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Dr Mi-hwa Kang Yoon

Senior Lecturer in Business and Management and Course Director in BA (Hons) Global Business Management


Mi-hwa is a Senior Lecturer in Business and Management in the School of Management at Coventry University London. She is involved in teaching Innovation Management and Entrepreneurship to postgraduate students, as well as Entrepreneurship in a Global Context, International Business Strategy, and Data Skills for Business to undergraduate students.

Mi-hwa has taught various modules in International Management at SOAS as well as at Brunel University prior to joining Coventry University London. She also has extensive experience in international public service. Notably, spearheading various educational and cultural exchange projects between Korea and the UK, whilst working for the Embassy of the Republic of Korea in London.

Mi-hwa was awarded her PhD from SOAS University of London in 2018. Her PhD research focused on elucidating the factors that influence the innovation performance of firms and regions in Korea as well as whether innovation activities and performance are evenly distributed across regions.


  • PgCert in Academic Practice in Higher Education, Coventry University, 2022
  • PhD in Financial and Management Studies, SOAS University of London, 2018
  • MSc (Merit) in International Business, Birkbeck College, University of London, 2002

Professional and Industry Memberships

  • Fellow of the Higher Education Academy, UK
  • Member of The Korean Public Health Association, South Korea

Research and Consultancy

The current research focus of Mi-hwa is on systems of innovation, innovation management, sustainable entrepreneurship, and corporate social responsibilities.

In 2020, Mi-hwa took part in the research project (NRF-2018S1A5A2A03039636) funded by The Ministry of Education and The National Research Foundation of Korea. The research examined the social prescribing, an innovative public healthcare approach in England, in an effort to identify the feasibility of its introduction in Korea.

Publications and Scholarship Activities

  • Kang Yoon, Mi-hwa; Yoon, K.; and Nam, E. (2021). Introduction and the workings of social prescribing in England: around the case of Kingston upon Thames, Korean Public Health Research. 47(2). 1-15.

Working papers

  • Kang Yoon, Mi-hwa and Oughton, C. (2020). ‘Enterprise innovation in Korea: A systems perspective and analysis’.
  • Kang Yoon, Mi-hwa (2020). ‘Factors elucidating innovation in the cutting-edge industry and traditional industry –games industry vs. footwear industry’.

Peer Review

Mi-hwa acts as a referee for academic journals, including the Journal of Technological Forecasting & Social Change and for book publishers, including Oxford University Press (UK).

Mi-hwa Kang Yoon

Teaching areas

  • Innovation Management and Entrepreneurship (Level 7)
  • Entrepreneurship in a Global Context (Level 6)
  • Business Sustainability (Level 5)
  • Data Skills for Business (Level 4)
The Queen's Award for Enterprise
University of the year shortlisted
QS Five Star Rating 2023