Dr Amanda Juan Mao

Senior Lecturer

Email: amanda.mao@culc.coventry.ac.uk 

Before entering the UK HE Sector, Amanda worked in Shanghai’s fashion industry as communication officer for Eve NY and for Boston Scientific, a multinational business in healthcare sector as inventory analyst. With seven years’ teaching experience at both undergraduate and post graduate levels, Amanda is a senior lecturer and Programme Leader for the BA (Hons) Top-up in Global Business.

Amanda’s research interest in Small to Medium Enterprises focuses on researching the challenges faced by entrepreneurs with no business experience when starting up their own business and start-ups drives her delivery of innovative teaching approaches in business and management to create a real business and rewarding experience for students.  She uses the latest research findings, blended with classical theoretical frameworks and models reflecting best and most current practices

Such techniques include adopting and adapting live projects where students work with existing businesses on real-time problems or working with students to establish their own businesses.

Her research interest in SMEs and start-ups not only helps inform and enrich her teaching of Project Management and other subjects, but also creates opportunities for real business projects to be led, run, or consulted by our students at CULC.


  • PhD in Logistics, University of Westminster, 2012
  • PgCert in Academic Practice in Higher Education, Coventry University, 2014
  • MSc in Logistics and Supply Chain Management, Heriot-Watt University, 2006

Professional and Industry Memberships

  • Fellow of the Higher Education Academy, UK

Research and Consultancy

Amanda is currently researching SMEs in the context of global business, with a focus on business start-ups and business projects led and run by people with little or limited prior experiences.

Teaching Areas

  • Project Management
  • Sustainable Strategy
  • Business Research Methods
  • Operations Management
Coventry University joint top modern university for career prospects
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021