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Dr Amanda Juan Mao

Senior Lecturer


Before venturing into the UK Higher Education sector, Amanda embarked on a dynamic career journey in Shanghai's vibrant fashion industry, where she contributed her expertise as a Communication Officer at Eve NY. Later, she transitioned to the healthcare sector, assuming the role of Business Analyst at Boston Scientific, a prominent multinational corporation.

Furthermore, Amanda is the Co-Founder of Capsule Couture Limited, a testament to her entrepreneurial spirit. Her extensive experience as a Senior Lecturer in Strategic Project Management spans an impressive fifteen years, encompassing both undergraduate and postgraduate levels of education.

Amanda's research endeavors center around Small to Medium Enterprises (SMEs), with a specific focus on the ever-evolving landscape of business strategies in today's dynamic environment. Her commitment to cutting-edge pedagogy is evident in her innovative teaching methods, which seamlessly merge the latest research insights with established theoretical frameworks and contemporary industry models.

Amanda goes the extra mile by crafting real-life business projects that empower students to collaborate with established businesses on tangible, real-world endeavors. These initiatives not only provide invaluable experiential learning but also offer the opportunity for students to cultivate their own entrepreneurial aspirations. Amanda's dedication to bridging the gap between theory and practice makes her a truly impactful educator.


  • PgCert with Distinction in Higher Education Professional Practice, Coventry University, 2015
  • PhD in Logistics and Supply Chain Management, University of Westminster, 2012
  • MSc in Logistics and Supply Chain Management, Heriot-Watt University, 2006
  • MSc in International Business, East Chine University of Science & Technology, 2004

Professional and Industry Memberships

  • Senior Fellow of the Higher Education Academy, UK

Research and Consultancy

Amanda is currently researching SMEs in the context of global business, with a focus on business start-ups and business projects led and run by people with little or limited prior experiences.

Teaching Areas

  • Project Management
  • Sustainable Strategy
  • Business Research Methods
  • Operations Management
The Queen's Award for Enterprise
University of the year shortlisted
QS Five Star Rating 2023