Senior Lecturer in Fashion Marketing and Management
Claire’s extensive experience as a textile designer includes creating award winning designs and working with luxury brands and manufacturers in the UK, Europe and Asia. Her expertise spans design, trend and colour prediction, fabric and product development, and marketing and brand strategy. Recently, Claire’s interests have expanded to comprise sustainability and the end-of-life management of textiles, including textile exports from the UK to Sub-Saharan Africa, and mapping export supply chains and consumer relationships in the reuse market.
Claire has lectured undergraduate and postgraduate fashion marketing and management students at Coventry University London since 2016, specializing in modules for research methods, product development, marketing and cultural studies.
Claire’s cross-disciplinary approach to research also spans fashion and maritime history. Currently, she is investigating symbolism in sub-cultural dress codes created by distant-water trawlermen during the mid-twentieth century when they created a specific leisure ‘uniform’ for wearing ashore after long-range fishing voyages.
- PhD History, University of Hull, 2021
- MSc Advanced Textiles and Performance Clothing, University of Leeds, 2011
- MA RCA Constructed Textiles, Royal College of Art, 1999
- BA (Hons) Fashion & Textiles Birmingham City University, 1997
Research and Consultancy
Claire proposed, wrote, researched and managed alongside an arts-based organisation a successful Heritage Lottery Funded project (Suited and Booted), which was based on cultural fashion identity through work and leisure. The project had three outcomes: an education programme (over 1000 schoolchildren were involved); a documentary film (https://vimeo.com/138997632); and, an exhibition of Claire’s textiles for fashion.
The project was the catalyst for Claire to continue her research on the theme, recently completing her PhD King of the Deck: The sartorial extremism of the distant-water trawlermen of Hull 1950-1980. Claire continues to research creative, academic and educational outputs in relation to her topic.
Publications and Scholarship Activities
Day, C. (2018) ‘The Suit: A cultural display of the deep-sea trawlermen of Hull when at leisure 1950-1970’. The Association of Dress Historians: New Research in Dress History Conference. held April 2018 at London.
Day, C. (2017) ‘The Suit: A cultural ritual of the deep-sea trawlermen of Hull’ CFP: International Postgraduate Port and Maritime Studies Network Conference. held April 2018 at Bristol University.
Sinha, P., Muthu, S. S., Taylor, I., Schulze, R., Beverley, K., Day, C., and Tipi, N. (2015) ‘Systems thinking in designing automotive textiles’. Textiles and Clothing Sustainability [online], 1 (6), 1-13. available from https://doi.org/10.1186/s40689-015-0004-z
Day, C., Beverley, K., and Lee, A. (2015) ‘Fast Fashion Quality and Longevity: a complex relationship’ PLATE (Product Lifetimes and the Environment) Conference. held June 2015 at Nottingham Trent University. https://www.plateconference.org/fast-fashion-quality-longevity-complex-relationship/
Sinha, P., Beverley, K., and Day, C. (2014) ‘Textile Waste Management in Dar es Salaam: Past, Present and Future’ Tanzania Conference. held May 2014 at University of Bradford.
Sinha, P., Beverley, K., Day, C., and Tipi, N. (2012) ‘Closed loop supply chain for end-of-life textiles’ Logistic Research Network Conference. held September 2012 at University of Cranfield.
Sinha, P., Beverley, K., Day, C., and Tipi, N. (2012) ‘Supply Chains for the Management of Post-Consumer Apparel Waste: Three Scenarios Addressing the UK-Tanzania Context’ International Sustainable Development Research (ISDR) Conference. held June 2012 at University of Hull.
- 5011MFH Introduction to Fashion Operations
- 6006MFH Dissertation
- 7003MFH Research Methods for the Creative and Service Industries
- 7005MFH Applied Professional Creative and Academic Fashion Practice