Business Analytics Skills Bootcamp

Week 1: What is Business Analysis?

• Innovative Business Direction through data.
• How do you navigate the landscape and what are the key requirements for the organisation in identifying a need.
• Change management and decision-making drives organisational growth.

Week 2: Databases and Spreadsheets

• An introduction to basic spreadsheet functions, moving onto a range of more complex functions and a variety of data manipulation methods, including producing appropriate graphs.
• The relational database section starts with database modelling, database implementation, query execution and business problem-solving.

Week 3: Accounting and Finance

• Develop the ability and skills in critically evaluating and appreciating the importance of the accounting and finance function within organisations in connection with decision-making, control and corporate performance management.

Week 4: Introduction to Big Data

• Explore what the term 'Big Data' means, covering its definition, importance, and fundamental concepts.
• Learn about data sources, types, and the basics of data collection and storage, and how Big Data informs business decisions including marketing and operational strategies.

Week 5: Big Data Explored

• Explore more advanced techniques and applications of Big Data.
• Get an introduction to web analytics, focusing on tools and methods to analyse online data, understand user behaviour, optimise digital strategies. Learn how to leverage these insights for business growth.

Week 6: HCI - Human Computer Interaction

• Learn the basics of designing user-friendly web pages.
• Focus on creating interfaces that are easy to use and visually appealing.
• Explore key topics including usability, accessibility, and responsive design.
• Understand how to build web pages that meet user needs and offer a smooth experience.

Week 7: SEO - Search Engine Optimization

• Introduction to strategies that improve a website’s visibility on search engines.
• Basic keyword research, on-page optimisation, and how search engines rank sites.
• Understand how to design websites that not only look good but also rank well in search results, bringing together design and SEO fundamentals.

Week 8: Project Management

• Explore techniques to help successfully manage business analytics projects in a business.
• An introduction to the right approach to managing a project (exploring different project methods), plan for project success, risk assessment and management, using project management tools and effective project team working.

Week 9: Ethics/Legal and Organisational Issues I

• Understand the legal issues associated with big data and reflect upon the ethical considerations of predicting customers' personalities using their online profiles to send them targeted advertisements.
• Learn about the challenges in implementing data obtained from various analytics projects and how to overcome them by setting up the appropriate infrastructure within an organisation.

Week 10: Ethics/Legal and Organisational Issues II

• Explore essential soft skills including effective communication, critical thinking, and problem-solving, which should enable you to interpret data insights and present them in a clear, actionable manner to both technical and non-technical stakeholders.
• Focus on collaboration and teamwork as analytics often involves working in cross-functional teams to develop comprehensive solutions. Adaptability and continuous learning are also fostered, preparing you to stay ahead in a rapidly evolving industry.

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

This course is delivered online Monday to Thursday 6pm to 8pm offering you the opportunity to study from home and around other commitments. Skills Bootcamps are flexible courses that can allow you to build up valuable sector-specific skills based on local employer demand and can provide a direct path to a job on completion.

Our experienced academic staff will provide engaging and stimulating class sessions, bringing in their industry technical experience and research to the virtual classroom.

Throughout this course, you can expect up to 80 hours of learning activities, made up of online teaching and independent learning. Additionally, you will be expected to undertake significant self-directed study of approximately 120 hours, depending on the demands of individual modules.

As an innovative university, we use different teaching methods including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Online. 

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

• Access to Higher Education
• Apprenticeships
• Higher Technical Qualifications

You do not need any qualifications but will need to meet eligibility criteria and entry requirements as highlighted below.

To be eligible to join this course you must meet all the following criteria. You must:

• be aged 19 or older.
• Live or work in the West Midlands Combined Authority area.
• Live in England.
• Have the right to work in the UK. This can be checked on the Government website.
• Meet residency requirements - applicants should be UK nationals or other persons with a right to live and work in the UK without any immigration restrictions who have been ordinarily resident in the UK, or the British Overseas Territories, or the Crown Dependencies (Channel Islands and Isle of Man) for at least the previous 3 years on the first day of learning.
  For more information on the residency criteria, please refer to AEB Funding Rules page.
• Not have already taken any accredited Business Analytics training.
• Not be currently enrolled in an apprenticeship or programme funded from the Adult Education Budget.
• Agree to provide mandatory personal data and supplementary information on their employment outcomes for up to 8 months following completion of the Skills Bootcamp.
• All Independent Learners (not co-funded by their employer, and not self-employed) are expected to progress on to a guaranteed job interview upon the completion of the Skills Bootcamp. This should be a genuine vacancy related to the skills gained through the Skills Bootcamp and the job must be expected to last at least 12 weeks.
• Independent Learner, who are currently in employment, are required to confirm that they intend to change employer if offered a suitable role following interview. A learner declaration will be provided if your application is successful.

You must also be either:

• unemployed within the last 12 months, or
• career changers/returners/redeployed, or
• self-employed/employed.

In addition to the criteria outlined above, you will need to meet the following minimum requirements to apply successfully for the Business Analytics Skills Bootcamp:

• You should be available to attend and complete the course.
• You must have an appropriate standard of English so that you can access relevant resources and complete the course which will be determined during the application process.
• You will need to demonstrate you do not already have the Knowledge Skills and Behaviours which will be taught as part of this Skills Bootcamp.

Required Equipment

• Access to a computer with sufficient RAM and memory to support study
• Microphone, speakers and web camera
• Office suite, such as Microsoft Office
• Internet connection

Computer or software specifications

• 250 GB hard drive or higher
• 8 GB RAM or higher
• 2.0 GHz Intel or AMD processor
• Windows 10 or MAC OS 10.10 or later
• Browser: Google Chrome 96, Firefox 48, Safari 11 or later
• Anti-virus software.

Courses are fully funded by the Government for independent learners (individuals not being co-funded by their employer). Where an employer is training an existing employee, they must contribute to the cost of the course. For small or medium sized enterprise: £440 and large sized enterprise: £1320. Please contact CUSkillsBootcamp@cusltd.co.uk for more information.

Fees are subject to annual review and change each year due to inflation (this would usually result in a nominal increase in line with consumer retail price index figures released by the UK Office for National Statistics) and/or as a result of funder requirements.

Places are limited and will be allocated on a first-come, first-served basis to eligible applicants. Please note that individuals are only eligible to participate in one Skills Bootcamp per financial year and must not be on more than one Skills Bootcamp at any one time, but you can apply for multiple Skills Bootcamps.

To apply please complete all steps below:

1. Familiarise yourself with the Skills Bootcamp Privacy & Cookie Notice.
2. Review the Learner Declaration as you will be required to sign it as part of your online application form.
3. Complete the online application form.
4. Prepare documents to evidence your identity and age, current address, residency and right to work in the UK. The acceptable forms of ID and documentation to evidence all the above are below:
   • Identity and age - Valid passport. A photo driving licence. A proof of age card such as the PASS card from the national Proof of Age Standards Scheme.
   • Current address - Valid UK driving licence. Recent utility bill (gas, electricity, water, or landline phone) Council tax bill. Recent credit card or bank statement.
   • Continuous residency - Documentary evidence of continuous residence in the UK – find a list of accepted documents here.
   • Right to work in the UK:
     • If you are British and hold UK or Irish Citizen passport or Irish passport card your will not need to provide any additional evidence for this. Right to work share code.
     • If you are required to hold a Visa to work in the UK you will be asked to evidence of your right to work in the UK with a "right to work share code". If possible, please obtain this code before submitting your application via the government website.

If you are not satisfied with any aspect of your Skills Bootcamp and wish to raise a complaint you should do so in the first instance with Coventry University by completing the CU Coventry Complaints Form, with full details of your issue. If you are not satisfied with how your complaint has been dealt with you may write to DfE through their Whistleblowing and Complaints process. Complaints 03700002288; Whistleblowing advice line on 0800 028 0285.

Whistleblowing involves entering a 'whistleblowing' webform on the Department for Education.

Whistleblowing submissions for Skills Bootcamps must be clearly marked 'Skills Bootcamps'. They will be submitted via the DfE's whistleblowing submission process and will be escalated to the DfE Skills Bootcamps policy team for response.