Digital Marketing (MSc/PGDip/PGCert)

A step towards your future goals.

Our 100% online Digital Marketing MSc/PGDip/PGCert courses are ideal for anyone looking to hone their expertise in the field or for those who want to move into digital marketing.

Whether you're aiming to develop your leadership potential in a range of digital marketing roles or strengthen your practical skills for e-commerce or digital campaigns, or explore new career opportunities, these courses offer flexible, professional learning to support your goals.

Why study this course

Learn in the company of other working professionals

Gain the opportunity to build valuable connections via our online learning platform, including exchanging ideas and collaborating with fellow students. From day one, you are placed in a learning environment which can put your real-world needs into practice, driving new ways of thinking alongside your fellow working students and academics.

Carefully designed content

Our part-time 100% online Digital Marketing MSc/PGDip/PGCert courses are designed by industry professionals and academic experts to help you build the skills and knowledge needed for today’s fast-moving digital landscape. You’ll explore real business challenges, examine global marketing trends, and use current digital tools and platforms to apply your learning in practical, work-relevant ways.

Consistent student support

At Coventry University Online, we offer you extensive student support for your degree and your postgraduate studies. We can help you with academic skills and career support, wellbeing and personal development opportunities.

Awards and rankings

Just a few of Coventry University's many accolades.

5 Stars

QS Stars
for Teaching and Employability

QS Stars University Ratings

Top 100

in World for
‘international outlook’

THE World University Rankings 2025

The Higher Education world rankings 2025

Ranked 4th

for Overall Satisfaction

Postgraduate Taught Experience Survey (PTES) 2025

Chartered Institute of Marketing (CIM)

The MSc course is accredited by the Chartered Institute of Marketing (CIM) for the 2025/26 academic year. Upon successful completion of the course with a grade of merit or above, students will be eligible for modular exemptions, details of which can be found on the CIM website.

Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. For more information, please visit the CIM website.

Why choose Coventry University Online

Coventry University has been awarded 5 QS Stars Overall by QS Stars University Ratings for areas including teaching, employability, global engagement and research.

Learn from experts

Gain insights from industry experts and academics. Our courses are designed for today's professional challenges and your career development.

Real-world application

Designed for working professionals, our programmes are built to be practical and innovative. Learn skills you can immediately apply in professional environments.

Build your network

Our expert-focused curriculum is shaped by tutors with in-depth knowledge of the field, with a keen focus on building career connections and establishing a network with other students.

Excellent support

Receive comprehensive support with access to academics, career advisors, writing tutors, and wellbeing services.

Employer's choice

Tap into Coventry University's alumni network and long history of established employer relationships across major industry sectors.

Made for your success

Learn at a UK university, recognised globally. Have the chance to study alongside other professionals and access industry insight for your current or future roles.

About this programme

Our 100% online Digital Marketing MSc/PGDip/PGCert courses could provide you with the advanced skills and knowledge you need to advance your career, or enter and build connections in the digital marketing sector.

Key course highlights:

Learn current digital marketing tools and techniques used across the industry, helping you to prepare for roles in digital marketing, communications and e-commerce (available in MSc and PGDip courses).
Apply your learning to real-world business contexts through practical coursework and projects designed to connect theory with professional practice.
In the MSc and PGDip courses, you may engage online with guest speakers, where available, to broaden your insight into the digital marketing landscape.²

What you will study

Our courses are designed to equip you with critical and strategic thinking skills, blending academic theory with real-world practice. If you are studying for the Digital Marketing postgraduate certificate (PGCert), you will choose any two modules from the four modules below, totalling 60 credits. Digital Marketing Strategy and Planning (30 credits) Data Analytics for Marketers (30 credits) Brand Storytelling and Content Marketing (30 credits) Contemporary Issues in the Digital Marketing Era (30 credits) If you are studying for the Digital Marketing postgraduate diploma (PGDip) you will complete all four compulsory modules, totalling 120 credits. If you are studying for the Digital Marketing MSc, you will complete all four compulsory modules plus the dissertation module.

Modules

Digital Marketing Strategy and Planning – 30 credits
Data Analytics for Marketers – 30 credits
Brand Storytelling and Content Marketing – 30 credits
Contemporary Issues in the Digital Marketing Era – 30 credits
Dissertation – 60 credits

Disclaimer

We regularly review our course content to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you will learn

older man with balding head and grey hair looking down and smiling

Study 100% online and get the same qualification, along with many of the same benefits and support as a campus student.

Our 100% online courses offer the same high-quality modules as on-campus.
Your learning activities are available on-demand through our innovative social learning platform, so that you can learn at the best time and location for you.
Enjoy 24/7 access to electronic resources, including thousands of books, e-journals and newspapers.
Receive guidance from a tutor who will lead live sessions (recorded for those unable to attend) to support and add depth to your learning.
The tutor will be available for further support through email and the learning platform.

Fees and funding

Digital Marketing MSc/PGDip/PGCert: 25/26: MSc: £10,000 (180 credits) | PGDip: £6,667 (120 credits) | PGCert: £3,334 (60 credits). 26/27 (September 2026 onwards): MSc: £10,440 (180 credits) | PGDip: £6,960 (120 credits) | PGCert: £3,480 (60 credits).

Our tuition fees are calculated for the entire duration of the programme. You also have the option to pay fees by credit hour, rather than making a full upfront payment. A variety of payment options exist including instalments through the duration of the programme.

Regionalised pricing and discounts

At Coventry University Online, we believe that access to quality education should be a right, not a privilege.

To support learners worldwide, we offer a range of regionalised pricing and discounts based on your location.

Our regionalised pricing ensures that tuition fees are fair and accessible - wherever you are in the world.

Want to know your local fee? Contact our Enrolment Advisors to find out the tuition fees and available discounts for your region.

Fee terms

Our tuition fees are calculated for the entire duration of the programme. A variety of flexible payment options are available, including the option to pay per module, rather than paying the full course fee up front.

For advice and guidance on tuition fees³ and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.

Fees will be reviewed annually, however, any increase will be no more than 5 per cent above inflation. If you defer your course start date or must extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as re-assessments should you need them.

Career opportunities

Digital marketing manager

Overseeing all digital marketing activities to enhance brand visibility and achieve business goals.

SEO specialist

Optimise websites and content to improve search engine rankings and drive organic traffic.

Social media strategist

Develop and execute engaging social media campaigns to build brand awareness and foster online communities.

Content marketing manager

Create and distribute valuable, relevant content to attract and engage target audiences.

PPC manager

Manage paid advertising campaigns on search engines and social media platforms to maximise return on investment.

Data analyst

Collect, analyse and interpret marketing data to identify trends, measure campaign effectiveness, and inform strategic decisions.

The graduate destinations listed above illustrate potential career paths. You may need to gain additional qualifications or practical experience, pass professional examinations, complete training, cover associated costs and meet specific visa or immigration requirements to secure employment in these fields.

Coventry University’s career and employability team can help support your search for employment in the UK or overseas by tapping our alumni network, industrial contacts, and individual advice (subject to availability).