progression through the modules develops knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation and career development. We will also encourage you to consider your employability and/or entrepreneurial development.

Unlike traditional institutions, there are no end of year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of our learning model.

How you'll be assessed

The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade.

Assessment methods vary and include, practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which take place at the end of each six-week block.

Breakdown of final grade assessment (approximate):

  • 80% Coursework
  • 20% Interactive Assessments
On completion

On completion, you will be able to:

  • Demonstrate understanding and knowledge of the theoretical, analytical and practical aspects of policies, strategies and processes within a changing environment.
  • Critically appraise theories related to the development of a tourism management strategy including, the risk factors that need to be considered in the development of a successful strategy, such as, country, currency, cultural and competitor risk.
  • Develop appropriate research, alongside the ability to undertake reliable market research activities.
  • Operate, lead and collaborate in a team to solve problems of a practical (experimental) nature and to provide appropriate solutions.
  • Apply appropriate presentation and evaluation tools to establish the significance of research data produced.
Teaching contact hours

Full-time

Full-time students can expect up to 20 hours of learning activities per week. The majority of this will be face-to-face teaching, with the addition of individual and group tutorials and independent/online learning.

Classes usually run Monday to Friday at a fixed time each day, either in the morning (9am-1pm) or afternoon (2pm-6pm). On Wednesdays we offer a choice of enhancement activities between 9.30am-1.30pm to support your studies, providing time in the afternoon to engage in clubs and societies.

Groups are kept at an average of 25-50 students per class. This way, students can take advantage of small numbers to increase contact time with lecturers.

International experience opportunities

Previous students have had the opportunity to participate in international field trips to Barcelona, Munich, Paris, Prague, Amsterdam, Madrid and Dublin.

Students who have chosen to take placement years have secured global internships in New York, Florida, Dubai and a variety of European destinations.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - Tourism & Hospitality Management

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - Tourism & Hospitality Management

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee

September 2020

£6,500 (per year)

January 2021

£6,500 (per year)

November 2020

£6,500 (per year)

February 2021

£6,500 (per year)

April 2021

£6,500 (per year)

June 2021

£6,500 (per year)

Starts

Fee

September 2020

£6,500 (per year)

January 2021

£6,500 (per year)

November 2020

£6,500 (per year)

February 2021

£6,500 (per year)

April 2021

£6,500 (per year)

June 2021

£6,500 (per year)

Starts

Fee

September 2020

£13,900 (per year)

January 2021

£13,900 (per year)

November 2020

£13,900 (per year)

February 2021

£13,900 (per year)

April 2021

£13,900 (per year)

June 2021

£13,900 (per year)

Fees & Funding

We price our courses competitively in an attempt to make higher education accessible for a wide range of people. Your tuition fees will cover all of your classes, online tutorials, some of the learning materials and access to our Library & Learning Services. 

Funding

As a full-time or part-time student resident in the UK or EU, you can apply for a loan to cover the cost of your tuition fees at CU Coventry from Student Finance England.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - Tourism & Hospitality Management

Career prospects

As one of the strongest sectors in terms of growth and employment opportunities, the tourism industry brings £106 billion to the UK economy.

With a degree in tourism you have the opportunity to move into a wealth of careers, such as management, marketing, business and even crisis management.

Where our graduates work

Some graduates have gone onto further study in business, advertising, public relations, enterprise and branding at institutions across the UK and internationally, while others have gone on to work successfully in leading global companies such as the Marriott Hotel, Whitbread and Birmingham Airport.

What our students say...

This course is industry related and up-to-date. Lecturers are extremely passionate and knowledgeable and make lectures interesting and engaging. Studying this course has opened up many doors for me.

Natalie Uglow - Tourism & Hospitality Management
Disclaimer

The tuition fee for the course that is stated on the course webpage and in the prospectus for the first year of study will apply. We will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, we may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation. Following the UK’s planned exit from the European Union, EU students should be aware that there may be a change to UK laws following the UK’s exit, this may change their student status, their eligibility to study part time, and/or their eligibility for student finance. We will act in accordance with the UK’s laws in force in relation to student tuition fees and finance at that time. For international students, we may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.