Dr Mi-hwa Kang Yoon

Principal Lecturer (UG portfolio lead)

Mi-hwa is a Principal Lecturer and Undergraduate Portfolio Lead in the School of Management at Coventry University London. In this role, she provides academic leadership for the undergraduate portfolio in Business and Management, overseeing course development, quality assurance, and enhancement. She plays an active role in strategic decision-making within the School, contributing to curriculum innovation, resource planning, and initiatives that strengthen student experience and graduate success. She also supports and mentors colleagues, fostering a collaborative academic community and supporting the team to deliver excellent student achievements.

Mi-hwa has taught various modules in International Management at SOAS as well as at Brunel University prior to joining Coventry University London. She also has extensive experience in international public service. Notably, spearheading various educational and cultural exchange projects between Korea and the UK, whilst working for the Embassy of the Republic of Korea in London.

Mi-hwa was awarded her PhD from SOAS University of London in 2018. Her PhD research focused on elucidating the factors that influence the innovation performance of firms and regions in Korea as well as whether innovation activities and performance are evenly distributed across regions.

Qualifications

PhD in Financial and Management Studies, SOAS University of London, 2018
MSc (Merit) in International Business, Birkbeck, University of London, 2002
PgCert in Academic Practice in Higher Education, Coventry University, 2022

Professional and Industry Memberships

Fellow of the Higher Education Academy, UK
Member of The Korean Public Health Association, South Korea

Research and Consultancy

The current research focus of Mi-hwa is on systems of innovation, innovation management, sustainable entrepreneurship, and corporate social responsibilities.

In 2020, Mi-hwa took part in the research project (NRF-2018S1A5A2A03039636) funded by The Ministry of Education and The National Research Foundation of Korea. The research examined the social prescribing, an innovative public healthcare approach in England, in an effort to identify the feasibility of its introduction in Korea.

Publications in Peer Reviewed Journals

Kang Yoon, Mi-hwa; Yoon, K.; and Nam, E. (2021). Introduction and the workings of social prescribing in England: around the case of Kingston upon Thames, Korean Public Health Research. 47(2). 1-15.
Palutturi, S., Rosmanelly, S., Rhmah, M., Nam, E., and Kang Yoon, M. (2025) ‘Developing a Social Prescribign Model to Improve Mental health and Well-being among the Elderly: Analysis Using Structural Equations Modelling’, Baltic Journal of Health and Physical Activity. Status: Submitted

Working papers

Kang Yoon, Mi-hwa and Oughton, C. ‘Enterprise innovation in Korea: A systems perspective and analysis’.
Kang Yoon, Mi-hwa. ‘Factors elucidating innovation in the cutting-edge industry and traditional industry –games industry vs. footwear industry’.

Research Seminar Presentations

Section Speaker at British Council France Webinar (Mar., 2025) – ‘In focus: UK-France TNE and Internationalisation Models - on COIL projects with Lyon University’.
Guest lectured at Brain Korea 21 Scholar Series hosted by Busan National University, South Korea (Feb., 2024) – ‘Recent Trends and Implications of Social Prescribing in the UK’.
Presented at the Departmental Seminar, SOAS University of London (Oct., 2017) – ‘Understanding Regional Economic Disparities: National and Regional Innovation Systems’.
Presented at the Departmental Seminar, SOAS University of London (May., 2015) – Why Disparities exist within nations and their National Innovation Systems – Comparative Studies Between Korea and Kenya’.

Peer Review

Mi-hwa acts as a referee for academic journals, including the Journal of Technological Forecasting & Social Change and for book publishers, including Oxford University Press (UK).

Mi-hwa Kang Yoon

Teaching areas

6005MHR Dissertation (Level 6)
6002MHR International Business Strategy (Level 6)