Marketing and Public Relations BA (Hons)
Study level: UndergraduateHNC/HND courses
The BA (Hons) Marketing and Public Relations (PR) degree aims to equip you with the knowledge, competencies and skills that are required to be successful in contemporary marketing and PR industries
Course option
Year of entry
Location
CU Coventry (Coventry)
Study mode
Full-time
Sandwich
Duration
4 years sandwich
3 year - Degree
2 year - HND
1 year - HNC
UCAS codes
N520 / 025N / 095N
Start date
April 2024
June 2024
Course overview
In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image.
Recognised by the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become members of these professional associations for the duration of your course and have the opportunity to gain a Level 4 CIM Certificate in Professional Marketing in addition to your degree, subject to additional fees.
Accreditation and professional recognition
The degree is currently recognised by the following bodies: the CIM and the CIPR for the 2023/2024 intake1.
The Chartered Institute of Public Relations
The Chartered Institute of Public Relations (CIPR) is the leading representative body for the PR profession and industry in Europe. For the duration of the whole course, students will have access to benefits offered by the professional body such as learning resources and networking and employment opportunities. Please see the following link for further information: Membership
Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) supports, develops and represents marketers, organisations and the profession all over the world. For the duration of the whole course, students will have access to benefits offered by the professional body such as learning resources and networking and employment opportunities. Please see the following link for further information: Contact us I CIM
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What you'll study
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
There are two main taught options for this course. It is available as a full-time three-year programme or an optional four-year sandwich course, where you undertake a work placement or a study year in a related field2.
Our teaching methods are varied, offering several teaching styles so in addition to lectures, we also utilise a blended learning approach, including online aspects, workshops, and group work. You can expect up to 20 hours of learning activities per week of face-to-face teaching, individual and group tutorials, online classes and independent learning.
Progression through the modules develops knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation, and career development. We will also encourage you to consider your employability and/or entrepreneurial development.
Unlike traditional institutions, there are no end-of-year exams. Instead, learning is assessed through coursework and phase tests, which is more reflective of our learning model.
Teaching contact hours
The number of full-time contact hours may vary from module to module; however, on average, it is likely to be around 20 contact hours per week. Additionally, you will be expected to undertake significant self-directed study of approximately 30 hours each week, depending on the demands of individual modules
The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.
As an innovative and enterprising institution, the university may seek to utilise emerging technologies within the student experience. For all courses (whether on-campus, blended, or distance learning), the university may deliver certain contact hours and assessments via online technologies and methods.
Since COVID-19, we have delivered our courses in a variety of forms, in line with public authority guidance, decisions, or orders and we will continue to adapt our delivery as appropriate. Whether on campus or online, our key priority is staff and student safety.
Assessment
This course will be assessed using a variety of methods, which will vary depending upon the module. The learning outcomes of modules, assignments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes, and your final feedback will refer to each outcome and provide an overall percentage grade.
Breakdown of final grade assessment (may be subject to change):
- Coursework
- Interactive Assessments
- Presentations and pitches
- Individual projects
The Coventry University Group’s assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
International experience opportunities
Previous students have had the opportunity to participate in international field trips to Barcelona, Prague Amsterdam and Geneva, as well as getting involved in collaborative online learning projects with international universities.
Please note that all international experience opportunities may be subject to additional costs, competitive application, availability, and meeting applicable visa and travel requirements (and are therefore not guaranteed)2.
Entry requirements
Typical offer for 2023/24 entry.
Fees and funding
2023/24 tuition fees.
Student | Full-time | Part-time |
---|---|---|
UK, Ireland*, Channel Islands or Isle of Man | £7,950 per year | Not available |
EU | £7,950 per year with EU support bursary** £16,800 per year without EU support bursary** |
Not available |
International | £16,800 per year | Not available |
For advice and guidance on tuition fees3 and student loans visit our Undergraduate Finance page and see the university’s Tuition Fee and Refund Terms and Conditions.
We offer a range of international scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees3 cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
If you choose to do a work placement2, you should consider travel and living costs to cover this. There is also a tuition fee3 of £1,250 that will cover your academic support throughout your placement year.
The following are additional costs not included in the tuition fees3:
- Any optional overseas field trips or visits.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU Support Bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
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How do you know if you need to pay UK or international tuition fees?
We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the government's Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.
If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.
Facilities
At CU Coventry, you will have the opportunity to benefit from a modern, forward-thinking higher education institution, and upon graduation, get a degree awarded by Coventry University. Our courses are career-focused and wherever possible include opportunities for you to source internships and placements to help boost your employability and prepare you for the world of work. Our Mile Lane campus is close to Coventry City Centre, Coventry Railway Station and bus links.
All our CU Coventry facilities4 are located at Mile Lane. Our building has been designed to enable collaboration, creativity and innovation to flourish, and includes (subject to availability):
- Indoor and outdoor social spaces, including a café
- A library that includes loan laptops, over 115,000 eBooks and a silent study area
- Open access IT suites and 83-inch teaching screens
- Engineering lab, science lab and a moot courtroom
- Student support and careers advice teams
Careers and opportunities
Upon successful completion of this course, you will have had the opportunity to:
- Demonstrate your understanding and knowledge of the theoretical, analytical, and practical aspects of marketing and public relations.
- Gain insights into the environmental factors that influence sales and marketing strategies, policies, and processes.
- Critically appraise theories related to the development of an international marketing strategy.
- Explore strategic leadership and management within the context of sales and marketing operations in an international business setting.
- Possible career routes include digital marketing, events management, account management and more.
Further study
Successful completion of the degree programme will allow you access to discounted postgraduate studies at Coventry University.
How to apply
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UK students
Full-time UK undergraduate students apply through UCAS. Otherwise, you will need to apply to CU directly. Read our application pages to find out your next steps to apply.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form
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International students
International codes:
CUCU064International students should apply to CU directly. Read our application pages to find out your next steps to apply.
How to applyFor further support for international applicants applying for an undergraduate degree view our International pages or Coventry University Group's International hub.
If you'd like further support or more information about your course get in touch with us today.
Chat with our admissions team
Complete our contact form
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Disclaimers
Coventry University together with Coventry University London Campus, CU Coventry, CU London, CU Scarborough and Coventry University Online come together to form part of the Coventry University Group (the “University”) with all degrees awarded by Coventry University.
1Accreditations
The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.
2UK and international opportunities
Please note that we are unable to guarantee any UK or International opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel COVID and visa requirements. To ensure that you fully understand the visa requirements, please contact the International Office.
3Tuition fees
The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.
For International Students, we may increase fees each year but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.
4Facilities
Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
Student Contract
By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the 2023/24 contract can be found here. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.