Dr Abraham Joseph

Course Director and Senior Lecturer in Business and Management

Email: Abraham.joseph@culc.coventry.ac.uk

As Senior Lecturer, Abraham has taught and led various modules in the business and management discipline. He has held module leadership positions with teaching responsibilities for modules such as Strategic Management, International Business Strategy and Managing and Leading SMEs. He also supervises students doing their Dissertation, Internship and those developing a Business Plan.

Abraham is also Course Director of the BA (Hons) Global Business Management course at the London campus. He is responsible for the provision of an excellent student experience providing oversight throughout the student’s learning journey, from recruitment and induction to graduation and beyond, as well as leading the module teams in enhancing the student experience. The Global Management course has consistently recruited the largest number of undergraduate students at the London campus. Under his leadership the course achieved over 90% overall satisfaction in the 2021-2022 National Student Survey.

Abraham has been the recipient of two awards related to teaching and Course Management. Before joining academia, Abraham worked in the IT industry for 8 years in various front-end and managerial roles including that of a Consultant and General Manager.


  • PhD in Marketing, Newcastle University, 2021
  • PgCert in Academic Practice (Higher Education), Coventry University, 2016
  • MBA, University of Wales, 2005
  • Bachelor of Engineering in Computer Science, India, 1998

Professional and Industry Memberships

  • Fellow of the Higher Education Academy
  • Senior Fellow of the Higher Education Academy (in progress)

Research interests

  • Corporate Rebranding
  • Corporate Branding
  • Corporate Marketing
  • Strategic Change Management
  • Organisational Behaviour
  • Designing Assessments


  • Joseph, A., Gupta, S., Wang, Y., & Schoefer, K. (2021). Corporate rebranding: An internal perspective. Journal of Business Research, 130, 709-723.
  • Joseph, A., & Gupta, S. (2021). Case studies as a research methodology. In The Routledge Companion to Marketing Research (pp. 107-118). Routledge.
  • Joseph, A. and Gupta, S. (2022), "Corporate Brand Communication: Identity, Image and Reputation", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Bingley, pp. 245-262. https://doi.org/10.1108/978-1-80071-897-520221019.
Coventry University joint top modern university for career prospects
University of the year shortlisted
QS Five Star Rating 2020
Coventry City of Culture 2021