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Made for future digital marketing leaders.
Recognised for excellence.
Our 100% online Digital Marketing MSc/PGDip/PGCert, awarded by Coventry University and delivered by Coventry University Online, is designed to help you develop the strategic and analytical skills needed to thrive in today’s global digital marketplace. Ranked among the Top 100 universities in the world for international outlook (THE World University Rankings 2025), Coventry University offers a globally recognised qualification to help you advance or launch your career in digital marketing.
Coventry University has been awarded 5 QS Stars Overall by QS Stars University Ratings for areas including teaching, employability, global engagement and research.
Just a few of Coventry University's many accolades.
5 
QS Stars
for Teaching and Employability
QS Stars University Ratings
Top 100
in World for
‘international outlook’
THE World University Rankings 2025
Ranked 4th
for Overall Satisfaction
Postgraduate Taught Experience Survey (PTES) 2025
Our online digital marketing courses are ideal for anyone looking to hone their expertise in the field or for those who want to move into digital marketing.
Whether you're aiming to develop your leadership potential in a range of digital marketing roles or strengthen your practical skills for e-commerce or digital campaigns, or explore new career opportunities, these courses offer flexible, professional learning to support your goals.
They may be suitable for those who:
Whether pursuing further leadership in your role, specialising in your career or expanding your professional portfolio, our MSc/PGDip/PGCert courses are ideal for roles in the following positions.
Digital marketing manager: overseeing all digital marketing activities to enhance brand visibility and achieve business goals.
SEO specialist: optimise websites and content to improve search engine rankings and drive organic traffic.
Social media strategist: develop and execute engaging social media campaigns to build brand awareness and foster online communities.
Content marketing manager: create and distribute valuable, relevant content to attract and engage target audiences.
PPC manager: manage paid advertising campaigns on search engines and social media platforms to maximise return on investment.
Data analyst: collect, analyse and interpret marketing data to identify trends, measure campaign effectiveness, and inform strategic decisions.
The graduate destinations listed above illustrate potential career paths. You may need to gain additional qualifications or practical experience, pass professional examinations, complete training, cover associated costs and meet specific visa or immigration requirements to secure employment in these fields.
Coventry University’s career and employability team, can help support your search for employment in the UK or overseas by tapping into our alumni network, industrial contacts, and individual advice (subject to availability).
Our 100% online Digital Marketing MSc/PGDip/PGCert courses could provide you with the advanced skills and knowledge you need to expand your career and build connections in the digital sector.
Key course highlights:
Our part-time 100% Digital Marketing MSc/PGDip/PGCert courses are designed to give you a deeper understanding of digital marketing practice, encourage reflection and support professional development in a flexible learning environment. Throughout the courses, you may:
Want to study your full digital marketing master’s at our London campus? Learn more about our on-campus Digital Marketing MSc course here.
To apply to study this course 100% online, click below (UK and International students).
This course is accredited1 and recognised by the following bodies:
This course is accredited by the Chartered Institute of Marketing (CIM) for the 2025/26 academic year. Upon successful completion of the course with a grade of merit or above, students will be eligible for modular exemptions, details of which can be found on the CIM website.
Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. For more information, please visit the CIM website.
Our courses are designed to equip you with critical and strategic thinking skills, blending academic theory with real-world practice.
If you are studying for the Digital Marketing postgraduate certificate (PGCert), you will choose any two modules from the four modules below, totalling 60 credits.
If you are studying for the Digital Marketing postgraduate diploma (PGDip) you will complete all four compulsory modules, totalling 120 credits.
If you are studying for the Digital Marketing MSc, you will complete all four compulsory modules plus the dissertation module.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
An honours degree 2:2 or above in a related discipline, or international equivalent.
We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.
IELTS: 6.5 overall, with at least 5.5 in each component area. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
For more information on our approved English language tests visit our English language requirements page.
Study 100% online and get the same qualification, along with many of the same benefits and support as a campus student. Some of the benefits include access to highly experienced academics, career advisors, writing tutors and wellbeing services.
Your chosen Coventry University Online degree will be assessed using a variety of methods which will vary depending upon the module.
Assessment methods may include:
reports
practical coursework
portfolio
essays
The Coventry University Group assessment strategy ensures that our degrees are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
As a part-time online student, you will study and complete assessments for one 30 credit module over 14 weeks, divided into two study blocks. A typical 30 credit module requires a total of 300 hours of study. This is made up of:
A module’s first half will focus on studying and working through the structured teaching and learning materials on our online learning platform, with materials designed to promote an active approach to learning.
Your study will be guided with regular opportunities to engage in online discussion forums and to join (optional) live sessions with a tutor. You can expect to spend on average, 10 hours per week on discussion boards. The optional 2 hour live sessions typically take place between 9-5 GMT, and are recorded for students unable to attend. In addition, you will be expected to engage in your own self-guided study to support and provide depth to your learning.
In the second half of the module, you will be expected to review your online learning, continue your own reading and research, and work on your assessment. You should expect this to take around 20 hours per week. You will also have the opportunity to engage with live sessions with your tutor for 2 hours per week. The optional 2-hour live sessions typically take place between 9-5 GMT, and are recorded for students unable to attend.
Assessments are usually submitted in week 14 of a 30-credit module.
Course fee: MSc: £10,000 (180 credits) | PGDip: £6,667 (120 credits) | PGCert: £3,334 (60 credits)
Our tuition fees are calculated for the entire duration of the programme. You also have the option to pay fees by credit hour, rather than making a full upfront payment. A variety of payment options exist including instalments through the duration of the programme.
To apply to study this course 100% online, click below. The application process is quick but you will need documentation including previous qualifications and experience.
For further support or more information about your course, get in touch with us today.
Our online students have many of the same benefits as on-campus students in Coventry.
Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
