Digital Design Consultancy BA (Hons) 2019/20 entry

Course code:

I153

Study options:

2 year (accelerated)

 

Location:

CU Coventry

Starting:

September 2019
January 2020

Fees:

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Overview

A creative media design course with a multidisciplinary approach, the BA (Hons) Digital Design Consultancy degree is designed to ensure you gain the practical media, business, digital design and marketing skills required to respond innovatively to client needs. This is a contemporary course that recognises the fast-paced industry that successful graduates will enter.

Digital Design Consultants (DDCs) work with individual clients and businesses to determine what will boost their engagement and revenue. The multi-skilled digital design consultant will then craft those digital products, creating dynamic campaigns for their clients.

This course has been designed in conjunction with employers to meet the demands of the digital design industry and the need for DDCs to be agile producers of the future. To that end, those who successfully graduate will obtain a BA (Hons) Digital Design Consultancy in two years. This allows for a quicker route into industry, the possibility for less financial aid and the ability to apply your contemporary theoretical and practical knowledge to the workplace faster.

Why CU Coventry

We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.

Employability

Dedicated Careers & Employability department who will assist you in finding employment

Top Quality Courses

Taught by industry professionals, awarded by Coventry University

No End of Year Exams

Our modern teaching techniques mean no last-minute cramming and less stress

Professional Recognition

Specific courses contain additional industry recognised qualifications from awarding bodies

Your course in pictures

Course information

Digital Design Consultancy is a practical multimedia course that spans design, video, web marketing and animation disciplines.

Digital Design Consultants (DDCs) use their expertise of social media, media design, marketing and advertising, alongside good professional business practice, to advise clients about how to generate engaging material, such as animations, digital and printed promotional branding, and video productions to aid in their client’s business growth.

The independent learning focus embedded within the course will give future DDCs the confidence to produce the best quality deliverables for their clients, using the latest portable media equipment and digital technologies. Students are encouraged to think and act quickly, be creators and make products for their clients that inspire customers to invest.

Course Specification
Download PDF (316kb)

Modules

Overview

You will learn the fundamental production skills in a range of multimedia disciplines including digital moving image production, 2D and interactive design, web design and professional consultancy skills. The creation, communication and management of digital products and projects will enable you to develop your entrepreneurial thinking and apply this to create effective products that will engage your client’s customers.

Modules

  • Professional Consultancy Skills

    This module covers business fundamentals and will introduce you to the world of the digital media professional. You'll be guided through topics such as the digital industries, business basics such as how to talk to clients, creating digital business strategies and practical elements such as design studio practices, reading client briefs and how professional digital designers create ideas for projects.

    Typical assessments on this unit will take the form of pitching new digital business strategies for clients to help them improve their existing business.

  • Digital Media Principles

    Focusing on moving image production, you'll utilise essential elements such as camera skills, lighting techniques, visual effects and editing with Adobe Premiere Pro to create your own filming projects around a variety of challenging subjects.

    Assessments for this module will support the development of your visual analysis skills by examining existing moving image products and then using practical skills to make a moving image film.

  • Interactive Design Principles

    This module will begin with an exploration into how humans interact with digital media products such as tablets, mobile phones, websites and digital signage.

    You'll learn how interfaces across multiple platforms are communicating with their users in order for them to use and enjoy digital products.

    Typical assessments for this module will involve creating animated prototypes for an interface using prototyping software such as Adobe XD.

  • Web Development Principles

    This module will guide you through both front end web design and back end development so that you can get a complete picture of how to create a functioning and compliant website.

    You'll gain experience in using C# and HTML and CSS and will also use development frameworks such as ASP .Net Core MVC.

    Typical assessments for this module will involve researching and proposing a design for a website and then coding and developing the idea to realisation.

  • Communication Design

    This module will teach you how to decode and design advertising and marketing communications for specific target audiences. You'll be guided through the psychology of consumer behaviour, examine marketing and advertising production techniques and have the opportunity to gain skills in designing brand materials, creating and shooting adverts and 2D graphic design skills.

    You will also be able to acquire knowledge and skills in industry-level software such as Adobe Illustrator and Photoshop.

    Typical assessments will focus on proposing and pitching re-brands for existing companies and designing and executing promotional campaigns.

  • Digital Technology Application

    Spinning logos, TV idents and animated title sequences for film and television are some of the products this unit will enable you to design. Using industry-grade software such as Cinema 4D and Adobe After Effects, you'll build up a knowledge and understanding of animation principles, motion graphics and visual effects for a variety of digital platforms.

    Assessments can take the form of designing digital buttons, logos and other interface assets and designing promotional videos and idents for companies.

Overview

The final year will provide you with opportunities to become a digital influencer. You will take ownership of a campaign which you will monitor and manage, in addition to learning how to teach others, promote your services to clients and become a change agent within the industry.

Modules

  • Agile Project Development

    Focusing on mobile application design, you will be introduced to working with the agile project development method, known as PRINCE 2, in order to research, create, code and test a concept for a new mobile app.

    You'll gain essential knowledge in user experience design and user centred design, and apply key concepts directly to your practical work throughout the module. As well as building on your HTML and CSS skills, you'll gain foundation knowledge in working with APIs and development platforms such as Cordova and PhoneGap.

    Assessments for this module can take the form of pitching a new concept for a mobile app or game to a client and then building and demonstrating it to your client for final approval.

  • Digital Entrepreneurship

    Running a digital business can be fraught with pitfalls and learning curves. This module will guide you through the journey of conception, establishing and running a small business start-up or freelance company.

    Assessments for this module can include proposing a new business concept, negotiating legal and ethical issues, and designing and executing a launch campaign for the business.

  • Digital Influencer Skills

    Sometimes the hardest part of creating a campaign is encouraging audiences to respond and take action, creating leads. This module will help you gain essential skills in knowing how to manage and measure the success of a campaign for your client.

    The focus will be on creating and executing social media campaigns across multiple platforms, where you will work with analytical data in order to measure success, meet targets and make changes on the fly to ensure maximum reach for a campaign.

    Assessments for this module often take the form of managing a pre-built campaign for a product, analysing data and then proposing and executing changes and creating additional campaign material to improve project performance.

  • Digital Practitioner Skills

    Often, a digital media professional's job does not end upon handing over finished products to clients. The creation of new digital products will often involve supporting clients and their workforce with understanding and using new products.

    This module will support you in helping your clients and their business embrace digital transformation, providing training documents, instructional videos, posters and online learning materials.

    Typical assessments for this module will include providing a training needs assessment of a workforce and then designing materials to teach individuals how to use a website, interface or digital product that you have made.

  • Digital Strategy Project Management

    Collaboration and creativity are essential skills for a media professional to possess. This module will give you the opportunity to gain valuable skills in troubleshooting, managing teams, iterating digital products to milestone deadlines and thinking on your feet in order to ensure the success of a project.

    Assessments for this module could take the form of being given a pre-built project which is in various states of completion, from launching to failing or falling behind. You would then be asked to work in teams to pick up the project and utilise all of your skills to ensure its successful completion.

  • Agile Design Solutions

    You will apply all of your experience in promoting, advertising and successfully managing brands from the previous modules to your own success in the industry. This module will support you in identifying your development needs, writing CVs and cover letters and how to present yourself at professional and industry events.

    Working collaboratively, you will plan, design and host your own networking event to showcase your talent and skills for the potential employers you have sought and attracted to your event.

    Assessments for this module will usually involve the production of planning paperwork for your event and producing your own self-promotional materials such as business cards, logos and promotional videos.

15th

Coventry University is ranked 15th in the UK in the Guardian University Guide 2020. CU Coventry is part of the Coventry University Group.

In more detail...

  • Upon completion of this course, you will receive a qualification awarded by Coventry University.
  • You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability department.
  • In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.
  • Small tutorial group sessions ensure that you receive the mentoring help and support you need.
  • We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.
  • Independent research and exploration - students will learn the key skills needed to interrogate briefs and develop digital design solutions that meet the needs of clients through sophisticated research techniques.
  • Visual literacy - the course will help students develop an understanding of modern design and the way that imagery and animation can be impactful.
  • Practical and creative studio techniques - in preparation for a career as a Digital Design Consultant, students will apply the techniques used in a variety of creative situations to problems as part of their practical work.
  • Collaboration and teamwork - students will learn the essential skills needed to work as part of a team, including drawing on other resources and team members.

The Digital Design Consultancy role is part of a fast-paced and expanding industry. This course is taught as an accelerated two-year programme which is designed to support your development of the essential skills you need to get you employment-ready and into the industry quicker. Our teaching methods are varied, offering a number of teaching styles to suit the needs of all our students, so in addition to lectures, we also utilise a blended learning approach, including online aspects, workshops and group work.

We also operate an open-door policy, with additional availability via email and our online learning platform, Moodle.

Progression through the modules develops knowledge and skills, including communication (written and oral), study skills, research methods, project management, presentation and career development. We will also encourage you to consider your employability and/or entrepreneurial development.

Unlike traditional institutions, there are no end of year exams. Instead, learning is assessed through coursework, portfolios and group work which is more reflective of our learning model.

Full-time students are expected to attend CU Coventry every day of the week.
The majority of this will be face to face teaching, with the addition of individual and group tutorials and independent/online learning, as well as enhancement activities on Wednesdays.
Classes run daily and students are allocated to either:
Morning - 9am-1pm or
Afternoon - 2pm-6pm

Both morning and afternoon sessions have the addition of Enhancement Wednesdays when students can choose individualised learning activities between 9.30am-1.30pm to support their study, providing time in the afternoon to engage in clubs and societies.

Groups are kept at an average of 25-50 students per class. This way, students can take advantage of small numbers to increase contact time with lecturers.

Entry Requirements

Digital Design Consultancy BA (Hons) Degree

104 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

All Degree courses require at least two A2 levels or a BTEC equivalent qualification.

Digital Design Consultancy BA (Hons) Degree

104 UCAS tariff points. All courses require 5 GCSEs at A-C including Maths and English.

All Degree courses require at least two A2 levels or a BTEC equivalent qualification.

Unconditional offers

We want to recruit the best students to CU Coventry. We assess an applicants' past, current and predicted performance and commitment to the course, and we may feel that it is appropriate to reward consistently high-achieving students with an unconditional offer to CU Coventry. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join CU Coventry.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. Requirements for specific courses differ and not all degree courses will be taking part in the scheme. The unconditional offer will be confirmed once a selected applicant has made CU Coventry their firm choice.

CU Coventry has assessed that you can achieve the required grades and we have demonstrated this belief by making you an offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your offer.

We will consider other qualifications for a pre-result unconditional offer if you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: The International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So, if you don’t meet your predictions then your place is still guaranteed. However, we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

No, the unconditional offer is only available to those who will take up their place in the year for which they applied.

If you don’t meet the entry requirements for this course, we have a number of programmes which upon successful completion and meeting any additional entry criteria, qualifies you onto a place on this degree course, such as Foundation Years or Access to Higher Education Diplomas.

Tuition Fees

We pride ourselves on offering competitive tuition fees which we review on an annual basis. Course fees are calculated on the basis of what it costs to teach each course and we aim for total financial transparency.

Starts

Fee


September 2019

£9,250 (per year)


January 2020

£9,250 (per year)


Starts

Fee


September 2019

£9,250 (per year)


January 2020

£9,250 (per year)


Starts

Fee


September 2019

(per year)


January 2020

(per year)


This course is offered as an accelerated degree programme, where you are able to study six blocks each year and finish in two academic years. The fees for this option start at £9,250 per year, a total of £18,500 across the full degree. You would still be eligible for both tuition fee loans and maintenance payments, which would be split across the six blocks evenly to ensure you are funded throughout the academic year. As a full-time student or part-time student resident in the UK or EU, you can apply for a loan to cover the cost of your tuition fees at CU Coventry from Student Finance England.

Career prospects

Graduates could move into a variety of media-industry related jobs such as animation, moving image production and design. Graduates may also wish to explore a career in marketing and media management, in addition to exploring work as a freelancer.

Disclaimer

The University will charge the tuition fees that are stated on the course webpage and in the prospectus for the first year of study. The University will review tuition fees each year. For UK and EU students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase for UK and EU Students is expected to be in line with inflation. For international students, the University may increase fees for each subsequent year of study but such increases will be no more than 5% above inflation.

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Coventry University ranked 15 in the UK
Coventry University awarded TEF GOLD Teaching Excellence Framework
University of the year for student experience
QS Five Star Rating 2019
Coventry City of Culture 2021