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Dr Joshie Juggessur

Senior Lecturer and Course Director (MSc Digital Marketing with Data Analytics)


Dedicated Course Director with 11+ years experience specialising in Digital Marketing as well as other Marketing related subjects with a strong work ethic and commitment to excellence in teaching. Skillfully manages a new flagship MSc in Digital Marketing with Data Analytics Promotes open classroom discussions. Results orientated educator who works well under pressure both individually and as part of a team. A passion for creating stimulating, interactive learning environments with the ability to inspire and motivate students.

Taught and developed modules for MBA International Marketing MSc Management, MSc Digital Marketing with Data Analytics, BA Global Marketing.


  • PhD in Marketing (Business Management), Brunel University, 2011
    • Thesis: Women's purchasing behavior of luxury designer and counterfeit brands.
  • MA Marketing Management, Merit, University of Westminster, 2005
  • BA (Hons) Marketing with Advertising, 2:1, 2003

Professional and Industry Memberships

  • 2013: Fellowship of the HEA
  • 2010: Certificate in Learning and Teaching in Higher Education
  • 2007: Member of the Higher Education Academy

Research and Consultancy

Research in Marketing research includes:

Social comparison theory and the effects of ideal media images on the acceptance of cosmetic surgery. Contemporary social media tools such as Instagram, Facebook, YouTube, Snap Chat, television shows, movies, countless advertisements, as well as other media images have revealed a radical increase in cultural expectations for attractiveness. The aim of this study is to investigate relationships between internalised cultural beliefs for attractiveness, such as objectified body consciousness, state self-esteem, sociocultural attitudes towards appearance, and acceptance of cosmetic surgery.

Pedagogy research includes:

Business simulation games and flipped classroom delivery

Publications and Scholarship Activities

Journal Publications 

  • Juggessur, J and Cohen, G. (2009). ‘Is Fashion Promoting Counterfeit Brands?’ Journal of Brand Management. Vol.16, No. 5-6, p.383-394.

Conference Papers

  • The Beauty od Conversation: Digital Storytelling and Brand Experience, Proceedings of 14th Global Brand Conference 2019, May. 8-10th, 2019, pp.21.

Working papers are currently in the pipeline.

Teaching Areas

  • Dissertation
  • Internships
  • Marketing in a Global age
  • Digital Marketing
  • Marketing Communications
The Queen's Award for Enterprise
University of the year shortlisted
QS Five Star Rating 2023